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Koh Gen Do Maifanshi Aqua Foundation 30ml

4.6 of 36 reviews

$74.00

4 instalments of $18.50

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4 instalments of $18.50

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With an improved formula, Koh Gen Do Aqua Foundation is more lightweight, with a more streamlined bottle. Koh Gen Do Aqua Foundation is a cult-classic liquid mineral foundation that captures a youthful glow with a luminous and dewy skin-like finish. Rich in both blendable pigmentation and skincare ingredients, this liquid foundation adds a natural-looking luminosity, while minimising pores and fine lines.

  • Cruelty Free

What customers say

SUPERIOR - 92% recommend

4.6
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Coverage:

  • Medium
  • Sheer

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Koh Gen Do Maifanshi Aqua Foundation

Koh Gen Do Maifanshi Aqua Foundation

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Customer Reviews

Review & Earn

4.6 of 36 reviews

92% recommend this product

  1. 27

  2. 6

  3. 2

  4. 1

  5. 0

Most Helpful Positive

Beautiful finish

Alexis

I ordered this product in shade 113 based on swatches I looked at online. I have light skin with neutral undertones. This shade (113) is lighter than expected but a good match, not too yellow or pink- hard to find! It dries darker than when first applied as well.
It has a beautiful natural finish which lasts all day. I don’t look like I’m wearing make up. Less powdery than luminous silk and more of a skin like finish- I’m impressed. Reasonable price for a high end foundation.

Most Helpful Criticism

Sheer, but doesn't last for oily skin

Alyna

I like that this is sheer, but I have oily skin and it doesn't last as well or as long as the Giorgio Armani Luminous Silk Foundation
  1. Looks like skin!

    Lizzie

    I love this foundation! it blends out seamlessly and looks just like skin! Had plenty of shades to choose from so i could find my perfect match! Doesn't have the best staying power but well worth the price for the finish it gives.
  2. Beautiful finish

    Alexis

    I ordered this product in shade 113 based on swatches I looked at online. I have light skin with neutral undertones. This shade (113) is lighter than expected but a good match, not too yellow or pink- hard to find! It dries darker than when first applied as well.
    It has a beautiful natural finish which lasts all day. I don’t look like I’m wearing make up. Less powdery than luminous silk and more of a skin like finish- I’m impressed. Reasonable price for a high end foundation.
  3. Perfect coverage

    LAura

    This foundation is absolutely stunning! The coverage is perfect and very buidlable, making it perfect for every type of loook it blends out beautifully and lasts for hours on end! Definitely recommend
  4. one of the best foundation

    Hanyu

    I got this because of friend's recommendation, and yes, it doesn't let me down. It's not heavy and thick like wearing a mask, it makes your skin looks natural, even and glow. Highly recommended!
  5. My Go-To!

    Jessica

    When I first used this product I was quite sceptical because I’ve always been a medium to full coverage person, but throughout the night, it just kept looking better and better even with the sheer coverage! Will definitely repurchase!
  6. One of my favourite everyday foundation

    Katherine

    This foundation is one of my favourites! The coverage is quite sheer which I like for everyday, but it provides enough to even my skin tone out. Very easy to blend, I normally use my fingers or occasionally a blender brush and both works well. It gives a fresh dewy finish but not too shiny. I think oily skin people can use this. The shades aren't as many but I find with the sheer coverage, each shade can probably work for quite a few different skin tones.
  7. Love it!

    Ratta M

    This is one of my favourite foundation. I love how it makes my skin looks glow naturally like wearing nothing. The consistency of this foundation is pretty thin and kind of watery. I feel like just using finger tips is the best way to apply this kind of foundation. I usually apply one thin layer just to even my complexion and if I need more coverage I prefer concealer. I have a combination skin but it turns to be dehydrated in winter. This foundation is not oil-control and also contains some 'good for skin' oils. My face will get shiny after 3-4 hours but I can use blotting paper to get rid of this excessive oil. However I feel like this foundation helps moisturise my skin better than other foundations and after wiping it off at the end of the day my skin is still smooth and hydrated. The only downside of this foundation is poor shade selection. I heard from other reviews that most of its shades are peachy excepts no.213. I have light-medium with yellow/golden undertone so I opted for this shade but after swatching it on my wrist, I feel like I made a wrong decision because it looks lighter on my skin but luckily after blending out on face it adapts to my skin tone pretty well but I still don't like it since it removes some red pigment on my skin and make my face looks paler than usual.
  8. Best foundation!

    Alana

    I tried this for the first time and was so happy with the result. It’s nice and light but gives great coverage. If I’m going to work I do one layer, if I’m going out I add another layer for a more dramatic look. It’s so beautiful and silky going on. Huge fan. I have freckles and it looks lovely without covering them up which I like. For help with your colour I can highly recommend using the chat function on the website - they helped me pick the exact right colour.
  9. Love!

    Selina

    Such a beautiful foundation. It doesn’t feel heavy on the skin and gives a wonderful glow. My new HG foundation! For colour reference I’m around a NC30 in MAC and the 143 shade matches my skin perfectly.
  10. Flawless

    Grace

    Love this foundation, only need a little bit, blends beautifully and gives good coverage but still nice and sheer, looks like skin.
  11. Too dark!

    Alana

    I prefer the previous formula and shade so much better! The new version feels a lot thicker and the colour is not the same. The shade i was (113) is now way too orange for me. Such a shame as the old formula was nicer. The lasting power and wear time is not good and it feels heavy on my skin. The coverage hasn't changed either. It's still pretty sheer to light.
  12. Such a great foundation!

    Julia

    I bought some of this in japan when i went and have been converted, i love it! a really smooth dewy foundation that goes on easily and gives a nice finish. I bought this as an alternative to nars sheer glow but I think I actually prefer this one!
  13. Sheer, but doesn't last for oily skin

    Alyna

    I like that this is sheer, but I have oily skin and it doesn't last as well or as long as the Giorgio Armani Luminous Silk Foundation
  14. Medium to full coverage but no cake!

    Becky

    This foundation is absolutely gorgeous. It doesn't cake around my trouble spots around the nose or mouth. It has full coverage but just looks like your own skin but better. I got the 123 which is a nice beige with a slight olive undertone. I mix in some of the ordinary number 2.0 with yellow undertones if I want to look a bit more tan.

    This foundation is worth the investment if you want a foundation that doesnt cake or itch the skin. it has similar coverage the luminous silk without the powdery residue.
  15. Prefer the old formula

    Adele

    Have gone through a half bottom of the new formula, and have to say, even though i have combo skin which can be quite oily in the t zone, I prefer the old formulation. Less dewy the new one, more matte. Such a shame, think I'll be switching to something else. If I want a more matte finish I'd go with a fuller coverage. Still a nice product which wears off well.
  16. Beautiful skin

    AB

    This foundation is so beautiful on the skin. I personally find that one thin layer is enough for my skin because I don't mind minor imperfections coming through, but I have been able to build it up to a medium coverage for more glam days. I think the biggest pro of this, however, is that it literally just looks like my skin (but better!). If you are after full coverage, this one is not for you.

    FYI I have combination skin (oily in my t-zone and normal/dry on my cheeks and around my mouth), and I powder this down when I wear it. I don't think I've worn it for longer than 6-8 hours, but it lasts well on my skin for that time. I do get some creasing on my upper lip after a few hours - but that seems to happen to me no matter what foundation I'm wearing.

    I took one star off for the shade range. I'm of an Indian background with light-medium olivey skin, and I have to mix shades 143 and 213 to get a good match for my skin tone. 143 has the wrong undertone for me (and is a tad dark), so I use 213 as a mixer shade because I'd read reviews about how this is the most olive-toned shade in the range. 123 is the shade in between these two (I believe), and although I haven't seen 123 in person (so I could be wrong), it looks to be the wrong undertone for my skin.
  17. Really lovely

    Joel

    I used this a few times at my friends house, my makeup didn’t budge at all! I loveeee the finish of it! If you’re thinking about it, give it a go!
  18. fav foundation

    Kayls

    I have been using Koh Gen Do foundation for years now. I have it in two different shades. It's easy to blend and little goes a long way. I find this works better for me than other expensive name brand foundations. I would highly recommend taking the leap and getting this foundation.It's not cakey and last all day. I have acne prone and oily skin. I feel this doesn't clog my pores and doesn't cause more breakouts.
  19. Flawless Everyday Skin

    Ashlee

    I cannot rave about this foundation any more! I've been using this product for years and have been through countless bottles. It's virtually undetectable on the skin and overs light-medium buildable coverage. I especially love the colour 213 and it suits my olive complexion perfectly, unlike most other brands that don't offer an olive shade on the lighter side. However, as it's coming into winter in Australia this time around I wanted to try something different from my go-to 213, and I opted to go for the shade 113. Even after looking up swatches online sadly it pulls a lot more pink/peachy toned than I was hoping for and I wouldn't recommend that shade if you aren't looking for that. The only semi-negative thing I've noticed with this foundation is it seems to expire very quickly compared to my others as the smell noticeably turns. But this doesn't really bother me as I usually finish the bottle before then. This only happens if I have more then one on the go for mixing purposes and is a bummer when it's so expensive.
  20. Best natural foundation!

    Erica

    Love this foundation as it never looks cakey on my face. I have combination skin and my nose is very oily. I like my foundation to be natural looking but last the whole day. This foundie works wonder and it works better for my skin than their last formula as it is not as glowy and tacky. Recommended for people who like natural skin but their skins are still a bit oily
  21. Dewy Glow

    katieS

    I love this foundation. I previously only wore matte foundations and saw this foundation was getting a hype following for glowy skin.
    Normally I am skeptical. However, this foundation delivered. I love dewy foundation now and this is a holy grail.
    So much product for the cost; you only require a small amount, blends beautifully with a brush and sponge.

    You need this in your life!
  22. Holy Grail

    Li

    I don't normally write reviews, but this foundation is my absolute favourite and so good that I'm now onto my third bottle. If you're into that "your skin but better" look you will absolutely love this. It feels weightless on the skin and provides a light to medium coverage, with a natural skin-like finish. It does a really good job of evening out the skin tone, correcting minor imperfections and making the face look naturally beautiful. It blends nicely with a brush although I don't typically use it with a sponge because I find it soaks up too much product, and this foundation is obviously not cheap (and lighter coverage to begin with). I also find that it does not sink into my laugh lines as much as other foundations do. I use shade 143 and I find it to be a perfect match for when I self tan, as it has a beautiful warm undertone which is not at all orange like most other foundations I've tried. Every time I try and switch up my base product I always find myself comparing it to this, and inevitably I always go back. Cannot say enough good things about this foundation!
  23. Goes on very easy to give full coverage.

    SAINTLY

    I was recommended this product by a friend so I tried it. It is very light and gives excellent coverage. It does settle in eye creases and looks like you are not wearing any make up at. It also lasts all day
  24. Not as good as I hoped I would be

    Bianca

    I had high hopes for this foundation not as good as the reviews and I don't find it last as long as the gergio Armani.
  25. Love this foundation

    Taila

    Love this foundation, would recommend for any dry skin women, I was able to put on easily and blend as I accidentally bought the darker shade. I am light to medium olive and 143 was a bit dark, so probably better for medium tones, will be buying 213 as well!
  26. Great for dry skin

    Sel

    I bought the shade 012 and I love it. I've got sensitive skin and I needed a foundation that wasn't too thick or heavy. This foundation is amazing and doesn't emphasize my dry patches. I'd recommend it to anyone that has dry and/or sensitive skin.
  27. Beautiful foundation

    Anne

    I purchased this foundation shade 143 and for my olive skin it is a perfect match. It has a beautiful light formula and yet gives great coverage. A small amount goes a long way. It is so flattering and I highly recommend it.
  28. Natural, long lasting and non oily

    Carrie

    I've heard many good reviews about this japanese foundation and decided to give it a go. For someone who uses powder and cushion foundation my whole life, I decided to try out this liquid foundation as my current one seems to give me pimples or spots everytime I use it.
    I've got combination skin and was worried that liquid foundation will clog pores or make my skin oily and give breakouts, this foundation is the totally opposite!! Was surprised to find that it's very light on my skin when I apply with zero greasy texture. It blends into my skin very easily and the shade matches well. The coverage is not heavy so I guess if you want more coverage you can build it up.
    Whole day and it doesn't make my face oily. Highly recommended!
  29. Amazing

    Lisa

    This foundation is ridiculously amazing. It doesn’t settle into any fine lines, doesn’t leave a cakey appearance or texture and is probably the best example of the phrase ‘your skin, but better’. I have extremely dry, flakey skin (I have eczema) and this foundation doesn’t settle on my dry spots or accentuate them. Couldn’t recommend it more for my fellow dry skin gals or guys!
  30. Love

    B

    Love the new packaging, this foundation is brilliant for those who are trying to achieve a no makeup, makeup look. This foundation is hydrating and doesn't settle into any fine lines or cling. Absolutely love it!
  31. Great for dry skin

    K Young

    This foundation is a great for everyday. I have dry and mature skin and this foundation doesn't settle into my fine lines but I do have to set under my eyes so my eyeliner doesn't transfer. It is a light to medium coverage and gives a natural finish with a slight glow. The only con would be the limited shade range. It's a sightly pricier foundation but definitely worth it if you're looking for a beautiful everyday foundation
  32. Incredible glow

    Lisa

    I love this foundation. It feels so light weight on your face and not cakey. But best of all gives you such an incredible glow. I have lots comment on my skin since I have been using this product. Colour match is a little difficult as I think the swatches appear darker than the actual product and I had to buy 2 bottles to get it correct.
    Guaranteed you will not look back after buying this foundation.
  33. Finally something that works!

    Nikeeta

    I saw this foundation recommended on the adore beauty website in an article and so glad I gave it a go - it's amazing! My skin feels amazing using this foundation, doesn't clog, looks dewy but not oily ( I have combination skin as well ) I love the fact it also has SPF in it too.

    I'm not surprised to see it's sold out and while it is a little pricey, foundation is one product of the makeup world where you definitely pay for quality :)
  34. Luxurious Foundation

    Jen

    This is like the Nars Sheer Glow stepped up to a luxury level - it leaves a really nice inner-glow look to the skin, making it look healthy and natural! Would describe this as a medium coverage, but is buildable and can also be sheered out, so incredibly versatile. Most suitable to dry-normal skin in my opinion
  35. Pefection!

    Kerry

    I've seen this Koh Gen Do foundation touted as "the Holy Grail" of foundations, and I am SOLD! Coverage is perfect to cover uneven skin tone and redness, but feels so light that frankly, it doesn't feel as though you're even *wearing* foundation. Perfect for those who typically do not like makeup. I have very oily skin and find that, in a day at work, my usual foundations have broken over my skin and look scaly. This is the only one that I have found so far that will last the day.
  36. Lovely

    Ashleigh

    A beautifully light foundation for those that don't like a 'caked-on' feeling. Gives just enough coverage to even skin tone and hide my red patches of skin. I have sensitive skin, and this make up has also proved no dramas. A massive fan.
  37. Review & Earn
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