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Laura Mercier's makeup philosophy is simple: making your skin look perfect is the first and most important thing you can do to achieve a truly great look. The key is to enhance your natural beauty by accentuating the positive. Laura Mercier has developed a range of cosmetics that allows every woman to achieve an incredibly even and smooth, yet natural-looking, complexion: the Flawless Face. Celebrity fans of Laura Mercier cosmetics include Sarah Jessica Parker, Angelina Jolie, and Julia Roberts
Raised in Provence, Mercier began her career at age 17, when she entered painting school in Paris. After deciding to shift her talents from the canvas to the face, Mercier attended the Carita School, where she specialized in makeup application. Subsequently, she was asked to represent the school as a makeup artist and instructor. Before long she began working closely with Thibault Vabre, a well-known French makeup artist.
In 1985, Laura Mercier moved to New York to join the launch team for American Elle. She immediately began working on advertising campaigns for Bergdorf Goodman, Bloomingdale's, and Clairol, as well as editorial spreads for Elle and other magazines, including Vanity Fair, Glamour, and Seventeen. While working with clients such as L'Oreal, Maybelline, Victoria's Secret, Gap, and Banana Republic, Mercier also worked with Madonna on her looks for print, television, and film. Subsequently, Mercier entered into a four-year contract with Elizabeth Arden, designing the makeup looks for all of their advertising campaigns. Mercier also worked on Chanel’s beauty advertising campaigns in France.
In 1996, Mercier developed her own line of beauty products to benefit women of all ages and skin types. She personally created makeup colours to satisfy the needs of her clients, focusing on a classic palette rather than seasonal trends.
When she is not travelling for photo shoots or working in the lab perfecting and creating new products, Mercier divides her time between New York City and Bellport, New York.'
Laura Mercier believes that a beautiful look begins with great-looking skin. Accordingly, she has developed key products that allow every woman to achieve an incredibly even and smooth, yet natural-looking, complexion: the Flawless Face.
Laura Mercier's Flawless Face: Step by Step
Step 1: Foundation Primer
What is Foundation Primer? Foundation Primer is a colourless gel that creates a barrier between the skin and foundation, ensuring a smooth texture and long-lasting colour.
Directions: Place a dollop into your hand and apply all over the face. Stimulate the skin by lightly massaging in an outward and downward motion.
Step 2: Foundation
Directions: Using a damp sponge, work foundation from the outer portion of the face inwards, towards the nose.
Tip: If you have short hair or wear your hair back, dab a little foundation on your outer ears to ensure a natural look.
Step 3: Secret Brightener
The Secret Brightener Pen is a weapon that fights dark circles, reduces shadows, and minimises discolourations by highlighting dark areas with light-reflecting pigments.
Directions: After applying Foundation Primer, lightly stroke product on wherever needed and lightly "tap and roll" to set it into the skin.
Tip: To open the eye area and illuminate the cheekbones, apply Secret Brightener to the lower temples, moving inwards, towards the apples of the cheeks.
Step 4: Secret Camouflage and Secret Concealer
An essential Flawless Face product, Secret Camouflage is formulated with concentrated pigments, so you can achieve complete coverage with little product.
Mercier needed a concealer that would completely cover dark circles under the eye area without drying out the skin, so she created Secret Concealer. The emollient formula should be used under the eyes only.
Undercover, the latest addition to Mercier's concealer line, is a combination of Secret Camouflage and Secret Concealer. Perfect for touch-ups, it ensures a perfect, natural look all day.
Secret Camouflage: After applying foundation, sweep a Secret Camouflage Brush through both pans of product, then mix the two colours on the back of your hand to match your skin tone. Apply using featherlike strokes, then "pat" the product lightly with your fingertips.
Secret Concealer: With the Secret Camouflage Brush, use featherlike strokes to apply product under and on the outside corner of the eyes.
Undercover: First, apply Secret Camouflage to the darkened areas of the face. Next, apply Secret Concealer as above.
Step 5: Secret Brightening Powder
Secret Brightening Powder is a lighter-than-air powder designed to set Secret Brightener Pen, Secret Camouflage, and Secret Concealer while adding an invisible lightening boost.
Directions: Using the Camouflage Powder Brush, pat powder on any area needing lightening and brightening.
Step 6: Setting Powder
Laura recommends setting makeup with Translucent Loose Setting Powder, which contains no pigments. To add a slight hint of colour and coverage, use Ivory for fair skin or Beige for medium skin.
Directions: Saturate a Velour Puff with powder and gently press the puff in a rolling motion to work the powder into the skin.
Step 7: Secret Finish
Secret Finish gives the skin a healthy glow after makeup application. It also works as a refresher for skin anytime throughout the day.
Directions: Place a small dollop on your fingertips and rub them together gently to distribute the product evenly. Gently pat onto the desired area of the face.
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