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Jane Iredale PureBrow Gels

4.4 of 27 reviews

$33.30 $37.00 SAVE 10%

4 instalments of $8.33

Or 4 instalments of $8.33 with LEARN MORE

In Stock 

4 instalments of $8.33

Or 4 instalments of $8.33 with LEARN MORE

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Is this for you?

Make your brows smoother, healthier and more manageable. They also hide gray and will even do double-duty as a light mascara.
  • Cruelty Free
  • Vegan

What customers say

SUPERIOR - 92% recommend

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Jane Iredale PureBrow Gels Reviews

4.4 of 27 reviews

92% recommend this product

  1. 14

  2. 10

  3. 2

  4. 1

  5. 0

Most Helpful Positive

Best brow gel!


This is such an effective brow gel and I have never used one before, it kept my brows in place and it’s not sticky or looks too overdone. Great price and no strong scent.

Most Helpful Criticism

Keeps hairs in place!


this helps keep your brow hairs in place! lasts all day! love the product!
  1. Quite good


    Gives colour and keeps hair in place.
  2. Best brow gel!


    This is such an effective brow gel and I have never used one before, it kept my brows in place and it’s not sticky or looks too overdone. Great price and no strong scent.
  3. Great clear brow gel


    verified purchaser
    I spent AGES looking for a good, clear brow gel that would keep my very curly eyebrows in place all day, without being overly crusty, and without costing a fortune. This certainly meets that bill! It keeps the brows in place way better than my old drugstore brow gel, but it doesn't feel crusty like some of the more high end ones. However, it does tend to take on the colour of my eyebrow pencil and...
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  4. Stays on all Day


    verified purchaser
    This definitely stays on all day, I have dark eyebrows though and the brunette was not dark enough for me , next time I would purchase the clear but I would re-purchase this product.
    Doesn’t irritate the skin and is easy to apply. Would be great to see a darker brunette in their range
  5. Amazing


    Amazing. Stays on all day, looks great and locks my brows in place.
  6. Natural brows


    I love using this for days I want a more natural look! Gives my eyebrows great colour while setting them in place all day long!
  7. Keeps hairs in place!


    this helps keep your brow hairs in place! lasts all day! love the product!
  8. Great


    The eyebrow gel is perfect for adding a little color to brows and keeping them nicely groomed looking. I use the Brunette for my brows. I also use the clear eyebrow gel as a light mascara - now a staple for my summer look!
  9. good brow gel


    this brow gel is ok! keeps hairs in place!
  10. Best brow forward!


    Brow gels really do work wonders! love this one! great color and lasts a while!
  11. Auburn shade great for redheads but application messy


    Being a dark copper redhead, there aren’t many products in the otherwise saturated brow market that I can use. The Auburn shade in this is one of them! I apply a light brush of this after filling in my brows with powder, and they look perfect all day long. The only con is the packaging - the spoolie comes out with too much product on, so you either have to wipe off the excess which is a terrible w...
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  12. Bit tricky


    This one needs care, can be messy.
    The colours beautiful, I bought brunette and have fair skin and light brown eyebrows, suits me well.
    Best to remove the excess or it can be messy, I apply to my eyelashes first as a primer.
    Then I use a spoodle.
    Not sure if I would repurchase, the pixi brow duo is easier.
  13. Best brow gel ever!


    Hands down the best brow gel I have ever used! Awesome staying power, and makes my brows look naturally full and thick which I have never been able to achieve with any other product. The one thing I would suggest is that the product sometimes come out rather thick, so have an extra spoolie brush on hand to comb through the product after you've applied it.
  14. Love it.


    I love this gel. It is so easy to apply and lasts all day. I always get complimented when I’m wearing it.
  15. Great


    Keeps brows in place all day and matches my brows perfectly. My only issue is that it is on the shinier side
  16. Disappointing


    Going by the glowing reviews this tinted brow gel received I was expecting an exceptional product given the prestigious brand. The disappointment set in with the first application: stiff almost dry gel that was supposed to be blonde but is medium brown with a khaki tinge. It makes my brows look as though they’ve been poorly painted on, rather than the subtle tint I was expecting. NYX make a tinted...
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  17. Best Brow Gel


    I have almost non-existent brows and they are very fair. It was exciting to find an easy to apply gel which was auburn so my eyebrows were the same colour as my hair.Once applied to my brows it stays on but is also easy to remove with wipes or makeup remover. The product lasts a while so is good value.
  18. Great but can be clumpy


    Like others have said, it's best to apply a little then work it through with a brow brush. When it comes out of the tube it can be a little clumpy as it's like a mascara tube. I do like it, but not sure if I would repurchase or try another brand.
  19. Must have


    I have recently bought Jane Iredale blond pure brow gel, it is so easy & quick to apply & looks so natural
  20. Perfect


    I've never been one to do my brows (I know...), but I saw this in a blog post and thought I'd give it a go. It's so easy to apply and makes my brows look great. Very much recommend!
  21. Natural looking


    I use this in combination with the retractable pencil. It makes the brows look so natural and not too overdone like waxes can. My only issue is that it doesn't hold all my hairs in place when I brush them up, I still use the spoolie on the retractable pencil to assist with that.
  22. Excellent


    I have the gel in clear, as I like to keep my eyebrows natural. The brush is good, allowing you to create the shape you want your brows to sit in, the gel itself hold's really well.
  23. Perfect Brows


    An amazing product to use to create a more natural looking brow. I apply this after I fill my brows in with a brow pomade. The brow gel allows for the brows to stay up if you are to brush the brows up. I use the shade Auburn- and it is such a beautiful shade. A gorgeous light red/brown tone. The brows stay put all day. Make sure you let it dry for a few minutes as it needs some time to set.
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  24. Love


    No need to use anything else. Just apply and it stays perfect all day.
  25. Great for covering greys and keeping brows in check


    This is great for keeping my unruly brows in place. I do think if you have thin brows it would be hard to apply as its rather thick and the applicator is little large. I found it best to apply it lightly onto the brows and then brush through with a brow shaping brush.
  26. Great product


    Provides great coverage of my greying eyebrows. I found this preferable to getting them dyed professionally.
  27. Excellent for my blonde brows


    Since pencils look unnatural I really needed something more natural and this blonde gel with a brush looks really good when applied
  28. Review & Earn
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