I've been using this regularly for a few weeks now and I really love it! I am typically a Loving Tan Mousse kinda gal but I've been loving how easy this is to apply the night before I need a tan! I usually apply it around 1-2 times a week and find that it gives me a noticeable tan after one application so I would steer clear if you are after something more gradual that you could use every day. I also love it for topping up my mousse tan when it's starting to look a bit sad and patchy.
I used to be quite turned off lotion tans because I'd experienced a few that I went through really quickly in comparison to a bottle of mousse but I can see this lasting me quite a while because it's nourishing (but easy to rub in!!!) and a little goes a long way.