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ELEVEN Keep My Colour Blonde Shampoo 300ml

4.5 of 133 reviews

$25.95

4 instalments of $6.49

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4 instalments of $6.49

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Is this for you?

A toning shampoo for coloured and natural blondes.

  • Cruelty Free
  • Australian Made

What customers say

GREAT - 89% recommend

4.5
Read all reviews

Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Brassy tones (blonde/grey hair)
  • Colour protection

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium
  • Coarse

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Customer Reviews

Review & Earn

4.5 of 133 reviews

89% recommend this product

  1. 82

  2. 37

  3. 11

  4. 3

  5. 0

Most Helpful Positive

Perfect for blondes

Laura

This shampoo is so amazing, it keeps blonde hair blonde and shinny. It gets rid of all gold and yellow tones and freshens the hair to make it look brand new after every wash. It also doesn’t dry the hair out at all which is a huge plus. Definitely recommend

Most Helpful Criticism

Not sure

Becca

I really don't know if this product does what it claims to do. I like the smell and how clean my hair feels after using but not sure if it really keeps that brassy look out of my blonde locks, I will keep using it for awhile longer to see if there is any difference but for me the difference is not instant.
  1. Good purple shampoo

    Annie

    This works well getting rid of brassiness and smells great. Hair feels good afterwards.
  2. Brightens my blonde

    Jaymi

    Great purple toning shampoo for blondes that isn't too expensive. The bottle lasts me a long time and it always brightens my blonde after one wash. Would recommend this to any blondes!
  3. Perfect for blondes

    Laura

    This shampoo is so amazing, it keeps blonde hair blonde and shinny. It gets rid of all gold and yellow tones and freshens the hair to make it look brand new after every wash. It also doesn’t dry the hair out at all which is a huge plus. Definitely recommend
  4. Good all round

    Bec

    Having long, wavy, thick & bottle blonde hair, I find this shampoo is one of the best I have used. One of the main reasons is that you don't have to use a lot of product, which I have had to use with other brands. This shampoo gives my hair a great clean & it definitely cuts out the brassy tones & highlights the blonde.
  5. Fantastic

    Shazsand

    Great item. I have used this to brighten my dull blonde coloured hair. I tend to get a lot of yellowing and this is perfect for my hair.
  6. Fantastic shampoo

    Hayles

    I’ve used a lot of blonde shampoos over the years and this has to be the best! My hair always feels so good after a wash and never feels dried out! Highly recommend! Keeps it looking nice and blonde too
  7. Leaves hair silky and beaming blonde

    Esther

    This is my favourite to use with blonde hair. You only need a tiny bit once a week and good hair stays strong and beautifully blonde. I had a creamy blonde and it even worked with that. WOULD recommend.
  8. Great for blondes

    Kiki

    Loved this for when my hair is platinum to keep it toned! So worth it!
  9. It’s alright

    Isabella

    It’s not bad! It’s good for the price but I don’t love it.. unfortunately I think it made my hair a little bit frizzy :(
  10. Great for blondes

    Maddison

    This product is great. It isn't too heavy for my fine hair and keeps the brassiness away. Very happy with the pirce of product for what you get.
  11. Good shampoo

    woolley

    Great toning shampoo. I like the smell and find that it foams really well and leaves my hair feeling clean and not dry. It does make hair quite knotty so I also do a treatment when I use this product.
  12. Amazing!

    Taylor

    This is my favourite shampoo, I feel like iv had my hair done at the hairdressers after using this. I love how it doesn’t make my hair go an ashy colour! Perfect for the creamy blonde look! Can’t recommend this enough :)
  13. Amazing product

    Chloe

    Everytime I wash my hair with eleven blonde shampoo, I honestly feel like I’ve just came out of the salon. AMAZING !!
  14. Great for Blondes!

    Holly

    This shampoo is a holy grail purple shampoo! I've tried them all. But Eleven's is a great toner and doesn't dry my hair out like many other purple shampoos can. My hair is soft after using this shampoo and my colour is always on point! Love it. Highly recommend to Blonde beautys.
  15. Keeps Brass at Bay

    Samantha

    Does exactly what it’s supposed to do. i switched from using fanola once every 2 weeks to using this every 2nd wash and i love it. it’s not as intense at the fanola which is why i prefer it. instead of waiting until my hair is brassy to colour correct it, i use this once a week to maintain my salon colour and PREVENT the brass from occurring.
  16. Great

    M

    This is really strong purple pigment and definitely tones up blonde hair great.doesmt dry my hair like some others do
  17. keeps hair nicely toned

    Brittany

    Good purple shampoo
    Keeps my hair clean and soft
    keeps my hair nicely toned
    good price and shampoo lasted me long
  18. Keeps my highlights fresh

    bayden

    Keeps my blonde hair looking bright and keeps my highlights looking freshly done
  19. Keeps brassiness at bay

    Erin

    I've been repurchasing this shampoo for awhile now! Last year I went from brunette to blonde and this shampoo has been a lifesaver in keeping brassy tones at bay. Even when I had my hair done last week my hairdresser was impressed at how long it had been between my colour appointments (9 months) with this shampoo certainly doing its job. Only reason I didn't give this 5 stars is that the bottle tends to leak a bit! Shower grout be warned.
  20. Fine coloured blonde hair - brassiness kept away!

    Carla

    This product is great. It isn't too heavy for my fine hair and keeps the brassiness away. Very happy with the pirce of product for what you get.
  21. Amazing

    Georgia

    This product makes my hair feel amazing, and leaves it looking a brighter, shiny blonde
  22. Great product!

    Joel

    Keeps the brass out of my hair really well. I’m loving it at the moment and think it’s super reasonable for the price!
  23. Amazing value for money

    Sarah

    This product does everything you want and need without a big price tag! This bottle has lasted me much longer than I thought it would. Takes out all the brassy tones.
  24. Great shampoo

    Tracey

    It does what it says. Washes my hair perfectly and doesn't turn my dyed blonde hair any weird colour.
  25. Great for toning!

    Kimberley

    I use this mixed in with my Eleven Hydrating shampoo, and this works as an amazing toner! My hair is always kept ashy blonde, even my hairdresser comments on how nicely toned my hair is every time I see her!
  26. Great purple shampoo for brassy blondes!

    Olivia

    This is a great purple toning shampoo for blondes. I have used many purple shampoos and this tones your hair and does not turn it purple. Have recommended it to a friend already.
  27. Amazing

    Laura

    Perfect for toning blonde hair without drying it out like other blonde shampoos
  28. The best blonde shampoo

    Kendall

    I have been using this product for a few years now and can’t fault it. I always get complimented on the tone of my hair and it’s all thanks to this shampoo. The product smells and feels amazing, it’s isn’t harsh and doesn’t dry my hair out like most other purple shampoo does.
  29. Great for Highlights

    Donna

    I have blonde highlights that can get a bit brassy by the time I am due for the hairdresser again. I find using this shampoo daily keeps it under control. When I have time I get out of the shower and leave it on for 5minutes then jump back in, makes a huge difference and makes highlights nice and bright.
  30. Very blonding, very good!

    Saggy

    I have very bleached hair and so I have to be careful with what products I use on it so as to not dry it out. I had used De Lorenzo purple shampoo years ago which was effective but far too drying to use. This, however, is perfect! My hair goes from dull brassy platinum to straight up white! I didn't find this product particularly drying, and I use it with the Eleven Hydrate Conditioner. I've been buying this for over a year now, and I am definitely committed.
    If you only want a minor difference you just put it in for a quick lather, but for a major change leave in for about 2 minutes.
  31. No more brassy tones

    Rebecca

    This took the brassiness out of brown hair( even though this is designed for Blondes!). Followed up with the conditioner and that sealed the deal for me! Would use again !
  32. Unsure

    Casey

    This product was ok, made more mess than anything. I didn't notice much of a change in the colour of my blonde. Wouldn't buy again.
  33. Keeps my blonde looking bright

    Kaylah

    This shampoo keeps the yellow tones from ruining my blonde hair, I love the scent and my hair feels super clean, brighter and soft
  34. Good purple shampoo overall

    Veronika

    Was recommended this by my hairdresser as things like fudge can actually be damaging to your hair. The shampoo itself is a little drying but it’s much safer for every day use then others! Just need to be careful and hydrate your hair. My hair is usually a little drier these days either way because of the balayage id gotten. But an amazing shampoo and does the job!
  35. Best product

    Penny

    Excellent for blonde hair, stops the brassy look and keeps my hair looking great, it also smells nice.
  36. Not sure

    Becca

    I really don't know if this product does what it claims to do. I like the smell and how clean my hair feels after using but not sure if it really keeps that brassy look out of my blonde locks, I will keep using it for awhile longer to see if there is any difference but for me the difference is not instant.
  37. Disappointing

    Kate

    I really wanted to love this shampoo as I love the conditioner. However, as with other reviews, I found the shampoo to be very drying and it left my hair in a tangled mess!! I had to use an insane amount of conditioner to detangle it!!
  38. Excellent blonde shampoo

    Gabby

    Tried this shampoo as a more affordable option and was not disappointed! The smell is amazing and keeps my hair looking bright and fresh. Only need a small amount of the product as it lathers up easily.
  39. All time fave

    Laura

    I've tried so many different toning shampoos and found that this is the only one that consistently works for me! It keeps brassy tones at bay and if I accidentally leave it in too long it doesn't turn my hair too blue toned either. Smells awesome and you only need a tiny bit to get a good lather. I've lost count of how many bottles I've used! I always follow it with the Eleven Keep My Colour Treatment.
  40. Amazing

    Bronte

    Smells amazing and keeps my blonde bright and fresh! I’ve tried so many purple shampoos and they are usually so drying on the hair but this one isn’t.
  41. Really Good!

    Emmah

    I have used every purple shampoo under the sun and have found most of the drying or over tone my hair too silver but this product is so hydrating and gets rid of the brass tone that i dont want! I LOVE it and it is such a good price.
  42. Love the product

    Elise

    I love this purple shampoo. Not only because it does wonders to my very blonde hair but the smell of the shampoo is amazing and leaves my hair feeling amazing too. I also love knowing it’s not tested on animals makes me feel much better about using this product :)
  43. Hair looks good

    Natasha

    I love this, my hair looks good and clean and bright, nothing worse than brassy blonde hair, I will definitely be purchasing more when this runs out. All in all another great Eleven product.
  44. Stops discoloration

    Adrienne

    I swim a lot and find this helps to prevent the discoloration in my hair due to the chlorine, it also helps my hair retain moisture,
  45. Excellent shampoo!

    Haley

    I have been using this shampoo for a week or two now and it leaves my hair shiny, silky, and refreshed. The tone of my blonde is better than ever; my hair looks & feels healthy! I can't say I love the smell, however that doesn't hold in my hair

    I would definitely recommend this for anyone with a medium to light blonde to maintain great colour and procrastinate visiting the salon.
  46. Okay

    Elizabeth

    Thought this product was okay, nice smell but didn't do anything amazing to my hair or colour, good price point though
  47. Works a treat!

    Tash

    This product is pretty kind to my hair & wallet! Definitely saved it from looking "brassy". 100% would recommend!
  48. OK

    Donna

    This shampoo stops all “ brassiness” when used regularly.
  49. Best Purple Shampoo!

    CG

    I bought this first, purely because it came in a travel size and was reasonably priced. I very quickly came back to buy the regular size! I use this with the Eleven Hydrate My Hair conditioner, regularly (every 3-4 days) and it makes my hair a great icy blonde colour! Every touch of brassiness is gone and people always comment “Oh, you’ve been to the hairdressers!” Nope, just washed my hair! I love the colour and the smell too.

    I’ve tried many purple shampoos and this is by far the best.
  50. A must have!

    Maddie

    My go to blonde shampoo. It is very affordable, not tested on animals and does not leave my hair feeling oily. I love this!
  51. Great product for blondes

    Brittany

    I have been using this shampoo for several years now and seems to be the only one that holds my blonde.
    I have semi thick Indian hair and have been blonde for 4 years.
    This shampoo stops all “ brassyness” when used regularly.
  52. Not the best

    Rena

    It didn't change or tone my hair at all, it only made it feel super dry and hard to manage. It smelled really good and only felt better after I used the conditioner. Over all not worth it
  53. Great toning shampoo

    RM

    Having been a blonde my entire life, I’ve tried almost every toning shampoo on the market. This shampoo is exceptional value if you’re after a good quality blonde toner! It isn’t overly drying like many purple shampoos out there. Leaves hair a lovely cool, creamy tone. If you’re after a high quality purple shampoo without a huge price tag, this is it! Also smells divine.
  54. Love!

    Melissa

    This is my favourite shampoo by far. Keeps my blonde so blonde!
  55. Ruined my hair

    Christine

    At first this product was AMAZING. It made my hair go so icy blonde, which I have never been able to find a purple shampoo do this before. I was so happy with this product and it didn't feel like it dried out my hair at all. About halfway through the bottle i noticed how much it was damaging my hair, it had so many dead ends and made my hair very damaged and frizzy.
  56. Best shampoo for lightened hair

    Tracey

    I have been using this shampoo for years. It is so good, keeps my blonde from going brassy and you can use it several times a week and it never goes too ashy - you can't really overdo it. Great price and love that it is an Australian brand. If you highlight your hair, you should definitely try this.
  57. Great toner

    Nikki

    A strong toner. Don't leave it on for too long though...
    Keeps my blonde balayage from going brassy. Love this product.
  58. Solid performer

    J-beauty-lover

    Really good purple shampoo. I have brown hair with some lighter highlights and I use this once a week to make sure my hair stays fresh and just doesn’t go full or brassy.
  59. Love it!

    Ceola

    Find this a really great product. I have highlighted blonde hair that goes brassy in the sun and this works a charm. I also like my colour to be very clean and white and almost overtoned and I find this is great for keeping it like that.
  60. Not my favourite

    Daniella

    Since going blonde, this was my first purple shampoo i had tried. However i felt that it made my hair feel so much drier. Although it did tone my hair fairly well, i wouldnt recommend if your hair is already brittle.
  61. OK

    Nanette

    I used this product to stop my hair going brassy, it does work but you have to use it every time you wash your hair so it doesn’t last long. There are cheaper products that work better on the market
  62. Smells like banana

    Kristy

    I've tried many a purple shampoo and this is up there with the best. It smells really nice and is easy to rinse and people have complimented my hair colour more often since using it.
    Cruelty free is a definite bonus for this product!
  63. YES YES YES!!

    Jayde

    Omg yes, this purple shampoo leaves me feeling like I have just walked out of the salon! Leaves my hair feeling fresh and 10/10
  64. Favourite Blonde Shampoo

    Maddy

    This product not only smells amazing, but you only need a small amount to get rid of the brassiness! Best blonde shampoo on the market.
  65. No More Brassy Blondes!

    Verity

    I have long thick bleached blonde hair. . This works miracles as a once a week treatment to fix brassy tones. It leaves my hair feeling clean and soft. I would not recommend this as an everyday shampoo as it could be drying on bleached hair.
  66. Amazing product for blondes

    Sam

    Amazing product for blondes. Keeps you blonde beautiful and not brassy. Smells great and leave hair feeling great
  67. Best purple shampoo

    Maddi

    I have bleached hair, and used this product on reccomendation from my hairdresser. My hair is quite ashy in toning, and this has kept my hair colour fresh between appointments. It’s not too drying and doesn’t over tone like other purple shampoos on the market.
  68. Gets rid of unwanted yellow

    Karli

    This shampoo works, it definitely gets rid of the yellow blonde and tones it quite well. However, i used it frequently and my hair started going silver/ashy in some parts, so maybe cut down on the usage.
  69. great

    Yoshie

    I bought this product as a recommendation from my hair dresser. I have had this product since June and it's still going strong. The product goes far as you don't need to use that much each time. I try to keep it on my hair for a few minutes for the best results when toning my hair. It has a good thick consistency. It keep my colour well in my hair and has very much impressed me since purchasing it.
  70. ELEVEN Blonde shampoo

    Melissa

    It was ok, I feel there’s better products on the market. Left it on for 20 minutes and still didn’t feel like it toned down the brassiness.
  71. Sourcing the product

    Francy

    When my local hair salon stopped stocking the product, I looked for an alternative source. Buying it on line from Adore gave me an alternative. The item arrived quickly & the price was comparable.
  72. last ages and cheap for the quality you get

    indigo

    this shampoo has lasted me months! i have bleached blonde hair and it works well! it makes me hair less brassy although its not very strong if you have stubborn yellowness that needs to be taken out, otherwise its a great product and would highly recommend getting the blonde treatment to use after
  73. Go to purple shampoo

    Karina

    This is my go to blonde shampoo that I use every second wash. I have used many purple shampoos in the past that would remove the brassiness but would not clean my hair! This is an affordable shampoo that smells absolutely amazing and cleans the hair removing any brassiness from my cool blonde hair. I do find that my hair doesn’t stay clean for very long but definitely the best one that I’ve tried. I love the Eleven brand as it doesn’t test on animals and no chemicals!
  74. Love it

    Bec

    Have found my holy grail for blonde shampoo! This thing got me through 7 weeks in a European summer without a toner. My blonde still looked fresh, and no brassiness <3
  75. Fantastic product to use between salon visits

    Michelle

    This is one of my favourite products for keeping my hair blonde between visits to the salon. It's easy to use, washes out easy and gives my blonde highlights a nice ashy colour. Great for the price you pay.

    I do find that if I use it weekly, by the end of the 12 weeks between my salon visits there will be a bit of build up of the ashy colour but it doesn't look awful - I'm just very particular with my blonde!
  76. be gone yellow tones

    Amber

    My hair tends to get that real brassy yellow tones on the ends but using this shampoo has really helped prevent that from happening.
  77. Amazing

    Simon

    The purple counteracts the colours to neutralise the blonde tones and remove brassy colours. The packaging, smell and price of the product is also great and I think really reasonable and affordable whilst also getting great results
  78. Best Blonde Product

    Sarah

    Match this with the Keep My Colour Blonde treatment for the perfect blonde. I've used so many blonde products to tame my bleached, curly hair and nothing keeps the colour looking and smelling amazing like this duo.
  79. great

    Sally

    This shampoo really does work, I use it also by mixing some in with my everyday shampoo.
  80. A great product at the right price point.

    Tegan

    The price point for this product is just right... a great blonde shampoo and conditioner. It took the cooper look of my hair away to create a cooler tone. However, as other reviews have pointed out it is a tad drying. I did find I had to use a leave in conditioner. But for the price worth the buy.
  81. Beats The Brass

    RiRi

    I have bleached Asian hair which is prone to brassiness pretty much as soon as I leave the hairdresser, along with a sensitive scalp. I've tried a handful of blonde shampoos but this one is miles ahead of any others. It keeps my blonde looking super fresh, while my hair is incredibly soft, and it doesn't irritate my scalp. My hair is clean I find that I can go longer between washes. It also smells delish!
  82. Fantastic!

    Elisa

    I’ve been using this for about a year now and I’m on my 4th bottle. This is the best purple shampoo I have ever had, and I’ve tried a lot.

    I use it 1-2 times a week and it always brightens up my highlights without staining my ends. It smells delightful and never leaves my hair oily. I use mine with the 3 minute treatment and it works amazing for my dry ends.
  83. Top product

    Toni

    This shampoo keeps my hair blonde between colouring at salon
  84. Can’t decide on this one

    Zoe

    I wanted to love this but I’m honestly not sure if it makes a difference to my lightened ends. It is very drying when using however when teaming it with the conditioner it feels good again! I have only been using this weekly and can’t say I’ve noticed a difference but maybe I should use it more frequently. A bit un-decided on whether I should repurchase yet.
  85. Good value, feels nice

    Courtney

    I have fine wavy hair: oily roots and damaged ends .

    This Eleven blonde shampoo is great - it cleans away the oil from my roots and leaves my hair feeling fresh.

    I don't know if it really brightens the blonde (I'm not convinced any shampoos do much for me), but certainly since I started with this, the blonde treatment and I want body conditioner my hair does feel nice, healthy and is easy to style.

    It's good value for money and I'd repurchase.
  86. Eh Product, Good Price

    Bette

    I was looking for a cheaper purple shampoo and it did an okay job, it did make my hair a little bit purple in some areas, but thats to be expected. I prefer KM or Olaplex products but for the price this is a good alternative. My hair is platinum so I need a blonde shampoo that works overtime and this didn't quite cut it for me sadly, I suspect would be better on highlighted or naturally light hair
  87. Fantastic!

    Kasi

    Unlike other purple shampoos I have used, this one actually cleans your hair and leaves no residue! Foams up beautifully and smells wonderful. I’m on my second bottle now and will continue to repurchase as long as I have highlights ;)
  88. My first choice of purple shampoo

    Alana

    This shampoo leaves a beautiful blonde finish. It evens out uneven ones in your hair and tones down brasses and yellow tones extremely well.

    Would 10/10 recommend.
  89. Best purple shampoo!

    Sarah

    I've tried quite a few brands for my blonde hair and this purple shampoo is hands-down the best I have come across. It doesn't leave my hair feeling brittle or dry like many other brands do. I use it a few times per week and it keeps the gold undertones away.
  90. Best Purple Shampoo for blondes

    Ashley

    I love this Shampoo for toning my hair and keeping my blonde free of orange hues. It didn't stain my scalp like other purple shampoos and smelt heavenly. If you are just using for a once a week tone it lasts a looong time. Will repurchase
  91. LOVE

    Annie

    I use this inconjunction with the hydrating range and I swear by them! It helps keep my blonde ashy. While it's not the strongest I've used, it definitely does the job and you cant go wrong if on a budget.
    I've had 4 or so bottles now? It's my go to
  92. Amazing!

    Aimee

    Smells great, doesn't dye your hands purple but still leaves your hair with a lovely ashy tone - what more could you want!
  93. Eleven hair review

    Brodie

    This product is great for when you have highlights through your hair and it starts to turn that slight yellow colour, if you leave it in for 5-10 mins it brings it back to that rich creamy blonde colour. It also smells really good to :)
  94. Great Shampoo

    Emma

    This is the best purple shampoo I have found and will definitely be re-purchasing. I leave it in for quite a while and am always really happy with the effect it has on my blonde ends. I haven't found it to be drying but I don't ever really have issues with dry hair.
  95. Great without turning your hair purple!!

    Ashley

    This was good for a once a week toner/shampoo. Really loved the fact it didnt give my hair those horrible purple tones. would buy again
  96. Best thing ever!!

    Emma

    After being blonde for years and having many purple shampoos that would turn my hair blue or purple, when my new hairdresser recommended the eleven range I jumped on it. I love that this shampoo keeps my blonde for up to 12 weeks after seeing hairdresser and there is no yellow tinge at all! I absolutely love this product!
  97. Best purple shampoo

    V

    I find most purple shampoos very drying for my bleached wavy hair. This one works very well for toning with a deep purple hue and still find it leaves moisture in my hair to keep it soft
  98. Unsure what I think of this product

    Lesley

    I bought this as I wanted a cheaper alternative to opaplex. It was good, did it's job but it was nothing special. Definitely prefer opalex.
  99. Review & Earn
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