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Jane Iredale PureLash Mascara

4.4 of 6 reviews

$33.30 $37.00 SAVE 10%

4 instalments of $8.33

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4 instalments of $8.33

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Is this for you?

Sensitivity-tested, so even people who could not previously wear mascara should try this.
  • Cruelty Free
  • Vegan

What customers say

OK - 40% recommend

4.4
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Customer Reviews

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4.4 of 6 reviews

40% recommend this product

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  2. 4

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Most Helpful Positive

Great for sensative eyes

Emily

Best mascara I’ve found for sensitive itchy eyes, plus really lengthens lashes after a few coats
  1. Natural look application

    Harriet

    Decent mascara. Doesn’t smudge under my eyes throughout the day. I bought the brown shade and it applies nicely but very thinly. Looks like natural lashes.
    It’s hard to build so don’t get this if you want a dramatic look for a night out etc., but it’s good for everyday.
    I’ll probably buy again unless I see a better deal on a brown mascara (sometimes hard to find).
  2. Great for sensative eyes

    Emily

    Best mascara I’ve found for sensitive itchy eyes, plus really lengthens lashes after a few coats
  3. Light and Happy!

    Eugenia

    This mascara has a bad wrap of reviews ~ it’s not waterproof, it’s in the product information! I personally do not like wearing waterproof mascaras and I love this one. I actually think it’s better than the JI Purelash!
    It’s a light formula, does not clump, the rubber bristles allow control when applying and it’s easy to wash off in the shower or under the sink!
    It doesn’t feel heavy when wearing and I can really use the brush to elongate my lashes ~ love this product and will buy again!
  4. Would not recommend

    Dee

    I bought this mascara a few months ago, the product has kept well and has not gone gluggy or clumpy since opening - which is great. However, this is perhaps the only thing I like about the product. I do not think it goes on particularly well - I find my lashes tend to stick together rather than stay nice and feathery. I think the thicker plastic bristles on the applicator are to blame for this. I find that the wand is a little too fat to use well, making it difficult to coat the lashes closest to the inner corner of my eye. Perhaps my biggest disappointment of this product (and the reasoning for my score) is that it smudges very easily. It is not a waterproof product, so I don't expect it to hold up in rain - however, I find that the product smudges without any exposure to humidity, rubbing etc. At the end of a normal working day (I sit at a computer all day) I have a significant amount of product smudged onto the skin under my eye. I certainly won't be purchasing this mascara again - you can get other better, and non-waterproof mascaras that apply well and do not smudge (eg. maybelline) for about half the price. I think I will go back to (and stay with) these other products. The only downside to these other products are that they do not have as long a shelf life after opening, but I'd much rather replace a product more often than know it will look like rubbish a couple of hours after applying it.
  5. wouldn't buy again

    Lynne

    It's quite a nice mascara but I didn't realise it's not waterproof, so it does tend to run rather a lot and as I rub my eyes a lot, I don't recommend it
  6. Recommend for natural looking lashes

    Kayla

    Great mascara that darkens and separates very well. Not clumpy at all. Definitely for someone looking for very fluttery natural looking lashes. Did slightly transfer underneath my eyes but to be fair I was out in the hot sun all day and it is understandable that it would melt a little in the heat. Packaging is also really lovely and luxurious feeling.
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