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Mascara

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Ultimate Guide to Mascara
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Luxe Mascara
Swimming in a sea of fluttering lashes? If you're totally lost in the world of department-store mascaras, it's time to take a step back and weigh your options. Whether you want a bold false-eyelash look or a barely-there tint, there's a perfect Luxe mascara formula here for you. From trendsetter Benefit to classic Lancôme to makeup-artist fave Bobbi Brown, the options are limitless. Want bold lashes? Opt for a primer and a fattening mascara. Whilst a lot of mascaras promise heavyweight results, you just won’t get a falsie look without the primer. So grab a two-in-one wand or pick your favourite primer and mascara duo separately. Struggling with sparse lashes? You aren’t alone there! If you have light or fine hair, your eyelashes need a little extra help. You can get assistance in a tube from a conditioning and lengthening mascara. Conditioning mascara includes a hydrating balm or oil that can transform your lashes. Looking to keep it simple? Brown waterproof mascara is foolproof. If you're going to be working up a sweat or are looking for a summer style, this is a must-have.
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Professional Mascara
As a pro, you know the importance of lashes. A strong lash look is integral to any pro makeup application. It's important to have the best products on hand in order to maximise your client's features. Lucky for you, we offer more than a few great options in our Pro mascara selection! Not sure where to start? Try a few different shades and formulas to ensure you've got something for everyone. A curling mascara, a lengthening mascara, and of course, a basic waterproof, lash-defining mascara make for a great trio to start with. Since not everyone loves a bold black lash, it's also important to have shades that flatter every skin tone and eye colour. Don't just go for black. Grey, navy, brown, and soft or brownish black are great options. Whether it's a demure curl for a night out or a bold, waterproof, long-wear look for a wedding or prom, our selection of Pro mascaras has you covered. With brands ranging from the luxe and fabulous to the tried-and-true professional brands that are the cornerstone of the industry, our selection guarantees you'll find more than a few great mascaras to keep your kit current and universal.
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Essentials Mascara
Everyone who loves makeup needs a great mascara. With so many choices on the market, it can be tough to know which product will work best for you. That's where our Essentials selection comes in! With a great range of shades, price points, and formulas, our collection includes the perfect mascara for any occasion—whether it's everyday wear or a sultry night-out look. Not sure what mascara will work best for you? No problem! Everyone's different, and we're all flattered by different formulas. Frustrated by short, weak lashes? Try a strengthening or lengthening mascara that's washable. It will be less difficult to remove, ensuring you won't have to scrub at your lashes and weaken or break them off in the process. Looking for a simple, everyday eye definer? Try basic brown for maximum effect. Brown appears natural and highlights the eye without overdoing it. So check out our Essentials for the best choice for you. And remember, mascaras need to be replaced frequently. Generally, a formula begins to dry out and accrue bacteria after about three months, so don't open your new baby until you're ready to use it.
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159 products found
  • Eye Of Horus Goddess Mascara by Eye Of Horus

    Eye Of Horus

    Eye Of Horus Goddess Mascara

    $34.95
    Reviews (27)
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  • Benefit They're Real! Mascara by Benefit Cosmetics

  • Napoleon Perdis Define and Perfect Pack by Napoleon Perdis

    Napoleon Perdis

    Napoleon Perdis Define and Perfect Pack

    Special Price $49.84

    Regular Price: $89.00

    save $39.16

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  • ModelCo LashXtend Mascara - Black

    ModelCo

    ModelCo LashXtend Mascara - Black

    $22.00
    Reviews (13)
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  • Mirenesse Secret Weapon Mascara by Mirenesse

    Mirenesse

    Mirenesse Secret Weapon Mascara

    $39.95
    Reviews (37)
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  • Blinc Mascara Amplified

    blinc

    Blinc Mascara Amplified

    $38.00
    Reviews (4)
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  • Clinique Chubby Lash Fattening Mascara - Jumbo Jet by Clinique

  • Jane Iredale PureLash Lengthening Mascara by jane iredale

    jane iredale

    Jane Iredale PureLash Lengthening Mascara

    Special Price $29.75

    Regular Price: $35.00

    save $5.25

    Reviews (3)
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  • Clinique Bright All Night by Clinique

    Clinique

    Clinique Bright All Night

    Special Price $27.30

    Regular Price: $39.00

    save $11.70

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  • PRIORI Lash Recovery Serum by PRIORI

    PRIORI

    PRIORI Lash Recovery Serum

    $99.00
    Reviews (3)
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  • Eye Of Horus Bio Lash Lift Mascara  by Eye Of Horus

  • Estée Lauder Double Wear Zero-Smudge Lengthening Mascara by Estee Lauder

  • Mirenesse Secret Weapon Mascara - Super Volume by Mirenesse

  • Jane Iredale PureLash Extender + Conditioner

    jane iredale

    Jane Iredale PureLash Extender + Conditioner

    Special Price $30.60

    Regular Price: $36.00

    save $5.40

    Reviews (1)
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  • Inika Long Lash Vegan Mascara by Inika

    Inika

    Inika Long Lash Vegan Mascara

    $45.00
    Reviews (1)
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  • Elizabeth Arden Makeup On The Move Blockbuster by Elizabeth Arden

    Elizabeth Arden

    Elizabeth Arden Makeup On The Move Blockbuster

    Special Price $57.85

    Regular Price: $89.00

    save $31.15

    Reviews (3)
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  • Estée Lauder After Hours The Smoky Eye by Estee Lauder

    Estee Lauder

    Estée Lauder After Hours The Smoky Eye

    Special Price $42.00

    Regular Price: $60.00

    save $18.00

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  • Mirenesse Secret Weapon Organic Mascara - Black by Mirenesse

  • Clinique High Impact Mascara by Clinique

    Clinique

    Clinique High Impact Mascara

    $39.00
    Reviews (2)
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  • Bobbi Brown Soft Smokey Shadow & Mascara Palette by Bobbi Brown

    Bobbi Brown

    Bobbi Brown Soft Smokey Shadow & Mascara Palette

    Special Price $56.00

    Regular Price: $80.00

    save $24.00

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  • elf Lengthening & Volumising Mascara - Black by elf Cosmetics

  • Blinc Smudgeproof Mascara by blinc

    blinc

    Blinc Smudgeproof Mascara

    $38.00
    Reviews (7)
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