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ELEVEN Keep My Colour Blonde Shampoo 300ml

4.5 of 194 reviews


4 instalments of $6.74

Or 4 instalments of $6.74 with LEARN MORE

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4 instalments of $6.74

Or 4 instalments of $6.74 with LEARN MORE

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A toning shampoo for coloured and natural blondes.

  • Cruelty Free
  • Vegan
  • Australian Made

What customers say

SUPERIOR - 90% recommend

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  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Brassy tones (blonde/grey hair)
  • Colour protection

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium
  • Coarse

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ELEVEN Keep My Colour Blonde Shampoo Reviews

4.5 of 194 reviews

90% recommend this product

  1. 126

  2. 50

  3. 15

  4. 3

  5. 1

Most Helpful Positive

Favourite purple shampoo


I have tried MANY purple shampoos on the market and this by far is my absolute favourite for many reasons. First it works! The purple is so rich that it really removes all brassy tones and keeps my blonde ends looking bright. Secondly the smell! Oh my god! The best smelling shampoo I’ve ever owned! It’s like a fruity banana smell and I LOVE it. Lastly it’s an Australian vegan brand- so I feel good using it. Highly recommend!

Most Helpful Criticism

Beautiful tone but drying.


Smells beautiful and gives my hair the desired tone I want (honey blonde so not platinum) but very drying
  1. Favourite purple shampoo


    I have tried MANY purple shampoos on the market and this by far is my absolute favourite for many reasons. First it works! The purple is so rich that it really removes all brassy tones and keeps my blonde ends looking bright. Secondly the smell! Oh my god! The best smelling shampoo I’ve ever owned! It’s like a fruity banana smell and I LOVE it. Lastly it’s an Australian vegan brand- so I feel good...
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  2. My hairs bestfriend


    The only purple shampoo that I feel comfortable and confident using. My hair never looks brassy or full, in fact I’ve had friends ask me if I’ve had my hair coloured recently because it looks fresh and bright! Love love it
  3. Hydrating and keeps the brass away


    I naturally throw off a lot of orange and red tones when I lighten my naturally dark hair.
    This shampoo eliminates any brassy tones and helps keep my balayage looking fresh and clean til my toner visits
    Must use with keep my colour blonde treatment for ultimate hydration
  4. Perfect product


    Shampoo is fantastic and such a good price! Adore also sent me free samples and a Tim Tam with my order - so nice!
  5. Great!


    Great for getting rid of brassy tones, but would definitely use with a heavy duty conditioner.
  6. My ranga hair is gone

    Rhi rhi

    verified purchaser
    My hair faded to a serious orange colour after dying it pink from blonde and this shampoo brought my hair back to a fresh light blonde. 100% recommended to help eliminate brassiness.
  7. Impressed


    I have used purple shampoos for many years and I'm guilty of buying them from the chemist and not really investing in some good hair care at times. Well, am I impressed! I use this every third time I wash my hair to keep the brassy tones out and it keeps my blonde nice and fresh. Great Aussie made hair care!
  8. Best for blondes


    I use this once a week to freshen up my blonde and i have never had any issues with it. It doesn't make the hair go purple at all it just gets rid of the brassy tones. i recommend this product for blonde hair
  9. Can't live without this


    This blonde shampoo is amazing and does exactly what I want it to, tones my hair without making it ashy! It has a delicious watermelon smell and is the perfect product for maintaining my hair in between salon visits. I especially love that even if I leave this product in for longer than necessary it doesn't turn my hair purple or grey as I like my blonde to have a bit of warmth to it. It can be a ...
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  10. Keeps my colour so well!


    I really love how well this keeps my blonde ashy and keeps the yellow out of it. I might not have had my hair done in months, yet after I use it I will constantly be asked if my colour has just been done fresh. Totally recommend!
  11. Toned to heck


    My hair is super porous and I left it on in the shower to really tone it and it Boy did it tone it something.
    My mistake though, you only need a very small amount and unless purple/violet hair is what your after there’s no need to leave it in for long at all.
    100% removed all brassiness and yellow tones though!
  12. Beautiful tone but drying.


    Smells beautiful and gives my hair the desired tone I want (honey blonde so not platinum) but very drying
  13. Really impressed!

    Erin M

    I am used to using very expensive shampoo to keep my regularly foiled, long hair bright and soft. I am really impressed after using this as the results are the same, if not better, than a product double the price! Nice and subtle smell too.
  14. love this! tones without making hair purple


    i love this blonde shampoo! i pair it with eleven's hydrate me conditioner and the two together are perfect.
    leaves your hair a bright white blonde after just one wash, and doesn't stain your scalp or make your hair silver/purple.
  15. Great maintenance product


    I love a really strong purple shampoo but don't want to worry about turning grey if I leave it on too long. This is the perfect balance. My hair gets brassy pretty easily and with a wash a week, I'm BACK!

    During COVID, I was left without and really noticed the difference. I washed it two days in a row and felt like I was back to my normal colour.
  16. Great toning shampoo


    I use this shampoo 1-2 times a week to keep my blonde highlights fresh. Good to massage in and leave on while in shower. Does not dry out hair, unlike other toning shampoos I have tried.
  17. Smells so good


    This purple shampoo is a fantastic (slightly cheaper) option if you want results. It smells fantastic and I found that it really keeps the highlights in my hair a lovely ashy silver.
    The shampoo does feel like it strips my hair intensely of its natural oils but the purple conditioner also by Eleven seems to moisturize and make it feel silky again.
  18. Love this shampoo


    I really like this shampoo. A friend of mine told me that if a blonde shampoo doesn’t make your fingernails purple while you’re applying the shampoo then it’s not a good purple shampoo - this one lives up to that expectation. Smell is really nice and it foams up nicely.
  19. Favourite Blonde Shampoo


    I have tried so many blonde shampoos, but keep coming back to the Eleven Blonde Shampoo, after my hairdresser recommended it. Cleans my hair well, and keeps my blonde revived without giving it a purple tinge (like many others do). My holy grail!
  20. Salon quality but affordable


    I love this purple shampoo, it’s pigmented enough to make a difference but not turn your hair a muddy grey colour if left on too long. It smells divine, and is so affordable considering it’s endorsed by hairdressers. I love that it’s Australian made. A little goes a long way too!
  21. like A salon treatment


    I get my hair highlighted only 1-2 times a year, so it’s very low maintenance. I was looking for a product to keep away the brassy tones - and this shampoo delivered! I’m onto my second bottle now and I love it, my highlights have kept their true blonde colour and it’s been 5 months! Plus it’s a really pretty colour and smells amazing
  22. Squeaky Clean & Toned


    My hairdresser put me onto the Eleven brand and I absolutely LOVE it! I have fine hair, but A LOT of it, meaning I need something lightweight yet effective. This shampoo keeps my highlights nice and ashy without any weird residue. Love it!
  23. impressive


    maintains my blonde so nicely. can see a noticeable difference, it is actually amazing! not drying either, works amazing
  24. Great purple shampoo for Blondes


    Really helps keep the brassiness away and keeps my blonde looking fresh between salon visits. My hair always looks brighter and healthier after using this. It is a lot more affordable than others I've tried but is just as good, if not better. I have oily hair and I also find these shampoo gives my hair a great clean too. I use this every second or third wash.
  25. Lightly tones


    I found this purple shampoo cleaned up the brassiness in my hair but it wouldn’t hold for very long, I would have to use it 3 times a week to achieve the results I wanted.
  26. defiantly tones hair


    this defiantly toned my hair, making it a nicer less brassy blonde. It also so smells really fruity and nice
  27. the best purple shampoo


    this is the best, it really does tone my hair and is pretty affordable. i use it once or twice a week, it also smells nice too
  28. Maintains my blonde balayage nicely


    My hairdresser recommended this one to me and I love it. I use it once per week to maintain a nice clean blonde. I often get asked after I use it if I've just had my hair coloured, it really does freshen it up. Also doesn't dry my hair out which is an issue for a lot of purple shampoos.
  29. For the blondes


    A great shampoo to keep those blonde tones fresh and creamy. Not too strong so won’t turn your hair purple. Use it regularly to keep a fresh creamy toned blonde look.
  30. Great but drying


    Eleven's purple shampoo gets rid of all my brassy strands but I find that it's fairly drying which isn't great for my bleached hair so I would follow with a super nourishing conditioner
  31. Best blonde shampoo I've ever used!!!


    This blonde shampoo is the best, it eliminated all yellow tones the first time I used it and has kept my blond looking so fresh, I get so many compliments!
  32. Best blonde shampoo!


    I love this blonde shampoo! I have balayage hair and most other blonde shampoos turn the brown bits in my hair orange except this one! This one only tones the blonde. I leave it on for 8-10 minutes to get a really ashy tone without turning it purple! Will always repurchase.
  33. Love...best blonding shampoo...received today and will definitely order again


    Love...best blonding shampoo...received today and will definitely order again
  34. It does work


    The shampoo and conditioner within this range really do work. They completely get rid of any yellow or brassy tones without overtoning certain areas of the hair, turning it purple. Sometimes if I want a really ashy colour I will wash my hair with this twice in a row, but usually I use it every second wash and it maintains a really nice blonde colour. Unfortunately, like many other blonde shampoo's...
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  35. loved this


    love this shampoo for my dyed blonde hair. Really helps tone out the brassy colour.
  36. life saver for blonde hair


    this shampoo was amazing to use when i had blonde hair. it took out all the brassy tones and made it look sooo much more blonde without leaving it dry. I would recommend this!
  37. Great for blondes!

    Bella J

    I have coloured blonde hair and this is honestly a life saver. Whenever my hair is looking dull or yellow looking hair i use this product and it brings it back to life. My only concern is that it dries my hair out a lot so i suggest using it with a moisturising conditioner!
  38. Not bad


    as a lazy bottle blonde I am not diligent enough with toning shampoos, and often find they are quite drying. This provides a fair bit of moisture and also doesn't stain everything
  39. Full of nasty chemicals


    I do not recommend this product. It has sodium laureth sulphate in it which is salt from sulfuric acid and is very bad for your scalp and hair. Your hair colour won't last as long as it should either.
  40. Bit iffy


    Like all purple shampoos this was a bit drying on my hair. The colour pigment isn’t as strong but nothing leaving it in a bit longer can’t fix
  41. the best purple shampoo i have used


    the best purple shampoo i have used, it helps to tone my bleached hair
  42. Love, love, love!


    One of the few non-drying toning shampoos I've tried! The hair also isn't purple or grey after using it; it's a very nice cool icy blonde. Exactly what I like.
  43. Great for toning


    A really nice shampoo to tone your blonde hair.that takes those annoying orange like tones and shades out of your hair. Gives a nice wash, makes the hair feel and look so much healthier
  44. Shut up and take my money

    Sarah W

    I am a life long blonde and have never come across a purple shampoo like this. Leaves your hair feeling fresh, bright and most importantly SOFT and LUSCIOUS. All other purple shampoos have always made my hair feel dried out but this is amazing. 100% recommended to anyone with blonde hair or light tones through their hair to tone and life.
  45. Pretty good!


    This shampoo is good but not the best I’ve tried for my blonde hair. I like my hair pretty ashy and grey toned and I feel like (atleast with this Adelaide water) some yellow still shines through which is annoying but a reality. The purple does help tone it and my hair does feel soft but I feel like it could be better
  46. Love this!


    This shampoo is fantastic for my blonde hair. Every time I use it people ask if I’ve been to the hairdressers and had it redone.
    Can be quite runny and will flick all around your shower (so be mindful) and can make hair feel a little dry but I use it in conjunction with Eleven’s hydrating shampoo and conditioner so it feel and looks fantastic when I’m out of the shower
  47. Great toner!!


    Absolutely love this purple shampoo for my blonde hair! Does a great job toning it and keeping the blond colour looking fresh between visits to the hairdresser whiteout ever making my hair turn purple! Doesn’t dry out my hair either, absolute winner!
  48. Ok


    Smells great, but don't feel like it's actually cleaning my hair. The texture is also very runny and seems to get all over the shower cubicle. On the positive, I haven't noticed my hair becoming brassy.
  49. Great toning Shampoo

    Eleven Purple Shampoo

    I am really fussy with my purple shampoos but i thought id give this one a go in the mini bottle and im so glad I did! It is now one of my go to's. It tones my blonde so well.
  50. Perfect for my blonde hair


    Use this in alternation with the hydration and it helps keeps my hair blonder for longer.
  51. Really liked this!

    Lauren M

    I have had problems in the past with purple shampoos being too drying for my hair, and this is one of the only ones I've found that seems to lock in moisture! My hair is quite a creamy blonde instead of being cool and ashy tones, so I find keeping this shampoo in for about five minutes keeps those brassy tones at bay.
  52. Great cheap ptoduct


    This is a good potent purple shampoo at a competitive price point. Colour is ultraviolet.

    Does what it says on the tin!
  53. Great toning for highlights!


    I have naturally brunette hair with blonde highlights and I find this really does help keep my highlights looking fresh and non brassy. Like all blonde treatments, it was extremely drying so I just follow up with a deep conditioner (eleven hydrate my hair works great). The matching blonde conditioner/treatment from eleven helps counteract the drying action of the shampoo but isn’t the most hydrati...
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  54. Good Product


    I like this product. It softens my hair and makes it strong. It isn't the best for brassiness, but it is a nice smell and brings good texture. I use this with the Eleven leave in. Good, but won't repurchase
  55. fav purple shampoo


    this shampoo took all the brassiness from my hair. loved using it!
  56. Really good


    This works well when used with Eleven's treatment for blonde hair. It does make my hair very soft but I don't know how well it works for the brassy tones though. I will keep on using though.
  57. Keeps my blonde fresh


    This shampoo is a winner in my eyes. My hair is unnaturally blonde and I shampoo with this twice a week. I find that it tones my hair really well and keeps my blonde looking fresh and amazing. The shampoo lathers really good and so a little goes a long way!! My hair feels soft and I’ll keep buying it.
  58. Tackling brassiness between the salon!


    This product helped maintain my toner between salon visits. I was also very impressed with the packaging and that it is Cruelty Free. Wonderful job Eleven!
  59. It works


    This shampoo is my go to for keeping my coloured blonde hair from going yellow. I usually leave it in for 2-3 minutes. I used to get really brassy hair when I hadn’t had my colour topped up in a while and I’m really happy with how fresh it stays when using this.

    Con - does make my hair feel dry after shampooing so pair with a good treatment/conditioner
  60. Go-to blonde shampoo.


    This blonde shampoo lasts me such a long time as I only have to use it about every third wash followed by the Keep My Colour Blonde Treatment. It tones and brightens my hair nicely! Be careful to use regular shampoo in between using his product, or your hair will begin looking a bit grey! It can also be a little drying, but I have found that with all toning shampoos I've used!
  61. Amazing


    This is a great toning shampoo, unlike other purple shampoos the colour doesn’t stain and it doesn’t make your hair feel gritty and dry. Absolutely recommend this product!
  62. Good purple shampoo


    This works well getting rid of brassiness and smells great. Hair feels good afterwards.
  63. Brightens my blonde


    Great purple toning shampoo for blondes that isn't too expensive. The bottle lasts me a long time and it always brightens my blonde after one wash. Would recommend this to any blondes!
  64. Perfect for blondes


    This shampoo is so amazing, it keeps blonde hair blonde and shinny. It gets rid of all gold and yellow tones and freshens the hair to make it look brand new after every wash. It also doesn’t dry the hair out at all which is a huge plus. Definitely recommend
  65. Good all round


    Having long, wavy, thick & bottle blonde hair, I find this shampoo is one of the best I have used. One of the main reasons is that you don't have to use a lot of product, which I have had to use with other brands. This shampoo gives my hair a great clean & it definitely cuts out the brassy tones & highlights the blonde.
  66. Fantastic


    Great item. I have used this to brighten my dull blonde coloured hair. I tend to get a lot of yellowing and this is perfect for my hair.
  67. Fantastic shampoo


    I’ve used a lot of blonde shampoos over the years and this has to be the best! My hair always feels so good after a wash and never feels dried out! Highly recommend! Keeps it looking nice and blonde too
  68. Leaves hair silky and beaming blonde


    This is my favourite to use with blonde hair. You only need a tiny bit once a week and good hair stays strong and beautifully blonde. I had a creamy blonde and it even worked with that. WOULD recommend.
  69. Great for blondes


    Loved this for when my hair is platinum to keep it toned! So worth it!
  70. It’s alright


    It’s not bad! It’s good for the price but I don’t love it.. unfortunately I think it made my hair a little bit frizzy :(
  71. Great for blondes


    This product is great. It isn't too heavy for my fine hair and keeps the brassiness away. Very happy with the pirce of product for what you get.
  72. Good shampoo


    Great toning shampoo. I like the smell and find that it foams really well and leaves my hair feeling clean and not dry. It does make hair quite knotty so I also do a treatment when I use this product.
  73. Amazing!


    This is my favourite shampoo, I feel like iv had my hair done at the hairdressers after using this. I love how it doesn’t make my hair go an ashy colour! Perfect for the creamy blonde look! Can’t recommend this enough :)
  74. Amazing product


    Everytime I wash my hair with eleven blonde shampoo, I honestly feel like I’ve just came out of the salon. AMAZING !!
  75. Great for Blondes!


    This shampoo is a holy grail purple shampoo! I've tried them all. But Eleven's is a great toner and doesn't dry my hair out like many other purple shampoos can. My hair is soft after using this shampoo and my colour is always on point! Love it. Highly recommend to Blonde beautys.
  76. Keeps Brass at Bay


    Does exactly what it’s supposed to do. i switched from using fanola once every 2 weeks to using this every 2nd wash and i love it. it’s not as intense at the fanola which is why i prefer it. instead of waiting until my hair is brassy to colour correct it, i use this once a week to maintain my salon colour and PREVENT the brass from occurring.
  77. Great


    This is really strong purple pigment and definitely tones up blonde hair great.doesmt dry my hair like some others do
  78. keeps hair nicely toned


    Good purple shampoo
    Keeps my hair clean and soft
    keeps my hair nicely toned
    good price and shampoo lasted me long
  79. Keeps my highlights fresh


    Keeps my blonde hair looking bright and keeps my highlights looking freshly done
  80. Keeps brassiness at bay


    I've been repurchasing this shampoo for awhile now! Last year I went from brunette to blonde and this shampoo has been a lifesaver in keeping brassy tones at bay. Even when I had my hair done last week my hairdresser was impressed at how long it had been between my colour appointments (9 months) with this shampoo certainly doing its job. Only reason I didn't give this 5 stars is that the bottle te...
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  81. Fine coloured blonde hair - brassiness kept away!


    This product is great. It isn't too heavy for my fine hair and keeps the brassiness away. Very happy with the pirce of product for what you get.
  82. Amazing


    This product makes my hair feel amazing, and leaves it looking a brighter, shiny blonde
  83. Great product!


    Keeps the brass out of my hair really well. I’m loving it at the moment and think it’s super reasonable for the price!
  84. Amazing value for money


    This product does everything you want and need without a big price tag! This bottle has lasted me much longer than I thought it would. Takes out all the brassy tones.
  85. Great shampoo


    It does what it says. Washes my hair perfectly and doesn't turn my dyed blonde hair any weird colour.
  86. Great for toning!


    I use this mixed in with my Eleven Hydrating shampoo, and this works as an amazing toner! My hair is always kept ashy blonde, even my hairdresser comments on how nicely toned my hair is every time I see her!
  87. Great purple shampoo for brassy blondes!


    This is a great purple toning shampoo for blondes. I have used many purple shampoos and this tones your hair and does not turn it purple. Have recommended it to a friend already.
  88. Amazing


    Perfect for toning blonde hair without drying it out like other blonde shampoos
  89. The best blonde shampoo


    I have been using this product for a few years now and can’t fault it. I always get complimented on the tone of my hair and it’s all thanks to this shampoo. The product smells and feels amazing, it’s isn’t harsh and doesn’t dry my hair out like most other purple shampoo does.
  90. Great for Highlights


    I have blonde highlights that can get a bit brassy by the time I am due for the hairdresser again. I find using this shampoo daily keeps it under control. When I have time I get out of the shower and leave it on for 5minutes then jump back in, makes a huge difference and makes highlights nice and bright.
  91. Very blonding, very good!


    I have very bleached hair and so I have to be careful with what products I use on it so as to not dry it out. I had used De Lorenzo purple shampoo years ago which was effective but far too drying to use. This, however, is perfect! My hair goes from dull brassy platinum to straight up white! I didn't find this product particularly drying, and I use it with the Eleven Hydrate Conditioner. I've been ...
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  92. No more brassy tones


    This took the brassiness out of brown hair( even though this is designed for Blondes!). Followed up with the conditioner and that sealed the deal for me! Would use again !
  93. Unsure


    This product was ok, made more mess than anything. I didn't notice much of a change in the colour of my blonde. Wouldn't buy again.
  94. Keeps my blonde looking bright


    This shampoo keeps the yellow tones from ruining my blonde hair, I love the scent and my hair feels super clean, brighter and soft
  95. Good purple shampoo overall


    Was recommended this by my hairdresser as things like fudge can actually be damaging to your hair. The shampoo itself is a little drying but it’s much safer for every day use then others! Just need to be careful and hydrate your hair. My hair is usually a little drier these days either way because of the balayage id gotten. But an amazing shampoo and does the job!
  96. Best product


    Excellent for blonde hair, stops the brassy look and keeps my hair looking great, it also smells nice.
  97. Not sure


    I really don't know if this product does what it claims to do. I like the smell and how clean my hair feels after using but not sure if it really keeps that brassy look out of my blonde locks, I will keep using it for awhile longer to see if there is any difference but for me the difference is not instant.
  98. Disappointing


    I really wanted to love this shampoo as I love the conditioner. However, as with other reviews, I found the shampoo to be very drying and it left my hair in a tangled mess!! I had to use an insane amount of conditioner to detangle it!!
  99. Excellent blonde shampoo


    Tried this shampoo as a more affordable option and was not disappointed! The smell is amazing and keeps my hair looking bright and fresh. Only need a small amount of the product as it lathers up easily.
  100. Review & Earn
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