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Blonde hair rarely stays cool for long. Sun, hard water, heat styling and regular washing all drag it towards yellow, and that brassy cast is exactly what purple shampoo is made to tone down. Violet pigment sits opposite yellow on the colour wheel, so a few minutes in the shower takes the warmth out between salon visits. Whether you call it a purple shampoo, a blonde shampoo or a toning shampoo, this range covers natural blondes, bleached and platinum hair, and brunettes with highlights. Browse our wider blonde haircare range if you want a mask or treatment to go with it.
How much toning you need depends on how light your hair is. For icy or platinum blondes, the Kérastase Blond Absolu Ultra-Violet Shampoo comes from a range made for blonde hair. If your colour has been lightened or bleached, the Pureology Strength Cure Blonde Shampoo sits in the brand's collection for lightened hair. Not sure how strong you like it? The Moroccanoil Blonde Perfecting Purple Shampoo comes in a 70ml size as well as 200ml, so you can test it before committing to a full bottle. Our travel friendly haircare range is handy for the same reason. Adore Beauty is an official stockist of every brand mentioned.
Blonde is never one single shade. Ash and cool blondes only need a light touch to hold their tone, while warm honey and golden blondes can tone every second or third wash. Brunettes with blonde highlights can use it even less often, since only the lightened strands pick up the pigment. If your hair feels dry from lightening, the Aveda Botanical Repair Purple Toning Shampoo comes from the brand's bond-building repair collection, so it tones and sits within a repair routine.
Use it in place of your regular wash once or twice a week, not every time. Work it through damp hair, leave it for the time on the label and rinse well. Left on too long, especially on very light or porous hair, it can leave a dull lilac tint. If that happens, switch back to a regular shampoo for a wash or two. Toning formulas can leave bleached hair feeling dry, so follow up with a conditioner that suits your colour and hair type.






Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.
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