jane iredale

Jane Iredale PureBrow Gels

Jane Iredale Authentic

Special Price $31.50

Regular Price: $35.00

10% off - save $3.50

  • Auburn
  • Blonde
  • Brunette
  • Clear
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Jane Iredale PureBrow Gels by jane iredale

free shipping on all australian orders.

Expertly condition and sculpt your eyebrows with Jane Iredale Pure Brow Gels. Enriched with a proprietary blend of sea minerals to protect, this brow makeup tames and gives the look of smooth and healthy eyebrows, perfectly framing your facial features. Available in Clear or tinted options, this product does double duty as a light mascara and beautifully covers grey hairs.


Key benefits:


  • Tames unruly hairs, giving brows a smooth and defined shape.
  • Tints provide a hint of natural-looking colour.
  • Clear version is vegan.
  • Covers grey hairs with ease.
  • Can be used as a clear or light mascara to define lashes.
  • Adds colour, depth, and highlights to the eyebrows.
  • All gels are cruelty-free, paraben-free, and petrochemical-free.

Key ingredients:


  • Beeswax creates a protective barrier, helping to lock moisture in and environmental toxins out. This natural wax is a natural skin-calming agent and helps to tame stray hairs.
  • Panthenol (Vitamin B5) prevents hair loss and promotes the look of fuller, healthier eyebrows and eyelashes. This vitamin softens and strengthens whilst sealing in moisture.
  • Meadowfoam Seed Oil is healing, anti-inflammatory, and may help to promote hair growth, giving you fuller and thicker eyebrows.
  • Radish Root promotes longer, healthier-looking brows and lashes and may stimulate hair growth.


How to use Jane Iredale PureBrow Gels:


  • Lightly stroke this natural makeup into the brows, to add depth and hold eyebrows in place.
  • As a mascara, apply as you normally would your other mascara formulas.


Who are Jane Iredale PureBrow Gels for?

Jane Iredale Pure Brow Gels are for everyone because of their versatility. If you have full, unruly eyebrows, this brow makeup tames uncooperative hairs and keeps them in place all day. If you use other brow makeup, this is the perfect last step to create a perfectly defined yet natural makeup look.


Natural makeup tips and tricks:

We’re sharing some tips on using this beautiful cosmetics product for other purposes. Yes, it’s the perfect brow styler, but Jane Iredale PureBrow Gel can be used in many other ways. Do you colour your hair to hide the greys? We do! Do you want to know a secret? This brow gel can be used on your roots to conceal grey hair in between hair colouring appointments.


If you have naturally lush, dark eyelashes, you can use the Clear brow gel on your eyelashes to keep them healthy and hydrated. If your eyelashes are naturally blonde and you find that other mascaras seem too dark for your liking, Jane Iredale PureBrow Gels can be used as a mascara that’s closer to your natural hair colour.


Shipping & Returns
Reviews (11)
Review and earn
Best Brow Gel - 22-10-2018 by

I have almost non-existent brows and they are very fair. It was exciting to find an easy to apply gel which was auburn so my eyebrows were the same colour as my hair.Once applied to my brows it stays on but is also easy to remove with wipes or makeup remover. The product lasts a while so is good value.

Great but can be clumpy - 25-09-2018 by

Like others have said, it's best to apply a little then work it through with a brow brush. When it comes out of the tube it can be a little clumpy as it's like a mascara tube. I do like it, but not sure if I would repurchase or try another brand.

Must have - 21-09-2018 by

I have recently bought Jane Iredale blond pure brow gel, it is so easy & quick to apply & looks so natural

Perfect - 31-08-2018 by

I've never been one to do my brows (I know...), but I saw this in a blog post and thought I'd give it a go. It's so easy to apply and makes my brows look great. Very much recommend!

Natural looking - 10-07-2018 by

I use this in combination with the retractable pencil. It makes the brows look so natural and not too overdone like waxes can. My only issue is that it doesn't hold all my hairs in place when I brush them up, I still use the spoolie on the retractable pencil to assist with that.

Excellent - 26-06-2018 by

I have the gel in clear, as I like to keep my eyebrows natural. The brush is good, allowing you to create the shape you want your brows to sit in, the gel itself hold's really well.

Perfect Brows - 08-05-2018 by

An amazing product to use to create a more natural looking brow. I apply this after I fill my brows in with a brow pomade. The brow gel allows for the brows to stay up if you are to brush the brows up. I use the shade Auburn- and it is such a beautiful shade. A gorgeous light red/brown tone. The brows stay put all day. Make sure you let it dry for a few minutes as it needs some time to set.

Love - 09-08-2017 by

No need to use anything else. Just apply and it stays perfect all day.

Great for covering greys and keeping brows in check - 16-11-2014 by

This is great for keeping my unruly brows in place. I do think if you have thin brows it would be hard to apply as its rather thick and the applicator is little large. I found it best to apply it lightly onto the brows and then brush through with a brow shaping brush.

Great product - 04-12-2012 by

Provides great coverage of my greying eyebrows. I found this preferable to getting them dyed professionally.

Excellent for my blonde brows - 29-10-2012 by

Since pencils look unnatural I really needed something more natural and this blonde gel with a brush looks really good when applied

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