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ELEVEN Keep My Colour Blonde Shampoo 300ml

4.5 of 217 reviews

$26.95

4 instalments of $6.74

Or 4 instalments of $6.74 with LEARN MORE

In Stock 

4 instalments of $6.74

Or 4 instalments of $6.74 with LEARN MORE

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A toning shampoo for coloured and natural blondes.

  • Cruelty Free
  • Vegan
  • Australian Made

What customers say

SUPERIOR - 91% recommend

4.5
Read all reviews

Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Brassy tones (blonde/grey hair)
  • Colour protection

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium
  • Coarse

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ELEVEN Keep My Colour Blonde Shampoo Reviews

4.5 of 217 reviews

91% recommend this product

  1. 142

  2. 57

  3. 16

  4. 3

  5. 1

Most Helpful Positive

Favourite purple shampoo

Ena

My favourite purple shampoo for my balayage hair. I find this shampoo revitalises the blonde and doesn't dry out my hair. I also use Eleven Australia 3 Minute Hair Treatment after using this shampoo and my hair comes out so soft.

Most Helpful Criticism

Tones verrry quickly

Sasha

I prefer a warmer tone of blonde and this tones your hair super fast so if you're going for grey/ashy blonde, go for it! But if you prefer a warmer tone, use a small amount and don't leave it on too long or alternate with another less toning shampoo. Sometimes I mix a bit of normal shampoo with a bit of this shampoo.
  1. Favourite purple shampoo

    Ena

    My favourite purple shampoo for my balayage hair. I find this shampoo revitalises the blonde and doesn't dry out my hair. I also use Eleven Australia 3 Minute Hair Treatment after using this shampoo and my hair comes out so soft.
  2. Fav toner

    Rebelt

    This is one of my all time favourite purple shampoo it never over tones my hair and leaves it’s nice and soft! It doesn’t have the harsh chemicals like others and is not tested on animals
  3. Superb

    Jess

    Gives such a nice blonde colour.
    I have tried a few blonde shampoos and I always switch back to this one.
  4. Would purchase again!

    Rosa

    verified purchaser
    This shampoo works great overall but do be prepared that it can be quite drying so make sure you follow it up with a good treatment!
  5. Really good

    Isabella

    I’m really impressed with how well this toned out the brass in my hair. I’m really loving it! I think this is something I’d use every few weeks to give my colour a little freshen up
  6. Really good

    Isabella

    I’m really impressed with how well this toned out the brass in my hair. I’m really loving it! I think this is something I’d use every few weeks to give my colour a little freshen up
  7. Great blonde shampoo!

    Emma

    This is a lovely blonde shampoo. It is not at all drying and it successfully takes all the brassy undertones out of my hair. It is suitable to use every wash although I find I only need to use it once a week. I will be repurchasing this shampoo.
  8. Smells nice

    Rani

    This is a really good toner for blonde hair. I only use to every second or third wash. Doesn't dry the hair out like other cheap blonde shampoos.
  9. Favourite purple shampoo!

    Michelle

    i use this on my bleached hair to get rid of brassiness and yellowness and it really does the job well.
    Not at all drying, leaves my hair hydrated and smells great.
  10. Love it!

    Jo

    I have bleached blonde hair and it tones my hair really nicely! Good price
  11. Perfect toner

    Eve

    This is a must have for all bleached blonde hair. This shampoo does not only tone the hair, it also nourishes!!!!
  12. Best purple shampoo

    Molly

    I love the eleven purple shampoo. It smells absolutely delicious and makes my hair feel so soft afterwards. I only have to use this shampoo once every 2 weeks so it lasts for ever!
  13. Refreshes my blonde

    Alyssa

    Leaves my blonde fresh without stripping it, great price also!
  14. Best blonde shampoo

    Carly

    This has left my hair cleaned and blonde and prefer it over any brand
  15. Smells amazing!

    Katie

    Really toning shampoo! Has an amazing, fruity scent. Initially feels a little bit drying but is fine once conditioned.
  16. Leaves stains on your fingers

    Silvia

    I am a regular user of purple shampoos, and heard that Eleven were at a lower price point than some other brands. The smell of this shampoo is amazing and it certainly works to keep my blonde hair toned, however I find that it leaves stains on my fingers for a day or so after using the shampoo...
  17. Works perfect

    SD

    Finally a blonde shampoo that isn’t drying!! It’s nourishing and doesn’t make your hair stain purple!!
  18. Tones verrry quickly

    Sasha

    I prefer a warmer tone of blonde and this tones your hair super fast so if you're going for grey/ashy blonde, go for it! But if you prefer a warmer tone, use a small amount and don't leave it on too long or alternate with another less toning shampoo. Sometimes I mix a bit of normal shampoo with a bit of this shampoo.
  19. Absolute Favourite

    Katie

    This has to be my most favourite blonde shampoo! The smell the colour and the outcome from using this product. Definitely recommend to boost your blonde from that yellow to a silky grey blonde.
  20. Not drying

    Sky

    I have used a lot of purple shampoos and this is the only one that does not dry out your hair! it is actually more nourishing than anything. it also is a really nice toning colour. only thing is it can be strong on hair extensions so be careful there!
  21. Favourite purple shampoo

    Bec231

    This makes my blonde hair look silver and I love it! It gets rid of yellow tones and unlike other purple shampoos, it doesn’t dry out my hair.
  22. good blonde shampoo

    Ndavey

    this is a good blonde shampoo, it has a lot of pigment and works well to reduce brassy tones, it does stain nails for a day but for me that shows its got the right amount of pigment, i would buy this again, only need to use it once a week for blonde hair
  23. Good but drying

    Georgie

    Works well to keep brassy tones down but is very drying so I recommend using a super hydrating conditioner and maybe a weekly treatment
  24. Favourite purple shampoo

    Jay

    I have tried MANY purple shampoos on the market and this by far is my absolute favourite for many reasons. First it works! The purple is so rich that it really removes all brassy tones and keeps my blonde ends looking bright. Secondly the smell! Oh my god! The best smelling shampoo I’ve ever owned! It’s like a fruity banana smell and I LOVE it. Lastly it’s an Australian vegan brand- so I feel good...
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  25. My hairs bestfriend

    Liesh

    The only purple shampoo that I feel comfortable and confident using. My hair never looks brassy or full, in fact I’ve had friends ask me if I’ve had my hair coloured recently because it looks fresh and bright! Love love it
  26. Hydrating and keeps the brass away

    Mel

    I naturally throw off a lot of orange and red tones when I lighten my naturally dark hair.
    This shampoo eliminates any brassy tones and helps keep my balayage looking fresh and clean til my toner visits
    Must use with keep my colour blonde treatment for ultimate hydration
  27. Perfect product

    Moonbun

    Shampoo is fantastic and such a good price! Adore also sent me free samples and a Tim Tam with my order - so nice!
  28. Great!

    Ailish

    Great for getting rid of brassy tones, but would definitely use with a heavy duty conditioner.
  29. My ranga hair is gone

    Rhi rhi

    My hair faded to a serious orange colour after dying it pink from blonde and this shampoo brought my hair back to a fresh light blonde. 100% recommended to help eliminate brassiness.
  30. Impressed

    Monique

    I have used purple shampoos for many years and I'm guilty of buying them from the chemist and not really investing in some good hair care at times. Well, am I impressed! I use this every third time I wash my hair to keep the brassy tones out and it keeps my blonde nice and fresh. Great Aussie made hair care!
  31. Best for blondes

    Casey

    I use this once a week to freshen up my blonde and i have never had any issues with it. It doesn't make the hair go purple at all it just gets rid of the brassy tones. i recommend this product for blonde hair
  32. Can't live without this

    Hope

    This blonde shampoo is amazing and does exactly what I want it to, tones my hair without making it ashy! It has a delicious watermelon smell and is the perfect product for maintaining my hair in between salon visits. I especially love that even if I leave this product in for longer than necessary it doesn't turn my hair purple or grey as I like my blonde to have a bit of warmth to it. It can be a ...
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  33. Keeps my colour so well!

    Lauz128

    I really love how well this keeps my blonde ashy and keeps the yellow out of it. I might not have had my hair done in months, yet after I use it I will constantly be asked if my colour has just been done fresh. Totally recommend!
  34. Toned to heck

    Hollyhoxx

    My hair is super porous and I left it on in the shower to really tone it and it Boy did it tone it something.
    My mistake though, you only need a very small amount and unless purple/violet hair is what your after there’s no need to leave it in for long at all.
    100% removed all brassiness and yellow tones though!
  35. Beautiful tone but drying.

    M

    Smells beautiful and gives my hair the desired tone I want (honey blonde so not platinum) but very drying
  36. Really impressed!

    Erin M

    I am used to using very expensive shampoo to keep my regularly foiled, long hair bright and soft. I am really impressed after using this as the results are the same, if not better, than a product double the price! Nice and subtle smell too.
  37. love this! tones without making hair purple

    roisin

    i love this blonde shampoo! i pair it with eleven's hydrate me conditioner and the two together are perfect.
    leaves your hair a bright white blonde after just one wash, and doesn't stain your scalp or make your hair silver/purple.
  38. Great maintenance product

    CaityB

    I love a really strong purple shampoo but don't want to worry about turning grey if I leave it on too long. This is the perfect balance. My hair gets brassy pretty easily and with a wash a week, I'm BACK!

    During COVID, I was left without and really noticed the difference. I washed it two days in a row and felt like I was back to my normal colour.
  39. Great toning shampoo

    T

    I use this shampoo 1-2 times a week to keep my blonde highlights fresh. Good to massage in and leave on while in shower. Does not dry out hair, unlike other toning shampoos I have tried.
  40. Smells so good

    Dani

    This purple shampoo is a fantastic (slightly cheaper) option if you want results. It smells fantastic and I found that it really keeps the highlights in my hair a lovely ashy silver.
    The shampoo does feel like it strips my hair intensely of its natural oils but the purple conditioner also by Eleven seems to moisturize and make it feel silky again.
  41. Love this shampoo

    Lauren

    I really like this shampoo. A friend of mine told me that if a blonde shampoo doesn’t make your fingernails purple while you’re applying the shampoo then it’s not a good purple shampoo - this one lives up to that expectation. Smell is really nice and it foams up nicely.
  42. Favourite Blonde Shampoo

    Kat

    I have tried so many blonde shampoos, but keep coming back to the Eleven Blonde Shampoo, after my hairdresser recommended it. Cleans my hair well, and keeps my blonde revived without giving it a purple tinge (like many others do). My holy grail!
  43. Salon quality but affordable

    Stacey

    I love this purple shampoo, it’s pigmented enough to make a difference but not turn your hair a muddy grey colour if left on too long. It smells divine, and is so affordable considering it’s endorsed by hairdressers. I love that it’s Australian made. A little goes a long way too!
  44. like A salon treatment

    Amy

    I get my hair highlighted only 1-2 times a year, so it’s very low maintenance. I was looking for a product to keep away the brassy tones - and this shampoo delivered! I’m onto my second bottle now and I love it, my highlights have kept their true blonde colour and it’s been 5 months! Plus it’s a really pretty colour and smells amazing
  45. Squeaky Clean & Toned

    Samantha

    My hairdresser put me onto the Eleven brand and I absolutely LOVE it! I have fine hair, but A LOT of it, meaning I need something lightweight yet effective. This shampoo keeps my highlights nice and ashy without any weird residue. Love it!
  46. impressive

    t

    maintains my blonde so nicely. can see a noticeable difference, it is actually amazing! not drying either, works amazing
  47. Great purple shampoo for Blondes

    C

    Really helps keep the brassiness away and keeps my blonde looking fresh between salon visits. My hair always looks brighter and healthier after using this. It is a lot more affordable than others I've tried but is just as good, if not better. I have oily hair and I also find these shampoo gives my hair a great clean too. I use this every second or third wash.
  48. Lightly tones

    CC

    I found this purple shampoo cleaned up the brassiness in my hair but it wouldn’t hold for very long, I would have to use it 3 times a week to achieve the results I wanted.
  49. defiantly tones hair

    leigh

    this defiantly toned my hair, making it a nicer less brassy blonde. It also so smells really fruity and nice
  50. the best purple shampoo

    leigh

    this is the best, it really does tone my hair and is pretty affordable. i use it once or twice a week, it also smells nice too
  51. Maintains my blonde balayage nicely

    Rachel

    My hairdresser recommended this one to me and I love it. I use it once per week to maintain a nice clean blonde. I often get asked after I use it if I've just had my hair coloured, it really does freshen it up. Also doesn't dry my hair out which is an issue for a lot of purple shampoos.
  52. For the blondes

    Alysha

    A great shampoo to keep those blonde tones fresh and creamy. Not too strong so won’t turn your hair purple. Use it regularly to keep a fresh creamy toned blonde look.
  53. Great but drying

    Nicole

    Eleven's purple shampoo gets rid of all my brassy strands but I find that it's fairly drying which isn't great for my bleached hair so I would follow with a super nourishing conditioner
  54. Best blonde shampoo I've ever used!!!

    JS

    This blonde shampoo is the best, it eliminated all yellow tones the first time I used it and has kept my blond looking so fresh, I get so many compliments!
  55. Best blonde shampoo!

    Caity

    I love this blonde shampoo! I have balayage hair and most other blonde shampoos turn the brown bits in my hair orange except this one! This one only tones the blonde. I leave it on for 8-10 minutes to get a really ashy tone without turning it purple! Will always repurchase.
  56. Love...best blonding shampoo...received today and will definitely order again

    LeeLee

    Love...best blonding shampoo...received today and will definitely order again
  57. It does work

    Steph

    The shampoo and conditioner within this range really do work. They completely get rid of any yellow or brassy tones without overtoning certain areas of the hair, turning it purple. Sometimes if I want a really ashy colour I will wash my hair with this twice in a row, but usually I use it every second wash and it maintains a really nice blonde colour. Unfortunately, like many other blonde shampoo's...
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  58. loved this

    John

    love this shampoo for my dyed blonde hair. Really helps tone out the brassy colour.
  59. life saver for blonde hair

    jj

    this shampoo was amazing to use when i had blonde hair. it took out all the brassy tones and made it look sooo much more blonde without leaving it dry. I would recommend this!
  60. Great for blondes!

    Bella J

    I have coloured blonde hair and this is honestly a life saver. Whenever my hair is looking dull or yellow looking hair i use this product and it brings it back to life. My only concern is that it dries my hair out a lot so i suggest using it with a moisturising conditioner!
  61. Not bad

    CD

    as a lazy bottle blonde I am not diligent enough with toning shampoos, and often find they are quite drying. This provides a fair bit of moisture and also doesn't stain everything
  62. Full of nasty chemicals

    Debbie

    I do not recommend this product. It has sodium laureth sulphate in it which is salt from sulfuric acid and is very bad for your scalp and hair. Your hair colour won't last as long as it should either.
  63. Bit iffy

    Teag

    Like all purple shampoos this was a bit drying on my hair. The colour pigment isn’t as strong but nothing leaving it in a bit longer can’t fix
  64. the best purple shampoo i have used

    leigh

    the best purple shampoo i have used, it helps to tone my bleached hair
  65. Love, love, love!

    Maggie

    One of the few non-drying toning shampoos I've tried! The hair also isn't purple or grey after using it; it's a very nice cool icy blonde. Exactly what I like.
  66. Great for toning

    ariane

    A really nice shampoo to tone your blonde hair.that takes those annoying orange like tones and shades out of your hair. Gives a nice wash, makes the hair feel and look so much healthier
  67. Shut up and take my money

    Sarah W

    I am a life long blonde and have never come across a purple shampoo like this. Leaves your hair feeling fresh, bright and most importantly SOFT and LUSCIOUS. All other purple shampoos have always made my hair feel dried out but this is amazing. 100% recommended to anyone with blonde hair or light tones through their hair to tone and life.
  68. Pretty good!

    Tori

    This shampoo is good but not the best I’ve tried for my blonde hair. I like my hair pretty ashy and grey toned and I feel like (atleast with this Adelaide water) some yellow still shines through which is annoying but a reality. The purple does help tone it and my hair does feel soft but I feel like it could be better
  69. Love this!

    Peri

    This shampoo is fantastic for my blonde hair. Every time I use it people ask if I’ve been to the hairdressers and had it redone.
    Can be quite runny and will flick all around your shower (so be mindful) and can make hair feel a little dry but I use it in conjunction with Eleven’s hydrating shampoo and conditioner so it feel and looks fantastic when I’m out of the shower
  70. Great toner!!

    Kiki

    Absolutely love this purple shampoo for my blonde hair! Does a great job toning it and keeping the blond colour looking fresh between visits to the hairdresser whiteout ever making my hair turn purple! Doesn’t dry out my hair either, absolute winner!
  71. Ok

    Rach

    Smells great, but don't feel like it's actually cleaning my hair. The texture is also very runny and seems to get all over the shower cubicle. On the positive, I haven't noticed my hair becoming brassy.
  72. Great toning Shampoo

    Eleven Purple Shampoo

    I am really fussy with my purple shampoos but i thought id give this one a go in the mini bottle and im so glad I did! It is now one of my go to's. It tones my blonde so well.
  73. Perfect for my blonde hair

    Taylah

    Use this in alternation with the hydration and it helps keeps my hair blonder for longer.
  74. Really liked this!

    Lauren M

    I have had problems in the past with purple shampoos being too drying for my hair, and this is one of the only ones I've found that seems to lock in moisture! My hair is quite a creamy blonde instead of being cool and ashy tones, so I find keeping this shampoo in for about five minutes keeps those brassy tones at bay.
  75. Great cheap ptoduct

    Abbie

    This is a good potent purple shampoo at a competitive price point. Colour is ultraviolet.

    Does what it says on the tin!
  76. Great toning for highlights!

    Kaylee

    I have naturally brunette hair with blonde highlights and I find this really does help keep my highlights looking fresh and non brassy. Like all blonde treatments, it was extremely drying so I just follow up with a deep conditioner (eleven hydrate my hair works great). The matching blonde conditioner/treatment from eleven helps counteract the drying action of the shampoo but isn’t the most hydrati...
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  77. Good Product

    BekBek

    I like this product. It softens my hair and makes it strong. It isn't the best for brassiness, but it is a nice smell and brings good texture. I use this with the Eleven leave in. Good, but won't repurchase
  78. fav purple shampoo

    Giovanna

    this shampoo took all the brassiness from my hair. loved using it!
  79. Really good

    Prabhjot`

    This works well when used with Eleven's treatment for blonde hair. It does make my hair very soft but I don't know how well it works for the brassy tones though. I will keep on using though.
  80. Keeps my blonde fresh

    Picnic

    This shampoo is a winner in my eyes. My hair is unnaturally blonde and I shampoo with this twice a week. I find that it tones my hair really well and keeps my blonde looking fresh and amazing. The shampoo lathers really good and so a little goes a long way!! My hair feels soft and I’ll keep buying it.
  81. Tackling brassiness between the salon!

    SucculentWizard49

    This product helped maintain my toner between salon visits. I was also very impressed with the packaging and that it is Cruelty Free. Wonderful job Eleven!
  82. It works

    elm

    This shampoo is my go to for keeping my coloured blonde hair from going yellow. I usually leave it in for 2-3 minutes. I used to get really brassy hair when I hadn’t had my colour topped up in a while and I’m really happy with how fresh it stays when using this.

    Con - does make my hair feel dry after shampooing so pair with a good treatment/conditioner
  83. Go-to blonde shampoo.

    GlowBabe

    This blonde shampoo lasts me such a long time as I only have to use it about every third wash followed by the Keep My Colour Blonde Treatment. It tones and brightens my hair nicely! Be careful to use regular shampoo in between using his product, or your hair will begin looking a bit grey! It can also be a little drying, but I have found that with all toning shampoos I've used!
  84. Amazing

    Wifenmofher

    This is a great toning shampoo, unlike other purple shampoos the colour doesn’t stain and it doesn’t make your hair feel gritty and dry. Absolutely recommend this product!
  85. Good purple shampoo

    Annie

    This works well getting rid of brassiness and smells great. Hair feels good afterwards.
  86. Brightens my blonde

    Jaymi

    Great purple toning shampoo for blondes that isn't too expensive. The bottle lasts me a long time and it always brightens my blonde after one wash. Would recommend this to any blondes!
  87. Perfect for blondes

    Laura

    This shampoo is so amazing, it keeps blonde hair blonde and shinny. It gets rid of all gold and yellow tones and freshens the hair to make it look brand new after every wash. It also doesn’t dry the hair out at all which is a huge plus. Definitely recommend
  88. Good all round

    Bec

    Having long, wavy, thick & bottle blonde hair, I find this shampoo is one of the best I have used. One of the main reasons is that you don't have to use a lot of product, which I have had to use with other brands. This shampoo gives my hair a great clean & it definitely cuts out the brassy tones & highlights the blonde.
  89. Fantastic

    Shazsand

    Great item. I have used this to brighten my dull blonde coloured hair. I tend to get a lot of yellowing and this is perfect for my hair.
  90. Fantastic shampoo

    Hayles

    I’ve used a lot of blonde shampoos over the years and this has to be the best! My hair always feels so good after a wash and never feels dried out! Highly recommend! Keeps it looking nice and blonde too
  91. Leaves hair silky and beaming blonde

    Esther

    This is my favourite to use with blonde hair. You only need a tiny bit once a week and good hair stays strong and beautifully blonde. I had a creamy blonde and it even worked with that. WOULD recommend.
  92. Great for blondes

    Kiki

    Loved this for when my hair is platinum to keep it toned! So worth it!
  93. It’s alright

    Isabella

    It’s not bad! It’s good for the price but I don’t love it.. unfortunately I think it made my hair a little bit frizzy :(
  94. Great for blondes

    Maddison

    This product is great. It isn't too heavy for my fine hair and keeps the brassiness away. Very happy with the pirce of product for what you get.
  95. Good shampoo

    woolley

    Great toning shampoo. I like the smell and find that it foams really well and leaves my hair feeling clean and not dry. It does make hair quite knotty so I also do a treatment when I use this product.
  96. Amazing!

    Taylor

    This is my favourite shampoo, I feel like iv had my hair done at the hairdressers after using this. I love how it doesn’t make my hair go an ashy colour! Perfect for the creamy blonde look! Can’t recommend this enough :)
  97. Amazing product

    Chloe

    Everytime I wash my hair with eleven blonde shampoo, I honestly feel like I’ve just came out of the salon. AMAZING !!
  98. Great for Blondes!

    Holly

    This shampoo is a holy grail purple shampoo! I've tried them all. But Eleven's is a great toner and doesn't dry my hair out like many other purple shampoos can. My hair is soft after using this shampoo and my colour is always on point! Love it. Highly recommend to Blonde beautys.
  99. Review & Earn
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