eye of horus

Eye Of Horus Goddess Mascara

Eye Of Horus Authentic
  • Black
  • Brown
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Eye Of Horus Goddess Mascara by Eye Of Horus


Awaken your inner goddess with dramatic, fluttering, curled lashes. Eye of Horus Goddess Mascara curls, lengthens, volumises, and adds deep colour without irritating sensitive eyes. This natural product features botanical ingredients, which have been used in cosmetics since the days of the Ancient Egyptians.

Goddess Mascara is the recipient of the 2018 Beauty Shortlist Award, being named the Best Natural Mascara for Sensitive Eyes, and is a beauty favourite of makeup artists and beauty editors alike.

Key benefits


  • Clump-proof and smudgeproof formula
  • Hourglass brush of flexible silicone curls and lengthens with ease
  • Strengthens and conditions
  • Dries instantly
  • Jet-black pigments provide bold colour
  • Free of parabens and not tested on animals

Key ingredients


  • Moringa Oil is an Ayurvedic skin care staple. This oil is nutrient-dense and packed full of protective antioxidants to fight free radical damage. Moringa also has soothing and calming properties, making it ideal for those who have sensitivities. Steeped in history, this ingredient has been used for centuries in Ancient Egypt. Legend has it that people used to be buried with bottles of Moringa Oil because it was so revered. It softens lashes and feeds them vital nutrients.
  • Beeswax is used in mascara to prevent oils from breaking down from heat and humidity. Ultimately, Beeswax helps prevent your mascara from smudging or running.
  • Rice Bran acts as an emollient, providing nourishment and softness to brittle eyelashes.

How to use

  • Wiggle the lash applicator brush and apply in upward strokes, from root to tip.
  • Apply a second coat whilst lashes are still wet, if desired.

Who is Eye of Horus Goddess Mascara for?

This beautifully formulated mascara is recommended for those with sensitive eyes, contact-lens wearers, and people who have brittle eyelashes in need of some extra TLC. Fans of naturally derived ingredients will want this as a makeup bag essential, as well as anyone who wants to bring out her inner goddess!

How do I remove Eye of Horus Goddess Mascara?

We recommend using your favourite eye makeup remover, cleansing oil, or cleansing balm to gently melt the makeup away. You can also use a damp cotton cloth. Just take care not to rub or pull around the eyes, as that may one day create fine lines.

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Reviews (124)
Review and earn
Amazing !!! - 11-12-2018 by

Love Eye Of Horus mascara it's a great colour, really stands out and most importantly it's Vegan friendly and no nasty chemicals.
I have sensitive skin and had no issues with this one.

Glam Lashes! Not my everyday! - 29-11-2018 by

I initially went for this mascara as Eye of Horus is cruelty free, which I love:) But realized once I received it that is does give a more Va-Voom lash look that I thought which I'm not after for my everyday. I'll definitely use it for nights out but won't be wearing it for my everyday look as a very natural look kinda gal!

New fav - 23-11-2018 by

I’m a big fan of this. Lengthens without giving me spider leg lashes. Doesn’t flake off during the day. It’s cruelty free too. I’ve purchased a few eye of Horus products now and all are excellent

Natural and Beautiful - 22-11-2018 by

It is a natural mascara which is always a plus and I haven't found my sensitive eyes to be triggered by this mascara.

Over the day I have experienced some flaking but it brushed away easily and was no big deal.

Overall it gives a lovely coat to each lash to create fluffy full lashes that last all day and is made in Australia!

Lengths eyelashes so naturally - 19-11-2018 by

I had heard so much about this and I’m so glad I tried it! It’s very natural as in it doesn’t over volumise to make them look like falsies but lengthens to make your eyes pop! I would suggest not over doing it as you only need a little of the product to make them beautiful! The other thing I loved is that there is no midday or evening or even morning smudging so last’s for ages

Not the greatest but not bad - 19-11-2018 by

Makes lashes look thick and long but really smudged badly on my oily skin which was a shame as it did make my lashes soft and I'm sure they grew longer as it didn't damage them at all. I had to chuck it out after a week cos I was a smudgey mess when I used it

Nice mascara - 19-11-2018 by

I do like this mascara. It doesn't smudge as easily as others and defines nicely. However, it is a steep price-point for a product where there are great mascaras a lot less than this.

Perfect - 16-11-2018 by

Does a fantastic job; absolutely no smudging or flaking throughout the day! My lashes are full, plump and super long. Get so many compliments wearing this.

Makes your eyes POP - 12-11-2018 by

Great mascara that makes your eyes POP with a nice natural full look. Goes on beautifully and lasts all day.
Washes off easily at the end of the day.

My type of daily mascara - 30-10-2018 by

My fav thing about this mascara is how it makes my lashes look, full and long. Next up would be how it lasts perfectly all day until I remove with warm water and microfibre cloth. Even when I swim in the ocean it stays great!!! Amazing.

It also goes on so nicely without any clumping (I really don't like it when mascara's make my lashes clump together) whereas this one separates them so well and the jet black colour makes my eyes stand out.

Best mascara I've ever used - 26-10-2018 by

I only recently purchased this mascara and I'm glad I did. Most mascaras make my eyes itchy and my eyelashes brittle. This one is soft on your lashes, not clunky and most importantly for me, it doesn't irritate my eyes!
I'll be buying it in future and I think I might be buying them as Christmas gifts for my sisters and mum too!

Perfect Mascara - 23-10-2018 by

I've tried many mascaras over the years and this is definitely in my top 2 of all I've ever tested. I have been using this mascara for the last year or so and wouldn't bother trying anything else (unless they change it or stop making it). I've tried the vegan version by Eye of Horus but disappointingly it didn't match up to this product. The Goddess mascara is thin enough to be easy to use, but also holds a curl well, which is a must for me. The brush is also the perfect size (a little on the larger size), and goes on well every time. It does tend to dry out slightly after 2-3 months but that's standard time for me to replace them anyway. Definitely recommend if you're after a good all-rounder mascara!

Amazing - 23-10-2018 by

Truly one of the best mascaras on the market, this brand is so underrated. I love using the brown shade for everyday to day.

My favourite mascara ever - 19-10-2018 by

I love love love this mascara! It's the first mascara to not irritate my eyes while not sacrificing performance. It lengthens my lashes without clumping.

I spend a lot of time in the water and this mascara doesn't budge when I go in the ocean. I also hate going to bed with any make-up on whereas with this mascara I have forgotten to take it off and woken up fine the next day. No dark eyes and hasn't irritated my eyes.

It is the best! <3

Great for Everyday Wear - 18-10-2018 by

I've tried all sorts of mascara from cheap to the expensive ones. I have oily eye area and also sensitive eyes due to having to wear contact lenses. Most mascara will dry my eyes the minute it's put on but I find this one less abrasive. It's long lasting and richly pigmented without being gluggy. It's worth a try if you have the same problem as me.

Irritated my eyes - 17-10-2018 by

I used to use this mascara years ago, but stopped because I thought it may have been irritating my eyes. I purchased it again this year forgetting about the fact that it made my eyes itch. I regretted it immediately and by about lunch time, I was scratching my eyes furiously. It seems to flake off easily, and the pieces get in my eyes. I do have quite sensitive eyes, however I use Benefit They're Real and Charlotte Tilbury's full fat lashes and they do not irritate my eyes at all... so they're not that sensitive. But this stuff it the WORST mascara I have ever used.

Love this mascara - 16-10-2018 by

I love this mascara and have purchased it several times and have got several friends onto it as well! It goes on really well and defines and thickens the lashes without clumping. The only flaw is that it can transfer slightly when I don’t use setting powder under my eyes. Besides that, I love this mascara.

Disappointed - 11-10-2018 by

I was excited to try this mascara seeing as it had won an award and expected it to be amazing. Unfortunately it fell short of my expectations and was very average. I found it to be clumpy and quite dry. I have found cheaper mascaras in Priceline that did a much better job.

It won an award - 11-10-2018 by

Firstly, I don't understand why so many bad reviews. I alternate between this mascara and another by Eye of Horus. It really separates your lash, coating them so you have your lashed looking natural and long not like spider legs. Also it Australian made and owned, organic ingredients and not tested on animals! How good is that!

Sadly disappointing - 05-10-2018 by

I was keen to love this mascara especially seeing there was a brown. While it has some good qualities, I was somewhat disappointed. I quite liked the brush and certainly loved the Babylon Brown colour. There were no issues with panda eyes, clumping or flaking. It was very simply incredibly dry. From the beginning of the tube it seemed as if someone had beaten me to it and left me with the last little bit. I was pleased that I had also bought a lash conditioner (different brand) at the same time as this certainly helped it go on.
After reading a number of the previous reviews, I am left wondering if they haven’t just got it consistently right with each batch as there is a great variance in opinions re the various properties of the mascara. Hopefully it improves in the future as it would be nice to use a local Aussie brand.

Not a tubing mascara - 01-10-2018 by

I bought this as a cruelty free replacement, and was excited by the great reviews.

However, I was very disappointed. This mascara smudged exactly the same as all other mascaras, and is not a true tubing mascara.

Might be OK if you don't have oily skin or issues with smudging.

Terrible! - 01-10-2018 by

Terrible mascara! Its so thick it literally feels like putting superglue on your lashes.. They all stick together and it feels horrible on. I've tried wearing it a few times and had to give up on it.. Not sure how it got such high ratings or an award.

Great mind price mascara - 27-09-2018 by

I get see what the fuss is about. Great product, giving you full body lashes. Lasts a long time as well. The end of the mascara did come off after only a couple of weeks, could have been just a fault in my product but other than that can’t fault this mascara, Great plastic brush as well for those who don’t like a bristle brush

I like it! - 25-09-2018 by

I like this mascara. It is a bit dry but it really separates and coats each lash. It’s not clumpy at all, which is what I love. The brush allows you to separate your lashes while applying the mascara. Would repurchase.

Terrible mascara - 24-09-2018 by

I was searching for a new mascara that was gonna be good this one said it was best winner so i thought I'd try it.. not so great very dry and clumpy

Long lasting length - 22-09-2018 by

This mascara is great at separating lashes and creating length. I like the applicator, easy to apply on bottom lashes.

Average - 18-09-2018 by

This is an ok mascara. I found it a bit dry and a tad clumpy. Not a huge fan of the applicator either

Dry Disappointment - 10-09-2018 by

I was really looking forward to trying this mascara. It arrived quickly and I liked the tube and brush design. Unfortunately I found it to be extremely dry and hard to apply enough product to make any difference. Very disappointed as I had read great reviews about this mascara. My search continues.

Watery eye no more, amazing length - 10-09-2018 by

After looking for a great mascara that won’t irritate my eyes, I finally tried this one.
Love it! As other reviewers have said, I curl first, put on one coat then after applying to the other eye I put on a second coat.
Gives great length and keeps the curl just like waterproof mascara does.
Comes off with warm water and a cotton wipe.

Dark and separating - 06-09-2018 by

Good dark mascara, the brush applies quite a lot and it definitely separates the lashes. I wish it was a little more tubing, as described, but generally stays on and has a good effect. Love the cruelty free principles.

Disappointed with the product. Expected better results considering all the hype. Will not be purchasing again. - 05-09-2018 by

I purchased this product because of all the wonderful reviews it received. Maybe the mascara I received was old stock because mine was dry and cakey and difficult to apply. My eyes itched and became watery once applied. I found the product expensive for what I received and disappointed considering all the hype. I will not be purchasing again.

Good every day mascara - 04-09-2018 by

I wear this mascara to work or casual events but it isn't bold enough for more formal events and doesn't give me great length. For the price I think it is a really good every day mascara and will buy again for work.

unique formula - 31-08-2018 by

Surprisingly good staying power and natural looking lashes. I tried it on offline in a pharmacy in London when I was overseas, as I was sceptical of all the claims. I have naturally thick lashes and greasy eyelids, which means even waterproof or luxury mascaras end up under my eyes in a couple of hours. Surprisingly, this hard worker stayed on for over half a day in a sweaty 30 degrees heatwave with no drop down or panda eyes, which is why I returned to buy it. So far I enjoyed using this and I think it is good value compared to lux brands.

The texture is quite waxy so it might not suit everyone but it works for me, as I can build on and shape my lashes with it. It sets in a minute and then it becomes hard and holds the shape but it also means you can't keep layering it on without it looking cakey. Just be quick about putting it on before it sets.

The brush is plastic/rubber comb-like, rather than traditional nylon bristles. It separates lashes well and prevents clumps, provided you comb lashes thoroughly. It will not give you killer volume, but it will elongate the lashes and separate them, and it will hold the curl (I use the curler before putting on mascara). The overall look is very natural, even my friend noticed the difference.

Beautiful brush - wish it was waterproof - 31-08-2018 by

I purchased this product based on reviews and am mostly happy with it. The tube and brush as beautiful. The well designed brush ensures a perfect application and when I don’t actually use the actual mascara, I use the brush to apply others. I have a fast paced job and get a tad sweaty, so I find that this mascara gives you a little bit of panda eye. But I expect I’m pushing this natural based product to its extreme. I would whole heartedly 100% recommend the product for those working in a cooler working environment.

Bold - 31-08-2018 by

Great mascara that doesn't move around during the day. Stayed put even when I rubbed my eye! I even loved the shape of the spoolie. The only fault is that it doesn't layer well – I had some crusty blobs that I had to brush out with a clean spoolie.
The end result was great though!

Salon Perfection - 29-08-2018 by

I love this mascara and have been using it on and off for years. No other product has been able to deliver such consistent results. I love how the brush gives me a mini lash lift as well. The formula never clumps!

Doesn't smudge - 29-08-2018 by

Been looking for a decent mascara for a while now and have tried both expensive and cheap brands. Eye of Horus Goddess Mascara is awesome! Goes on easy, stays on all day and comes of easily. Best of all, it doesn't irritate my eyes. It is more of a lengthening than a voluminising mascara but hey, can't have everything.

Easy on, easy off! - 29-08-2018 by

A bold mascara to make my peepers really stand out. Not only does it go on easily, but removal is an absolute breeze. No more panda eyes after rubbing at my lashes!

I don't use any other mascara anymore - 27-08-2018 by

I tried this mascara after reading the reviews online about it. I like a mascara that separates and extends and I feel like this does just that. I recently got eye lash extensions, which I loved but as soon as I stopped and started using this mascara again I felt like I was achieving the same look. Goes on quite smooth. Though I do find once I start nearing the end it can get a little clumpy.

BEST MASCARA EVER - 16-08-2018 by

I was gifted this mascara recently, I have quite dark lashes so I’m all about separating and elevating them. This does exactly that, it doesn’t clump, it makes me look like I have eyelashes extensions on. It washes off super easily and doesn’t leave and residue, would 100% buy this again and again, it is amazing in every way.

Nice everyday mascara but nothing special - 14-08-2018 by

I like this mascara to darken up my lashes and not look like I’m wearing makeup if I’m hanging around family or having a casual catch up but it hasn’t got enough volume for me to wear if i want to have a full makeup look.

Mascara of goddesses - Definition like no other brush I’ve used - 14-08-2018 by

This mascara is the bomb! I love the way it defines every lash. It makes my lashes long three times longer than they are. It covers all lashes and doesn’t feel clumpy or heavy. The only thing I would change would be making it waterproof. Other than I would recommend this product to anyone.

Good but not amazing - 13-08-2018 by

So I really like this mascara in every way except it makes my long lashes look quite short! Initially I thought my lashes were damaged from eye lash extensions but I used some of one of my old Lancôme mascaras and they looked just as long as ever.
So I’m not sure what the go is with this formula but it doesn’t give enough length for my liking. I will continue to use it but won’t repurchase.

Finally - 13-08-2018 by

I have tried too many mascaras for this lifetime and finally found one that doesn't make my eyes water and clumps. Great value for money!

Amazing mascara! - 13-08-2018 by

I love it! This mascara is the best I have ever used. It really does lengthen my lashes and doesn’t clump. Just one coat makes a huge difference but you can also layer it up for a more dramatic look. I will definitely buy it again and highly recommend it to friends.

Lengthening and Volumizing - 13-08-2018 by

I love the brown mascara! It creates a softer look and really adds length and volume to my lashes

Didn't do it for me - 07-08-2018 by

Really wanted to like this mascara but it didn't give me any volume. It made my eyelashes look very "spider-y" and made my eyelashes clump together. Will only use this on my lower lashes for a slight lengthening

Lovely natural mascara - 06-08-2018 by

Love this mascara! have had it on my wish list for quite a while and finally decided to add it to my cart when I was buying a few other things from adore. Love that its all natural. Beautiful definition and volume to the lashes. I'm onto my second mascara from Eye of Horus and now wont buy anything else! Great for a natural weekend day look and apply an extra coat to thicken up for vavoom night time look :) Buy it, you wont be disappointed!

love it - 02-08-2018 by

Love how it lengthens and separates each lash and not to heavy on my lashes. i use it every day

Great volume! - 31-07-2018 by

This mascara is better then any other i have used, great length and volume and gives really black lashes.

Not my thing - 31-07-2018 by

I had spent a month trying to like this Mascara, but it just wasn't up to my standards. Why? Because by half the day it would start to stick together with all the other lashes and made them sticky and spidery, it would flake and smudge under my eyes giving me the dreaded panda eyes. Not me and more than likely won't recommend.

Meh - 30-07-2018 by

I had high hopes for this which sadly fell short of being realised. It's not terrible but I've used better much cheaper mascaras. I have decently long lashes and it did highlight them and did not irritate my eyes at all but that's about where it ends for me. It's a little clumpy and for some reason, leaves smudges on my upper lid like I've poorly applied eye liner there. I couldn't apply more than one coat because of the clumping so I can't judge its thickening effect. One coat didn't seem to do much on that front. It flakes off when I remove it and pulls on my lashes. I won't be buying another and am a little jealous of everyone who loves it because I really wanted to but can't.

A truly great mascara - 26-07-2018 by

I'm so happy and impressed with this mascara, especially for the price. I do have thick lashes naturally and this mascara is amazing for separation as it doesn't make mine clump or look spidery. Lengthens them well too. Long wearing and I haven't had issues with smudging.

I have a new everyday product.

so volumising - 26-07-2018 by

this doesn't smudge at all! it makes my lashes look so long and thick and they feel so conditioned and not brittle after usage. i love that it is cruelty free too!! it dries really quickly so you need to work fast but i found it didnt clump anyways

Best Mascara! - 18-07-2018 by

I've bought both shop and expensive mascaras and this is by far the best! Makes your lashes that much longer and is semi water resistant (you can wash off easy enough). Australian brand too, so double win!

Favorite - 16-07-2018 by

This mascara is seriously amazing. I've tried a couple of natural mascaras and this is definately the best i've tried. It adds length and volume and doesn't irritate my eyes even with prolonged wear.

Non irritating - 10-07-2018 by

I've been on the search for a while for a mascara is that natural, non-irritating, and makes my eyelashes look amazing. I'm really picky with mascaras, and am easily frustrated when the don't separate and lengthen my lashes the way I like (that being giving length and volume without my lashes clumping together or looking like spiders). The formulation is great, and while my lashes do clump maybe a little more than I'd like, the overall look of my lashes is great with this stuff on!
It's easy to take off, but does flake or smudge throughout the day.

Overall, this is the best mascara I've found which comes closest to my fussy eyelash goals.

Pretty good - 09-07-2018 by

I bought this mascara because of its cruelty free status and excellent reviews, but I'm not excited for how it looks on me... It gives some length, but pulls the lashes together and has poor separation. I do however strangely like that (unlike other mascaras) the formula doesn't smudge at all, it kind of 'balls' together and is easy to remove without rubbing.

Long lashes - 02-07-2018 by

This mascara is great for long lashes that look very bold. Ive found that this lasts better if I apply about 3 coats.

I don't get the false lashes look but my lashes look much longer.

Really great mascara - 02-07-2018 by

I have very long eyelashes and I'm always looking for a day product that will curl and define my lashes without making them look too overbearing - this mascara works a treat!

Best freebie ever - 02-07-2018 by

I got this mascara as one of my Adore Beauty freebies and it's amazing! It doesn't look clumpy at all and I can see why it's rated number 1! This mascara is definitely my favorite one I've ever used! Thanks Adore Beauty!

Good for length - 28-06-2018 by

I’m not overly happy with this mascara . Gives good length but no volume at all . Iv used other brands that are not as expensive and give a better result . If your looking for length without the volume you would be happy

Great but doesn't last as long as other mascaras - 16-06-2018 by

Perfect for an everyday look of defined lashes without being too full on. Doesn't clump at all, nicely defines the lashes and doesn't irritate the eyes even when you forget to take it off before bed.

I have found it has dried out a bit recently (had it for about 4 months), so it doesn't have the same longevity as some mascaras, but for the price it's great and I will purchase again.

Great Lengthening Mascara - 13-06-2018 by

I had high expectations for this mascara and I wasn't disappointed. I found the mascara to be quite light which I don't mind as I am not a huge fan of the chunky look. It doesn't smudge through the day and doesn't give me panda eyes when it comes time to wash it off. The main positive feature of this mascara is that it is great for lengthening lashes and works well when I curl them beforehand. The only draw backs are that it can be hard to remove and doesn't give the lashes a lot of volume. I believe to date this mascara and Benefit's are my two favourites. :)

Spiky and Smudgy - 12-06-2018 by

I bought this based on all the glowing reviews.. but it is a super light mascara - try to apply anything more than a whisper of product and I'm left with spiky lashes. Mid-way through the afternoon I also find I need to wipe smudges off of my upper lids as it has transferred. Huge disappointment :(

LOVE - 11-06-2018 by

This mascara is literally one of the best ones I've used in a long time. It makes my lashes super long and full without making them clumpy, or heavy. Its really good for the whole 'no makeup' makeup look! I love it!

My go-to mascara! - 05-06-2018 by

This is my new go-to mascara. I absolutely love this product. I used to use clinique high impact for many years but will happily change to this mascara. I have naturally thick lashes already so can't comment on whether this provides much volume but it does provide length without becoming spidery and tangled.

Disappointed after all the hype - 02-06-2018 by

I really wanted to love this mascara and while it may be water and smudge proof when I went to remove it, it came off in big chunks and pulled on my lashes. I’m not sure if my product is old or gone dry but it didn’t impress me. On a positive note the brush is nice and flexible and separates the lashes well, but I don’t think that I will be buying it again.

Convert! - 30-05-2018 by

This might still be early days but I have only had this product for a few days now but this mascara is awesome! Doesn't smudge! Was even taking my makeup off with a cleansing wipe and my foundation came off but not the mascara until I wet my eyes with warm water and straight away it just melted away. It completely comes off and I wake up with no panda eyes from left over residue of the mascara. I think I'm converting.

Love it! - 25-05-2018 by

I bought this mascara with high hopes of a lengthening and natural look and this mascara delivered! Its great at seperating the lashes and giving a long and natural look. More coats can be applied for more volume. Unfortunatey, it does stil smudge a bit throughout the day and can be tricky to remove but a good product overall.

The best! - 20-05-2018 by

I have used this mascara for years and can’t imagine ever switching to anything else. I’m always amazed at how great my eyes look after applying this. Even on those days when i’m sure no makeup could make me look awake and presentable this never fails. I’ve recommended this to all my friends over the years and they are all converts too.

Best mascara ever - 12-05-2018 by

I love this mascara. Goes on so well and has no nasty ingredients.

Great - 08-05-2018 by

This would be the best mascara for definition and separation. Stays that way all day and doesn't smudge or run. But doesn't do much for me in volume (I love thick lashes). I use mascara primer and then two to three times mascara but it still didn't look really full.

Nothing has changed - 08-05-2018 by

I still love this mascara and it is still the holy grail. This is my second purchase in a row and I have no desire to try another brand. I have sensitive eyes that don’t suffer with this mascara. One coat and it is really natural but still thickens subtlety and lengthens beautifully. Two coats and wham bam thank you maam, perfect when I want a higher build up. Love this!

HOLY GRAIL - 08-05-2018 by

This mascara is AMAZING! My absolute holy grail. I have repurchased this and will continue to do so

Amazing - 08-05-2018 by

This mascara is absolutely fantastic! It doesn't clump and it almost makes me feel as if I am wearing false lashes. I am also impressed with how long this product lasts during the day.

Definite repurchase - 30-04-2018 by

So wow.. I first of all read all these reviews and I'm very skeptical about buying things even with excellent reviews, so I thought stuff it; I'll get it and try it.
This is definitely one of the best I've used. It can be built up wonderfully & doesnt smudge (I know right, what a flipping dream)! It stays on so damn good that you'll need a good make up remover to get it off. Although saying that, I can remove it with water but that means pulling it off my lashes in clumps which isnt too good for your already, not so great, lashes.
But overall, I will purchase this again & 110% would recommend.

Will never go back! - 30-04-2018 by

THE BEST MASCARA BY FAR!! I love it, after reading all the reviews I had to try it and I have not one single regret! So easy to apply and isn’t clumpy at all, fans my eyelashes out perfectly. Does not smudge through out the day AT ALL and comes off so easily with warm water and a gentle make up remover. Will never use another mascara again, my new “go to”!!

Real nice. - 16-04-2018 by

Start with the negative which is this mascara is not the most lengthening or volumising I’ve ever used...
However, I don’t really care because this seperates the lashes beautifully for a perfect every day look.
Doesn’t smudge and removes easily.
Would buy again

My fave so far - 11-04-2018 by

This is my favourite everyday mascara. It doesn’t clump but still makes your eyelashes nice and long. Sometimes I wish that it was a little thicker for a more dramatic look and I’m still on the lookout for a mascara that has it all but this one is the best so far. It doesn’t smudge but it is still easy to remove making it great for sensitive eyes.

Best mascara - 11-04-2018 by

Best mascara I've ever used. Been getting for years now, and despite using plenty of other brands I just keep coming back to this one. Super black, glides on, doesn't clump, lengthens lashes and great for sensitive eyes. It's a winner

Best mascara I've ever used - 29-03-2018 by

Every mascara I've ever used has ended up smudging, no matter whether it was waterproof or not. They also take SO much time removing, even with eye wipes and my eyes are irritated. Somehow this mascara is just perfect - lengthens and voluminises eyelashes evenly and naturally with a good strong colour. Best of all, it doesn't smudge at ALL - stays on for 14+ hours, AND washes off well with warm water in the shower. I'm 100% hooked and the fact that the ingredients are so great as well are a bonus.

Disappointed after great reviews - 19-03-2018 by

I naturally have pretty good eyelashes but I love what a good mascara can do to them. I was so excited to try this mascara after reading all the awesome reviews. But, unfortunately I was very disappointed. It makes my eyelashes quite dry and stiff, dosn’t give me volume at all, ok length and doesn’t separate my lashes nicely at all. I get a new mascara every time I run out as I like to try new products but keep my favourites on the side line, this is definitely not one of them.

Aweome Mascara - 14-03-2018 by

One of the best mascaras I have come across. Its naturally based ingredients (natural waxes etc) ensure great coverage, lengthening my lashes and best of all at the end of the day it's easily removed with just water and a soft cloth or make up pad.
Its great to know I'm not having to apply further chemical eye make up removers to get it off!
Great Australian designed product!

A good all rounder - 13-03-2018 by

Great product. Easy to use brush and buildable formula,
Doesn't smudge or transfer and comes off easily with water and a gel cleanser.
Time to try the eyeliner I think.

Amazing - favourite mascara - 12-03-2018 by

I have long been a fan of Benefit's They're Real Mascara, until now. This is by far my favourite. I love how it separates the lashes and lengthens, it is also amazing to remove, no smudging or "panda eyes". I am recommending to everyone!

New “go-to” mascara - 12-03-2018 by

Been using this for a few months. I love the buildable formula. I have dead straight eyelashes, and this mascara coupled with an eyelash curler is a dream. If you’re worried about clumsiness, I run a dry mascara wand over the mascara when it’s wet and it removes the little bit of clumping!!

Awesome mascara - 27-02-2018 by

Finally gave in to the reviews and bought it. Yes, they are right. It’s awesome. Applies thinly but can be built up for a more dramatic look. But most of all, it doesn’t smear or run so no more worries of having panda eyes.

Average at best - 25-02-2018 by

I was so excited to try this mascara after reading all the amazing reviews and unfortunately I was disappointed. It did give my lashes good length and curl but did absolutely in the volume department. I also found that it didn’t separate my lashes well. Disappointed

HG mascara - 25-02-2018 by

This mascara doesn't clump, separates and defines like a dream! I'm sorry I took so long to try it after friends recommended - will be buying again.

Love it - 19-02-2018 by

Got this mascara in brown and love it. Smooth, non-clumping, doesn’t run, lengthens lashes really well.

Best cruelty free mascara - 15-02-2018 by

I love this mascara so much! It lengthens and thickens my lashes in a very natural way. Also does not irritate my sensitive eyes. Totally worth the love it receives.

No panda eyes - 14-02-2018 by

This goes on beautifully, and stays put. No smudges. Looks natural.

Fantastic Mascara - 06-02-2018 by

Wonderful mascara that does irritate my sensitive eyes!!! This is a godsend! Also, very builable to create different looks.

Well defined lashes - 06-02-2018 by

I love this product, was due for a new mascara so I did my research and found this product to be great value for money! It also lead me to purchase the eye liner in the same brand.

Well defined lashes - 06-02-2018 by

I love this product, was due for a new mascara so I did my research and found this product to be great value for money! It also lead me to purchase the eye liner in the same brand.

My favourite mascara - 31-01-2018 by

I love, love, love this mascara! Finally, no clumps, no dry lashes and no panda eyes. The brush is the best I've ever used, it's so easy to coat every single lash without clumping or your lashes getting stuck to one another. I like the natural but long lash look, so I only need to apply this once or twice to get the desired look. You could easily build this up to get a more dramatic look if you wanted because the formula is super hydrating and feels nourishing, so you won't end up with spider lashes.

Worth the hype! - 23-01-2018 by

Thought I would give this mascara a go based on all the reviews and ratings around it and really glad I did. Super smooth to apply and nice and buildable. Looks natural and doesn't clump and comes off really easily with warm water, so all-in-all a winner!

My Lashes Are So Happy! - 11-01-2018 by

Honestly I seen an add on facebook with a raving review and I was a tad sceptical but thought I would give it a try anyway... I'm amazed I honestly love this mascara and I wont be buying any other mascara from now on. It doesn't clump it makes my eyelashes look amazing. I could not be happier! Thanks so much Adore Beauty

Perfect natural lashes - 08-01-2018 by

Creates beautiful natural lashes with no irritation. Separates and imparts colour without clumping. No flaking all day and very easy to wear. Buy black if wanting more dramatic eyes.

Q & A
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