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Generations of expertise. A niche perfume house that is family-owned. At House of Creed, perfume is in the blood - 6 generations of fragrance genius.

Creed as we know it began as a tailoring house, creating quality pieces for the likes of Queen Victoria and Empress Eugénie. A fashion boutique that catered exclusively to royalty, Oliver Creed released a matching pair of cologne and aftershave to much success. Creed’s sheer quality and originality made their fragrances highly in demand as refined status symbols, with recognition from the likes of Napoleon III, Francois-Joseph and Elizabeth of Austria-Hungary. With an exclusive clientele, Creed opened their doors to the public only late last century, sharing their privately created fragrances with the public.

Though Creed began in England, Creed is now Paris-based but their boutiques can be found across the world. To this day, Creed is still a father & son duo, working together to formulate fragrances in their own distillery so that they never risk compromising the quality or consistency of their work. Creed is best known for creating fragrances for the chosen few - royalty and celebrities who encapsulate a certain timelessness. Think David Bowie, think Frank Sinatra, think Grace Kelly.

Which are Creed’s most famous fragrances?

  • Creed Aventus
    A more recent fragrance from the House of Creed, Creed Aventus is a masterpiece. An ode to triumph and power, Creed Aventus is both unmistakable and absolutely irreplaceable. A classic men’s fragrance that is a real workhorse, appropriate in an office, date or an evening out.
  • Creed Fleurissimo
    A springtime bridal bouquet, inspired by the wedding of the century. This fragrance is a love story told through floral notes, white flowers with a feminine powdery note.
  • Creed Love In White
    An abundance of white flowers, Creed Love In White was inspired by the flying of a white flag at the end of a world war.

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Recent reviews on Creed products

Creed Love in White Eau De Parfum 75mlCreed Love in White Eau De Parfum 75ml
Creed Love in White Eau De Parfum 75ml

the beach and love in a bottle

A beautifully clean and simple fragrance that lasts and lasts. If you're into minimalism, then this is for you.
Creed Love in White Eau De Parfum 75mlCreed Love in White Eau De Parfum 75ml
Creed Love in White Eau De Parfum 75ml

Omg!!! Delicious!

Omg!!! I love... love... love this perfume! It’s a clean yet classic scent! It’s very shuttle scent lasts all day!! It is a little pricey but is worth every penny!
Creed Fleurissimo Eau De Parfum 75mlCreed Fleurissimo Eau De Parfum 75ml
Creed Fleurissimo Eau De Parfum 75ml


I must have a very different nose to everyone who rated this poorly. I LOVE IT. It's sweet, powdery and very vintage smelling. It really does smell like a bouquet. A great perfume for any woman who also loves her retro clothing.