Amazing!!
My hair looks like I just left the salon! It’s my new fav blonde shampoo!! This works absolutely amazing!!! I will definitely be buying more once I’m out.
Kérastase Blond Absolu Bain Ultra-Violet 250ml
Is this for you?
Beat back the brass with Kérastase Blond Absolu Bain Ultra-Violet. This iridescent purple shampoo tones away brassiness and unwanted yellow tones in blonde and grey hair, for a nourished, cool blonde.
What customers say
Hair Concern:
- Brassy tones (blonde/grey hair)
- Colour protection
Hair Curl Type:
- Curly
- Straight
- Very curly/African/Caribbean
- Wavy
Hair Texture:
- Fine
- Medium
- Coarse
Frequently bought with
Please wait while we find a match
Customer Reviews
Review & Earn4.6 of 44 reviews
93% recommend this product
Most Helpful Positive
Most Helpful Criticism
So so in performance
I brought this based on the reviews however I found this to pretty much do nothing for my blonde hair. For me, it sits in the just OK category and I will be searching for another product to try rather than repurchase.
Amazing!!
My hair looks like I just left the salon! It’s my new fav blonde shampoo!! This works absolutely amazing!!! I will definitely be buying more once I’m out.Best of the best
Love this for eliminating brassy tones and keeping my blonde fresh, ashy and cool. Compared to a lot of similar products, this one does a great job for its inexpensive price!Love
I was always sneaky and used blonde shampoos against my hairdresser's recommendation - I just wanted that cool blonde, y'know - but they always built up in my hair over time and caused it to break at the (already fragile AF from all the bleach..) ends. Apparently this one also contains lovely cleansing and hydrating thingies, so it has my fussy hairdresser's tick of approval. I may well use this f...Read MoreGreat for Highlighted Hair
Purchased this along with the purple mask as my highlighted hair was damaged & turning orange. This is a great product to counteract the bronze as I’m gradually going lighter (my hair was dark brown with greys).Highly recommended!
My hairstylist recommended this and it hasn't disappointed!
I only wash my hair once a week anyway, so I have only been using this every 2nd week. I really can see that it's really helped extend the life of my colour and is really helping keep the brassiness at bay,
Okay - not amazing
I use a lot of kerastase products and have been for a while. I had high hopes for this product but was a bit let down. It worked okay but didn’t provide the cooler, whiter tones I wanted, it’s okay aaa shampoo but didn’t quite do the job for me and keeping my Brassy tones away.Keeps highlights cool
Love this product! Keeps my dyed blonde hair (natural brunette) cool and smoother, a salon finish! Would recommendBest Blonde shampoo I've found to date
I use a lot of Kerastase products, so was super keen to try the Blonde range when it came out. I have highlighted ash blonde hair which gets brassy very easily. This is probably the best purple shampoo I've ever used, primarily because it doesn't dry out my hair (as every other product I've tried does). It smells great (marine like scent). I don't use this every time I wash my hair as I like to mi...Read MoreKeeps my colour cool
The smell is divine, as with all their products. It’s a beautiful purple shampoo however it’s still a little drying to use every wash.Serious life saver!
My hair colour is my own natural light brown with a full head of blonde foils.
For such a long time it was snapping when wet and I was having major problems with it being knotty after I washed it no matter what products I used.
This is my number one fav!! Seriously, it has made my hair so good again! I’m so glad I bought itI love this product
I have bought this from my hair salon and I love it so much so I now bought it for the second time from adobeNo conditioner needed!
I absolutely love this shampoo. The bottle has lasted me for two months. I am washing my hair less frequently and I will definitely be repurchasing when I run out. Helps keep the brassy tones away. Leaves your hair colour looking bright and fresh. For the first time ever I used shampoo on its own and found that it was nourishing enough that my hair felt amazing even without conditioner. I am curre...Read MoreStill under consideration
I purchased this product as I absolutely LOVE other Kerastase products and have had such fabulous success with my hair over the last 7 months. I wanted to love this product as much as the others but in truth I can’t. I haven’t been using it for as last long but the thinner consistency of the shampoo is a really big downside for me. With the price tag in mind I find that due to the more liquid cons...Read MoreI use this weekly
I use this weekly to balance out any brassiness as I have dyed blonde hair. I shampoo it in leave it for about 5 minutes then wash out. It’s a perfect weekly treat.
I love the whole blonde rangeblond-tastic
Absolutely love this product, by far my favourite Kerastase shampoo. Since using this I have been able to leave more time between hair appointments as i've kept my colour much longer. It smells divine, leaves your hair silky soft and in great condition. 100% recommend for colour treated blondes.I love it
Lovely and hydrating for my hair, keeps out all brassy tones and leaves me with my perfect blonde.Amazing!
Cancels out yellows and isnt as dehydrating as other brandsGreat product!
I love everything by this brand! So good at cancelling out yellow and leaves my hair feeling amazing!Really works!
I have naturally medium brown hair that I have been dying ash blonde for the past 20 years. I have used a few highly rated blonde shampoos over the years, but none are better than this and I've only used it three times! The colour of my hair was a little on the yellow side before using it, but now all I can see is beautiful ashy tones.
I have thin hair and like products that nourish ...Read MoreFantastic shampoo
I use this shampoo along with the other products in the Kerastase Blond Absolu range and it keeps my bleached hair in tip top condition and perfect color. Does not leave an overly purple tone on the hair. I use it once a week and it lasts a lonf time which makes it worth the cost.Great for blonde highlights and grey hair
Love this shampoo it leaves my hair hydrated and reduces the brassiness tone.
Dont need much, lathers really well.So so in performance
I brought this based on the reviews however I found this to pretty much do nothing for my blonde hair. For me, it sits in the just OK category and I will be searching for another product to try rather than repurchase.Beautiful toning shampoo
Loving the Kerastase Ultra Violet Blond Bain! I have had blonde hair forever and have tried many different toning shampoos and conditioners over the years, and this one is my favorite.
Very concentrated so you only use the smallest amount, and not drying like many other toning shampoos. I follow up with the conditioner/mask which is also amazing. I am planning to purchase the other shampoo i...Read MorePerfect blonde
This shampoo rids every bit of brassy colours from blonde hair and creates the perfect buttery blonde.Nice
I do like this shampoo. Only downside is the price tag. Its a nice toning shampoo and leaves a nice reflective color. A must with the Blond Absolu conditioner.Excellent
Love this shampoo as it tones beautifully giving a stunning cool blonde. Used it with the masque to achieve a beautifully neutralised tone. Not as hydrating as the nutritive range and I did have to use some of the leave in from that range to help soften my hair. On the whole though it’s excellent and I’ll continue to buy and use.good product
I highly recommend this product. I have brown hair but is bleached blonde and this shampoo works wonders in getting rid of any brassiness. makes my hair so softWorth the money
I was hesitant to buy this shampoo based on the price, but my hair has never looked better. It keeps my hair bright and also really hydrated! It’s a MUST have for blondes!A new favourite
I highly recommend this product. I'm brunette but have blonde balayage and this shampoo works wonders in eradicating any brassiness. I have never found blonde shampoo to be effective but this is the exception. I use this product with Kerastate purple masque once per week and I honestly look like I've just walked out of the salon. Not only does it counteract any orange/gold tones, it smells incredi...Read MoreActually works, doesn’t stain hands !!
I was excited to get this range as I’ve been waiting for The brand to release a violet shampoo. I have a level 6.5 hair with a full head of foils and balayage on the ends. Getting brassy tones out of my hair is hard and I’ve used everything there is, fudge, fenola, CPR, EVO, this one actually works and won’t stain your hands. At first I was reluctant as when I did my first shampoo it felt really d...Read MoreIt’s good but not for the price!
I think this is good but it’s really pricey for what it is. I can’t justify spending that much on shampoo when I go through it so quickly. It’s good but not for the price!Amazing shampoo
I love this shampoo. For the first time ever I'm getting compliments about my hair colour (even though it's a supermarket dye). I wanted to take a star off for the exorbitant price but couldn't bring myself to. :-) I just have to use tiny amounts and not as often as I'd like.Super nourishing
After just one wash I can tell the difference when it comes to this product. Works wonders with my tired, damaged and frizzy hair and well and truly eradicates any brassy tones. One of the best I've tried.Strong, nourishing purple shampoo
Love love love!
I’m a balayage blonde (level 10/11 at ends, blending into a 6 at roots) and I have tried everything from fanola, to American brands and everything on the Australian market. Everything ‘purple’ and toning seems to dry my fried hair out. This shampoo does not, and is the perfect balance of toning and care. Hair is soft after using and you can really tell it’s gentle and caring ...Read MoreBest purple shampoo on the market!
Although the price point is quite high, your definitely getting your money's worth! Tones hair perfectly and doesn't turn your hair that dull grey colour when used oftenJust Okay
I have fine hair which is naturally dark blonde, lightened to a mid blonde colour with some lighter highlights which were turning brassy.
I purchased the Blond Absolu shampoo, conditioner and received a sample of the cicaplasme and have been using them for a few weeks now.
This regime does take the yellow out of my hair, but I have found that my hair is dry and dull and a...Read MoreRemoved brassy tones in one wash
Shampoo feels and smells incredible. Didn’t turn my hands instantly purple like other blonde shampoos and My hair felt silky smooth when most blonde shampoos dry it out.
Smells amazing, tones well
I have highlighted blond hair with natural grey/white as well. Bought this to keep my colour toned and I love it. It smells amazing, a little goes a long way (I have unusually thick hair), and it achieves the toned look I am after. I will definitely be buying this again--it is a splurge but you do get your money's worth.Soft hair and maintains colour
I have my ends lightened and live in an area where we have to soften water which is a nightmare for coloured hair! My main issues are frizz and dryness and after the initial wash my hair was feeling quite silky and the lightness of my blonde was rejuvenated which is great considering it's my first Kerastase purchase. It is more expensive than some other similar products - I would usually use Delor...Read MoreVery effective
I found this shampoo to be very effective and only need to use it once a week.
The next day I have at least one person tell me how nice and bright my color looks each week without fail!
I felt like it lathered up well and left my hair looking much brighter.
Good product
I brought this for a friend and she said that she really likes it! She has bleached hair and found this really brightening and good quality. It is expensive so I probably wouldn't purchase it for myself but I don't have blond hair! Good review overall thoughMy go-to option
I am a hairdresser by trade and a self confessed blonde addict, have been coloring my hair Platinum since I was a teenager, which is a long time!
I am your typical blondie, I hate yellow and aspire to be as clean as a sheet of copy paper, lol
In my time I have tried ALL the anti-yellow, shampoo's treatments, masks, etc, etc.
As a professional, Kerastase is m...Read MoreHydrates AND tones
I love a purple shampoo...and I love the colour to be REALLY PURPLE, as the stronger the better for me, so I was very happy when I poured this out and it was a great deep purple colour.
It isn't as strong as others i have used which isn't a bad thing (no purple hands after shampoo), but is still the right strength to eliminate the brassy, yellow tones from my hair.
It als...Read MoreNewest purple shampoo on the block
It's hard to find a strong blonde shampoo that is hydrating but Kerastase has created it and it smells amazing!
I use this once to twice a week depending on what my platinum blonde hair requires.
The range works really together with an illuminating shampoo for the other wash days and purple mask when you need a boost.
