jane iredale

Jane Iredale Longest Lash Mascara

Jane Iredale Authentic

Special Price $52.20

Regular Price: $58.00

10% off - save $5.80

  • Black Ice
    Black Ice
    Black Ice
  • Espresso
Out of Stock

Jane Iredale Longest Lash Mascara by jane iredale

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It’s a mascara that does it all: lengthens, thickens, and defines. Jane Iredale Longest Lash Mascara has a jumbo-sized brush to add dramatic volume and length whilst providing essential nutrients to strengthen lashes. Sea Algae conditions, and Cellulose Fibres create glamorous, fuller lashes.


Key benefits:


  • Instantly thickens and lengthens eyelashes.
  • Clump-free formula makes it easy to separate lashes.
  • Tapered brush makes application a breeze.
  • Helps to reduce splitting and breakage.
  • Cruelty-free, paraben-free, and wheat-free formula.

Key ingredients:


  • Panthenol (Vitamin B5) prevents hair loss and promotes the look of fuller, healthier eyelashes. Panthenol softens and strengthens whilst sealing in moisture.
  • Tribehenin is a naturally derived skin conditioner that forms a protective barrier and conditions lashes.
  • Radish Root promotes longer, healthier-looking eyelashes and may stimulate hair growth.
  • Sea Algae is rich in trace minerals and have reparative benefits, helping to reduce breakage and splitting. Algae creates stronger, more conditioned eyelashes.

How to apply Jane Iredale Longest Lash Mascara:

Beginning at the base of the lashes, rock brush back and forth, moving towards the tips. Apply a second coat if desired.

Who is this mascara for?

With its natural, skin-pampering ingredients and paraben-free formula, Jane Iredale Longest Lash is perfect for those with sensitive eyes and contact lens wearers. This makeup is also ideal for those who seek anti-ageing benefits, including strengthening the lashes and prevention of breakage. If your lashes are brittle and short, you definitely want to try this mascara!

How do I make my eyelashes look fuller?

We’re happy to share our tips for fuller lashes. First, to create the illusion of full lashes, apply your Jane Iredale mascara to the top lashes only. For this bold lash trick, use your favourite eyelash curler to create dramatic lift. Then apply 2 coats of mascara to the top lashes only.


Another tip: coat both sides of the lashes. This is an often-overlooked step, as many people apply mascara to the underside of the lashes only. Applying mascara to both the top and underside after curling will makes your lashes the envy of all of your friends!


Shipping & Returns
Reviews (19)
Review and earn
Love This Mascara - 19-12-2018 by

This is the best mascara I've used. It doesn't clump, and keeps my lashes looking long but natural

Love - 19-11-2018 by

This mascara is probably my favourite. It leaves your lashes looking full and beautiful but not cakey and overdone. It’s beautiful. However it does flake a bit but that might just be because I’ve had mine for ages and left it in the heat of the car.

Great for a mineral mascara - 19-11-2018 by

I received this as a sample and am considering buying the full size. It performs very well for a mineral mascara. The only reason I didn't give it 5 stars was because it left marks on my eyelids where my lashes touch- which I really don't like- but it's a great mascara so I could probably deal with it.

Lovely mascara, suitable for sensitive eyes - 28-09-2018 by

This is honestly such a beautiful product. I apply a layer of the eyelash conditioner first, then apply a few strokes of this to both upper and lower eyelashes. Has a lovely natural look and really elongates the lashes. It's not waterproof and i find it does shed off my eyelashes throughout the day, but doesnt leave any panda eyes!

The MOST beautiful NATURAL looking lashes - 27-08-2018 by

I received this as a sample with purchase and have gone on to purchase a full size. Although it is more expensive than other mascaras out there I am super picky, and this is worth it. The brush is oversized and a little tricky to master at first, but boy, does this give me the best lashes I have ever had. I look like I am wearing mink eyelashes. Long, full lashes but still natural looking which I love (I am in my 40s so have to try and act my age a little bit). I only gave 4 stars as I do tend to have an oily lash and without a primer under, I did get a little panda eye after about 4 hours, but my daughter did not experience this at all. WILL buy again!!

Good, natural-looking product. - 16-08-2018 by

Purchased this product in the espresso colour. Definitely can see more defined lashes - separates and coats so far without being clumpy. Also some lengthening going on with the application of this product. I prefer a natural look every day - but multiple coats would be necessary for anyone wanting a more 'dramatic' effect. I also like the idea that it conditions lashes. Not a budget product obviously - but a good one.

Nice and natural look - 14-08-2018 by

I received this as a GWP and found it nice enough - it resulted in natural looking lashes which were visibly lengthened and I feel like it conditioned my lashes, but found it smudged easily and I started getting "panda eyes" after several hours. I also found the tube a little awkward to use, but that may be because it was sample size and not full size.

Nice mascara - 10-08-2018 by

Received this mascara in a promotional giveaway and have worn it a few times. The brush gives good coverage and the colour is good but unfortunately for me I had issues with smudging every time. For the price I would expect it to be more smudgeproof and have longer staying power. There are a lot of other mascaras on the market that I would choose before this one.

Great natural looking mascara - 07-05-2018 by

I received a small sample size of this mascara to try. I find it to be a really good natural looking mascara which would be great for everyday makeup. It is also really great at lengthening my lashes, especially when used with the lash conditioner. I find it does smudge a little though if wearing all day. Overall though it is a great natural looking mascara.

Very nice - 29-01-2018 by

I really like this mascara. It doesn’t give a false lash effect but does give a lovely, natural look. I love that there is not even a hint of clumpiness. Each lash is perfectly defined. On me it seems to look good for about 4 hours before I need to repply.

great natural looking lashes - 18-08-2017 by

so soft and great colours, doesnt look clumpy, thick or make me look like I'm trying to look 20 years younger. Doesnt smudge or iritate my eyes. Love the soft tube. My lashes are a little light on, so its a bonus that this conditions and nutures my lashes whilst I wear it.

Jane Iredale Longest lash mascara - 14-08-2014 by

OMG love Jane Iredale Longest Lash Mascara --so easy to apply no panda eyes! Great product.

Really impressed - 26-06-2012 by

I've not used a Jane Iredale product before and was happy that this brand was in the mascara sampler pack. I absolutely love the packaging. It's such a unique and innovative idea to have a squeezeable tube. The pliable tube allowed me to coat the brush with lots of mascara, all over. The brush is awesome, lots of bristles that hold a lot of mascara, which in turn deposits the perfect amount of product on to my lashes. This says it makes the lashes look longer but I found this mascara actually built up my lashes, creating a more voluminous, dramatic look. I love this mascara.

If you like Panda eyes ... - 25-06-2012 by

I was looking for ward to using this mascara given Jane Iredale's reputation - but no matter what I did, panda eyes were guaranteed. The mascara just wouldn't stay on and had a tendency to make my eyes water which didn't help. The brush was okay but there are many better ones out there. And as for lash length - again just OK. I'd never use it again - especially at the ridiculous price.

Jane Iredale - 24-06-2012 by

A fan of all Jane Iredale products, good quality mascara with excellent results.

I would buy this mascara - 21-06-2012 by

I will be buying this mascara after Sampling it. It doesn't clag my lashes, or leave black spec on my skin or smudge if left on overnight, or run if I accidently rub my eyes. It separates my lashes well when applied. It's a natural looking black.

- 17-10-2010 by

Let me start by saying that I'm no mascara afficionado,so I can't compare this one to any high end brands. This is a very nice mascara,the formula is quite thick,which I prefer,it applies well coating all lashes evenly and the added fibres do seem to add thickness and an overall fuller look to the lashes.I haven't experienced any clumping,I like the bigger size of the brush for reaching a good number of lashes in one go and I really like how easy it is to remove at the end of the day. I've worn it on a very long and warm day and didn't get any transfer onto lids or anywhere else.Overall a great mascara!

- 17-10-2010 by

I love this mascara. I think it's the best mascara I've used. It's great for my sensitive eys, coz I have found lots of mascaras irritate my eyes, but this one doesn't. Also, it applies onto my lashes evenly, no clumping. The brush is great and it reaches the small lashes on the corner of my eyes. My time to apply mascara is not really fast because I don't need to apply so many layers to get it on all of my lashes. Also, removal of this mascara is so easy, no tugging or pulling out your lashes. The only thing I don't like is the price. It is very pricey for a mascara.

- 11-10-2010 by

I tend to be picky with my mascaras and why shouldn't I be when there are a bazillion formulas on the market. If you have sensitive eyes then I highly recommend you try Longest Lash Mascara without hesitation because it has done wonders for my lashes - in no time at all my mid-length lashes become so long it looks as though I am wearing long and fluttery false lashes, without the heavy feel. Black Ice is a deep black that helps to accentuate each lash and with its lengthening formula this awesome mascara provides long black lashes in a matter of minutes. I say 'minutes' because it does take a couple to spread the formula evenly and to give a little bit of fullness to lashes, as mineral based mascaras do not have thickening ingredients in them but I recommend you spare that extra minute because Longest Lash Mascara will impress. It does not smudge or go flaky and drop under the eye like some formulas do and having sea minerals that condition lashes, you can be assured your lashes are being strengthened as you enjoy the temporary benefits of the product. The packaging is so cool - at first glance some would think the mascara is a lip gloss tube but this helps the wand grab as much product from the tube as possible without it getting wasted. Plus the wand's extra large brush gives a beautiful mascara a masterpiece finish every time guaranteed. I am in love!

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