Shop Mascara


Swimming in a sea of fluttering lashes? If you're totally lost in the world of department-store mascaras, it's time to take a step back and weigh your options. Whether you want a bold false-eyelash look or a barely-there tint, there's a perfect Luxe mascara formula here for you. From trendsetter Benefit to classic Lancôme to makeup-artist fave Bobbi Brown, the options are limitless. Want bold lashes? Opt for a primer and a fattening mascara. Whilst a lot of mascaras promise heavyweight results, you just won’t get a falsie look without the primer. So grab a two-in-one wand or pick your favourite primer and mascara duo separately. Struggling with sparse lashes? You aren’t alone there! If you have light or fine hair, your eyelashes need a little extra help. You can get assistance in a tube from a conditioning and lengthening mascara. Conditioning mascara includes a hydrating balm or oil that can transform your lashes. Looking to keep it simple? Brown waterproof mascara is foolproof. If you're going to be working up a sweat or are looking for a summer style, this is a must-have.

Popular Categories


148 products found.

Inline promo

Eye Of Horus Goddess Mascara

$36.00

$36.00

4.2 of 164 reviews

Benefit They're Real! Mascara

$43.00

$43.00

View

4.3 of 281 reviews

Jane Iredale PureLash Extender + Conditioner

$34.20 $38.00

$34.20 $38.00

View

4.7 of 39 reviews

Mirenesse Secret Weapon Mascara - Super Volume

$35.00

$35.00

View

4.3 of 44 reviews

Designer Brands Beyond Amplifying Mascara

$14.99

$14.99

4.3 of 20 reviews

Benefit BADGal Bang Mascara 8.5g

$43.00

$43.00

View

4.3 of 157 reviews

Benefit BADGal Bang Mascara Mini 4g

$21.00

$21.00

View

4.4 of 114 reviews

Benefit Roller Lash Mascara

$43.00

$43.00

View

4.3 of 178 reviews

Clinique High Impact Mascara

$39.00

$39.00

4.3 of 66 reviews

Designer Brands Absolute Lash - Blackest Black

$14.99

$14.99

View

3.9 of 15 reviews

Blinc Mascara Amplified

$38.00

$38.00

View

4.1 of 26 reviews

Jane Iredale PureLash Lengthening Mascara

$33.30 $37.00

$33.30 $37.00

4.5 of 40 reviews

Estée Lauder Double Wear Zero-Smudge Lengthening Mascara

$48.00

$48.00

4.2 of 26 reviews

La Roche-Posay Respectissime Sensitive Waterproof Mascara - Black

$29.95

$29.95

View

4.6 of 7 reviews

Clinique High Impact Curling Mascara

$39.00

$39.00

4.8 of 5 reviews

Lancôme Hypnôse Doll Eyes Mascara

$55.00

$55.00

View

4.5 of 33 reviews

L'Oreal Paris Clinically Proven Lash Serum

$29.95

$29.95

View

Mirenesse Secret Weapon 24 Hr Mascara - iCurl Mascara - Jet Black

$35.00

$35.00

View

4.5 of 7 reviews

Bobbi Brown Smokey Eye Mascara - Black

$49.00

$49.00

View

4.6 of 44 reviews

Showing 20 products of 148.

Mascara, articles & community

Should I Put Mascara on My Bottom Lashes?
Is Fibre Mascara as Good as Falsies and Lash Extensions?
Should I Curl My Lashes Before or After Applying Mascara?
Which Mascara Should I Use if I Have Sensitive Eyes?

Recent reviews on Mascara products

Mirenesse
Mirenesse Secret Weapon Mascara - Super Volume
$35.00

Not great for thick lashes

I bought this in the hope that it would add length and separation to my thick lashes. Instead, I found that I was spending ages with other mascara brushes trying separate my lashes after applying this mascara. It might be good for thinner lashes, but not for mine.
Benefit Cosmetics
Benefit They're Real! Mascara
$43.00

Disappointed after the hype

Tried this product after reading lots of positive reviews. It was clumpy, didn't lengthen and left a black residue when I tried to remove it. Expensive and not for me.
Jane Iredale
Jane Iredale PureLash Extender + Conditioner
$38.00
$34.20

Lashes look longer

I don't like wearing a lot of mascara (I prefer the no makeup look) and bought this thinking I could wear it instead of mascara. It definitely made my lashes instantly look longer - however it is white so you do have to wear mascara with it.. This with a slick of brown mascara gives me natural looking but defined lashes.

Top Mascara brands

What people are looking for the most