The seeds of Benefit Cosmetics were first sown in 1976, when twin sisters Jean and Jane Ford opened the doors to a small makeup store in San Francisco.
By the 1990s, they were opening their first New York City store. Things really took off from there.
These days, the brand’s incredible product offering has gathered a cult following worldwide. Setting Benefit Cosmetics apart from other cosmetics houses is the brand’s light-hearted (aka FUN!) approach to beauty and the high-quality products, which are also downright delightful to use.
With user-friendly formulas bundled up in completely adorable packaging, Benefit Cosmetics products perform beautifully AND look super-cute on your vanity. What more could you want?!
Read on to discover the best Benefit makeup products