What's Clinique iD & Which Is Right For Me?

What is Clinique iD?

The benefits of a serum and a moisturiser, without the hassle of an extra step. Clinique iD™ is a revolutionary custom-blend hydrator that gives you the power to hydrate and treat your way. Just pick your hydration base, insert your cartridge to treat your main skin concern and you’re done.

NEW! BB-Gel simplifies things one step further by adding Transforming Tint Release Technology™ to the original Hydrating Jelly to naturally perfect skin tone.

Available in 20 combinations. Customize, don’t compromise.

Allergy Tested • 100% Fragrance Free • Dermatologist-Developed • Non-Acnegenic

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How do I choose which Clinique iD is best for me?


First, choose your base:

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Clinique Dramatically Different  Moisturizing Lotion is the best Clinique iD base cartridge for normal to dry skin types, giving lightweight hydration that will provide nourishment over time, and can be used as both a day cream and a night cream. 

Clinique Dramatically Different Oil Control Gel is the best Clinique iD base cartridge for combination to oily skin types, and is a great oil free moisturiser for acne prone skin, or used by those who get hormonal blemishes, or as a mattifying moisturiser in summer.

Clinique Dramatically Different Hydrating Jelly is suitable for all skin types except the very dry, and is a fantastic option for dehydrated skin types. It’s oil free formula has a lightweight jelly texture which quickly sinks into the skin and is enriched with Hyaluronic Acid. 

Clinique Dramatically Different Moisturizing BB-gel is perfect for your off-duty days as the Transforming Tint Release Technology™ has encapsulated pigments, housed within a light oil-free gel which naturally perfect skin tone when smoothed over the skin. With 8 hours of hydration, it’s great for all skin types, but particularly for the dehydrated and is recommended for daytime use. 


Then, choose your cartridge:

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  • If you’re concerned with...Irritation

    Utilising the skin calming, redness reducing powers of Lactobacillus probiotic ferment, this catrtidge is ideal for anyone with an easily irritated complexion. 

  • If you’re concerned with...Pores and Uneven Texture

    The AHA’s included in this cartridge help to smooth skin texture and clarify pores for a more clear, even texture. This is particularly great for acne prone skin, or those concerned with hormonal blemishes. 

  • If you’re concerned with...Uneven Skin Tone

    If your skin tone seems uneven, or you’d like to enhance glow and combat skin dullness, the Japanese Angelica Root contained within this catrtidge will be your saving grace. 

  • If you’re concerned with...Fatigue

    Tired, dull or lifeless looking skin will benefit from the Taurine included in this cartridge. Just like an energy drink for the skin, your complexion is taken from drab to fab and feels instantly brighter, with better circulation and a rehydrated look and feel. 

  • If you’re concerned with...Lines & Wrinkles

    Whey Protein is the genius behind this cartridge, which aims to smooth fine lines and replump wrinkles for a more youthful, hydrated looking complexion with the minimum of fuss. 

How to use Clinique iD?

As this combines the benefits of a serum with a moisturiser into one, simple product, usage couldn’t be simpler. When you first receive the two parts, simply insert the cartridge into the moisturiser (an air gap has been left so you don’t waste any moisturiser!) and pump until a mixture of hydrator + active comes through. 

Apply twice a day to a cleansed, dry face, remembering to take the product down your neck too. Follow with SPF during the day and you’re ready to hit the streets. 

Want to see a test run? Read about our Beauty Editor Joanna's review on the new BB-gel.