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Jane Iredale

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Jane Iredale Cosmetics revolutionised the beauty industry in 1994, when Jane Iredale herself created a range of mineral makeup products, all designed with a skincare ethos in mind. She was the first to create a brand of makeup that has the same nourishing effects as skincare. With this philosophy in mind, she continued to develop an effective product range that is good for the skin.

As a young woman, Jane Iredale moved from the UK to the US, where she started her makeup career in the entertainment industry. She was an on-shoot makeup artist, working in film, television, and theatre. She saw, in person, the power of makeup on self-confidence. Most of the actresses and models she came across struggled with the constant reapplication of heavy-duty and damaging makeup. She also met people who had been rejected from high-visibility industries due to their skin disorders and sensitivities.

Iredale realised that there was no beauty brand out there that actually improved skin whilst restoring confidence to those who were suffering from complexion woes. She wanted to create products that looked good, felt good, and did good. She also understood that women are busy creatures. It was important to her to create multi-functional products that were easy to use, so that women could look their best in the shortest space of time.

Additionally, Iredale wanted to create makeup that would photograph beautifully; provide excellent coverage, colour, and texture; and have great staying power. She worked closely with the world’s top plastic surgeons and dermatologists to formulate products that are 100% chemical-free and made from only the cleanest of ingredients.

Jane Iredale’s range is completely free of sensitising products, including FD&C dyes, chemical preservatives, parabens, and phthalates. The entire range is free from the drying and irritating ingredient talc, a filler that is often used in conventional makeup. All products are clinically tested, sensitivity tested, allergy tested, and noncomedogenic, allowing the skin to breathe and function normally. The beautiful range of natural ingredients is designed to help soothe and protect whilst always looking amazing on the skin.

The first product in the Jane Iredale Mineral Cosmetics line was Amazing Base Loose Mineral Foundation. This gentle foundation is a concealer, foundation, powder, and SPF all in one. The product is so gentle that it can even be used directly after cosmetic and plastic surgery. Like all Jane Iredale cosmetics, it is free of oil, talc, artificial dyes, and parabens.

With the success of Amazing Base Foundation, Iredale expanded her range to include BB creams, primers, eye pencils, blushers, lipsticks, and so much more. Jane Iredale Cosmetics are seen as the gold standard of mineral makeup and recommended by numerous medical professionals.

Jane Iredale Glow Time Full Coverage Mineral BB Cream is a bestselling product, known for its ability to disguise wrinkles, conceal blemishes, and minimise pores whilst offering broad-spectrum SPF 25. PureLash Lengthening Mascara is another popular product. This mascara offers extreme lengthening properties whilst conditioning the lashes and thickening them with Wheat Protein.

Not only is Iredale passionate about producing high-quality makeup that is kind on the skin; she also is an advocate of women's rights, animal rights, and the environment. Jane Iredale has been a long-time supporter of breast cancer awareness, Greenpeace, the Wildlife Conservation Society, the American Red Cross, and more charitable causes.

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Jane Iredale

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Plastic surgeons were among the first to recognise the visionary benefits of Jane Iredale's mineral foundation: a makeup that actually enhanced the health of the skin! Jane Iredale makeup is still recommended today by medical clinics all over the world.


Jane Iredale cosmetics were designed with the busy woman in mind, Iredale wants you to look your best in the shortest amount of time possible. This means that her products have been developed to be as multi-functional as possible, so you no longer need twenty steps to your beauty routine.

Iredale's first ever product, the Amazing Base Loose Foundation, is a concealer, foundation, powder and sunscreen all in one. All cosmetics from Jane Iredale have been developed to contain absolutely no filler, so whilst in most loose powders talc is a main ingredient, there is no talc in the Amazing Base and instead it uses pure mineral pigment. This means it's incredibly high coverage requiring less product and minimal touch-ups. You no longer need concealer to cover those problem areas as Amazing Base will do it for you.

Amazing Base also contains broad spectrum SPF20 and has gained The Skin Cancer Foundation's Seal of Recommendation, confirming maximum protection. Along with all of the Jane Iredale cosmetics rang, despite the high coverage and SPF, it has been proven as non-comedogenic so does not block pores.

Another great multi-tasker is the Jane Iredale Glow Time Full Coverage Mineral BB Cream. This best-selling base helps to disguise wrinkles, minimise pores and conceal blemishes all whilst smoothing and evening out uneven skin tones. It contains broad spectrum SPF25+ to protect skin from sun damage which is the leading cause of premature aeging.

Jane Iredale doesn't just offer base products, there are also a large variety of lip, cheek and eye products to choose from. In true Jane Iredale manner, the Just Kissed Lip & Cheek Stains can be used on both the lips and cheeks for a gorgeous flush of long-lasting colour. Made with olive butter, avocado butter and wild rose wax, the stains are nourishing to the skin and leave a silky soft finish.

If you're finished for the day, remove all your makeup with the groundbreaking Jane Iredale Magic Mitt. This innovative mitt removes all traces of makeup, using absolutely no cleanser, which means a quicker and easier skincare routine and healthier skin.


Jane Iredale Magic Mitt

I used this glove for a week and my skin didn’t thank me for it! Even... read more >>

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Jane Iredale Glow Time Full Coverage Mineral BB Cream

The best BB cream, and best liquid foundation, I have ever used. I was... read more >>

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Jane Iredale Liquid Minerals

This is by far become my favorite product. It's light wearing but with... read more >>

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Jane Iredale D20 Hydration Facial Spritz

GREAT OVERALL. so refreshing, will purchase again

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