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Maybelline Instant Age Rewind Eye Eraser

4.5 of 298 reviews

$19.95

4 instalments of $4.99

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4 instalments of $4.99

Or 4 instalments of $4.99 with LEARN MORE

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Maybelline Instant Age Rewind Eye Eraser targets dark circles, puffiness and fine lines.

What customers say

GREAT - 89% recommend

4.5
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Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Coverage:

  • Medium

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

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Customer Reviews

Review & Earn

4.5 of 298 reviews

89% recommend this product

  1. 176

  2. 89

  3. 28

  4. 2

  5. 3

Most Helpful Positive

best drugstore concealer

M

This is probably the best drugstore concealer I've tried. It erases my dark circles. It doesnt cake up or crease. It lasts all day long. I love the applicater

Most Helpful Criticism

More like a foundation

BellaP

I like these concealers but I find they have more of a foundation coverage to them. They are quite heavy and somedays i just use these instead of foundation as i find the coverage is enough for an everyday look. It says on pretty well for me even with my oily skin but i do still have to set it if i want it to last all day.
  1. best drugstore concealer

    M

    This is probably the best drugstore concealer I've tried. It erases my dark circles. It doesnt cake up or crease. It lasts all day long. I love the applicater
  2. Best concealer I have tried

    Anna

    I don’t wear much makeup but I do use concealer for under eyes and covering spots. I have tried a lot of concealers from cheap to expensive and this is my favourite one.
  3. Best concealer I have tried

    Anna

    I don’t wear much makeup but I do use concealer for under eyes and covering spots. I have tried a lot of concealers from cheap to expensive and this is my favourite one.
  4. Not for sensitive and dry skin

    Ash

    Doesn’t make a dramatic difference under the eyes and does get a bit cakey. However I do have very dry and sensitive skin under my eyes so it may give a different look for each individual
  5. Lovely concealer

    Maria

    This concealer is very lovely and such a classic. I don't love the sponge applicator though. Feels very hydrating and nice under the eyes. Good coverage as well!
  6. GREAT IF YOU'RE YOUNG!

    Marcus

    As much as I truly despise admitting that ageing has started to win the battle with my face, this product did nothing but remind me about it! As many other middle-aged reviewers have noted, this product does tend to struggle when it comes to concealing creases as it can tend to crack. The shade range, coverage and component design are all great!
  7. Colour Correcting Base

    Juliet

    I use this product as an undereye corrector before layering on my concealer. This is a great product for the price but for me personally it doesn't have enough coverage to wear without additional concealer over the top. However, it does an excellent job at brightening and correcting my dark circles and is great value for the price.
  8. an everyday makeup staple

    LILY

    Absolutely adore this under the eyes, great coverage and very comfortable on the skin.
  9. Great product for price

    Kris

    I think this is a lovely concealer for the price point. The coverage isn’t amazing but I find it definitely conceals everything I’m wanting! I like the consistency too
  10. one of my favourites!!

    Sar1930

    verified purchaser
    I have tried over ten different eye concealers from $20 to $120 and would always go back to this one. It is great value for money and it really does brighten up your eyes. I have a very purple under eye and find this just outbalances it. It also lasts all day, I never find myself having to redo it. Great product!!
  11. Old but gold

    Greta

    I remember when all youtubers used this one. It is a really good concealer, the only downside that the sponge comes off eventually.
  12. amazing for dry under eyes

    sel

    This is an amazing concealer for under the eyes, it never looks cakey or dry. I’ve got it in the lightest shade and it blends with my foundation perfectly
  13. like a foundation

    asma

    i use this as foundation as it gives great coverage and i dont need to use much. i love the creamy texture and how well it sits on the face
  14. full coverage

    bonsai

    Definitely a very full coverage concealer that can be quite thick. I also find the sponge applicator gets dirty quite quickly.
  15. Never let me down!

    Haleigh

    I’ve been using this for years, I was blessed with those permanent dark circles! This is a staple in my every day make up routine
  16. Great product, not so great packaging

    Mary

    This product is great. I use it interchangeably with Tarte Shape Tape for when I want extra undereye coverage.

    The one issue is that the applicator is incredibly unsanitary in my opinion. I used to have severe acne and would use this concealer to cover blemishes but the next day they would be doubled! The fabric applicator collects bacteria and gross stuff and makes it so easy to tra...
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  17. Amazing

    Alice

    I have dark undereyes and this brightens the area and looks great and smooth
  18. Applicator doesn't work

    Sweet Pea

    Excited to try this as it has so many good reviews. What a disappointment, don't know if mine was faulty or not but no matter how much I twisted the top no product would come up. Totally useless applicator and a waste of money, glad it was on special when I bought it.
  19. A great low-medium coverage staple!

    Shannon (Adore Beauty staff)

    I have NO idea how others are saying this is heavy/full coverage - it's not. It's a little bit higher in coverage than the iconic YSL pen concealer but does for me what I always wanted the YSL pen to do (but never did).

    This has a thin, easy to blend texture that looks like skin, and is really great both for days when you can't be bothered with foundation but gotta hide those circles...
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  20. Coverage

    Ti

    This covers my skin imperfections incredibly well and is so affordable
  21. Excellent Value

    RenayeB

    Offers great coverage for the price. A staple for those low coverage glow days..
  22. Best concealer

    Krissi

    I adore this concealer, after using the stick from the same brand for over 20 years I chose this one in its place.
    The colour “fair “ covers my dark circles and gives a nice base for eye shadow. I exclusively use around the eyes.
    The shade “light” I like to use on the marks before foundation.
    This covers well and is buildable too.
    A staple in my beauty case.
  23. Best concealer

    Cherry

    I have used this for a very long time now and it never disappoints me. Conceals my dark circles and puffyness
  24. More like a foundation

    BellaP

    I like these concealers but I find they have more of a foundation coverage to them. They are quite heavy and somedays i just use these instead of foundation as i find the coverage is enough for an everyday look. It says on pretty well for me even with my oily skin but i do still have to set it if i want it to last all day.
  25. Hydrating concealer

    Missy

    High coverage and hydrating
    I use this under my eyes and it doesn’t dry out the delicate ears and crease. It’s not too thick it’s more thin and hydrating but does an exceptional job at covering bags and dark circles
    I use the colour medium and I am Mac nc30
  26. Great

    anni

    This brightens my undereyes and stays on all day. I have been using it for a long time
  27. Fifi

    Fifi

    Got this for my mum and she loves it says it’s her favourite concealer.
  28. Good applicator

    Samantha

    This really helps with my dark circles. I think it's the formula as much as the applicator that brightens and smooths my undereye area.
  29. Amazing.

    Tima

    Such a great concealer works well for my dark circles.
  30. hate this

    J99D

    I absolutely loathe this concealer - odd shade range and packaging with a splotchy and uneven coverage that emphasises dryness and lines. I also think $20 is ridiculously expensive for a maybelline product. I definitely hated this.
  31. Little coverage

    Bluey

    A concealer is used for coverage. This is more like a foundation in a mini bottle. I think the estee lauder double wear foundation does more coverage than this concealer. Still for its price range, its the best concealer out there.
  32. Average Concealer

    Jo

    I found this concealer to be okay but not great, it has good coverage and is creamy but it creases under the eye and accentuates lines. It doesn't really help with dark circles either. I'll stick to my nars concealer I think.
  33. Oldie but goodie!

    Leilah

    I have been using this product for years, and it never disappoints.

    Applies extremely smoothly, mid to full coverage, and does not crease on me like a lot of other concealers do. The little applicator head can be a life saver if you're on the go as well!
  34. fav concealer

    kish

    i absolutely love this concealer as it is full coverage although if you apply too much it tends to look cakey
  35. great price

    jj

    this concelaer is super cheap and really good! it brightens the under eyes so well and makes them look great. definitely recommend !
  36. Great!

    S

    This is probably the only drugstore concealer I have tried that actually covers my dark circles after long days at work. So pigmented, doesn't crease too much.
  37. Amazing Product

    Chele Pagno

    Coverage? Amazing
    Tone for correcting dark undereyes? Amazing
    Amount of product and application? After taking off the sponge, AMAZING.
    Shade Range? Recently become amazing.
  38. Like the product, dislike the sponge applicator

    Mandstar87

    Okay, the actual product itself is great. The sponge applicator however is terrible. I use a separate concealer brush to apply all my concealer so don’t need the sponge. It just seems to soak up all of the product and doesn’t seem to serve much of a purpose.

    I decided one day to rip the sponge applicator off and it was the best thing I did. I can now disperse the product onto the bac...
    Read More
  39. Best drugstore concealer

    Ella

    This is my favourite ever drugstore concealer! Have been buying it for years, it does wonders for my undereyes! Gets rid of my dark circles, plumps out fine lines, and makes me look like I am actually well rested!! Blends beautifully, couldn't name a con personally. Love the sponge also to apply onto area, I think I tend to use less and not go too overboard like I accidentally sometimes do getting...
    Read More
  40. Very nice concealer

    Moni.B

    This concealer is very lovely and looking amazing under the eyes. It is very light weight and has good coverage. However, I am not the biggest fan of the applicator.
  41. number 1

    Alex

    Best concealer and only concealer i will now buy. Probably 10 years or so of using this and it has never failed me. It looks great under the eyes and covers any small spots on the face.
  42. Value for money

    Prabhjot

    This doesn't settle in my fine lines and it is buildable coverage and this covers my pigmentation. Once set with powder, it lasts all day.
  43. Full coverage

    Jen

    Love this concealer for when I wear a full face of makeup, powder goes really well over it
  44. Lovely product!

    S

    this is a great full coverage concealer, does so well to cover up my under eye circles even on the worst days!
  45. The worst applicator!

    Krystal

    The product itself is medium coverage and does cover my dark circles. The huge downside is how annoying the applicator is! The sponsor is so unsanitary and quite difficult to use. Otherwise, a great product.
  46. Blends FLAWLESSLY

    Lola

    This concealer is my favourite drug store concealer. It blends absolutely smoothly and does a great job covering dark circles and blemishes. It fades off after a while which is why I gave it 4.5 stars however I would still repurchase.
  47. best drugstore concealer

    fatos

    Ive got a lot of dark circles. Most concealers break on my face where I am dry, but this is just perfect. It doesn't feel cakey. Twist cap with pad making super easy application, easy to blend and doesn't crease
  48. Best concealer on this planet

    Lina

    This is by far my favourite concealer on this earth. It is affordable and gives me a 'soft' coverage which is exactly what I need to cover up my hereditary dark circles. I don't apply a thick layer as I've noticed applying less concealer is far better than applying it full coverage as it brightens my eye area so well yet I still feel like myself. I absolutely love this stuff. Highly recommend
  49. best concealer ever

    Xi

    I should say this is the best concealer I have used ever. I tried more than 20 concealers with different brands, and this one is the best. Light texture but full coverage. It doesn't dry my skin or increase fine lines. I recommend it.
  50. Age rewind eye eraser

    Kathleen

    i dont love this product its ok however i have found that it creases under the eyes! and is not full coverage for people with dark circles around the eyes.
  51. Great concealer

    Erica


    One of my favourite concealers. I have two one for everyday to cover up spots and a light shade for under eyes. A little bit goes a long way. Makes my skin look so smooth and girllll it hides those black bags. Very light on the skin. Good coverage
  52. Great concealer

    Erica


    One of my favourite concealers. I have two one for everyday to cover up spots and a light shade for under eyes. A little bit goes a long way. Makes my skin look so smooth and girllll it hides those black bags. Very light on the skin. Good coverage
  53. Favourite concealer of all time

    Joel

    This is just fabulous. I’m obsessed and it’s my number one for sure- always!!!
  54. Terrible packaging

    Hay

    Luckily I bought this for half price. I don't know if the packaging is faulty or if it is just terrible packaging. Keep twisting and can not get any product to come out of this. Waste of money. Wish it came with a different applicator.
  55. Best Drugstore concealer ever!

    Kyra

    Love love LOVE this concealer. So easy to apply and bend and is great for the under eye area. So much product for the price.
  56. Really helps me clear up dark circles under my eyes

    Sam

    Really helps me clear up dark circles under my eyes. I love the colour match I've found with this one.
  57. Part of my daily ritual

    BB

    I have tried a LOT of concealers to cover my dark circles and this is my go-to so far. I am in my 30s and am getting quite a few fine lines and this one doesn't crease or make them stick out like a sore thumb.
  58. My Go-To

    T

    I love the applicator on this concealer! There could be a bigger shade range, but the formula is amazing and it creates the perfect blurring filter over my skin, it is great to use on its own if you’re not feeling much makeup.
  59. Nice for the price!

    Jen

    This is a great value concealer for those looking for something natural. The coverage it is not as intense as the MAC concealer but nice if you are looking for something buildable. It is also very easy to blend as it is not too thick.
  60. The one I keep coming back to

    Bec

    I’ve tried a lot of under eye concealers and this is the one I keep coming back to. I wouldn’t say the coverage is full but it’s buildable. I love that it isn’t drying and doesn’t crack and I find the fair is a pretty good match for me.
  61. Awesome given the price

    Nika

    This gives you a light to medium coverage and will last around 6 hours. For the price this it is really good, does not crease. I love the applicator and wish more companies used it as it is super convenient.
  62. A little bit let down

    Erin

    I didn't find that this product lived up to the hype surrounding it on the internet. I am 25 with very minimal signs of aging, and I didn't find that it smoothed my fine lines around my eyes. I also found the consistency a bit oily for my combination-oily skin.
  63. affordable

    Rachel

    its a affordable concealer that does its job, not drying
  64. Good for dark eyes

    Ellie

    Excellent for those tired eye days. Covers up dark circles with ease.
  65. Love this so much

    Zoey

    This is a classic ! I have been using this for ages and never looked back. I love the squishy applicator although towards the end it can become annoying - luckily you can easily pull it off if you're not into it. Totally worth it and price is much more affordable compared to high end brands.
  66. I love it

    Aline

    I love pigmentation and fixation. He is very practical. But I confess that I'm afraid of the hyeginazao of this product
  67. Love this

    Veronika

    One of my favourite concealers I've used. Doesn't cake, covers dark circles and the price is so affordable. Always have a tube in my makeup bag..
  68. A little overhyped

    Kk

    You see this product mentioned by almost every beauty guru but I honestly don’t see the hype! It’s light-medium coverage, application is not the most sanitary, and there isn’t a great shade range either.
  69. Love

    Lucy

    I love this concealer. It covers dark circles and its so affordable!
  70. Not the best coverage

    Kthln

    this is not the best coverage for under the eyes!
  71. It's ok

    Natasha

    I don't love this under the eyes as it creases fairly badly on me and the applicator is a little bit weird. It is however quite nice on the rest of the face for light coverage
  72. Not the best

    Kerry

    I wasn't impressed by this concealer. It doesn't have the best coverage and I found it to be quite drying. I wouldn't recommend for those with dry skin types. In saying that, it is a good concealer for those on a budget.
  73. not a fan

    Lil

    high coverage for bags and blemishes but the consistency is hard to blend onto other prodcuts
  74. Dark circles just dissapear

    Nicole

    The only concealer I use, doesn't crease and removes dark shadows from my 42 year old eyes. An absolute must for the mature lady.
  75. Obsessed

    Rosie

    I struggle to believe the bad reviews on this product because I’m literally obsessed with it, blown away by the quality for the price, it has fantastic coverage for my dark circles and red blemishes, it blends sooo well, I wasn’t expecting to like the little application sponge but now I really do. I’ll be repurchasing over and over! A winner.
  76. Not good

    Jessa

    Not good, really hard to get enough to come out and even then, doesnt really work as a concealer.
  77. Not amazing

    Asiye

    Not good coverage but does the job! Wouldn’t recommend or buy again unfortunately
  78. Fast and easy

    Regina Fuentes

    On the days you’re too lazy to wear a full face makeup, this is good to hide the under eyes
  79. The search is over

    Anne

    Being in my 40's, concealers I used in the past are no longer my friends! I've tried so many undereye concealers and each one left my skin 'crepey' or dry. Often the concealer would also settle into my fine wrinkles and make me look older. I purchased this one after all the rave reviews and was amazed at how it worked. I apply it with a clean fingertip - it's workable, buildable, doesn't settl...
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  80. My go-to concealer

    Kristy

    I’ve tried so many different concealers over the years, but I always come back to this one. The fair shade matches my skin tone and easily blurs the dark shadows under my eyes and skin blemishes without making my skin feel dry. Love it!
  81. not the best

    sin

    doesnt cover much. also left a grey tint under my eyes. made my under eyes look dry also and my skin is combination. creased too
  82. nice for the price!

    sarah

    Helps a little, though find my teen loves this more than I do. May be better designed for young skin & a quick pick me up, rather than middle aged and tired eyes :)
  83. Great concealer

    Tanya

    Great concealer. Took me a while to figure out how to use it (twist and dab, duh). Blends well and has good coverage for blemishes and under the eyes. I have fair skin and it's perfect. Will definitely buy again once mine runs out
  84. Tried so many and this is the best!

    Kate

    I purchased this because of the raving reviews and was blown away at the products quality. A little goes a long way, smooth, light, doesn’t build up in fine lines, dries quickly, and it blends in flawlessly. I’ve started wearing this with no other make up which I never do (it’s either a full face or nothing at all), it covers my dark circles perfectly yet stays invisible. I’ll be repurchasing over...
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  85. Best drugstore concealer

    Brooke

    I use this concealer under my eyes and it is very natural looking. It doesn't crease or settle into lines. Will continue to repurchase this as it is really worth it for its price.
  86. Good coverage

    Abbey

    This is one of the best drugstore concealers I’ve used. Very good coverage and lightweight
  87. Perfect concealer

    Cindy

    Works amazing to brighten under eyes! Love using this on its own under my eyes and sparingly to spot conceal as a pick me up for my skin when I don't want to wear foundation.
    Just a really great concealer for a great price!
  88. Great Concealer

    Brittany

    Really easy product to use under eyes and on blemishes. It gives pretty good coverage and lasts all day. Affordable as well.
  89. light coverage

    K

    does not have the best coverage for under the eyes!
  90. Everyday staple

    R.A

    This is without a doubt my all time favourite concealer! It blends like a dream and doesn't sink into any fine lines. Also VERY affordable. Win win!
  91. Great

    Alice

    This is a very affordable concealer that you can build up to cover your blemishes. I love the finish of it as well and it does not make my skin look dry or flaky
  92. Recommended!

    Jessica

    Have recommended this to many friends and family. Easy to use and blends out so easily to brighten my under eyes. Doesn't leave a big white ring around my eyes and looks natural.
  93. So brightening!

    Talia

    This is a really lovely product, and completely lifts your face! The subtle luminosity is perfect for when you're tired or a little dehydrated. I don't love the applicator, but I apply it onto a (clean) finger then onto my face instead which works just fine.
  94. The best in market

    Iq

    As a drugstore brand its best..i hv medium color which goes perfectly well with my skin tone..i use mac foundation with it..really conceals my dark spots n circles..highly recommended
  95. Undereye

    Ka

    Lovely concealer for undereye - very flattering on imperfect skin. The applicator would be better as a doefoot instead of sponge
  96. Goos coverage, very buildable

    Lisa

    I dont love the sponge applicator, but it does make using it very quick, and it is buildable without creasing. Occasionally I'll even dab some around my nose where I've got some veins. Not a HG, but pretty good
  97. love this concealer

    Zoe

    this concealer does wonders! its super blendable and is medium-high coverage, but doesn't look cakey and it doesn't crease! it looks flawless all day long.
  98. Review & Earn
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