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Adore Beauty is an official stockist of Loving Tan.


Founded in 2011, Loving Tan has been a breakthrough in the self-tanning industry. Made by tan lovers, for tan lovers. For a natural looking tan every time that is simple to use and professional strength, Loving Tan makes it easy to achieve a flawless, streak-free finish. Loving Tan started out with a desire to create a tan that gave you professional results, with no terrible smells and no hallmark orange streaks - and ever since, no other tan comes close.


Who is Loving Tan for? Everyone! If you want a natural, perfect tan within minutes, Loving Tan is your new go-to self-tan. Created with a unique formula that gives you immediate colour, developing into a deeper, darker fake tan over time. With different shades to suit all skin tones, Loving Tan has literally got your back.

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Recent reviews on Loving Tan products

Loving Tan Deluxe Applicator Mitt
Loving Tan
Loving Tan Deluxe Applicator Mitt

great mit

this is really good, it helps your tan go on and not go streaky.
Loving Tan 2HR Express - Dark 200ml
Loving Tan
Loving Tan 2HR Express - Dark 200ml

First timer success!

I occasionally spray tan, but tanned myself for the first time using this product!

My complexion is fair (IT cosmetics CC cream fair-light) and I purchased Loving Tan - Dark.
I was so pleased with the results! The tan looked amazingly smooth and I had my dream olive skin!

I took the time to prep properly and applied the tan in circles with a mit.

Loving Tan Easy to Reach Back Applicator
Loving Tan
Loving Tan Easy to Reach Back Applicator

very helpful

this is really helpful for getting to ur back! A must have for when no one is around to help

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