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Benefit’s range of brow products is celebrated globally for its long-lasting formulas and easy-to-use applicators. Whether you want a full and natural-looking brow or a bold brow for a dramatic look, there is a product in the Benefit brow range that has you covered. All Benefit brow products come in three shades to give to suit any brow makeup look.

To fill in sparse or thin brows:
Benefit Gimme Brow + is a makeup-bag staple for so many reasons. Its volumising gel formula brushes on with a mascara-wand applicator. It is the simplest way to fill and define your brows for a subtle, everyday look. Sparse eyebrows are filled out to a perfect shape, and the water-resistant brow gel keeps your natural yet buildable finish put all day.

For shaping brows:
Transforming brows is not just for makeup pros. Goof Proof Brow Pencil is an easy-to-use brow pencil that allows for easy filling and shaping for a more sculpted brow look. The long-wearing formula glides onto the brows effortlessly, leaving an enviably soft and natural finish.

For bold, defined brows:
A new Benefit favourite is Ka-Brow!, a crème-gel pomade that fills in, sculpts, and defines brows all in one go. The innovative full-length brush allows you to apply the pomade easily to achieve both natural and dramatic looks with rich colour and a water-resistant finish. For a long-lasting, Instagram-worthy brow look with staying power, Ka-Brow! is your go-to.

For brows on oily skin:
Benefit’s Foolproof Brow Powder comes in a both a light and dark shade to give your brows depth and fullness with a very soft and natural finish. For oily skin, brow powders work best for keeping brows looking even and defined all day. The mirrored compact, dual-ended applicator, and brow-shaped pan makes application absolutely foolproof.

Create the illusion of lifted brows with High Brow and High Brow Glow. Apply these brow illuminators under the arch to highlight and accentuate the brow shape, immediately transforming and brightening the eye area.

Benefit Cosmetics is the No. 1 leading brow brand, thanks to its vast collection of high-performance brow products for every eyebrow style, shape, and hair colour.

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Recent reviews on Brows products

Benefit 24-HR Brow Setter Mini
Benefit Cosmetics
Benefit 24-HR Brow Setter Mini

Definitely works

I received this as a sample and heard good things, but I prefer an eyebrow wax. The gel was clear and easy to apply but the brush made it hard to style my brows the way I like them. I can see why people like it but it wasn't for me
Benefit Gimme Brow + Volumizing Gel
Benefit Cosmetics
Benefit Gimme Brow + Volumizing Gel

Easy to apply

I bought the mini size before committing to the full size (and glad I did because the shade I chose wasn’t right!).
Super easy to use and it grooms your brows well whilst adding colour, shape and some thickness.
Quick and simple, highly recommend
Benefit Gimme Brow + Mini Volumizing Gel
Benefit Cosmetics
Benefit Gimme Brow + Mini Volumizing Gel

Brows on fleek

I found this super easy to use and it made my eyebrows look more filled, shaped and groomed. Perfect for those like me who aren’t very good at sculpting the brows or just don’t have the time!
I took off 1 star as the shade 2 didn’t match my brow tone and I need a cooler/ashy light brown

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