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Jane Iredale Cosmetics revolutionised the beauty industry in 1994, when Jane Iredale herself created a range of mineral makeup products, all designed with a skincare ethos in mind. She was the first to create a brand of makeup that has the same nourishing effects as skincare. With this philosophy in mind, she continued to develop an effective product range that is good for the skin.

As a young woman, Jane Iredale moved from the UK to the US, where she started her makeup career in the entertainment industry. She was an on-shoot makeup artist, working in film, television, and theatre. She saw, in person, the power of makeup on self-confidence. Most of the actresses and models she came across struggled with the constant reapplication of heavy-duty and damaging makeup. She also met people who had been rejected from high-visibility industries due to their skin disorders and sensitivities.

Iredale realised that there was no beauty brand out there that actually improved skin whilst restoring confidence to those who were suffering from complexion woes. She wanted to create products that looked good, felt good, and did good. She also understood that women are busy creatures. It was important to her to create multi-functional products that were easy to use, so that women could look their best in the shortest space of time.

Additionally, Iredale wanted to create makeup that would photograph beautifully; provide excellent coverage, colour, and texture; and have great staying power. She worked closely with the world’s top plastic surgeons and dermatologists to formulate products that are 100% chemical-free and made from only the cleanest of ingredients.

Jane Iredale’s range is completely free of sensitising products, including FD&C dyes, chemical preservatives, parabens, and phthalates. The entire range is free from the drying and irritating ingredient talc, a filler that is often used in conventional makeup. All products are clinically tested, sensitivity tested, allergy tested, and noncomedogenic, allowing the skin to breathe and function normally. The beautiful range of natural ingredients is designed to help soothe and protect whilst always looking amazing on the skin.

The first product in the Jane Iredale Mineral Cosmetics line was Amazing Base Loose Mineral Foundation. This gentle foundation is a concealer, foundation, powder, and SPF all in one. The product is so gentle that it can even be used directly after cosmetic and plastic surgery. Like all Jane Iredale cosmetics, it is free of oil, talc, artificial dyes, and parabens.

With the success of Amazing Base Foundation, Iredale expanded her range to include BB creams, primers, eye pencils, blushers, lipsticks, and so much more. Jane Iredale Cosmetics are seen as the gold standard of mineral makeup and recommended by numerous medical professionals.

Jane Iredale Glow Time Full Coverage Mineral BB Cream is a bestselling product, known for its ability to disguise wrinkles, conceal blemishes, and minimise pores whilst offering broad-spectrum SPF 25. PureLash Lengthening Mascara is another popular product. This mascara offers extreme lengthening properties whilst conditioning the lashes and thickening them with Wheat Protein.

Not only is Iredale passionate about producing high-quality makeup that is kind on the skin; she also is an advocate of women's rights, animal rights, and the environment. Jane Iredale has been a long-time supporter of breast cancer awareness, Greenpeace, the Wildlife Conservation Society, the American Red Cross, and more charitable causes.



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66 products found.

Jane Iredale

Jane Iredale PurePressed Pressed Minerals Refill

$43.20 $55.25

$43.20 $55.25

4.9 of 89 reviews

Jane Iredale Glow Time Full Coverage Mineral BB Cream

$67.15 $79.00

$67.15 $79.00

4.3 of 107 reviews

Jane Iredale PureLash Extender + Conditioner

$34.20 $38.00

$34.20 $38.00

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4.7 of 37 reviews

Jane Iredale Liquid Minerals

$73.10 $86.00

$73.10 $86.00

4.1 of 38 reviews

Jane Iredale Smooth Affair Facial Primer & Brightener

$68.00 $80.00

$68.00 $80.00

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4.3 of 28 reviews

Jane Iredale Amazing Base Loose Minerals SPF20

$66.40 $83.00

$66.40 $83.00

4.2 of 28 reviews

Jane Iredale PureLash Lengthening Mascara

$33.30 $37.00

$33.30 $37.00

4.5 of 40 reviews

Jane Iredale Refillable Compact

$18.00 $20.00

$18.00 $20.00

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4.9 of 15 reviews

Jane Iredale Dream Tint Tinted Moisturiser SPF15

$66.30 $78.00

$66.30 $78.00

4.1 of 18 reviews

Jane Iredale Just Kissed Lip & Cheek Stain

$54.00 $60.00

$54.00 $60.00

4.6 of 47 reviews

Jane Iredale LipDrink Lip Balm SPF15 UVA/UVB ++

$30.00 $33.00

$30.00 $33.00

4.1 of 34 reviews

Jane Iredale Flocked Sponge

$11.00 $12.00

$11.00 $12.00

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4.7 of 3 reviews

Jane Iredale Retractable Brow Pencil

$35.10 $39.00

$35.10 $39.00

4.5 of 13 reviews

Jane Iredale Just Kissed Lip Plumper

$49.30 $52.20

$49.30 $52.20

3.8 of 16 reviews

Jane Iredale Eye Pencil Crayon

$22.50 $25.00

$22.50 $25.00

4.5 of 13 reviews

Jane Iredale Pure Pressed Blush

$51.30 $57.00

$51.30 $57.00

4.7 of 14 reviews

Jane Iredale D20 Hydration Facial Spritz

$46.00 $51.00

$46.00 $51.00

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4.6 of 10 reviews

Jane Iredale Enlighten Concealer #1

$44.10 $49.00

$44.10 $49.00

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4.5 of 6 reviews

Jane Iredale Mineral Bronzer Refill

$74.70 $83.00

$74.70 $83.00

5 of 6 reviews

Showing 20 products of 66.

Jane Iredale, articles & community

Jane Iredale Smooth Affair Facial Primer: Reviews and Tips
Jane Iredale Magic Mitt: The Perfect Make-Up Remover For Sensitive Skin
Jane Iredale's Amazing Base: Skincare plus Foundation in One!
5 Reasons to Love Jane Iredale PurePressed Base

Recent reviews on Jane Iredale products

Jane Iredale
Jane Iredale Enlighten Concealer #1
$49.00
$44.10

Ok

I have somewhat dark circles. They're not that bad but I'd like to find a way to cover them. I've tried so many concealers that haven't worked and this one was the same. I was hoping I'd have similar results to other reviewers but it wasn't my luck.

Even though it doesn't cover my circles it is nice and creamy and can be used on other areas.
Jane Iredale
Jane Iredale PurePressed Pressed Minerals Refill
$55.25
$43.20

Love this powder

This powder is my absolute favourite and I have been using it for 5 years. It has great coverage and feels good on the skin.
Jane Iredale
Jane Iredale Longest Lash Mascara
$58.00
$49.30

Natural finish.

I tried a sample of this mascara. This gives a very natural finish. It's nice if you want to create a no make up look. It doesn't do a lot for my fine, sparse lashes. It does smudge when my skin gets oily. I love the tube packaging.

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