This product has a fantastic tightening effect. A pleasant citrus smell and my skin looks brighter since adding to my skin routine.

I received this product as part of a promo on Adore beauty. I love it! I will definitely be buying again. It smells amazing for a start, and my face feels instantly hydrated and feels like the product is actually working. Love love love!

I am 45 and have fairly dry skin. I love this serum - but I have to be careful not to use it too much as it can dry out my skin a little in spots. A little goes a really long way and I just smooth out one pump of the serum over my face after cleansing. It dries in seconds, so my moisturiser goes over it perfectly without feeling like I have too much product on my skin through the day. Perfect for using before a night out as I find it helps my make up sits on my skin perfectly without any visible pores.

Skin type: Oily/combination

I really like this serum it feels lightweight and luxurious

I do notice that my skin looks firmer and smoother after I use this product. However, I find that it dries quite quickly and you can go through the bottle in a short period of time if you're not careful. It's also quite expensive so I only use it when I really need it.

I’ve been using this product for almost a year now, and it’s really helped my sensitive, combination skin. I’m early 30s and I’ve noticed my skin doesn’t flare up in heat anymore. I used to go really red with hot water, during facials or when using even mildly abrasive exfoliants. Fantastic product, which does take a little while to see a difference (at least 2-3 months), and though a tad on the expensive side, I will keep using for the time being

I started using this when I felt I needed a bit more firming after being recently diagnosed with menopause. I can't say that its made any difference. I won't be continuing it as part of my current regime which consist of C in the Morning A & B at night.

Affirm is honestly one of those fantastic all-rounder serums and I never can understand why it's not more popular! Such a hidden gem. Affirm contains hydrating ingredients and lots of antioxidants for the ultimate daytime moisture and protection. It is a very light serum which sinks straight into the skin. This makes it perfect for basically every single type of skin - from oily/combination (these types of skin still need hydration and antioxidants!) to drier and ageing skins (Affirm is fabulous to layer underneath more nourishing products).

Affirm doesn't have much fragrance at all - if I was pressed I would describe it as a very light/faint "Vitamin C" smell but that dissipates really really quickly. It also has no colour. But my goodness, when you apply it to just-out-of-the-shower skin, you can feel your complexion thanking you for giving it a nice big drink.

It is honestly hard to think of anyone who wouldn't love Affirm!