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Designer Brands Hydrating Luminous Foundation 30ml

4.6 of 94 reviews


4 instalments of $5.00


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4 instalments of $5.00


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Is this for you?

Designed to subtly illuminate your features, the DB Luminous Hydrating foundation is perfect for creating a naturally radiant and dewy complexion.

  • Cruelty Free
  • Vegan

What customers say

GREAT - 89% recommend

Read all reviews


  • Medium

Skin Concern:

  • Dull, dry or dehydrated skin
  • Pigmentation, uneven skin tone

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily

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Customer Reviews

Review & Earn

4.6 of 94 reviews

89% recommend this product

  1. 63

  2. 26

  3. 5

  4. 0

  5. 0

Most Helpful Positive

Great savey


This is hands down the best foundation I’ve ever got. I can wear this all day long without an oily tzone

Most Helpful Criticism

makes my skin oily


could not find a shade that matches my skin well
it oxidized and made my skin oily
wouldn't buy again
  1. Liked, not loved


    It was decent but I did find when I first started using it I had big breakouts.
  2. Disappointed


    I bought this in ‘porcelain ivory’. I’m disappointed because the colour goes ‘ashy’ on, and formula clings to dry patches. Wouldn’t repurchase
  3. Good shade for my skin


    I wear the ivory and find it blends well with my skin, I also have dry patches and this doesn’t exacerbate them. Not as long wearing as others but still good.
  4. Great savey


    This is hands down the best foundation I’ve ever got. I can wear this all day long without an oily tzone
  5. Holy grail


    This is my all time favourite foundation. It’s super buildable and it lasts all day. It’s nice and dewy which I love but still has fantastic coverage.
    I used to wear Nars sheer glow but this is my new go-to
  6. Absolutely Perfect!


    After reading reviews and chatting to staff I decided to order this foundation. And WOW!!! It's amazing for my mature and very dry complexion! Very reasonably priced and would definitely recommend! Also extremely fast postage! Many thanks I am one VERY satisfied customer!
  7. Amazing for cold weather


    Great coverage and doesn’t dry out my skin. Locks in moisture during cold months!
  8. makes my skin oily


    could not find a shade that matches my skin well
    it oxidized and made my skin oily
    wouldn't buy again
  9. Excellent product


    I was really unsure about this product before I used it. I have really dry skin and like it states it hydrating and excellent value for money
  10. My new every day foundation


    After reading other glowing reviews of this product, I thought I'd try it. I am so glad I did! It's not perfect, but for anyone with dry or combination skin who wants a luminous glow, this is for you. With a sweep of powder on my T-zone, this lasts all day on my combination skin, gives it the radiant finish I have been looking for and doesn't break the bank. Win!
  11. Nice and dewy look


    Love the look of this foundation. Leaves a glowing, dewy finish. Perfect for summer.
  12. Perfect for dry and sensitive skin


    I have really dry and sensitive eyes and generally my foundation breaks and cracks under my eyes, but this foundation is great. Doesn’t crack under my eyes, makes my skin look so hydrated and dewy and just the perfect amount of coverage I’d you’re into a medium coverage.
  13. beautiful finish


    I brought this because I've been dying to try a dewy foundation, I read all the reviews and decided to give it a try. I 100% was shocked with how much I enjoyed it, it sits beautifully on the skin. And gives you a perfect glowing complexion would definitely recommend.
  14. Good foundation not for everyone


    A nice, fairly lightweight foundation. I really liked the finish on this foundation and the fact that it was quite sheer, but i didn't find it particularly buildable and found that some of the active ingredients in it clogged my sensitive skin.
  15. Amazing!


    It gives me a great glowing look. Good coverage. Nice shade

  16. Really good!


    I reach for this a lot. I really like the price for how awesome it is! Great product and would definitely recommend!
  17. My new favourite foundation


    I'm someone who changes foundations as quickly as the weather. I have never found one that I really like so I just keep trying new ones. This was the first foundation that I will continue to go back and buy for many reasons. It is so dewy and moisturizing and leaves a nice satin feel on the skin. It has buildable coverage and you can achieve natural day time make up but can build to a greater coverage. I haven't stopped recommending this to everyone.
  18. My new go to foundation


    After reading some of the great reviews for this foundation I decided to give it a go and it did not disappoint! It is dewy and moisturizing with a great level of cover. Amazing for the price!
  19. Great dewy foundation


    Great foundation better than some high end ones. Stays well and has good coverage. My skin gets a bit oily so I need a good primer with it.but it has a lovely finish
  20. Great price for a great product


    If you are looking at a cheaper alternative to high end foundations, then this is the product for you! I use Estee Lauder Double Wear when I go out at night and need my makeup to really last and I use the DB Hydrating Luminious Foundation every day to work. The colour is pretty much identical to Double Weat and it goes on really smoothly. I would recommend using a primer and setting spray if possible because it does move quite a bit - avoid touching your face! This product is a great option if you don't want to spend too much. Would definitely recommend it.
  21. About time!


    I bought this thinking it was going to be just 'fine', the price was extremely reasonable and all the reviews looked too good to be true- but I'm so so so glad it lived up to the hype!
    This is definitely a dry skin girls dream- I've been waiting for a well priced foundation that wont dry and look flakey on my skin and I love this foundation. I will say, you do need to blend this into the skin and take a little time with it ( i like it best with fingers/ or beauty blender) but it wears so naturally and isnt heavy at all. I have freckles so i like to have something that lets them poke out just a little, and this is perfect. Going to hold onto this one forever!
  22. Love this!


    I absolutely love this. It's illuminating, hydrating and provides good coverage. I have combo/oily skin and while I still have to apply powder around the 3pm mark, I also have to do that with my other more expensive foundations. I think this is a great dupe at a good price point!
  23. Highly recommend for dry or dehydrated skin


    I have dry and dehydrated skin and was looking for a dewy medium coverage foundation which would last all day in my office job for less than than the $79 I was currently paying.

    I can not rave about this foundation enough!
    Pale enough to fit my NC10 skin with the True Ivory shade.
    Didn't settle into fine lines or dry skin patches (miracle!)
    Applied quickly and evenly with a beauty blender. No streaks or patchyness
    It never cakes, even when you build up coverage.
    Is dewy but can be set with a setting spray for all day wear
    Didn't cause my skin to break out.
    The price point can not be beaten! I would pay $50 for this foundation I love it that much!
  24. Excellent foundation


    I am 64 and searched for years to find a foundation that accommodate my dry, very fair skin, and gave me medium coverage. I have probably tried about 50 foundations from cheaper brands to very high end. My search has finally ended with this DB Hydrating Luminous Foundation! It applies beautifully to my very skin and has a lovely natural and slightly luminous finish. The lighter colours are beautifully neutral ie. not too pink or yellow. I apply it with a Beauty Blender and it gives medium to full coverage. As with most luminous foundations it’s longevity isn’t fantastic, especially on my nose, but after a few hours I find I can easily reapply a small amount onto my nose with my Beauty Blender and it looks great again. A light dusting of powder increases the longevity of this beautiful foundation. Highly recommend for women with very dry skin!
  25. Best for dry skin


    Shade range is quite poor. Consistency of the foundation itself is a bit runny and spreadable. I think it might be more suited to dry skin, because my skin was very oily by the end of a day wearing this foundation.
  26. Amazing! But not for my skin!


    This foundation is amazing! Except it’s wrong for my skin type, I have oily/shiny skin and with the illumination it’s just too shiny for my liking. Shade range is really good too!
  27. Great hydrating foundation for forty plus skin


    This along with the Ordinary foundation serum and Makeup Revolution foundation drops is my favourite drugstore foundation. It goes on so smooth and blends so easily, blurs pores and gives an overall glow.
    It doesn’t set much though so you need to be ok with the dewy feel to the touch but this is pretty common with foundations of its kind.

    I have dry combo skin and am about a NC15-20. I have it in Sand.
  28. Transfers too much


    So I bought this product after reading all the amazing reviews. I would say I have combination skin prehaps on the more oily side so I usually wouldn’t by products labelled “hydrating”, it’s a great price point, and when first applies the coverage covered imperfections well but I found later in the day this foundation does transfer and move around a bit. I wouldn’t re purchase!
  29. Surprisingly very impressed


    My skin is combination, usually more to the dry side. I was so surprised with this foundation. The colour match was perfect and didn't oxidise throughout the day. The coverage I would say is medium but very build-able. Works well with beauty blender or brush
  30. Perfect Foundation


    At this price you really can't go wrong, but it delivers too! It is easy to build coverage for your preference also. I love this foundation.
  31. Love it


    I absolutely love this foundation, I literally can't live without it! I use it on a daily bases and it honestly gives me the best coverage! So affordable and such good quality that I cannot get over!
  32. So good


    This foundation is so good for the price. I absolutely love it!
  33. Wow!


    I'm seriously in awe of this foundation. After reading all of the glowing reviews, I had high expectations, and these expectations were definitely met! Firstly, it glides onto your skin so easily. I just apply it with my fingers and it blends in perfectly. Secondly, it really does give your skin a glow and keeps your skin moisturised. This has become my go-to foundation. Love love love!
  34. Favourite foundation under $20


    This is a great foundation, I have super dry skin and my face loves this. Feels like nothing on the skin. When I first got it I was applying it with a foundation brush, but I realised it definitely better when applied with a Beauty Blender. Definitely recommend if you're looking for something affordable.
  35. Fab!


    My skin’s quite dry, I love this! Feels really nice, coverage is buildable and it last. don’t know how it’d go on oily skin. For mine, it’s glorious! Similar to sheer glow
  36. Great Coverage and All Round Foundation!


    I was very impressed with the coverage of this foundation. I have combination skin and i find it doesn't make my skin too oily, and doesn't cling to dry patches. The formula is really nice and easy to apply and the shade range is great!
  37. My new HG foundation!!! DUPE for Nars sheer glow foundation


    Skin type: 40yr old. Oily T zone, but also dehydrated.

    I've tried many foundations over the years (high end to budget) but always kept going back to 'Nars Sheer glow' because it made my dehydrated/enlgarged pores/hormonal acne prone skin look radiant but never oily. I'd tried matte foundations but they always find they look cakey and gross on me.

    I decided to try 'designer brands luminous foundation' on a whim and figured it would be pretty average, but after several months of trialling it I'm blown away. In my personal opinion, it's the closest 'drugstore' dupe for Nars Sheer glow I've found thus far (with Borjois anti fatigue foundation a distant 2nd place.) It gives me an incredible healthy glow and has never broken me out. A little goes a long way for me and 1 pump will do my entire face to medium coverage. It looks great applied via brush/bblender/fingers and the shade 'light sand' has never oxidised on my skin.

    My only gripe would be that after approx 4-5 hours my nose starts to looks really shiny, but I had that same issue with Nars sheer glow and I realize they're not supposed to be matte.. It's an easy fix though, and nothing a quick translucent nose powdering wont fix.

    I LOVE LOVE LOVE this foundation and am so happy I've been able to find an Aussie replacement for my old Nars fave. I just hope they never stop making this gem or i'll be shattered.

  38. Almost holy grail status


    I can’t quite believe how good this is for the price. It goes on like a dream - it’s fairly runny, so it’s easy to apply but has a good medium buildable coverage. The luminousity isn’t greasy, just glowy. It blurs my pores and doesn’t look dry anywhere.

    It’s almost as good as the Revolution Pro foundation drops which IMO are better again. I’ve used just about every high and low end luminous foundation for maturing skin - Armani, Chanel, YSL, NARS, Laura Mercier, and this one is just amazing. It stacks up on all counts.

    I’ve got dry 43 year old skin with enlarged pores in my t zone. I apply it with a damp sponge. I’ve got Light Sand which is good for a NC20, it’s slightly too neutral for my yellow tones but it’s workable.
  39. Great value + does wonders for dry skin!


    Love this foundation so much - I tend to get very dry skin and struggle to find something that doesn't go flaky or patchy.

    It can feel a little oily at first, but once it absorbs a bit it feels really nice on my skin. Great coverage and has a really nice glow / dewy finish.
  40. A gorgeous glow


    I've been pairing this foundation with The Ordinary High-Spreadability Fluid Primer and a Skindinavia Makeup Finishing Spray with fantastic results. Although it's not advertised as a long-wear foundation I can make it last all day with the right companion products. It has a beautiful finish and doesn't look cakey. I have an oily T-zone but a little dusting of powder helps to set the foundation. Great product for the price!
  41. Awesome dewy foundation for older skin


    LOVE IT. I have finally found my perfect dewy foundation.
    I have dry skin and are 50+ with fair, but not porcelain, skin with a few freckles
    Finish: This is a medium coverage which can be built up on other areas without caking. I have been wearing it for 5 hours in humid temperatures (Gold Coast) and it has not separated or run off, even though I forgot to use a finishing spray.
    Colour: I have used The Ordinary 1.2N and used this as a base guideline. Unlike The Ordinary which is a little too yellow, this is a PERFECT NEUTRAL. YAY! The colour is not as dark as it looks in the bottle.
  42. excellent


    great product. good coverage. feels great on my skin. very happy with my purchase of this foundation
  43. Ah-ma-zing!


    This stuff is the bomb! I’ve used so many expensive foundations in the past but keep going back to this one. Makes my skin look super fresh and dewy.
  44. too dewy


    I wanted to like this because it's so affordable but it looked wet on the skin like a wet oily sheen and not even on oily skin. I find its ok if mixed into a matte foundation to add a glow as opposed to used on its own
  45. so underrated


    this is one of my favourite foundations ever. if i ever want full coverage (which is only if i go out at night lol) this is my go to. no matter how i apply it it will always turn out looking flawless even if my skin isn’t. the only down sides to this foundation is 1 shade range isn’t the best and 2 oxidises so bad! so go for a lighter shade or make sure you blend all the way down your neck. the foundations also have a very pink base too just keep that in mind :)
  46. You get what you pay for


    Good value for the price, i have normal to dry skin but it was still a bit too greasy after a few hours despite touching up with powder.
  47. ok


    hydrating but I suffer acne dry combination skin so product feels bit greasy on my face
  48. Very good value for money


    This foundation is very good for the price. I have combination/oily skin and I find this has fantastic medium/buildable coverage and lasting power so long as I use a good primer underneath. I need to blot or powder my t-zone as I find I get quite shiny by the afternoon, but a quick sweep of a very light translucent powder and it looks nice and fresh. I think the colour selection is a little poor - I ordered the lightest colour (porcelain ivory) as I am very fair and I can only wear it when I have a bit of a tan. Otherwise the finish is great, looks as good as high end foundations I have. Applies very well with a beauty blender and is fine with a buffing brush if you want to sheer it out a bit.
  49. A Great Alternative To More Expensive Brands


    I find it hard to find a good foundation with dry skin, and I was devoted to Nars Sheer Glow for ages - but as this one is so similar, I now use this everyday. It's very glowy and so much cheaper, and the colour actually suits me even better for my very pale white skin (Nars is a bit too orange). I've recommended it to multiple people!
  50. It's okay


    I find this okay nothing to rave about. Don't think I would purchase again.
  51. Full coverage


    This foundation is full coverage and lasts all day long. I love how this feels on my skin and the ways that it helps to control my oils. Must have product
  52. Great coverage


    I have combination skin and purchased this because of the great reviews. I love how full coverage this is and how it stays perfectly in place all day long. For this price, this foundation is seriously good and I can't recommend it enough!
  53. Good coverage


    Good coverage but caused break outs. I will give it another go though to double check it’s what caused it and not something else
  54. Full coverage, dewy finish


    This definitely a full coverage makeup, gives a flawless finish and the colour range is excellent. Doesn’t last as long as I would have hoped but the finish is dewy and gorgeous just needs a top up every few hours.
  55. Full coverage without the cake


    This is a full coverage foundation that leaves my skin looking dewy. Unlike most luminous foundations, this one actually lasts all day on my oily skin without looking like an oil slick. Highly recommend.

    I'm 43 with oily to combination skin.
  56. I love DB foundations - this one is so good


    I love all of the BD foundations, this one is one that feels really hydrating and isn't matte, obviously. I do like a luminous glowy look and this does just that.
  57. Finally a nice full coverage foundation without the silly price tag!


    Feels nice and light on the skin, beautiful dewy finish, really does make your skin look luminous and brighter!
    Full coverage but not to the point of cakey, and you are able to control your look with layering.
    A great, affordable foundation - reminds me of NARS Sheer Glow foundation. Worth every cent!
  58. Dewy lightweight foundation


    This is a great affordable foundation and in my opinion it's the best from Designer Brands. It didn't break me out and I was surprised with the amount of coverage it gave me. It has a beautiful dewy finish on the skin which is great for blending. I also set this down with a loose translucent powder to take away some of the shine. I'd recommend this foundation for normal, dry or combination skin as it easily glides over any dry patches on the face.
  59. I have recommend it to several friends


    Designer Brands has to be my superstar of the “drugstore” as they call them brands. It’s pricepoint and the product is fabulous. This foundation is no different. I have Oily skin and it doesn’t make my skin shiny straight away, it actually makes my oily skin look dewy which I have never been able to achieve before. I love this foundation. If I want to go for a more full coverage, night out I mix this with the 24 hour foundation or Matte foundation by designer brands and I find it just locks it in that bit more. At this price I actually have 2 colours so I can wear it when I’m tanned and when my skin in natural!!
  60. New Favourite


    I absolutely love this foundation. It gives me great coverage and lasts all day. I love the glow that it leaves on my skin once applied. This is my new favourite foundation!!
  61. Glowing skin but no full coverage


    Recently brought this product cause I have sensitive acne prone skin, the foundation it’s self is very hydrating and feels great and not Cakey at all. Gives your face a good glow and doesn’t prevent future breakouts! I disliked tho that it wasn’t enough coverage for me and went on light. Didn’t cover any of my acne at all and by the end of the day half of it was already off. Is great for the price though.
  62. I love this


    I have sensitive acne prone skin and this foundation gives great coverage without promoting more breakouts! Great product for day to day!
  63. Very Happy


    I love this foundation. It looks dewy and does give your skin a nice glow. The price is highly affordable and I am very happy with this buy. A little goes a long way with this foundation.
  64. amazing formula


    this foundation has such a beautiful hydrating glow from within look without looking oily, it is full coverage but never looks cakey and patchy! i love the gel formula as it is super lightweight and feels very natural too!!
  65. The most beautiful Foundation for dry skin


    It is the most beautiful Foundation for normal to dry skin, gives a beautiful subtle glow to the skin paired with the Luminous primer. The only reason it is missing a star is because of lack of shades, otherwise 10/10
  66. Wow!


    I love this foundation! After using Revlon Colorstay for years, I thought I'd give this a try due to great reviews. Can I just say... WOW!!! Gives absolutely fantastic coverage without going cakey or dry, has a beautiful dewy finish but never oily. I cannot live without this foundation, my new holy grail!! I have spent $80 each on high end foundations which have been awful, nothing compares to this!
  67. High coverage and dewy!


    I decided to give this foundation a go after seeing so many positive reviews. I was amazed at the high coverage, and lack of oxidisation. It has a very dewy finish, and gives a nice glow. For me personally, it did not work the best as I am an oily skin type - but I think it would work amazing on combo or dry skin. Pairing it with a good setting powder also helped slightly.
  68. Dewy Perfection


    If you're looking for a gleaming, dewy finish then this foundation is the best. I find it works just as great when my skin is dry as when it's sensitive and more oily. It's coverage is definitely buildable and one can wear this foundation more sparsely or easily create a heavier look that is still natural. The only negative is that, like a lot of foundations, it does tend to coalesce in certain areas and can look a little patchy as the day wears on.
  69. My new go-to foundation


    This is my new go-to foundation. It has a great buildable coverage but can be sheer if applied with a damp beauty blender if you want a lighter look. It doesn’t cling to dry patches & does a great job covering my redness. I haven’t found an issue with it sinking into fine lines and it lasts well throughout the day. I do tend to set with a little translucent powder as I prefer to use powder products over the top but it is not necessary and can have a lovely dewy look.
    (For reference I’m nearly 37 with premature aging, combination skin, very fair complexion)
  70. Great for Dry Skin!


    I generally have quite oily skin and would usually avoid a foundation labelled "hydrating", but due to winter and other foundations drying my skin out, I needed something to help restore some balance .
    The Designer Brands foundation was my top pick mostly due to its reasonable price point and skin beneficial ingredients of vitamin c and green tea.
    It comes packaged in an elegant square shaped frosted glass bottle and It felt like a much more expensive foundation with the classy packaging.
    The product is dispensed through a hygienic pump dispenser and 2 pumps is more than enough to cover the entire face.
    I found the smooth gel like texture to blend so easily and the shade porcelain ivory was a perfect match for me.It felt nice and light on my skin and left it dewy and radiant looking without being greasy.
    The scent was very mild and pleasant.
    I found this foundation stayed well and didn't sit in pores like most liquid foundations end up doing after a few hours of wear .
    The coverage was medium for me but could be buildable to full if you have dry skin naturally.
    I found for my combination skin that it didn't stay too well on my tzone areas,but a little powder over the top helps solve that issue.
    This would work perfectly if you have dry skin as it is so hydrating.
  71. Great product


    I tried this out as I didn't want to spend too much on a foundation I was going to wear everyday to work. I have many "high end" foundations and I must admit this foundation is just as good. I reach for this everyday. sometimes I mix with Becca ultimate coverage foundation for a little more coverage. I need to set with powder but I do that anyway so doesn't bother me. great product at a great price!
  72. Hydrating that's for sure!


    This was good for a back up foundation however it looked more dewy than I would usually like- I suppose that's in the title though!
  73. It's okay


    Love this foundation, wore all day very nicely doesnt make you look like an oil slick just a beautiful foundation.
  74. Love this!!!


    This has become my new go to daily foundation. Everytime I wear it someone comments that my skin is glowing. Goes on well and lasts well, since I have been wearing this my skin has become so much healthier too. Love, love, love!
  75. Better than expensive foundations


    Love this foundation, used more expensive brands that doubled and tripled in price and this is just as good if not better. I get so many comments about how healthy my skin looks now and have found it long lasting and great coverage. My skin quality seems to be better, I get less break outs than I did using other brands as it is easier to remove at end of day.
  76. Impressed for the price tag. Moisturising but still sticks to some dry flakes.


    My skin is very dry, flakey and sensitive and becomes red and irritated easily. I have tried so many different foundations to try and find one that doesn't stick to, or accentuate, the dry flakes! I was so impressed with this foundation, especially for the price. It covered up my redness and is definitely buildable moisturising for my dry skin. However, the only problem is it does still stick to some of the dry flakes but can't complain for the price!
  77. Love this!!!


    Having spent hundreds of dollars on high end foundation in hopes of having that ‘perfect’ base I’m so happy I stumbled across DB Luminous Foundation. I have oily/acne prone skin and have always shyed away from dewy products thinking it would make my afternoon shine worse. Boy was I wrong, this product gives a healthy glow without looking too shiny. Any of the DB primers work amazingly with this foundation. I love this so much I’m on to my second bottle!! Will not disappoint.
  78. Love this foundation


    This foundation is so lovely, goes on smoothly and made my skin glow in all the right places. my skin felt hydrated and it lasted all day. Really awesome foundation for such a great price
  79. AMAZING!!!!


    I’ve been searching for so long for a foundation that doesn’t make me look orange, I have very fair skin and I find it hard to match my foundation I’ve tried everything from NARS to YSL and all there lightest shades had orange undertones but finally I’ve found the foundation I’ve been looking for at the perfect price aswell! It makes my skin look so dewy but doesn’t make it feel oily, a little goes a long way and it’s not cakey at all! The only thing I would say is make sure you use a primer that moisturisers your skin because it sometimes tends to stick to dry patches but otherwise it’s just an amazing product!
  80. Nice glow and good coverage


    I am 44 with fair, dry skin and dark brown spots/pigmentation. I like a foundation that is light to medium as I don't like anything sitting in my wrinkles, and I want a glow! I really liked this for those reasons. It is hydrating and has a nice luminosity to it without being too shiny or greasy looking. Nice for the price!
  81. Amazing foundation


    I have rosacea with dryness, and this foundation is a great find! It goes on easily, with a very dewey finish-which I like. Coverage is good and buildable, if you have very oily skin this probably is not for you, but us dry people, it is superb. Colour range for fair skinned faces is pretty good. For 19.95 I'm hooked! Very impressed with this foundation.


    Love thIs foundation, provides a really nice full coverage that’s so nice and gives the perfect glow! I do set it with powder so it stays all day and even with powder on it still looks glowy, I use the shade true beige as it matches my fake tan and it doesn’t oxidise and go orange at all! Hands down my holy grail
  83. Great buy


    This is a lovely foundation. I’m not really into full-on, heavy makeup, prefer the ‘no makeup, just good skin’ look and this foundation is perfect for that. Light, easy to apply, doesn’t dry out my skin, doesn’t get patchy, looks good all day. And it’s affordable. And it’s such a big bottle, it will last me forever.
  84. Affordable foundation


    Another item bought based on reviews. Classic ivory was the shade I purchased and was a good match for my skin. I tend to have dry to combination skin. This foundation has medium coverage but it buildable.
    First application my primer wasnt fully dry as I was in a rush so the db foundation did not sit well on my skin (my own fault) so all I can say is really make sure your primer is thin and dry. Nice dewy finish.
  85. New favourite foundation!!!


    I was sceptical trying this as I have oily skin and dewy makeup can make me look like a slime ball, but this, this is amazing. It looks gorgeous, I get as much wear without blogging as I would be with a matt foundation and my skin looks so amazing! Also you can’t beat that price!!!
  86. I have mature skin, foundation buildable, good colour and does not dry.


    I am in my 60's and have often used expensive products lured by the ' youthful glow' promised. This foundation has a good colour choice, I think I will buy the next tone up so I can blend my own shade, but this is not really necessary, just my choice. Product is buildable, so I can cover uneven area's without looking caked on, and use sparingly elsewhere, Mature skin tends to dry but I have not noticed any tendency towards 'flakiness' at end of day. I have not really noticed any sliding off of coverage either, but I use a powder over T zone. It is luminous without being shiny, I use over DB luminous primer and find the combination works well for me. I can't believe the price!
  87. Does what it claims to


    I have been a ten year user of MAC Studio finish...this is on par with coverage but a luminous finish instead of matte...I do use a translucent face powder to set.

    Goes on quickly and is definitely a good way to save money!

    Highly recommend!
  88. Favourite foundation


    This is my favorite foundation and I chose it over other high end brand foundations I wear. It is dewy and long lasting. I have dry skin and a lot of foundations dry my skin out. This doesn't. Easy to blend... for best results I use a damp beauty blender. Great for every day wear, or you can even build the coverage up and use for special occasions. Colour matching was a little bit difficult as there isn't a great selection of colours.
  89. Coverage is brilliant.


    I was a Maybelline FitMe fan for a while, then read the reviews on this product and thought I had to try it. You don't need concealer with the kind of coverage it offers - and I say this as someone with significant scar and discolouration issues. Apply with a wet makeup sponge, set with a good transluscent powder and it does not budge the whole day. Love.
  90. The best foundation I've used.


    This foundation actually IS hydrating, the first one I've found. I usually buy quite expensive foundations and they all dry out my skin - by the end of the day I have dry patches. This one does not, my skin still feels as moist at the end of the day as at the beginning. Gives good coverage and is buildable so you can wear it as thick or thin as you like - and all for $20!


    Love this foundation, wore all day very nicely doesnt make you look like an oil slick just a beautiful foundation.
  92. Glowy goodness


    So impressed with this foundation for the price! I have normal to oily skin but I didn’t let that scare me off from a dewy finish foundation, I do set it down with pressed powder but it doesn’t lose its glow. Medium buildable coverage and lasts on my skins for ten hours with some breaking down around my t-zone area, but doesn’t bother me much for the price. Lovely fresh scent and blends easily. So worth it to try!
  93. Love this foundation!


    This foundation is beautiful. It blends nicely and leaves my skin with a beautiful glow. It wears well and doesn't look cakey.

    Coverage is medium but buildable. I usually wear a NW25 in Mac and took a guess and bought 804 Nude Beige and it's great, probably even better for my colour. It will be perfect in summer and I blend in well while I'm paler.

    A great foundation for the price.
  94. Review & Earn

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