Shop Mascara


Swimming in a sea of fluttering lashes? If you're totally lost in the world of department-store mascaras, it's time to take a step back and weigh your options. Whether you want a bold false-eyelash look or a barely-there tint, there's a perfect Luxe mascara formula here for you. From trendsetter Benefit to classic Lancôme to makeup-artist fave Bobbi Brown, the options are limitless. Want bold lashes? Opt for a primer and a fattening mascara. Whilst a lot of mascaras promise heavyweight results, you just won’t get a falsie look without the primer. So grab a two-in-one wand or pick your favourite primer and mascara duo separately. Struggling with sparse lashes? You aren’t alone there! If you have light or fine hair, your eyelashes need a little extra help. You can get assistance in a tube from a conditioning and lengthening mascara. Conditioning mascara includes a hydrating balm or oil that can transform your lashes. Looking to keep it simple? Brown waterproof mascara is foolproof. If you're going to be working up a sweat or are looking for a summer style, this is a must-have.

Popular Categories


143 products found.

Step Up Goodie Bag

asap mineral mascara  by asapasap mineral mascara  by asap

$19.11 $27.30

4.6 of 24 reviews

Showing 20 products of 143.

Mascara, articles & community

The 10 Best Mascaras That Give Length and Volume 2020
The 6 Best Tubing Mascaras
The Reviews Made Me Buy This Mascara
Is Waterproof or Washable Mascara Better for Everyday Wear?

Recent reviews on Mascara products

Inika The Organic MascaraInika The Organic Mascara
Inika
Inika The Organic Mascara
$49.00

Great natural looking mascara

Great mascara which mostly lengthens the lashes. Formula is not too heavy so looks quite natural and doesn't transfer to the undereye area. If you are looking for bolder lashes, the Inika bold lash mascara is a much thicker formula to achieve that. However I have very thin lashes so this is a much more natural looking option.
Benefit They're Real! Lengthening MascaraBenefit They're Real! Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Lengthening Mascara
$43.00

Best mascara I’ve used

I love this!! Really lengthens and darkens your lashes greatly and it stays put without transfer. Really great product!!
Nude by Nature Allure Defining MascaraNude by Nature Allure Defining Mascara
Nude By Nature
Nude by Nature Allure Defining Mascara
$27.95

Love the feel of this mascara, but smudges easily

Love the feel of this mascara, but smudges easily, which is a downfall.

Top Mascara brands

What people are looking for the most