I purchased this as I wanted something to add a bit of colour while also moisturising my dry-prone lips.I don't really wear "makeup" per se, as I am a doctor who works long hours and is often behind a scrub mask! Anyway, this stuff is incredible. My lips are well hydrated, I haven't had an issue with cracked commisures since using this product and it adds a perfect bit of colour. For the reviews that say the colour isn't very strong, I wonder if people only applied it once and felt disappointed? There is definitely a cumulative effect with the colour despite the balm itself looking almost transparent.
Overall, this is definitely an amazing lip tint that is well worth it if you can afford to drop almost $60 on a lip balm!!