Best Drugstore concealer ever!
Love love LOVE this concealer. So easy to apply and bend and is great for the under eye area. So much product for the price.
Maybelline Instant Age Rewind Eye Eraser
Is this for you?
Maybelline Instant Age Rewind Eye Eraser targets dark circles, puffiness and fine lines.
What customers say
Age:
- Teens
- 20s
- 30s
- 40s
- 50+
Coverage:
- Medium
Skin Type:
- Dry
- Normal to dry
- Normal to oily
- Oily
Frequently bought with
Please wait while we find a match
Customer Reviews
Review & Earn4.5 of 241 reviews
88% recommend this product
Most Helpful Positive
Most Helpful Criticism
It's ok
I don't love this under the eyes as it creases fairly badly on me and the applicator is a little bit weird. It is however quite nice on the rest of the face for light coverage
Best Drugstore concealer ever!
Love love LOVE this concealer. So easy to apply and bend and is great for the under eye area. So much product for the price.Really helps me clear up dark circles under my eyes
Really helps me clear up dark circles under my eyes. I love the colour match I've found with this one.Part of my daily ritual
I have tried a LOT of concealers to cover my dark circles and this is my go-to so far. I am in my 30s and am getting quite a few fine lines and this one doesn't crease or make them stick out like a sore thumb.My Go-To
I love the applicator on this concealer! There could be a bigger shade range, but the formula is amazing and it creates the perfect blurring filter over my skin, it is great to use on its own if you’re not feeling much makeup.Nice for the price!
This is a great value concealer for those looking for something natural. The coverage it is not as intense as the MAC concealer but nice if you are looking for something buildable. It is also very easy to blend as it is not too thick.The one I keep coming back to
I’ve tried a lot of under eye concealers and this is the one I keep coming back to. I wouldn’t say the coverage is full but it’s buildable. I love that it isn’t drying and doesn’t crack and I find the fair is a pretty good match for me.Awesome given the price
This gives you a light to medium coverage and will last around 6 hours. For the price this it is really good, does not crease. I love the applicator and wish more companies used it as it is super convenient.A little bit let down
I didn't find that this product lived up to the hype surrounding it on the internet. I am 25 with very minimal signs of aging, and I didn't find that it smoothed my fine lines around my eyes. I also found the consistency a bit oily for my combination-oily skin.affordable
its a affordable concealer that does its job, not dryingGood for dark eyes
Excellent for those tired eye days. Covers up dark circles with ease.Love this so much
This is a classic ! I have been using this for ages and never looked back. I love the squishy applicator although towards the end it can become annoying - luckily you can easily pull it off if you're not into it. Totally worth it and price is much more affordable compared to high end brands.I love it
I love pigmentation and fixation. He is very practical. But I confess that I'm afraid of the hyeginazao of this productLove this
One of my favourite concealers I've used. Doesn't cake, covers dark circles and the price is so affordable. Always have a tube in my makeup bag..A little overhyped
You see this product mentioned by almost every beauty guru but I honestly don’t see the hype! It’s light-medium coverage, application is not the most sanitary, and there isn’t a great shade range either.Love
I love this concealer. It covers dark circles and its so affordable!Not the best coverage
this is not the best coverage for under the eyes!It's ok
I don't love this under the eyes as it creases fairly badly on me and the applicator is a little bit weird. It is however quite nice on the rest of the face for light coverageNot the best
I wasn't impressed by this concealer. It doesn't have the best coverage and I found it to be quite drying. I wouldn't recommend for those with dry skin types. In saying that, it is a good concealer for those on a budget.not a fan
high coverage for bags and blemishes but the consistency is hard to blend onto other prodcutsDark circles just dissapear
The only concealer I use, doesn't crease and removes dark shadows from my 42 year old eyes. An absolute must for the mature lady.Obsessed
I struggle to believe the bad reviews on this product because I’m literally obsessed with it, blown away by the quality for the price, it has fantastic coverage for my dark circles and red blemishes, it blends sooo well, I wasn’t expecting to like the little application sponge but now I really do. I’ll be repurchasing over and over! A winner.Not good
Not good, really hard to get enough to come out and even then, doesnt really work as a concealer.Not amazing
Not good coverage but does the job! Wouldn’t recommend or buy again unfortunatelyFast and easy
On the days you’re too lazy to wear a full face makeup, this is good to hide the under eyesThe search is over
Being in my 40's, concealers I used in the past are no longer my friends! I've tried so many undereye concealers and each one left my skin 'crepey' or dry. Often the concealer would also settle into my fine wrinkles and make me look older. I purchased this one after all the rave reviews and was amazed at how it worked. I apply it with a clean fingertip - it's workable, buildable, doesn't settle into wrinkles and it lasts all day. You can't go past it for the price, and I have to say it lives up to the reviews. So happy I've finally found a concealer that will love my aging eye!My go-to concealer
I’ve tried so many different concealers over the years, but I always come back to this one. The fair shade matches my skin tone and easily blurs the dark shadows under my eyes and skin blemishes without making my skin feel dry. Love it!not the best
doesnt cover much. also left a grey tint under my eyes. made my under eyes look dry also and my skin is combination. creased toonice for the price!
Helps a little, though find my teen loves this more than I do. May be better designed for young skin & a quick pick me up, rather than middle aged and tired eyes :)Great concealer
Great concealer. Took me a while to figure out how to use it (twist and dab, duh). Blends well and has good coverage for blemishes and under the eyes. I have fair skin and it's perfect. Will definitely buy again once mine runs outTried so many and this is the best!
I purchased this because of the raving reviews and was blown away at the products quality. A little goes a long way, smooth, light, doesn’t build up in fine lines, dries quickly, and it blends in flawlessly. I’ve started wearing this with no other make up which I never do (it’s either a full face or nothing at all), it covers my dark circles perfectly yet stays invisible. I’ll be repurchasing over and over. So reasonably priced too! Highly recommended!Best drugstore concealer
I use this concealer under my eyes and it is very natural looking. It doesn't crease or settle into lines. Will continue to repurchase this as it is really worth it for its price.Good coverage
This is one of the best drugstore concealers I’ve used. Very good coverage and lightweightPerfect concealer
Works amazing to brighten under eyes! Love using this on its own under my eyes and sparingly to spot conceal as a pick me up for my skin when I don't want to wear foundation.
Just a really great concealer for a great price!Great Concealer
Really easy product to use under eyes and on blemishes. It gives pretty good coverage and lasts all day. Affordable as well.light coverage
does not have the best coverage for under the eyes!Everyday staple
This is without a doubt my all time favourite concealer! It blends like a dream and doesn't sink into any fine lines. Also VERY affordable. Win win!Great
This is a very affordable concealer that you can build up to cover your blemishes. I love the finish of it as well and it does not make my skin look dry or flakyRecommended!
Have recommended this to many friends and family. Easy to use and blends out so easily to brighten my under eyes. Doesn't leave a big white ring around my eyes and looks natural.So brightening!
This is a really lovely product, and completely lifts your face! The subtle luminosity is perfect for when you're tired or a little dehydrated. I don't love the applicator, but I apply it onto a (clean) finger then onto my face instead which works just fine.The best in market
As a drugstore brand its best..i hv medium color which goes perfectly well with my skin tone..i use mac foundation with it..really conceals my dark spots n circles..highly recommendedUndereye
Lovely concealer for undereye - very flattering on imperfect skin. The applicator would be better as a doefoot instead of spongeGoos coverage, very buildable
I dont love the sponge applicator, but it does make using it very quick, and it is buildable without creasing. Occasionally I'll even dab some around my nose where I've got some veins. Not a HG, but pretty goodlove this concealer
this concealer does wonders! its super blendable and is medium-high coverage, but doesn't look cakey and it doesn't crease! it looks flawless all day long.Best Chemist/Supermarket concealer ever made.
If you are looking to conceal on a budget this is for you! It so so smooth and buildable and gives really good payoff. When anybody asks me about wanting to try concealer I will always direct them to Maybelline. The applicator is also really helpful for blending out under the eyes.Creamy and full coverage!
I've been a fan of this particular concealer for years.
It gives a lot of coverage, whilst still not being too thick. I love using it to brighten my undereyes, and also a base for my eyeshadow.
Cannot recommend highly enough!Love it
I wish it had a doe foot applicator BUT it's the only concealer I've used that doesn't crease under my eyes and it's got great coverage.Awesome
not a fan of the applicator but love the consistency and covers my blemishes nicelySo cheap and such a good product
I love this so much it’s such a good price but honestly seems like a high end concealer it’s great!!!Amazing good price
Covers all my dark circles and pigmentation problems. Doesn’t clog my pores and create new acne eitherEveryday wear
I wear this everday and it evens my skin out and covers my dark circles. Love the finish on top of my skinGreat coverage
Use this concealer everyday. Love the sponge applicator and product provides a good natural coverage. Not cakey and builds up nicely. Great for the under eye area.Great
hides my under eye circles really well, great price
excellent
this is such a good product and a really good price i love it so much it covers all my dark circlesLight coverage!
I'm not a huge fan of the sponge applicator! It's not very sanitary and I find the product leaks from the sides of the sponge. The product itself is creamy but very light coverage (maybe it's the applicator causing this). I didn't find it great at concealing my dark eyebags either - I think I prefer fit me!ehh..
ashy grey colour on my skin . creases under eyes.TRY IT!! :)
It goes on so smooth and evenly with the soft sponge applicator and is so easy to blend and look natural. It doesn't settle into lines and pores and looks silky. I use it daily and love it so much! It's my new must have!
I know you'll love it too! It's the best concealer I've tried and is worth the price!!!!Loved this concealer once but...
I have quite intense dark circles and under eye hollowness and this concelear was so good at covering them up! I loved this for years, it was lightweight but still had good (medium to full) coverage, was affordable, and found a colour that suited my medium to dark skin tone (which was hard to find with affordable products around 4 years ago). But as much as I loved this concealer, the packaging was kinda annoying as it would take a solid 5 minutes of twisting to get product out of the tube, and the sponge would absorb so much of the product. It would also get so messy as the cap would get concealer all over it, and would break frequently due to the flimsy plastic, so concelear would also get all over my other products as well.The holy grail of affordable concealers
This product I recommend to everyone!
Older more mature skin and the young ones who spot conceal!
I have used this now for over 5 years and will never find any better and I’ve tried heaps in between but nothing compares!
The price, the coverage and the shade is just great for me! You can’t go wrong! It looks flawless on any skin!The best
I have recommended this to so many others and they have all loved. It is honestly a great affordable concealer. I just love it. Blends beautifully and awesome coverage!Great Texture, Medium Coverage
I get why this concealer is so popular - it has a great texture that just 'melts' into the skin. It's kinds like a mousse I would say. It looks really natural and wonderful on the face, but it creases under my eyes. I just can't get it to 'sit right' in this area. At first it looks great, but after a few hours it goes 'patchy'. I have pretty bad under eye circles and I'd give this concealer a 7 out of 10 for coverage. Great for the face but so-so under the eyes.Great
I love this concealer. Such a great product! Have been through so many of them for years and years. Blends beautifully. Covers a good amount.Classic concealer
First concealer I ever used and still one I sometimes go back too. Lovely consistency and coverage, and I think my favourite thing is the applicator end, makes application a breeze.Love!
In love with this concealer. Hides the darkness under my eyes and covers blemishes on my chin.Favourite Affordable Concealer!
I love this concealer! It is hydrating and can be applied for sheer coverage, but is also buildable. Looks lovely and natural on the under eye area. Will repurchase again and again :)Best concealer out there
i love to just slap it on my skin quickly every morning. super blendable and last so long on my skin. love it!Great Price
This is a great product for the price, doesn't crease or move too much, for the price can't beat itFunny on top of primer
I have used this product a few times but will only now use it if I dont intend on starting with primer as I think the mix of the 2 create a funny surface.Really hides dark circles
Great concealer that doesn’t crease and really helped hide my dark circles! Great especially for the priceGreat affordable concealer
This is a fantastic affordable concealer, I usually use the MAC prolongwear concealer which i love but the pump causes a lot of waste. This applicator is great, no waste at all. I still blend with a beauty blender and it lasts all day. I do find it settles into fine lines a little but for the price I don't mind for wearing to work.Great affordable concealer
This is a fantastic affordable concealer, I usually use the MAC prolongwear concealer which i love but the pump causes a lot of waste. This applicator is great, no waste at all. I still blend with a beauty blender and it lasts all day. I do find it settles into fine lines a little but for the price I don't mind for wearing to work.Beautiful and Effective Concealer !
This is my go to inexpensive concealer which I have spent ages looking for !!! I saw Tati use this product on her YouTube channel and was just so impressed with how effective it was in concealing the under eye area. I thought why not give it a chance and I am so glad that I did !!! Really love the results !!! The only thing is, I wish it was a little larger as I'm running out fast !!Best affordable concealer!
By far one of the best affordable concealers! I love the applicator. I have pretty bad eye circles/bags under my eyes that are basically there 24/7, so it’s always so hard for me to find a good coverage concealer. The concealer is not full coverage but it does help with those annoying purple/blue eye circles. It doesn’t cake and is just so good. Highly recommend!Amazing for dark circles
I was a little skeptical of purchasing this product at first because im used to using Nars and other 'expensive brand' concealers and I kind of considered this one a drug store brand. Completely blew my mind - its an amazing concealer. The applicator is so soft and easy to use and it really covered all my darkness under the eyes.Affordable and does the job
This is my everyday go-to to cover up under eye bags at work. It works wonders and lasts the whole day. Since I use it everyday this is affordable and I don't feel too guilty for using a lot of it!great product
I realy like this product. The colour is great ( I got the fair shade) on my fair skin with dark under eye circles, and has good coverage. If you wear very full cover makeup it may not be quite enough coverage for you. It goes on nice and opaque, I like the applicator, makes it easy. I apply over a moisturising eye cream and BB cream as I had read some other reviews saying it was a little on the dry side. But I have also worn it alone and it's been fine even on my combination skin.A good buy
This is such a good every day concealer. I have really dark circles due to my eyes being quite deep set and this covers the purple well and also blends out really nicely into my moisturiser when I don’t want to wear foundation. Easy to blend, isn’t oily and has nice natural coverage.Cant fault - love this
I love this concealer so much. Its has such a creamy and smooth consistency and really covered my dark circles under the eyes.Love this
super full coverage, awesome at concealing spots and under the eyes, i do find it takes a lot to get the product out of the sponge but once in use and kicking boy oh boy does it looks awesome ongreat concealer to wear for few hours
it is a great concealer if you are looking to wear it for few hours. after that it starts to crease. however, the formula and coverage is amazing. it might go on for longer hours if you set it up with powder.Used about 3 tubes
I couldn’t say enough good things! It’s so bloody good!!! It glides on super easy with the sponge tip and wears really amazing all day. Such a great price too!Perfect for day wear not heavier makeup
I have this product in the light shade and find it a perfect concealer for a very light coverage day makeup look. I do not recommend if your really trying to cover bags or dark circles as I find it too sheer for this. Although you can turn the applicator and apply more product it is still not for night time makeup.Good for everyday
This concealer is easy to blend and work with , good for everyday use , but for a night out or special occasion , I’d go for something with a bit more coverageNo more dark circles
Im amazed at this concealer. I typically only use quite expensive makeup brands and have always used the NARS concealer. Decided to try this one because of the reviews I seen on it and its ten times better. I will never buy NARS concealer again. This is so well priced. The little soft applicator head makes it so easy to apply and effortless. Its also great on sensitive areas or breakouts because it is so soft. I get dark circles under my eyes and this completely covered them! Im converted!Sits perfectly on the skin
Blown away by this concealer. Its got a lovely creamy texture to it. The shade fit perfectly on my skin and blended in. Removed all the darkness under my eyes and also hit little blemishes on my chin. Love the soft applicator head.Amazing concealer
this concealer is so amazing and comparable to other high end concealer i have! i don't like the puff as i feel like it is not sanitary for multiple application but i don't mind as it is cheap and I can just replace it if i don't feel good using itBest affordable
Best affordable concealer out, i used it when i first started makeup and it worked a charm. I feel like it ran out quickly though.You get what you pay for
Is a reasonable product, but nothing amazing. Really you get what you pay for. I find this tends to be streaky, not super great coverage, and goes powdery / emphasises little lines. Is fine to use, and does offer some coverage - so it's fine for $20.Worth it!
A great concealer, better than most expensive concealers out there! *****Effective and cheap
This product is fantastic especially seeing as though the price point is extremely affordable for everyone.
I find it covers dark circles REALLY well.
I have found if your skin is dry it doesn’t sit well but I have since encoperated an eye cream and better skin care in my routine.Best drugstore concealer
Hands down the BEST drugstore concealer I have ever used, in fact I use this more often than my high end concealers. Great coverage and I don't even need to set it! I'll either use a hydrating primer or eye cream underneath as it is a little dry but other than that, this is a MUST.The perfect concealer for tired mums
I bought this on a recommendation of a fellow tired mum.. HOLY GRAIL.
This is the best concealer I have used, hands down. It has great coverage without looking cakey.
I find it a little bit drying, but have changed up my skincare routine to include an eye serum and I find this combats the drying factor.
Love the applicator and the packaging is gorgeous!Best concealer I have ever tried, and i have tired a lot!
I'm not normally one to go out of my way to recommend a product to someone, but I LOVE this concealer. I'm very pale with dark circles and this is the first concealer I have used that almost completely covers them! A little goes a long way with this product and it blends really easily. The only thing I would say is to make sure you use a good moisturiser before applying because it covers well but can be a tad drying.love this product
this is my favourite product! i use this every day and do not need much at allcreases a little bit
perfect coverage, however does crease a little bit on oily skinGreat every day concealer
I have dry skin and recently have had problems finding a concealer that doesn't make my eyes look dryer than they already are. This concealer in the shade light has been working great so far as an 'every day' type concealer when I don't need super full coverage. Good price for what it is, will try other shades for when I'm more tanned.Holds it own against expensive concealers
I have used many expensive concealers from tarte, nars, benefit but this one always gives me the most bang for buck and best finish. It blends out easily with a beauty blender and gives a beautiful finish, also great for contouringGood concealer
Great easy to use concealer. I love using under my eyes and over my blemishes on my no makeup makeup days.Enhances lines and under eye bags
I have dark under eyes and I had been recommended this, but it unfortunately just settles into those fine lines and doesnt even cover up my dark circles. Love the applicator system, very easy to use and very clever, but unfortunately I will be sticking to my Tarte Shape Tape.Great product!
I love this as a concealer. It’s such a great formula to wear just everyday. I particularly love that the texture is great for wearing on a bare face because it blends into your skin so well if you just want to cover your eye bagsJust as good as expensive brands
I have tried many expensive concealers over the years but keep coming back to this product. The N creamy concealer used to be my go-to but I find that this is just as full coverage, comes in the same bright yellow-toned shade I like but does a better job a hydrating. I do blend in with my finger but the applicator is great for distributing evenly and bouncing off the skin to avoid product settling into fine lines.