What is “The Curly Girl Method”?
“The Curly Girl Method” was popularised by the hair stylist Lorainne Masey in 2001, although variations of this regimen have existed for a long time.
One of the most difficult aspects of following “The Curly Girl Method” is deciphering ingredient lists, and figuring out which products are most appropriate to use. Unfortunately, a lot of products aren’t made with curly hair in mind.
Some of the principles of “The Curly Girl Method” include “co-washing” (using a conditioner as shampoo), avoiding products with silicones, sulphates and alcohol, as well as heat styling and certain types of combs and brushes.
The focus of “The Curly Girl Method” is to keep hair moisturised, avoid damage and accentuate your curl pattern. Variations of “The Curly Girl Method” can also be applied to kinky, coily and wavy hair too!
Different Types of Curly Hair


Ash’s Curly Girl Routine:
This routine is designed to provide you with some hair care options that are silicone and sulphate free! However, feel free to reach out to our Customer Service team if you want to discover more products that will fit into your Curly Girl routine.