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Jane Iredale PureLash Mascara

4.3 of 8 reviews

$33.30 $37.00 SAVE 10%

4 instalments of $8.33

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In Stock 

4 instalments of $8.33

Or 4 instalments of $8.33 with LEARN MORE

Official Stockist

Is this for you?

Sensitivity-tested, so even people who could not previously wear mascara should try this.
  • Cruelty Free
  • Vegan

What customers say

GOOD - 57% recommend

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Jane Iredale PureLash Mascara Reviews

4.3 of 8 reviews

57% recommend this product

  1. 3

  2. 5

  3. 0

  4. 0

  5. 0

Most Helpful Positive

Great for sensative eyes


Best mascara I’ve found for sensitive itchy eyes, plus really lengthens lashes after a few coats
  1. nice everyday mascara


    This mascara really lengthened my lashes (didn't noticeably thicken them), doesn't flake after a busy day at work. Is a great every day mascara. I also have super sensitive eyes and this didn't irritate them
  2. Great everyday mascara


    Great for everyday use because its very thin but very hard to build without clumping so would go with a more dramatic mascara for night wear
  3. Natural look application


    verified purchaser
    Decent mascara. Doesn’t smudge under my eyes throughout the day. I bought the brown shade and it applies nicely but very thinly. Looks like natural lashes.
    It’s hard to build so don’t get this if you want a dramatic look for a night out etc., but it’s good for everyday.
    I’ll probably buy again unless I see a better deal on a brown mascara (sometimes hard to find).
  4. Great for sensative eyes


    verified purchaser
    Best mascara I’ve found for sensitive itchy eyes, plus really lengthens lashes after a few coats
  5. Light and Happy!


    verified purchaser
    This mascara has a bad wrap of reviews ~ it’s not waterproof, it’s in the product information! I personally do not like wearing waterproof mascaras and I love this one. I actually think it’s better than the JI Purelash!
    It’s a light formula, does not clump, the rubber bristles allow control when applying and it’s easy to wash off in the shower or under the sink!
    It doesn’t feel heavy...
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  6. Would not recommend


    verified purchaser
    I bought this mascara a few months ago, the product has kept well and has not gone gluggy or clumpy since opening - which is great. However, this is perhaps the only thing I like about the product. I do not think it goes on particularly well - I find my lashes tend to stick together rather than stay nice and feathery. I think the thicker plastic bristles on the applicator are to blame for this. I ...
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  7. wouldn't buy again


    It's quite a nice mascara but I didn't realise it's not waterproof, so it does tend to run rather a lot and as I rub my eyes a lot, I don't recommend it
  8. Recommend for natural looking lashes


    Great mascara that darkens and separates very well. Not clumpy at all. Definitely for someone looking for very fluttery natural looking lashes. Did slightly transfer underneath my eyes but to be fair I was out in the hot sun all day and it is understandable that it would melt a little in the heat. Packaging is also really lovely and luxurious feeling.
  9. Review & Earn
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