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Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatment for the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Tal set out to research the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

Moroccanoil’s argan oil is processed under the strict guidelines of the Fair Trade Program, which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco. Revenues from this project provide income to families and help improve the working conditions of rural women. The money is also used for reading, writing, and management classes, as well as for modern infrastructure and technology that facilitate harvesting and ensure long-term management of the argan forest.


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Recent reviews on MOROCCANOIL products

MOROCCANOIL Curl Defining Cream
MOROCCANOIL
MOROCCANOIL Curl Defining Cream
$49.95

Favourite curl cream so far

I’ve tried a lot of curl creams and I have found them all either crunchy, greasy or completely ineffective. This cream is not at all crunchy, and actually leaves my hair feeling softer and moisturised. It has enough hold to give me something to refresh in the morning and tamed my frizz.
MOROCCANOIL Dry Scalp Treatment
MOROCCANOIL
MOROCCANOIL Dry Scalp Treatment
$43.95

Love this - saved my scalp

I was struggling with a dry scalp and bought this to help with that.

I use it once a week or so, I put it on for about 10 minutes before I wash my hair or even leave it on for a workout and then wash my hair. Make sure to massage it in!

I am really seeing an improvement with my dry scalp! It also smells great.

If you are worried about the price don't be as i...
Moroccanoil Dry Shampoo - Dark Tones
MOROCCANOIL
Moroccanoil Dry Shampoo - Dark Tones
$42.95

Nice and light

Heard about his on the podcast, and it is what they said. Light with no sticky residue. It is so different than other dry shampoos I have tried. Really nice smell. Doesn’t add volume like others so i wouldn’t rate it for getting that fresh oomf. Little pricey for what it is I think.

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