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evo Fabuloso Platinum Blonde Toning Shampoo 250ml

4.6 of 42 reviews

4.6 of 42 reviews

$44.75

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In Stock

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Most Helpful Positive

Love

Ruby

Makes my brassy hair go back to a nicer blonde LOVE IT!

Is this for you?

A potent purple shampoo that eliminates brassy tones in lightened hair while gently cleansing.

  • Cruelty Free
  • Sulphate Free
  • Vegan

What customers say

GREAT - 88% recommend

4.6
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evo Fabuloso Platinum Blonde Toning Shampoo 250ml Reviews

4.6 of 42 reviews

88% recommend this product

  1. 32

  2. 5

  3. 4

  4. 1

  5. 0

Most Helpful Criticism

Made my hair very dull

Chloe

This was recommended to me by my ex hairdresser. For me, I found it made my bleached blond hair very dull and not bright at all. I have spent so long searching ...
  1. Love

    Ruby

    Makes my brassy hair go back to a nicer blonde LOVE IT!
  2. You’ve gotta try it!

    Ezza

    I purchased this which was recommended to me by my hairdresser. Honestly can say it left my hair feeling hydrated, brassy tones gone and my hair smelt amazing! Highly recommend!
  3. Noticeable results

    KrissyK

    This is my go-to toner. I only have to use this once every couple of weeks, and leave it for a minute or two and it brightens the blonde colour. It's very moisturising which is a must for bleached blonde hair!
  4. Favourite purple shampoo

    Penelope

    My hair is naturally very dark brown but I dye it blonde. I find this shampoo helps remove brassy colour without toning my hair purple. It also doesn’t dry out my hair like a lot of other purple shampoo’s. Have been using for years and will continue to use.
  5. Always repurchase

    EJT

    I have been repurchasing this for the past 2 years. It leaves me with a bright creamy blonde and eliminates brassy tones. I typically use once a week, I leave in for 2-3 minutes while washing.
  6. Good

    Kaur

    Tones well but be careful as it stains nails so wear gloves.
  7. Made my hair very dull

    Chloe

    This was recommended to me by my ex hairdresser. For me, I found it made my bleached blond hair very dull and not bright at all. I have spent so long searching and trying to find a toner that really keeps me that BRIGHT blond between salon visit, and this definition is NOT the one. I definitely recommend Keratase blond over this!
  8. Great between visits to the hairdresser

    Dani

    Highly recommend! I use this in-between visits to the hairdresser when my hair is looking a bit brassy, great results. Wear gloves, the colour will stain nails/palms - learn from my mistakes.
  9. Not bad

    BG

    Good for toning but completely dries my hair out.
  10. Not revolutionary but does the job

    Izzy

    I definitely thought it would be more toning then what it is so it took me 2-3 washes leaving it on for 6 mins to get the colour I was after. But it got there in the end
  11. Nice!

    LC

    Nice product, i think my balayage is a bit too dark for this one though, better for a lighter blonde. I didn't find this drying
  12. Best blonde shampoo

    Morgan

    Wont beat this blonde shampoo
  13. A purple shampoo which I will continue to buy!

    Linda M

    My hairdresser uses this when she does my hair. I always get foils and balayage done, it works great even with non platinum blonde colours. I read some reviews that it leaves people's hair dry and brittle but it seems to do the opposite for me. My hair is quite fine and this turns it smooth and silky without any greasy residue. Big thumbs up from me!
  14. Decent product

    AJ

    Great toning product, unfortunately I noticed an increase in damage and breakage while using this toner.
  15. Best toner ever

    Raquel

    Honestly the best toner i have ever used. Doesnt leave my hair feeling dry or brittle as opposed to other toners i have used in the past. Really nourishing and works well with the EVO toning conditioner. I use it once a week in the shower and find it really maintains my colour.
  16. Much more drying than the conditioner

    stephbux

    I love the Evo Fabuloso conditioner so was excited to try this but I'm going to have to throw it away as after a couple of washes my hair is so straw like and dry from this product that I can't continue to use it. Big waste of money for me. I would of given it a lower rating but it works well on toning like the conditioner, just not suitable for my hair, which is already quite dry.
  17. hydrating blonde toner

    sarah

    I was impressed with how hydrating this blonde shampoo was. Extremely toning for a shampoo, and did to require the eco treatment after using the shampoo. Hair is left soft and brashness removed. Happy with this shampoo and will last ages. Didn't make my hands purple like other reviews.
  18. Fabuloso

    La

    This is the best blonde shampoo I've ever used! And it lasts ages!
  19. Tones my hair

    Courtney

    Be careful not to use too much, it tones really well. use once a week
  20. Great for Blondes!

    Em

    This came as a recommendation and after using the Fanola, I find this much more gentle on my hair/doesn't dry it out too much, plus works well :) I have both ashy blonde and more caramel through my hair, and the ashy blonde tones went from golden back to ashy which was fab!!! I did give it two washes @ 3 minutes each and super happy with the results! Plus a leave in 3 minute treatment instead of c...
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  21. Tones my hair well!

    Courtney

    My favourite blonde shampoo, I use it once a week and it keeps my hair bright and get's rid of orange / yellow tones.
  22. Love this stuff!!

    Shanice

    I am in the process of going blonde from brown, and can get a lot of brassy tones through my hair as a result. This stuff is by far the best blonde range I have tried. I use this and follow with the booster and my hair looks great! I got a lot of compliments after using this with people thinking I had had my hair done again. Highly recommend.
  23. Amazing Toning Shampoo

    Connie

    My hairdresser recommended using this shampoo after returning back to blonde and previously using another brand that is getting a lot of social media attention but was super drying. This shampoo isn't drying to my hair while still toning excellently! It can stain your hands but I find that goes away by the end of the shower. 10/10 recommend using this shampoo in place of others if you find yours i...
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  24. great

    tena

    great blonde toning shampoo softens and strengthens hair
  25. Good hair days

    Kiki

    My hairdresser recommended this for a good priced toning shampoo and it’s one of the more gentle and conditioning ones I’ve used. I love the smell and the brand is vegan and cruelty free.
  26. Works really well

    Claire

    This product is great works really well, is easy to use you dont have to keep it in your hair to long and it lathers up fantastic for full and even coverage will defiantly re purchase.
  27. A life saver

    kp

    deciding to go grow out my greys through lockdowns was adding to my anxiety. However this product toned down my brassy blondes, allowing my hair to blend almost to perfection
  28. Blondie!

    Stella

    This blonde shampoo is great to add into your routine. Only downfall is that it leaves your hands a shade of purple. Wear gloves.
  29. Impressive

    Ellen

    I received this shampoo as a sample product and I now want more! It smells so lovely and makes my hair feel great after washing. Hair looks blonder than ever! Will buy again.
  30. Potent Product!

    Abbie

    I bought this as I needed to tone my brassy locks during lockdown. Hair came out a beautiful platinum mix. Does what it says on tin. Gloves should be worn as hands turn purple
  31. Loveeee this

    Kat

    Really great for my platnium hair, it’s keeping it in shape until the hairdresser is open again. Love it. Got it as a sample a while back and finally used it, should of used it earlier
  32. Best I've used

    QMCK

    This is the best purple toning shampoo I have ever used. All other purple shampoos I've used have always made my hair so dry, which is not good after dying my hair blonde, as it's already taken a hit from the dye. This shampoo did not dry, it almost conditioned, it was THAT good!
  33. Best blonde toner!

    Bec

    I’ve used a lot of blonde toners in my and this is by FAR my favourite. Leaves my hair feeling much smoother than any other toning products and definitely more moisturised. Worth every cent
  34. My go-to

    Bec

    This is my go-to for my skin. Use it on top of vit c and HA. Leaves my skin feeling soft and smooth and the SPF is obviously an essential but a bonus having it combined with a general moisturiser.
  35. Soft!!

    Tegan

    Best toning shampoo but far! and their blonding treatment is fab too!

    I use to use fanola for my purple shampoo but it always left my hair so dry and gross afterwards. This one is great, doesn't dry my hair out and feels nice and silky after I wash
  36. Not as good as the conditioner

    Marg

    I didn’t think this was up to much. Hair wasn’t toned too well, seemed to grab in more porous areas. The conditioner is far superior, always give a nice even result.
  37. Like getting a treatment

    Pechoch

    This shampoo has amazed me - I already use the treatment but the shampoo is just as good, you almost don’t need to condition after using! Hair is soft, shiny and sleek, and my blonde is beautiful again. I’ll be buying this instead of the treatment moving forward, it’s awesome.
  38. Amazing

    Ruby

    I had given up on purple shampoos as I found them way too drying until I found this one. I gave my hair a nice colour lift without drying it at all. So happy with this product.
  39. So happy with the results

    Rach

    I’m so happy fabuloso released a purple shampoo. Really happy with the results. My brassy tones have gone. Especially loving using it with the fabuloso treatment.
  40. Game changer for blondes

    Tori

    The best blonde shampoo I've ever tried! Doesn't leave me with dried out, brittle hair like the others on the market
  41. Made my hair look fresh and toned, and felt really nice, too.

    JJ

    Made my blonde nice and fresh, like I'd just gone back to the hairdresser! Especially during iso, when my hair was starting to look more yellow than the ash blonde it was originally!
    I've tried other purple shampoos that make my hair feel like straw after but this was different - my hair felt really soft and silky after. And it was so easy to use! Highly recommend.
  42. Salon quality

    Kara

    I love this product. I am a big fan of the Evo Fabulouso conditioner so I was thrilled when they released the shampoo version. This product is as good as a salon treatment in my opinion, it brings my brassy blonde hair back to a creamy blonde tones.
  43. Review & Earn
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