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Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatment for the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Tal set out to research the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

Moroccanoil’s argan oil is processed under the strict guidelines of the Fair Trade Program, which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco. Revenues from this project provide income to families and help improve the working conditions of rural women. The money is also used for reading, writing, and management classes, as well as for modern infrastructure and technology that facilitate harvesting and ensure long-term management of the argan forest.


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Recent reviews on MOROCCANOIL products

MOROCCANOIL Extra Volume ShampooMOROCCANOIL Extra Volume Shampoo
MOROCCANOIL
MOROCCANOIL Extra Volume Shampoo
$39.95

Hydrating but light

This shampoo is amazing. While it doesn't lather up much, even for a sulphate free shampoo, I'm just amazed that it manages to clean hair thoroughly and volumise it without stripping it clean like a lot of volumising or fine-hair shampoos do. It also smells absolutely incredible. Follow it with the matching conditioner for light, soft, voluminous and sleek hair that smells almost edible.
MOROCCANOIL Extra Volume ConditionerMOROCCANOIL Extra Volume Conditioner
MOROCCANOIL
MOROCCANOIL Extra Volume Conditioner
$39.95

The best conditioner for fine hair

I've always struggled with finding a good conditioner for my fine but dense and long hair. My ideal conditioner would have to be hydrating enough for my slightly dry hair, can be used on the roots to help moisturise the scalp but also won't weigh down hair and make it lose its volume. This is that conditioner, the holy grail of dry and fine-haired people. Now I've tried it, I never want to be without it.
MOROCCANOIL Restorative Hair MaskMOROCCANOIL Restorative Hair Mask
MOROCCANOIL
MOROCCANOIL Restorative Hair Mask
$55.95

Hairs best friend.

Use once a week. I apply to hair and wrap in a towel. Leave to penetrate and gently rinse after 20 mins or so
Leaves the hair soft but not oily feeling

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