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Designer Brands Hydrating Luminous Foundation

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Designer Brands Hydrating Luminous Foundation by Designer Brands


Create a naturally luminous complexion with the Designer Brands Hydrating Luminous Foundation. Delivering medium to full coverage, the gel-like formula blends effortlessly into the skin to minimise the appearance of imperfections and discolouration. Enriched with a cocktail of skin-loving ingredients, the nourishing face cream offers instant hydration, making it the perfect choice for sensitive and dry skin.


Key benefits of the Designer Brands Hydrating Luminous Foundation


  • Hydrating gel-like foundation
  • Medium to full coverage
  • Evens out skin texture and tone
  • Enriched with hydrating and antioxidant ingredients
  • Long lasting, all day hold
  • Free from talcs, bismuth, and parabens,
  • Cruelty free and vegan
  • Suitable for all skin types, especially dry and sensitive skin


What are the main ingredients in the Designer Brands Hydrating Luminous Foundation?

Infused with skin-loving ingredients, the Designer Brands Hydrating Luminous Foundation blurs the boundaries of beauty products between makeup and skincare. To deliver an instant hydration surge, the foundation contains high concentrations of hyaluronic acid which not only hydrates skin but improves water retention throughout the day. The foundation also contains antioxidants aloe vera and green which soothe and nourish the skin, while vitamins A, C, and E create a brighter skin tone with minimised skin damage and imperfection.


How to use the Designer Brands Hydrating Luminous Foundation


  • Apply a small amount of foundation to the centre of the face
  • Blend outwards towards the jaw and the temples
  • Use either a buffing brush, makeup sponge, or fingertips
  • Build until desired coverage on areas of concern
  • Set foundation in place with a powder or setting spray


Who should use the Designer Brands Hydrating Luminous Foundation?

Even on areas of dryness and uneven skin texture, the Designer Brands Hydrating Luminous Foundation glides effortlessly onto the skin without clinging to rough patches or clogging the pores. This makes it perfect for all skin types, especially sensitive and dry skin. The hyaluronic acid-boosted formula delivers an instant surge of hydration which nourishes, protects, and soothes sensitive and dry skin.


Is the Designer Brands Hydrating Luminous Foundation suitable for oily skin?

The deeply hydrating formula from Designer Brands is suitable for all skin types, including oily skin. The non-comedogenic foundation ensures that the foundation applies evenly to skin without causing congestion or clogged pores, making it perfect for sebaceous skin types. With oily skin, we do recommend setting the foundation in place with powder for all day hold.


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Reviews (63)
Review and earn
Love it - 17-01-2019 by

I absolutely love this foundation, I literally can't live without it! I use it on a daily bases and it honestly gives me the best coverage! So affordable and such good quality that I cannot get over!

So good - 15-01-2019 by

This foundation is so good for the price. I absolutely love it!

Wow! - 14-01-2019 by

I'm seriously in awe of this foundation. After reading all of the glowing reviews, I had high expectations, and these expectations were definitely met! Firstly, it glides onto your skin so easily. I just apply it with my fingers and it blends in perfectly. Secondly, it really does give your skin a glow and keeps your skin moisturised. This has become my go-to foundation. Love love love!

Favourite foundation under $20 - 08-01-2019 by

This is a great foundation, I have super dry skin and my face loves this. Feels like nothing on the skin. When I first got it I was applying it with a foundation brush, but I realised it definitely better when applied with a Beauty Blender. Definitely recommend if you're looking for something affordable.

Fab! - 08-01-2019 by

My skin’s quite dry, I love this! Feels really nice, coverage is buildable and it last. don’t know how it’d go on oily skin. For mine, it’s glorious! Similar to sheer glow

Great Coverage and All Round Foundation! - 21-12-2018 by

I was very impressed with the coverage of this foundation. I have combination skin and i find it doesn't make my skin too oily, and doesn't cling to dry patches. The formula is really nice and easy to apply and the shade range is great!

My new HG foundation!!! DUPE for Nars sheer glow foundation - 19-12-2018 by

Skin type: 40yr old. Oily T zone, but also dehydrated.

I've tried many foundations over the years (high end to budget) but always kept going back to 'Nars Sheer glow' because it made my dehydrated/enlgarged pores/hormonal acne prone skin look radiant but never oily. I'd tried matte foundations but they always find they look cakey and gross on me.

I decided to try 'designer brands luminous foundation' on a whim and figured it would be pretty average, but after several months of trialling it I'm blown away. In my personal opinion, it's the closest 'drugstore' dupe for Nars Sheer glow I've found thus far (with Borjois anti fatigue foundation a distant 2nd place.) It gives me an incredible healthy glow and has never broken me out. A little goes a long way for me and 1 pump will do my entire face to medium coverage. It looks great applied via brush/bblender/fingers and the shade 'light sand' has never oxidised on my skin.

My only gripe would be that after approx 4-5 hours my nose starts to looks really shiny, but I had that same issue with Nars sheer glow and I realize they're not supposed to be matte.. It's an easy fix though, and nothing a quick translucent nose powdering wont fix.

I LOVE LOVE LOVE this foundation and am so happy I've been able to find an Aussie replacement for my old Nars fave. I just hope they never stop making this gem or i'll be shattered.

Almost holy grail status - 13-12-2018 by

I can’t quite believe how good this is for the price. It goes on like a dream - it’s fairly runny, so it’s easy to apply but has a good medium buildable coverage. The luminousity isn’t greasy, just glowy. It blurs my pores and doesn’t look dry anywhere.

It’s almost as good as the Revolution Pro foundation drops which IMO are better again. I’ve used just about every high and low end luminous foundation for maturing skin - Armani, Chanel, YSL, NARS, Laura Mercier, and this one is just amazing. It stacks up on all counts.

I’ve got dry 43 year old skin with enlarged pores in my t zone. I apply it with a damp sponge. I’ve got Light Sand which is good for a NC20, it’s slightly too neutral for my yellow tones but it’s workable.

Great value + does wonders for dry skin! - 10-12-2018 by

Love this foundation so much - I tend to get very dry skin and struggle to find something that doesn't go flaky or patchy.

It can feel a little oily at first, but once it absorbs a bit it feels really nice on my skin. Great coverage and has a really nice glow / dewy finish.

A gorgeous glow - 29-11-2018 by

I've been pairing this foundation with The Ordinary High-Spreadability Fluid Primer and a Skindinavia Makeup Finishing Spray with fantastic results. Although it's not advertised as a long-wear foundation I can make it last all day with the right companion products. It has a beautiful finish and doesn't look cakey. I have an oily T-zone but a little dusting of powder helps to set the foundation. Great product for the price!

Awesome dewy foundation for older skin - 27-11-2018 by

LOVE IT. I have finally found my perfect dewy foundation.
I have dry skin and are 50+ with fair, but not porcelain, skin with a few freckles
Finish: This is a medium coverage which can be built up on other areas without caking. I have been wearing it for 5 hours in humid temperatures (Gold Coast) and it has not separated or run off, even though I forgot to use a finishing spray.
Colour: I have used The Ordinary 1.2N and used this as a base guideline. Unlike The Ordinary which is a little too yellow, this is a PERFECT NEUTRAL. YAY! The colour is not as dark as it looks in the bottle.

excellent - 19-11-2018 by

great product. good coverage. feels great on my skin. very happy with my purchase of this foundation

Ah-ma-zing! - 16-11-2018 by

This stuff is the bomb! I’ve used so many expensive foundations in the past but keep going back to this one. Makes my skin look super fresh and dewy.

too dewy - 12-11-2018 by

I wanted to like this because it's so affordable but it looked wet on the skin like a wet oily sheen and not even on oily skin. I find its ok if mixed into a matte foundation to add a glow as opposed to used on its own

so underrated - 30-10-2018 by

this is one of my favourite foundations ever. if i ever want full coverage (which is only if i go out at night lol) this is my go to. no matter how i apply it it will always turn out looking flawless even if my skin isn’t. the only down sides to this foundation is 1 shade range isn’t the best and 2 oxidises so bad! so go for a lighter shade or make sure you blend all the way down your neck. the foundations also have a very pink base too just keep that in mind :)

You get what you pay for - 18-10-2018 by

Good value for the price, i have normal to dry skin but it was still a bit too greasy after a few hours despite touching up with powder.

ok - 25-09-2018 by

hydrating but I suffer acne dry combination skin so product feels bit greasy on my face

Very good value for money - 19-09-2018 by

This foundation is very good for the price. I have combination/oily skin and I find this has fantastic medium/buildable coverage and lasting power so long as I use a good primer underneath. I need to blot or powder my t-zone as I find I get quite shiny by the afternoon, but a quick sweep of a very light translucent powder and it looks nice and fresh. I think the colour selection is a little poor - I ordered the lightest colour (porcelain ivory) as I am very fair and I can only wear it when I have a bit of a tan. Otherwise the finish is great, looks as good as high end foundations I have. Applies very well with a beauty blender and is fine with a buffing brush if you want to sheer it out a bit.

A Great Alternative To More Expensive Brands - 19-09-2018 by

I find it hard to find a good foundation with dry skin, and I was devoted to Nars Sheer Glow for ages - but as this one is so similar, I now use this everyday. It's very glowy and so much cheaper, and the colour actually suits me even better for my very pale white skin (Nars is a bit too orange). I've recommended it to multiple people!

It's okay - 06-09-2018 by

I find this okay nothing to rave about. Don't think I would purchase again.

Full coverage - 06-09-2018 by

This foundation is full coverage and lasts all day long. I love how this feels on my skin and the ways that it helps to control my oils. Must have product

Great coverage - 05-09-2018 by

I have combination skin and purchased this because of the great reviews. I love how full coverage this is and how it stays perfectly in place all day long. For this price, this foundation is seriously good and I can't recommend it enough!

Good coverage - 03-09-2018 by

Good coverage but caused break outs. I will give it another go though to double check it’s what caused it and not something else

Full coverage, dewy finish - 03-09-2018 by

This definitely a full coverage makeup, gives a flawless finish and the colour range is excellent. Doesn’t last as long as I would have hoped but the finish is dewy and gorgeous just needs a top up every few hours.

Full coverage without the cake - 27-08-2018 by

This is a full coverage foundation that leaves my skin looking dewy. Unlike most luminous foundations, this one actually lasts all day on my oily skin without looking like an oil slick. Highly recommend.

I'm 43 with oily to combination skin.

I love DB foundations - this one is so good - 25-08-2018 by

I love all of the BD foundations, this one is one that feels really hydrating and isn't matte, obviously. I do like a luminous glowy look and this does just that.

Finally a nice full coverage foundation without the silly price tag! - 22-08-2018 by

Feels nice and light on the skin, beautiful dewy finish, really does make your skin look luminous and brighter!
Full coverage but not to the point of cakey, and you are able to control your look with layering.
A great, affordable foundation - reminds me of NARS Sheer Glow foundation. Worth every cent!

Dewy lightweight foundation - 20-08-2018 by

This is a great affordable foundation and in my opinion it's the best from Designer Brands. It didn't break me out and I was surprised with the amount of coverage it gave me. It has a beautiful dewy finish on the skin which is great for blending. I also set this down with a loose translucent powder to take away some of the shine. I'd recommend this foundation for normal, dry or combination skin as it easily glides over any dry patches on the face.

I have recommend it to several friends - 14-08-2018 by

Designer Brands has to be my superstar of the “drugstore” as they call them brands. It’s pricepoint and the product is fabulous. This foundation is no different. I have Oily skin and it doesn’t make my skin shiny straight away, it actually makes my oily skin look dewy which I have never been able to achieve before. I love this foundation. If I want to go for a more full coverage, night out I mix this with the 24 hour foundation or Matte foundation by designer brands and I find it just locks it in that bit more. At this price I actually have 2 colours so I can wear it when I’m tanned and when my skin in natural!!

New Favourite - 14-08-2018 by

I absolutely love this foundation. It gives me great coverage and lasts all day. I love the glow that it leaves on my skin once applied. This is my new favourite foundation!!

Glowing skin but no full coverage - 13-08-2018 by

Recently brought this product cause I have sensitive acne prone skin, the foundation it’s self is very hydrating and feels great and not Cakey at all. Gives your face a good glow and doesn’t prevent future breakouts! I disliked tho that it wasn’t enough coverage for me and went on light. Didn’t cover any of my acne at all and by the end of the day half of it was already off. Is great for the price though.

I love this - 01-08-2018 by

I have sensitive acne prone skin and this foundation gives great coverage without promoting more breakouts! Great product for day to day!

Very Happy - 01-08-2018 by

I love this foundation. It looks dewy and does give your skin a nice glow. The price is highly affordable and I am very happy with this buy. A little goes a long way with this foundation.

amazing formula - 30-07-2018 by

this foundation has such a beautiful hydrating glow from within look without looking oily, it is full coverage but never looks cakey and patchy! i love the gel formula as it is super lightweight and feels very natural too!!

The most beautiful Foundation for dry skin - 17-07-2018 by

It is the most beautiful Foundation for normal to dry skin, gives a beautiful subtle glow to the skin paired with the Luminous primer. The only reason it is missing a star is because of lack of shades, otherwise 10/10

Wow! - 11-07-2018 by

I love this foundation! After using Revlon Colorstay for years, I thought I'd give this a try due to great reviews. Can I just say... WOW!!! Gives absolutely fantastic coverage without going cakey or dry, has a beautiful dewy finish but never oily. I cannot live without this foundation, my new holy grail!! I have spent $80 each on high end foundations which have been awful, nothing compares to this!

High coverage and dewy! - 27-06-2018 by

I decided to give this foundation a go after seeing so many positive reviews. I was amazed at the high coverage, and lack of oxidisation. It has a very dewy finish, and gives a nice glow. For me personally, it did not work the best as I am an oily skin type - but I think it would work amazing on combo or dry skin. Pairing it with a good setting powder also helped slightly.

Dewy Perfection - 26-06-2018 by

If you're looking for a gleaming, dewy finish then this foundation is the best. I find it works just as great when my skin is dry as when it's sensitive and more oily. It's coverage is definitely buildable and one can wear this foundation more sparsely or easily create a heavier look that is still natural. The only negative is that, like a lot of foundations, it does tend to coalesce in certain areas and can look a little patchy as the day wears on.

My new go-to foundation - 26-06-2018 by

This is my new go-to foundation. It has a great buildable coverage but can be sheer if applied with a damp beauty blender if you want a lighter look. It doesn’t cling to dry patches & does a great job covering my redness. I haven’t found an issue with it sinking into fine lines and it lasts well throughout the day. I do tend to set with a little translucent powder as I prefer to use powder products over the top but it is not necessary and can have a lovely dewy look.
(For reference I’m nearly 37 with premature aging, combination skin, very fair complexion)

Great for Dry Skin! - 21-06-2018 by

I generally have quite oily skin and would usually avoid a foundation labelled "hydrating", but due to winter and other foundations drying my skin out, I needed something to help restore some balance .
The Designer Brands foundation was my top pick mostly due to its reasonable price point and skin beneficial ingredients of vitamin c and green tea.
It comes packaged in an elegant square shaped frosted glass bottle and It felt like a much more expensive foundation with the classy packaging.
The product is dispensed through a hygienic pump dispenser and 2 pumps is more than enough to cover the entire face.
I found the smooth gel like texture to blend so easily and the shade porcelain ivory was a perfect match for me.It felt nice and light on my skin and left it dewy and radiant looking without being greasy.
The scent was very mild and pleasant.
I found this foundation stayed well and didn't sit in pores like most liquid foundations end up doing after a few hours of wear .
The coverage was medium for me but could be buildable to full if you have dry skin naturally.
I found for my combination skin that it didn't stay too well on my tzone areas,but a little powder over the top helps solve that issue.
This would work perfectly if you have dry skin as it is so hydrating.

Great product - 20-06-2018 by

I tried this out as I didn't want to spend too much on a foundation I was going to wear everyday to work. I have many "high end" foundations and I must admit this foundation is just as good. I reach for this everyday. sometimes I mix with Becca ultimate coverage foundation for a little more coverage. I need to set with powder but I do that anyway so doesn't bother me. great product at a great price!

Hydrating that's for sure! - 20-06-2018 by

This was good for a back up foundation however it looked more dewy than I would usually like- I suppose that's in the title though!

It's okay - 15-06-2018 by

Love this foundation, wore all day very nicely doesnt make you look like an oil slick just a beautiful foundation.

Love this!!! - 13-06-2018 by

This has become my new go to daily foundation. Everytime I wear it someone comments that my skin is glowing. Goes on well and lasts well, since I have been wearing this my skin has become so much healthier too. Love, love, love!

Better than expensive foundations - 12-06-2018 by

Love this foundation, used more expensive brands that doubled and tripled in price and this is just as good if not better. I get so many comments about how healthy my skin looks now and have found it long lasting and great coverage. My skin quality seems to be better, I get less break outs than I did using other brands as it is easier to remove at end of day.

Impressed for the price tag. Moisturising but still sticks to some dry flakes. - 07-06-2018 by

My skin is very dry, flakey and sensitive and becomes red and irritated easily. I have tried so many different foundations to try and find one that doesn't stick to, or accentuate, the dry flakes! I was so impressed with this foundation, especially for the price. It covered up my redness and is definitely buildable moisturising for my dry skin. However, the only problem is it does still stick to some of the dry flakes but can't complain for the price!

Love this!!! - 14-05-2018 by

Having spent hundreds of dollars on high end foundation in hopes of having that ‘perfect’ base I’m so happy I stumbled across DB Luminous Foundation. I have oily/acne prone skin and have always shyed away from dewy products thinking it would make my afternoon shine worse. Boy was I wrong, this product gives a healthy glow without looking too shiny. Any of the DB primers work amazingly with this foundation. I love this so much I’m on to my second bottle!! Will not disappoint.

Love this foundation - 08-05-2018 by

This foundation is so lovely, goes on smoothly and made my skin glow in all the right places. my skin felt hydrated and it lasted all day. Really awesome foundation for such a great price

AMAZING!!!! - 07-05-2018 by

I’ve been searching for so long for a foundation that doesn’t make me look orange, I have very fair skin and I find it hard to match my foundation I’ve tried everything from NARS to YSL and all there lightest shades had orange undertones but finally I’ve found the foundation I’ve been looking for at the perfect price aswell! It makes my skin look so dewy but doesn’t make it feel oily, a little goes a long way and it’s not cakey at all! The only thing I would say is make sure you use a primer that moisturisers your skin because it sometimes tends to stick to dry patches but otherwise it’s just an amazing product!

Nice glow and good coverage - 30-04-2018 by

I am 44 with fair, dry skin and dark brown spots/pigmentation. I like a foundation that is light to medium as I don't like anything sitting in my wrinkles, and I want a glow! I really liked this for those reasons. It is hydrating and has a nice luminosity to it without being too shiny or greasy looking. Nice for the price!

Amazing foundation - 12-04-2018 by

I have rosacea with dryness, and this foundation is a great find! It goes on easily, with a very dewey finish-which I like. Coverage is good and buildable, if you have very oily skin this probably is not for you, but us dry people, it is superb. Colour range for fair skinned faces is pretty good. For 19.95 I'm hooked! Very impressed with this foundation.

LOVE LOVE LOVE! - 05-04-2018 by

Love thIs foundation, provides a really nice full coverage that’s so nice and gives the perfect glow! I do set it with powder so it stays all day and even with powder on it still looks glowy, I use the shade true beige as it matches my fake tan and it doesn’t oxidise and go orange at all! Hands down my holy grail

Great buy - 02-04-2018 by

This is a lovely foundation. I’m not really into full-on, heavy makeup, prefer the ‘no makeup, just good skin’ look and this foundation is perfect for that. Light, easy to apply, doesn’t dry out my skin, doesn’t get patchy, looks good all day. And it’s affordable. And it’s such a big bottle, it will last me forever.

Affordable foundation - 29-03-2018 by

Another item bought based on reviews. Classic ivory was the shade I purchased and was a good match for my skin. I tend to have dry to combination skin. This foundation has medium coverage but it buildable.
First application my primer wasnt fully dry as I was in a rush so the db foundation did not sit well on my skin (my own fault) so all I can say is really make sure your primer is thin and dry. Nice dewy finish.

New favourite foundation!!! - 29-03-2018 by

I was sceptical trying this as I have oily skin and dewy makeup can make me look like a slime ball, but this, this is amazing. It looks gorgeous, I get as much wear without blogging as I would be with a matt foundation and my skin looks so amazing! Also you can’t beat that price!!!

I have mature skin, foundation buildable, good colour and does not dry. - 27-03-2018 by

I am in my 60's and have often used expensive products lured by the ' youthful glow' promised. This foundation has a good colour choice, I think I will buy the next tone up so I can blend my own shade, but this is not really necessary, just my choice. Product is buildable, so I can cover uneven area's without looking caked on, and use sparingly elsewhere, Mature skin tends to dry but I have not noticed any tendency towards 'flakiness' at end of day. I have not really noticed any sliding off of coverage either, but I use a powder over T zone. It is luminous without being shiny, I use over DB luminous primer and find the combination works well for me. I can't believe the price!

Does what it claims to - 05-03-2018 by

I have been a ten year user of MAC Studio finish...this is on par with coverage but a luminous finish instead of matte...I do use a translucent face powder to set.

Goes on quickly and is definitely a good way to save money!

Highly recommend!

Favourite foundation - 05-03-2018 by

This is my favorite foundation and I chose it over other high end brand foundations I wear. It is dewy and long lasting. I have dry skin and a lot of foundations dry my skin out. This doesn't. Easy to blend... for best results I use a damp beauty blender. Great for every day wear, or you can even build the coverage up and use for special occasions. Colour matching was a little bit difficult as there isn't a great selection of colours.

Coverage is brilliant. - 28-01-2018 by

I was a Maybelline FitMe fan for a while, then read the reviews on this product and thought I had to try it. You don't need concealer with the kind of coverage it offers - and I say this as someone with significant scar and discolouration issues. Apply with a wet makeup sponge, set with a good transluscent powder and it does not budge the whole day. Love.

The best foundation I've used. - 13-11-2017 by

This foundation actually IS hydrating, the first one I've found. I usually buy quite expensive foundations and they all dry out my skin - by the end of the day I have dry patches. This one does not, my skin still feels as moist at the end of the day as at the beginning. Gives good coverage and is buildable so you can wear it as thick or thin as you like - and all for $20!

LOOOOVE - 31-10-2017 by

Love this foundation, wore all day very nicely doesnt make you look like an oil slick just a beautiful foundation.

Glowy goodness - 27-09-2017 by

So impressed with this foundation for the price! I have normal to oily skin but I didn’t let that scare me off from a dewy finish foundation, I do set it down with pressed powder but it doesn’t lose its glow. Medium buildable coverage and lasts on my skins for ten hours with some breaking down around my t-zone area, but doesn’t bother me much for the price. Lovely fresh scent and blends easily. So worth it to try!

Love this foundation! - 13-09-2017 by

This foundation is beautiful. It blends nicely and leaves my skin with a beautiful glow. It wears well and doesn't look cakey.

Coverage is medium but buildable. I usually wear a NW25 in Mac and took a guess and bought 804 Nude Beige and it's great, probably even better for my colour. It will be perfect in summer and I blend in well while I'm paler.

A great foundation for the price.

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