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ELEVEN Keep My Colour Blonde Shampoo 300ml

4.5 of 150 reviews


4 instalments of $6.49


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4 instalments of $6.49


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A toning shampoo for coloured and natural blondes.

  • Cruelty Free
  • Australian Made

What customers say

GREAT - 89% recommend

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  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Brassy tones (blonde/grey hair)
  • Colour protection

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium
  • Coarse

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Customer Reviews

Review & Earn

4.5 of 150 reviews

89% recommend this product

  1. 94

  2. 41

  3. 12

  4. 3

  5. 0

Most Helpful Positive

Love this!


This shampoo is fantastic for my blonde hair. Every time I use it people ask if I’ve been to the hairdressers and had it redone.
Can be quite runny and will flick all around your shower (so be mindful) and can make hair feel a little dry but I use it in conjunction with Eleven’s hydrating shampoo and conditioner so it feel and looks fantastic when I’m out of the shower

Most Helpful Criticism



Smells great, but don't feel like it's actually cleaning my hair. The texture is also very runny and seems to get all over the shower cubicle. On the positive, I haven't noticed my hair becoming brassy.
  1. Love this!


    This shampoo is fantastic for my blonde hair. Every time I use it people ask if I’ve been to the hairdressers and had it redone.
    Can be quite runny and will flick all around your shower (so be mindful) and can make hair feel a little dry but I use it in conjunction with Eleven’s hydrating shampoo and conditioner so it feel and looks fantastic when I’m out of the shower
  2. Great toner!!


    Absolutely love this purple shampoo for my blonde hair! Does a great job toning it and keeping the blond colour looking fresh between visits to the hairdresser whiteout ever making my hair turn purple! Doesn’t dry out my hair either, absolute winner!
  3. Ok


    Smells great, but don't feel like it's actually cleaning my hair. The texture is also very runny and seems to get all over the shower cubicle. On the positive, I haven't noticed my hair becoming brassy.
  4. Great toning Shampoo

    Eleven Purple Shampoo

    I am really fussy with my purple shampoos but i thought id give this one a go in the mini bottle and im so glad I did! It is now one of my go to's. It tones my blonde so well.
  5. Perfect for my blonde hair


    Use this in alternation with the hydration and it helps keeps my hair blonder for longer.
  6. Really liked this!

    Lauren M

    verified purchaser
    I have had problems in the past with purple shampoos being too drying for my hair, and this is one of the only ones I've found that seems to lock in moisture! My hair is quite a creamy blonde instead of being cool and ashy tones, so I find keeping this shampoo in for about five minutes keeps those brassy tones at bay.
  7. Great cheap ptoduct


    verified purchaser
    This is a good potent purple shampoo at a competitive price point. Colour is ultraviolet.

    Does what it says on the tin!
  8. Thumbs up


    verified purchaser
    The best blonde shampoo I’ve used so far!
  9. Great toning for highlights!


    I have naturally brunette hair with blonde highlights and I find this really does help keep my highlights looking fresh and non brassy. Like all blonde treatments, it was extremely drying so I just follow up with a deep conditioner (eleven hydrate my hair works great). The matching blonde conditioner/treatment from eleven helps counteract the drying action of the shampoo but isn’t the most hydrati...
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  10. Good Product


    I like this product. It softens my hair and makes it strong. It isn't the best for brassiness, but it is a nice smell and brings good texture. I use this with the Eleven leave in. Good, but won't repurchase
  11. fav purple shampoo


    this shampoo took all the brassiness from my hair. loved using it!
  12. Really good


    This works well when used with Eleven's treatment for blonde hair. It does make my hair very soft but I don't know how well it works for the brassy tones though. I will keep on using though.
  13. Keeps my blonde fresh


    This shampoo is a winner in my eyes. My hair is unnaturally blonde and I shampoo with this twice a week. I find that it tones my hair really well and keeps my blonde looking fresh and amazing. The shampoo lathers really good and so a little goes a long way!! My hair feels soft and I’ll keep buying it.
  14. Tackling brassiness between the salon!


    This product helped maintain my toner between salon visits. I was also very impressed with the packaging and that it is Cruelty Free. Wonderful job Eleven!
  15. It works


    This shampoo is my go to for keeping my coloured blonde hair from going yellow. I usually leave it in for 2-3 minutes. I used to get really brassy hair when I hadn’t had my colour topped up in a while and I’m really happy with how fresh it stays when using this.

    Con - does make my hair feel dry after shampooing so pair with a good treatment/conditioner
  16. Go-to blonde shampoo.


    This blonde shampoo lasts me such a long time as I only have to use it about every third wash followed by the Keep My Colour Blonde Treatment. It tones and brightens my hair nicely! Be careful to use regular shampoo in between using his product, or your hair will begin looking a bit grey! It can also be a little drying, but I have found that with all toning shampoos I've used!
  17. Amazing


    This is a great toning shampoo, unlike other purple shampoos the colour doesn’t stain and it doesn’t make your hair feel gritty and dry. Absolutely recommend this product!
  18. Good purple shampoo


    This works well getting rid of brassiness and smells great. Hair feels good afterwards.
  19. Brightens my blonde


    Great purple toning shampoo for blondes that isn't too expensive. The bottle lasts me a long time and it always brightens my blonde after one wash. Would recommend this to any blondes!
  20. Perfect for blondes


    This shampoo is so amazing, it keeps blonde hair blonde and shinny. It gets rid of all gold and yellow tones and freshens the hair to make it look brand new after every wash. It also doesn’t dry the hair out at all which is a huge plus. Definitely recommend
  21. Good all round


    Having long, wavy, thick & bottle blonde hair, I find this shampoo is one of the best I have used. One of the main reasons is that you don't have to use a lot of product, which I have had to use with other brands. This shampoo gives my hair a great clean & it definitely cuts out the brassy tones & highlights the blonde.
  22. Fantastic


    Great item. I have used this to brighten my dull blonde coloured hair. I tend to get a lot of yellowing and this is perfect for my hair.
  23. Fantastic shampoo


    I’ve used a lot of blonde shampoos over the years and this has to be the best! My hair always feels so good after a wash and never feels dried out! Highly recommend! Keeps it looking nice and blonde too
  24. Leaves hair silky and beaming blonde


    This is my favourite to use with blonde hair. You only need a tiny bit once a week and good hair stays strong and beautifully blonde. I had a creamy blonde and it even worked with that. WOULD recommend.
  25. Great for blondes


    Loved this for when my hair is platinum to keep it toned! So worth it!
  26. It’s alright


    It’s not bad! It’s good for the price but I don’t love it.. unfortunately I think it made my hair a little bit frizzy :(
  27. Great for blondes


    This product is great. It isn't too heavy for my fine hair and keeps the brassiness away. Very happy with the pirce of product for what you get.
  28. Good shampoo


    Great toning shampoo. I like the smell and find that it foams really well and leaves my hair feeling clean and not dry. It does make hair quite knotty so I also do a treatment when I use this product.
  29. Amazing!


    This is my favourite shampoo, I feel like iv had my hair done at the hairdressers after using this. I love how it doesn’t make my hair go an ashy colour! Perfect for the creamy blonde look! Can’t recommend this enough :)
  30. Amazing product


    Everytime I wash my hair with eleven blonde shampoo, I honestly feel like I’ve just came out of the salon. AMAZING !!
  31. Great for Blondes!


    This shampoo is a holy grail purple shampoo! I've tried them all. But Eleven's is a great toner and doesn't dry my hair out like many other purple shampoos can. My hair is soft after using this shampoo and my colour is always on point! Love it. Highly recommend to Blonde beautys.
  32. Keeps Brass at Bay


    Does exactly what it’s supposed to do. i switched from using fanola once every 2 weeks to using this every 2nd wash and i love it. it’s not as intense at the fanola which is why i prefer it. instead of waiting until my hair is brassy to colour correct it, i use this once a week to maintain my salon colour and PREVENT the brass from occurring.
  33. Great


    This is really strong purple pigment and definitely tones up blonde hair great.doesmt dry my hair like some others do
  34. keeps hair nicely toned


    Good purple shampoo
    Keeps my hair clean and soft
    keeps my hair nicely toned
    good price and shampoo lasted me long
  35. Keeps my highlights fresh


    Keeps my blonde hair looking bright and keeps my highlights looking freshly done
  36. Keeps brassiness at bay


    I've been repurchasing this shampoo for awhile now! Last year I went from brunette to blonde and this shampoo has been a lifesaver in keeping brassy tones at bay. Even when I had my hair done last week my hairdresser was impressed at how long it had been between my colour appointments (9 months) with this shampoo certainly doing its job. Only reason I didn't give this 5 stars is that the bottle te...
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  37. Fine coloured blonde hair - brassiness kept away!


    This product is great. It isn't too heavy for my fine hair and keeps the brassiness away. Very happy with the pirce of product for what you get.
  38. Amazing


    This product makes my hair feel amazing, and leaves it looking a brighter, shiny blonde
  39. Great product!


    Keeps the brass out of my hair really well. I’m loving it at the moment and think it’s super reasonable for the price!
  40. Amazing value for money


    This product does everything you want and need without a big price tag! This bottle has lasted me much longer than I thought it would. Takes out all the brassy tones.
  41. Great shampoo


    It does what it says. Washes my hair perfectly and doesn't turn my dyed blonde hair any weird colour.
  42. Great for toning!


    I use this mixed in with my Eleven Hydrating shampoo, and this works as an amazing toner! My hair is always kept ashy blonde, even my hairdresser comments on how nicely toned my hair is every time I see her!
  43. Great purple shampoo for brassy blondes!


    This is a great purple toning shampoo for blondes. I have used many purple shampoos and this tones your hair and does not turn it purple. Have recommended it to a friend already.
  44. Amazing


    Perfect for toning blonde hair without drying it out like other blonde shampoos
  45. The best blonde shampoo


    I have been using this product for a few years now and can’t fault it. I always get complimented on the tone of my hair and it’s all thanks to this shampoo. The product smells and feels amazing, it’s isn’t harsh and doesn’t dry my hair out like most other purple shampoo does.
  46. Great for Highlights


    I have blonde highlights that can get a bit brassy by the time I am due for the hairdresser again. I find using this shampoo daily keeps it under control. When I have time I get out of the shower and leave it on for 5minutes then jump back in, makes a huge difference and makes highlights nice and bright.
  47. Very blonding, very good!


    I have very bleached hair and so I have to be careful with what products I use on it so as to not dry it out. I had used De Lorenzo purple shampoo years ago which was effective but far too drying to use. This, however, is perfect! My hair goes from dull brassy platinum to straight up white! I didn't find this product particularly drying, and I use it with the Eleven Hydrate Conditioner. I've been ...
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  48. No more brassy tones


    This took the brassiness out of brown hair( even though this is designed for Blondes!). Followed up with the conditioner and that sealed the deal for me! Would use again !
  49. Unsure


    This product was ok, made more mess than anything. I didn't notice much of a change in the colour of my blonde. Wouldn't buy again.
  50. Keeps my blonde looking bright


    This shampoo keeps the yellow tones from ruining my blonde hair, I love the scent and my hair feels super clean, brighter and soft
  51. Good purple shampoo overall


    Was recommended this by my hairdresser as things like fudge can actually be damaging to your hair. The shampoo itself is a little drying but it’s much safer for every day use then others! Just need to be careful and hydrate your hair. My hair is usually a little drier these days either way because of the balayage id gotten. But an amazing shampoo and does the job!
  52. Best product


    Excellent for blonde hair, stops the brassy look and keeps my hair looking great, it also smells nice.
  53. Not sure


    I really don't know if this product does what it claims to do. I like the smell and how clean my hair feels after using but not sure if it really keeps that brassy look out of my blonde locks, I will keep using it for awhile longer to see if there is any difference but for me the difference is not instant.
  54. Disappointing


    I really wanted to love this shampoo as I love the conditioner. However, as with other reviews, I found the shampoo to be very drying and it left my hair in a tangled mess!! I had to use an insane amount of conditioner to detangle it!!
  55. Excellent blonde shampoo


    Tried this shampoo as a more affordable option and was not disappointed! The smell is amazing and keeps my hair looking bright and fresh. Only need a small amount of the product as it lathers up easily.
  56. All time fave


    I've tried so many different toning shampoos and found that this is the only one that consistently works for me! It keeps brassy tones at bay and if I accidentally leave it in too long it doesn't turn my hair too blue toned either. Smells awesome and you only need a tiny bit to get a good lather. I've lost count of how many bottles I've used! I always follow it with the Eleven Keep My Colour Treat...
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  57. Amazing


    Smells amazing and keeps my blonde bright and fresh! I’ve tried so many purple shampoos and they are usually so drying on the hair but this one isn’t.
  58. Really Good!


    I have used every purple shampoo under the sun and have found most of the drying or over tone my hair too silver but this product is so hydrating and gets rid of the brass tone that i dont want! I LOVE it and it is such a good price.
  59. Love the product


    I love this purple shampoo. Not only because it does wonders to my very blonde hair but the smell of the shampoo is amazing and leaves my hair feeling amazing too. I also love knowing it’s not tested on animals makes me feel much better about using this product :)
  60. Hair looks good


    I love this, my hair looks good and clean and bright, nothing worse than brassy blonde hair, I will definitely be purchasing more when this runs out. All in all another great Eleven product.
  61. Stops discoloration


    I swim a lot and find this helps to prevent the discoloration in my hair due to the chlorine, it also helps my hair retain moisture,
  62. Excellent shampoo!


    I have been using this shampoo for a week or two now and it leaves my hair shiny, silky, and refreshed. The tone of my blonde is better than ever; my hair looks & feels healthy! I can't say I love the smell, however that doesn't hold in my hair

    I would definitely recommend this for anyone with a medium to light blonde to maintain great colour and procrastinate visiting the salon.
  63. Okay


    Thought this product was okay, nice smell but didn't do anything amazing to my hair or colour, good price point though
  64. Works a treat!


    This product is pretty kind to my hair & wallet! Definitely saved it from looking "brassy". 100% would recommend!
  65. OK


    This shampoo stops all “ brassiness” when used regularly.
  66. Best Purple Shampoo!


    I bought this first, purely because it came in a travel size and was reasonably priced. I very quickly came back to buy the regular size! I use this with the Eleven Hydrate My Hair conditioner, regularly (every 3-4 days) and it makes my hair a great icy blonde colour! Every touch of brassiness is gone and people always comment “Oh, you’ve been to the hairdressers!” Nope, just washed my hair! I lov...
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  67. A must have!


    My go to blonde shampoo. It is very affordable, not tested on animals and does not leave my hair feeling oily. I love this!
  68. Great product for blondes


    I have been using this shampoo for several years now and seems to be the only one that holds my blonde.
    I have semi thick Indian hair and have been blonde for 4 years.
    This shampoo stops all “ brassyness” when used regularly.
  69. Not the best


    It didn't change or tone my hair at all, it only made it feel super dry and hard to manage. It smelled really good and only felt better after I used the conditioner. Over all not worth it
  70. Great toning shampoo


    Having been a blonde my entire life, I’ve tried almost every toning shampoo on the market. This shampoo is exceptional value if you’re after a good quality blonde toner! It isn’t overly drying like many purple shampoos out there. Leaves hair a lovely cool, creamy tone. If you’re after a high quality purple shampoo without a huge price tag, this is it! Also smells divine.
  71. Love!


    This is my favourite shampoo by far. Keeps my blonde so blonde!
  72. Ruined my hair


    At first this product was AMAZING. It made my hair go so icy blonde, which I have never been able to find a purple shampoo do this before. I was so happy with this product and it didn't feel like it dried out my hair at all. About halfway through the bottle i noticed how much it was damaging my hair, it had so many dead ends and made my hair very damaged and frizzy.
  73. Best shampoo for lightened hair


    I have been using this shampoo for years. It is so good, keeps my blonde from going brassy and you can use it several times a week and it never goes too ashy - you can't really overdo it. Great price and love that it is an Australian brand. If you highlight your hair, you should definitely try this.
  74. Great toner


    A strong toner. Don't leave it on for too long though...
    Keeps my blonde balayage from going brassy. Love this product.
  75. Solid performer


    Really good purple shampoo. I have brown hair with some lighter highlights and I use this once a week to make sure my hair stays fresh and just doesn’t go full or brassy.
  76. Love it!


    Find this a really great product. I have highlighted blonde hair that goes brassy in the sun and this works a charm. I also like my colour to be very clean and white and almost overtoned and I find this is great for keeping it like that.
  77. Not my favourite


    Since going blonde, this was my first purple shampoo i had tried. However i felt that it made my hair feel so much drier. Although it did tone my hair fairly well, i wouldnt recommend if your hair is already brittle.
  78. OK


    I used this product to stop my hair going brassy, it does work but you have to use it every time you wash your hair so it doesn’t last long. There are cheaper products that work better on the market
  79. Smells like banana


    I've tried many a purple shampoo and this is up there with the best. It smells really nice and is easy to rinse and people have complimented my hair colour more often since using it.
    Cruelty free is a definite bonus for this product!
  80. YES YES YES!!


    Omg yes, this purple shampoo leaves me feeling like I have just walked out of the salon! Leaves my hair feeling fresh and 10/10
  81. Favourite Blonde Shampoo


    This product not only smells amazing, but you only need a small amount to get rid of the brassiness! Best blonde shampoo on the market.
  82. No More Brassy Blondes!


    I have long thick bleached blonde hair. . This works miracles as a once a week treatment to fix brassy tones. It leaves my hair feeling clean and soft. I would not recommend this as an everyday shampoo as it could be drying on bleached hair.
  83. Amazing product for blondes


    Amazing product for blondes. Keeps you blonde beautiful and not brassy. Smells great and leave hair feeling great
  84. Best purple shampoo


    I have bleached hair, and used this product on reccomendation from my hairdresser. My hair is quite ashy in toning, and this has kept my hair colour fresh between appointments. It’s not too drying and doesn’t over tone like other purple shampoos on the market.
  85. Gets rid of unwanted yellow


    This shampoo works, it definitely gets rid of the yellow blonde and tones it quite well. However, i used it frequently and my hair started going silver/ashy in some parts, so maybe cut down on the usage.
  86. great


    I bought this product as a recommendation from my hair dresser. I have had this product since June and it's still going strong. The product goes far as you don't need to use that much each time. I try to keep it on my hair for a few minutes for the best results when toning my hair. It has a good thick consistency. It keep my colour well in my hair and has very much impressed me since purchasing it...
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  87. ELEVEN Blonde shampoo


    It was ok, I feel there’s better products on the market. Left it on for 20 minutes and still didn’t feel like it toned down the brassiness.
  88. Sourcing the product


    When my local hair salon stopped stocking the product, I looked for an alternative source. Buying it on line from Adore gave me an alternative. The item arrived quickly & the price was comparable.
  89. last ages and cheap for the quality you get


    this shampoo has lasted me months! i have bleached blonde hair and it works well! it makes me hair less brassy although its not very strong if you have stubborn yellowness that needs to be taken out, otherwise its a great product and would highly recommend getting the blonde treatment to use after
  90. Go to purple shampoo


    This is my go to blonde shampoo that I use every second wash. I have used many purple shampoos in the past that would remove the brassiness but would not clean my hair! This is an affordable shampoo that smells absolutely amazing and cleans the hair removing any brassiness from my cool blonde hair. I do find that my hair doesn’t stay clean for very long but definitely the best one that I’ve tried....
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  91. Love it


    Have found my holy grail for blonde shampoo! This thing got me through 7 weeks in a European summer without a toner. My blonde still looked fresh, and no brassiness <3
  92. Fantastic product to use between salon visits


    This is one of my favourite products for keeping my hair blonde between visits to the salon. It's easy to use, washes out easy and gives my blonde highlights a nice ashy colour. Great for the price you pay.

    I do find that if I use it weekly, by the end of the 12 weeks between my salon visits there will be a bit of build up of the ashy colour but it doesn't look awful - I'm just very ...
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  93. be gone yellow tones


    My hair tends to get that real brassy yellow tones on the ends but using this shampoo has really helped prevent that from happening.
  94. Amazing


    The purple counteracts the colours to neutralise the blonde tones and remove brassy colours. The packaging, smell and price of the product is also great and I think really reasonable and affordable whilst also getting great results
  95. Best Blonde Product


    Match this with the Keep My Colour Blonde treatment for the perfect blonde. I've used so many blonde products to tame my bleached, curly hair and nothing keeps the colour looking and smelling amazing like this duo.
  96. great


    This shampoo really does work, I use it also by mixing some in with my everyday shampoo.
  97. A great product at the right price point.


    The price point for this product is just right... a great blonde shampoo and conditioner. It took the cooper look of my hair away to create a cooler tone. However, as other reviews have pointed out it is a tad drying. I did find I had to use a leave in conditioner. But for the price worth the buy.
  98. Beats The Brass


    I have bleached Asian hair which is prone to brassiness pretty much as soon as I leave the hairdresser, along with a sensitive scalp. I've tried a handful of blonde shampoos but this one is miles ahead of any others. It keeps my blonde looking super fresh, while my hair is incredibly soft, and it doesn't irritate my scalp. My hair is clean I find that I can go longer between washes. It also sme...
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