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Jane Iredale

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Jane Iredale Cosmetics revolutionised the beauty industry in 1994, when Jane Iredale herself created a range of mineral makeup products, all designed with a skincare ethos in mind. She was the first to create a brand of makeup which has as nourishing effects on the skin as skincare itself does, and since then has continued to develop her product range at the highest standard.

Jane Iredale moved to the United States as a young woman where she started her career in the entertainment industry. She worked within film, television and theatre and it is there she began to understand the power of makeup on self-confidence. She came across actresses and models all struggling with the constant reapplication of heavy-duty and damaging makeup, and met those rejected from the industry due to their skin disorders and sensitivities.

Jane realised that there wasn't a beauty brand out there that not only helped and nourished skin, but also gave back confidence to those who were suffering with their complexions. She wanted to create products which looked good, felt good and are good for the skin. She also understood that women are busy creatures and wanted to create products which were multi-functional and quick to use, so that women could look their best in the shortest space of time.

Jane Iredale Mineral Cosmetics started off with the Amazing Base Loose Mineral Foundation. This gentle foundation is a concealer, foundation, powder and SPF all in one which is so gentle that it can even be used directly after plastic surgery. Like all Jane Iredale cosmetics, it is free from oil, talc, artificial dyes and parabens.

With the success of the Amazing Base Foundation, Jane expanded her range and now she has everything from BB creams, primers, eye pencils, blushers, lipsticks and so much more. Jane Iredale Cosmetics are seen as the gold standard of mineral makeup.

The Jane Iredale Glow Time Full Coverage Mineral BB Cream is a bestselling product known for its ability to disguise wrinkles, conceal blemishes and minimise pores whilst offering broad spectrum SPF25. The PureLash Lengthening Mascara is another popular product due to its extreme lengthening properties whilst conditioning the lashes and thickening them with wheat protein.

Not only is Jane passionate about allowing women to have high-quality makeup which is kind on the skin, she is also an advocate of women rights, animal rights and the environment. Jane Iredale has been a long-time supporter of Breast Cancer Awareness, Greenpeace, the Wildlife Conservation Society, The Red Cross and more charitable causes.

Jane Iredale herself is an extraordinary woman and her cosmetics range is a true reflection of her. Forever blurring the boundaries between makeup and skincare, enjoy the nourishing effects of Jane Iredale makeup on your complexion.

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Jane Iredale

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Plastic surgeons were among the first to recognise the visionary benefits of Jane Iredale's mineral foundation: a makeup that actually enhanced the health of the skin! Jane Iredale makeup is still recommended today by medical clinics all over the world.


Jane Iredale cosmetics were designed with the busy woman in mind, Iredale wants you to look your best in the shortest amount of time possible. This means that her products have been developed to be as multi-functional as possible, so you no longer need twenty steps to your beauty routine.

Iredale's first ever product, the Amazing Base Loose Foundation, is a concealer, foundation, powder and sunscreen all in one. All cosmetics from Jane Iredale have been developed to contain absolutely no filler, so whilst in most loose powders talc is a main ingredient, there is no talc in the Amazing Base and instead it uses pure mineral pigment. This means it's incredibly high coverage requiring less product and minimal touch-ups. You no longer need concealer to cover those problem areas as Amazing Base will do it for you.

Amazing Base also contains broad spectrum SPF20 and has gained The Skin Cancer Foundation's Seal of Recommendation, confirming maximum protection. Along with all of the Jane Iredale cosmetics rang, despite the high coverage and SPF, it has been proven as non-comedogenic so does not block pores.

Another great multi-tasker is the Jane Iredale Glow Time Full Coverage Mineral BB Cream. This best-selling base helps to disguise wrinkles, minimise pores and conceal blemishes all whilst smoothing and evening out uneven skin tones. It contains broad spectrum SPF25+ to protect skin from sun damage which is the leading cause of premature aeging.

Jane Iredale doesn't just offer base products, there are also a large variety of lip, cheek and eye products to choose from. In true Jane Iredale manner, the Just Kissed Lip & Cheek Stains can be used on both the lips and cheeks for a gorgeous flush of long-lasting colour. Made with olive butter, avocado butter and wild rose wax, the stains are nourishing to the skin and leave a silky soft finish.

If you're finished for the day, remove all your makeup with the groundbreaking Jane Iredale Magic Mitt. This innovative mitt removes all traces of makeup, using absolutely no cleanser, which means a quicker and easier skincare routine and healthier skin.


Jane Iredale Magic Mitt

Couldn't praise this enough. I've been using this for about a year now... read more >>

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Jane Iredale Glow Time Full Coverage Mineral BB Cream

This stuff is amazing!!! Feels great✔ Smells great✔ Looks great✔ You... read more >>

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Jane Iredale Liquid Minerals

This is by far become my favorite product. It's light wearing but with... read more >>

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Jane Iredale Smooth Affair Facial Primer & Brightener

great smell, feel like applying serum on skin, only need pea size to cover... read more >>

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