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Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatment for the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Tal set out to research the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

Moroccanoil’s argan oil is processed under the strict guidelines of the Fair Trade Program, which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco. Revenues from this project provide income to families and help improve the working conditions of rural women. The money is also used for reading, writing, and management classes, as well as for modern infrastructure and technology that facilitate harvesting and ensure long-term management of the argan forest.


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So what exactly is Moroccanoil? Moroccanoil is 100% pure argan oil extracted from kernels of the argan tree, which is plentiful in Morocco. Argan oil, which adds moisture to skin and nails and lustre to hair, has become an increasingly popular ingredient in the beauty industry. Moroccanoil has a natural soft gold colour when first extracted from the argan tree. The oil contains a naturally high concentration of vitamin E and fatty acids, which help improve the appearance of many skin ailments and blemishes.


Morrocanoil uses phenomenal argan oil as a base for all of its haircare treatment products. This ingredient fills in gaps in the hair shaft that arise from heat drying, styling products, and environmental damage. The renowned Morrocanoil hair treatment completely transforms and repairs hair as the formula infuses strands with lost proteins for strength; fatty acids, omega-3 oils and vitamins for shine; and antioxidants for protection.


One of the brand's most popular products is Moroccanoil Treatment Light. This treatment was developed specifically for fine, delicate, or light-coloured (including white or platinum) hair. This multi-use product can be used as a conditioner, styling aid, or finishing product. Moroccanoil Treatment Light adds light moisture to hair, while the natural argan oil detangles. This effective treatment boosts hair’s natural shine and shortens drying time. Use this product on a regular basis and watch your hair get better in every way.


MOROCCANOIL Restorative Hair Mask

I had a terrible experience with bleach recently and this was my saviour!... read more >>

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MOROCCANOIL Moisture Repair Conditioner 250ml

I bought this along with the shampoo of the same line and the two work... read more >>

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MOROCCANOIL Original Oil Treatment LIGHT

I have fine blonde hair and finding a treatment that doesn't make my hair... read more >>

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MOROCCANOIL Intense Hydrating Mask 250ml

I'm definitely not one to splurge on many beauty products but I'm so glad... read more >>

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