best drugstore concealer
This is probably the best drugstore concealer I've tried. It erases my dark circles. It doesnt cake up or crease. It lasts all day long. I love the applicater
Maybelline Instant Age Rewind Eye Eraser
Is this for you?
Maybelline Instant Age Rewind Eye Eraser targets dark circles, puffiness and fine lines.
What customers say
Age:
- Teens
- 20s
- 30s
- 40s
- 50+
Coverage:
- Medium
Skin Type:
- Dry
- Normal to dry
- Normal to oily
- Oily
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Customer Reviews
Review & Earn4.5 of 298 reviews
89% recommend this product
Most Helpful Positive
Most Helpful Criticism
More like a foundation
I like these concealers but I find they have more of a foundation coverage to them. They are quite heavy and somedays i just use these instead of foundation as i find the coverage is enough for an everyday look. It says on pretty well for me even with my oily skin but i do still have to set it if i want it to last all day.
best drugstore concealer
This is probably the best drugstore concealer I've tried. It erases my dark circles. It doesnt cake up or crease. It lasts all day long. I love the applicater
Best concealer I have tried
I don’t wear much makeup but I do use concealer for under eyes and covering spots. I have tried a lot of concealers from cheap to expensive and this is my favourite one.Best concealer I have tried
I don’t wear much makeup but I do use concealer for under eyes and covering spots. I have tried a lot of concealers from cheap to expensive and this is my favourite one.Not for sensitive and dry skin
Doesn’t make a dramatic difference under the eyes and does get a bit cakey. However I do have very dry and sensitive skin under my eyes so it may give a different look for each individualLovely concealer
This concealer is very lovely and such a classic. I don't love the sponge applicator though. Feels very hydrating and nice under the eyes. Good coverage as well!GREAT IF YOU'RE YOUNG!
As much as I truly despise admitting that ageing has started to win the battle with my face, this product did nothing but remind me about it! As many other middle-aged reviewers have noted, this product does tend to struggle when it comes to concealing creases as it can tend to crack. The shade range, coverage and component design are all great!Colour Correcting Base
I use this product as an undereye corrector before layering on my concealer. This is a great product for the price but for me personally it doesn't have enough coverage to wear without additional concealer over the top. However, it does an excellent job at brightening and correcting my dark circles and is great value for the price.an everyday makeup staple
Absolutely adore this under the eyes, great coverage and very comfortable on the skin.Great product for price
I think this is a lovely concealer for the price point. The coverage isn’t amazing but I find it definitely conceals everything I’m wanting! I like the consistency tooone of my favourites!!
verified purchaserI have tried over ten different eye concealers from $20 to $120 and would always go back to this one. It is great value for money and it really does brighten up your eyes. I have a very purple under eye and find this just outbalances it. It also lasts all day, I never find myself having to redo it. Great product!!Old but gold
I remember when all youtubers used this one. It is a really good concealer, the only downside that the sponge comes off eventually.amazing for dry under eyes
This is an amazing concealer for under the eyes, it never looks cakey or dry. I’ve got it in the lightest shade and it blends with my foundation perfectlylike a foundation
i use this as foundation as it gives great coverage and i dont need to use much. i love the creamy texture and how well it sits on the facefull coverage
Definitely a very full coverage concealer that can be quite thick. I also find the sponge applicator gets dirty quite quickly.Never let me down!
I’ve been using this for years, I was blessed with those permanent dark circles! This is a staple in my every day make up routineGreat product, not so great packaging
This product is great. I use it interchangeably with Tarte Shape Tape for when I want extra undereye coverage.
The one issue is that the applicator is incredibly unsanitary in my opinion. I used to have severe acne and would use this concealer to cover blemishes but the next day they would be doubled! The fabric applicator collects bacteria and gross stuff and makes it so easy to tra...Read MoreAmazing
I have dark undereyes and this brightens the area and looks great and smoothApplicator doesn't work
Excited to try this as it has so many good reviews. What a disappointment, don't know if mine was faulty or not but no matter how much I twisted the top no product would come up. Totally useless applicator and a waste of money, glad it was on special when I bought it.A great low-medium coverage staple!
I have NO idea how others are saying this is heavy/full coverage - it's not. It's a little bit higher in coverage than the iconic YSL pen concealer but does for me what I always wanted the YSL pen to do (but never did).
This has a thin, easy to blend texture that looks like skin, and is really great both for days when you can't be bothered with foundation but gotta hide those circles...Read MoreCoverage
This covers my skin imperfections incredibly well and is so affordableExcellent Value
Offers great coverage for the price. A staple for those low coverage glow days..Best concealer
I adore this concealer, after using the stick from the same brand for over 20 years I chose this one in its place.
The colour “fair “ covers my dark circles and gives a nice base for eye shadow. I exclusively use around the eyes.
The shade “light” I like to use on the marks before foundation.
This covers well and is buildable too.
A staple in my beauty case.Best concealer
I have used this for a very long time now and it never disappoints me. Conceals my dark circles and puffynessMore like a foundation
I like these concealers but I find they have more of a foundation coverage to them. They are quite heavy and somedays i just use these instead of foundation as i find the coverage is enough for an everyday look. It says on pretty well for me even with my oily skin but i do still have to set it if i want it to last all day.
Hydrating concealer
High coverage and hydrating
I use this under my eyes and it doesn’t dry out the delicate ears and crease. It’s not too thick it’s more thin and hydrating but does an exceptional job at covering bags and dark circles
I use the colour medium and I am Mac nc30Great
This brightens my undereyes and stays on all day. I have been using it for a long timeFifi
Got this for my mum and she loves it says it’s her favourite concealer.Good applicator
This really helps with my dark circles. I think it's the formula as much as the applicator that brightens and smooths my undereye area.Amazing.
Such a great concealer works well for my dark circles.hate this
I absolutely loathe this concealer - odd shade range and packaging with a splotchy and uneven coverage that emphasises dryness and lines. I also think $20 is ridiculously expensive for a maybelline product. I definitely hated this.Little coverage
A concealer is used for coverage. This is more like a foundation in a mini bottle. I think the estee lauder double wear foundation does more coverage than this concealer. Still for its price range, its the best concealer out there.Average Concealer
I found this concealer to be okay but not great, it has good coverage and is creamy but it creases under the eye and accentuates lines. It doesn't really help with dark circles either. I'll stick to my nars concealer I think.Works wonders
Such a great concealer. I love itOldie but goodie!
I have been using this product for years, and it never disappoints.
Applies extremely smoothly, mid to full coverage, and does not crease on me like a lot of other concealers do. The little applicator head can be a life saver if you're on the go as well!fav concealer
i absolutely love this concealer as it is full coverage although if you apply too much it tends to look cakeygreat price
this concelaer is super cheap and really good! it brightens the under eyes so well and makes them look great. definitely recommend !Great!
This is probably the only drugstore concealer I have tried that actually covers my dark circles after long days at work. So pigmented, doesn't crease too much.Amazing Product
Coverage? Amazing
Tone for correcting dark undereyes? Amazing
Amount of product and application? After taking off the sponge, AMAZING.
Shade Range? Recently become amazing.Like the product, dislike the sponge applicator
Okay, the actual product itself is great. The sponge applicator however is terrible. I use a separate concealer brush to apply all my concealer so don’t need the sponge. It just seems to soak up all of the product and doesn’t seem to serve much of a purpose.
I decided one day to rip the sponge applicator off and it was the best thing I did. I can now disperse the product onto the bac...Read MoreBest drugstore concealer
This is my favourite ever drugstore concealer! Have been buying it for years, it does wonders for my undereyes! Gets rid of my dark circles, plumps out fine lines, and makes me look like I am actually well rested!! Blends beautifully, couldn't name a con personally. Love the sponge also to apply onto area, I think I tend to use less and not go too overboard like I accidentally sometimes do getting...Read MoreVery nice concealer
This concealer is very lovely and looking amazing under the eyes. It is very light weight and has good coverage. However, I am not the biggest fan of the applicator.number 1
Best concealer and only concealer i will now buy. Probably 10 years or so of using this and it has never failed me. It looks great under the eyes and covers any small spots on the face.Value for money
This doesn't settle in my fine lines and it is buildable coverage and this covers my pigmentation. Once set with powder, it lasts all day.Full coverage
Love this concealer for when I wear a full face of makeup, powder goes really well over itLovely product!
this is a great full coverage concealer, does so well to cover up my under eye circles even on the worst days!The worst applicator!
The product itself is medium coverage and does cover my dark circles. The huge downside is how annoying the applicator is! The sponsor is so unsanitary and quite difficult to use. Otherwise, a great product.Blends FLAWLESSLY
This concealer is my favourite drug store concealer. It blends absolutely smoothly and does a great job covering dark circles and blemishes. It fades off after a while which is why I gave it 4.5 stars however I would still repurchase.best drugstore concealer
Ive got a lot of dark circles. Most concealers break on my face where I am dry, but this is just perfect. It doesn't feel cakey. Twist cap with pad making super easy application, easy to blend and doesn't creaseBest concealer on this planet
This is by far my favourite concealer on this earth. It is affordable and gives me a 'soft' coverage which is exactly what I need to cover up my hereditary dark circles. I don't apply a thick layer as I've noticed applying less concealer is far better than applying it full coverage as it brightens my eye area so well yet I still feel like myself. I absolutely love this stuff. Highly recommendbest concealer ever
I should say this is the best concealer I have used ever. I tried more than 20 concealers with different brands, and this one is the best. Light texture but full coverage. It doesn't dry my skin or increase fine lines. I recommend it.Amazing
Without a doubt my favourite concealer !Age rewind eye eraser
i dont love this product its ok however i have found that it creases under the eyes! and is not full coverage for people with dark circles around the eyes.Great concealer
One of my favourite concealers. I have two one for everyday to cover up spots and a light shade for under eyes. A little bit goes a long way. Makes my skin look so smooth and girllll it hides those black bags. Very light on the skin. Good coverage
Great concealer
One of my favourite concealers. I have two one for everyday to cover up spots and a light shade for under eyes. A little bit goes a long way. Makes my skin look so smooth and girllll it hides those black bags. Very light on the skin. Good coverage
Favourite concealer of all time
This is just fabulous. I’m obsessed and it’s my number one for sure- always!!!Great
Great under eye concealerTerrible packaging
Luckily I bought this for half price. I don't know if the packaging is faulty or if it is just terrible packaging. Keep twisting and can not get any product to come out of this. Waste of money. Wish it came with a different applicator.Best Drugstore concealer ever!
Love love LOVE this concealer. So easy to apply and bend and is great for the under eye area. So much product for the price.Really helps me clear up dark circles under my eyes
Really helps me clear up dark circles under my eyes. I love the colour match I've found with this one.Part of my daily ritual
I have tried a LOT of concealers to cover my dark circles and this is my go-to so far. I am in my 30s and am getting quite a few fine lines and this one doesn't crease or make them stick out like a sore thumb.My Go-To
I love the applicator on this concealer! There could be a bigger shade range, but the formula is amazing and it creates the perfect blurring filter over my skin, it is great to use on its own if you’re not feeling much makeup.Nice for the price!
This is a great value concealer for those looking for something natural. The coverage it is not as intense as the MAC concealer but nice if you are looking for something buildable. It is also very easy to blend as it is not too thick.The one I keep coming back to
I’ve tried a lot of under eye concealers and this is the one I keep coming back to. I wouldn’t say the coverage is full but it’s buildable. I love that it isn’t drying and doesn’t crack and I find the fair is a pretty good match for me.Awesome given the price
This gives you a light to medium coverage and will last around 6 hours. For the price this it is really good, does not crease. I love the applicator and wish more companies used it as it is super convenient.A little bit let down
I didn't find that this product lived up to the hype surrounding it on the internet. I am 25 with very minimal signs of aging, and I didn't find that it smoothed my fine lines around my eyes. I also found the consistency a bit oily for my combination-oily skin.affordable
its a affordable concealer that does its job, not dryingGood for dark eyes
Excellent for those tired eye days. Covers up dark circles with ease.Love this so much
This is a classic ! I have been using this for ages and never looked back. I love the squishy applicator although towards the end it can become annoying - luckily you can easily pull it off if you're not into it. Totally worth it and price is much more affordable compared to high end brands.I love it
I love pigmentation and fixation. He is very practical. But I confess that I'm afraid of the hyeginazao of this productLove this
One of my favourite concealers I've used. Doesn't cake, covers dark circles and the price is so affordable. Always have a tube in my makeup bag..A little overhyped
You see this product mentioned by almost every beauty guru but I honestly don’t see the hype! It’s light-medium coverage, application is not the most sanitary, and there isn’t a great shade range either.Love
I love this concealer. It covers dark circles and its so affordable!Not the best coverage
this is not the best coverage for under the eyes!It's ok
I don't love this under the eyes as it creases fairly badly on me and the applicator is a little bit weird. It is however quite nice on the rest of the face for light coverageNot the best
I wasn't impressed by this concealer. It doesn't have the best coverage and I found it to be quite drying. I wouldn't recommend for those with dry skin types. In saying that, it is a good concealer for those on a budget.not a fan
high coverage for bags and blemishes but the consistency is hard to blend onto other prodcutsDark circles just dissapear
The only concealer I use, doesn't crease and removes dark shadows from my 42 year old eyes. An absolute must for the mature lady.Obsessed
I struggle to believe the bad reviews on this product because I’m literally obsessed with it, blown away by the quality for the price, it has fantastic coverage for my dark circles and red blemishes, it blends sooo well, I wasn’t expecting to like the little application sponge but now I really do. I’ll be repurchasing over and over! A winner.Not good
Not good, really hard to get enough to come out and even then, doesnt really work as a concealer.Not amazing
Not good coverage but does the job! Wouldn’t recommend or buy again unfortunatelyFast and easy
On the days you’re too lazy to wear a full face makeup, this is good to hide the under eyesThe search is over
Being in my 40's, concealers I used in the past are no longer my friends! I've tried so many undereye concealers and each one left my skin 'crepey' or dry. Often the concealer would also settle into my fine wrinkles and make me look older. I purchased this one after all the rave reviews and was amazed at how it worked. I apply it with a clean fingertip - it's workable, buildable, doesn't settl...Read MoreMy go-to concealer
I’ve tried so many different concealers over the years, but I always come back to this one. The fair shade matches my skin tone and easily blurs the dark shadows under my eyes and skin blemishes without making my skin feel dry. Love it!not the best
doesnt cover much. also left a grey tint under my eyes. made my under eyes look dry also and my skin is combination. creased toonice for the price!
Helps a little, though find my teen loves this more than I do. May be better designed for young skin & a quick pick me up, rather than middle aged and tired eyes :)Great concealer
Great concealer. Took me a while to figure out how to use it (twist and dab, duh). Blends well and has good coverage for blemishes and under the eyes. I have fair skin and it's perfect. Will definitely buy again once mine runs outTried so many and this is the best!
I purchased this because of the raving reviews and was blown away at the products quality. A little goes a long way, smooth, light, doesn’t build up in fine lines, dries quickly, and it blends in flawlessly. I’ve started wearing this with no other make up which I never do (it’s either a full face or nothing at all), it covers my dark circles perfectly yet stays invisible. I’ll be repurchasing over...Read MoreBest drugstore concealer
I use this concealer under my eyes and it is very natural looking. It doesn't crease or settle into lines. Will continue to repurchase this as it is really worth it for its price.Good coverage
This is one of the best drugstore concealers I’ve used. Very good coverage and lightweightPerfect concealer
Works amazing to brighten under eyes! Love using this on its own under my eyes and sparingly to spot conceal as a pick me up for my skin when I don't want to wear foundation.
Just a really great concealer for a great price!Great Concealer
Really easy product to use under eyes and on blemishes. It gives pretty good coverage and lasts all day. Affordable as well.light coverage
does not have the best coverage for under the eyes!Everyday staple
This is without a doubt my all time favourite concealer! It blends like a dream and doesn't sink into any fine lines. Also VERY affordable. Win win!Great
This is a very affordable concealer that you can build up to cover your blemishes. I love the finish of it as well and it does not make my skin look dry or flakyRecommended!
Have recommended this to many friends and family. Easy to use and blends out so easily to brighten my under eyes. Doesn't leave a big white ring around my eyes and looks natural.So brightening!
This is a really lovely product, and completely lifts your face! The subtle luminosity is perfect for when you're tired or a little dehydrated. I don't love the applicator, but I apply it onto a (clean) finger then onto my face instead which works just fine.The best in market
As a drugstore brand its best..i hv medium color which goes perfectly well with my skin tone..i use mac foundation with it..really conceals my dark spots n circles..highly recommendedUndereye
Lovely concealer for undereye - very flattering on imperfect skin. The applicator would be better as a doefoot instead of spongeGoos coverage, very buildable
I dont love the sponge applicator, but it does make using it very quick, and it is buildable without creasing. Occasionally I'll even dab some around my nose where I've got some veins. Not a HG, but pretty goodlove this concealer
this concealer does wonders! its super blendable and is medium-high coverage, but doesn't look cakey and it doesn't crease! it looks flawless all day long.
