benefit cosmetics

Benefit They're Real! Mascara

Benefit Cosmetics Authentic
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Benefit They're Real! Mascara by Benefit Cosmetics

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Give your lashes a lift with Benefit They’re Real! Mascara. This bestselling lengthening, lash-boosting formula has become a cult favourite since its launch. The cleverly designed brush grips each lash to coat and separate lashes. Staggered bristles grab close to the root, boosting length and volume beyond belief. The result is a lash look so stunning, everyone will be asking … and yes, They’re Real!


Key benefits;


  • Unique brush design features staggered bristles that grab and grip each lash, coating each lash in rich pigment and defining lashes to minimise clumping.
  • Sleek, glossy formula stays locked in place all day.
  • Boosts volume and length to provide a false-lash look, no false lashes required.
  • Custom-designed dome tip features extra-small bristles for easy application to difficult-to-reach lashes in the inner and outer corners to lift and open eyes.
  • Doesn’t clump, flake, or dry out.


How to use:


  • For a long-lasting look, prep lashes with a lash primer.
  • Starting at the base of the lashes, apply slowly and carefully to ensure each lash is coated with mascara.
  • Apply as many coats as needed to achieve the desired level of drama.


Who is Benefit They’re Real! Mascara for?

This product is suitable for all skin types, ages, and genders. Those with short lashes or pale lashes that need a boost of colour will benefit most from the use of this product.


Why is brush design so important in a mascara?

Brush design is the key to ensuring your mascara is properly deposited on to each lash. Different brushes give different looks, so choose a mascara with a brush designed to give you the results you’re looking for. Even the best mascara can look subpar without a great brush to apply it with, so be sure to take a close look at the brush before choosing a mascara.

Shipping & Returns
Reviews (190)
Review and earn
Not for me - 15-11-2018 by

For some reason, this mascara did not really work for me. It seemed to fall off onto my cheek throughout the day and smudge, causing my eyes to feel irritated all day. Maybe I have an allergy to it, but it did not work for me.

Lengthens - 13-11-2018 by

Love this mascara, it plumps and lengthens your eyelashes but doesn't make them look clumpy.

Great mascara - 09-11-2018 by

Really helps to make lashes look long and thick, and I don't have any issues with clumping or smudging.

Great Mascara - Hard to Remove - 09-11-2018 by

Enjoyed using this mascara. It has the type of brush that I love with the plastic bristles. Is volumizing and lengthening. Was glad I only got a mini though as it was so hard to remove at night!

Absolutely love - 05-11-2018 by

Great mascara love this and the roller lash mascara for adding volume

Good mascara - 01-11-2018 by

It’s a good volumising mascara which enhances the lashes.

Long lashes - 29-10-2018 by

Very lengthening, makes lashes look great! Wet kind of formula so be careful not to make a mess.

most favourite mascara ever - 25-10-2018 by

this mascara for me is everything i could have ever asked for! it made my lashes look incredible! i didn’t find it was hard to get off like i’ve heard others say, but i was using a very oily cleanser to take my makeup off! i am not a fan of roller lash but this one is my favourite

spider lashes- clumpy - 24-10-2018 by

I do not recommend this product or the hype around it .I got this as a gift and used it daily , and just got used to lashes having to be clumpy. It wasn't till I switched to a basic Maybelline mascara - I realised how much better life is .

The applicator on this mascara applies way too much product and I am often left searching for a spare clean applicator to try and seperate the lashes - usually with little luck.

do not reccomend

clumps a bit too much too easily - 23-10-2018 by

After having this product by so many influencers, I thought to give this product a shot only to find myself in disappointment. The product exterior itself is nice, beautiful packaging and a really nice brush. Though the product interior doesn't do the product justice, it clumps and dries too easily once applied on the eyes.

Worked for straight lashes - 23-10-2018 by

I have stick straight Asian lashes so the most important thing in a mascara for me is how well it holds curl. I can report that this Benefit mascara definitely works better than many other western counterparts I have tried. I also like the flexible applicator as it can get right into the root of the lashes.

It's good...but not great - 22-10-2018 by

I do like this product and if someone gave it to me, I would use it. BUT...there are so many other better mascaras on the market, so this one just doesn't make the cut for me. I like the wand and I like how it really does separate your lashes and lengthen them. But I find it's a really tough product to remove - even with good makeup removers. I prefer the Estee Lauder Bold Volume Lifting mascara, or the Lights Camera Lashes mascara by Tarte. If this product was priced at about $22-$28, it may be back in rotation for my makeup bag.

Lovely - 22-10-2018 by

Benefit given the best ever mascara and I never disappointed after purchase this because it’s gives me natural long and thick lashes...probably this would be my all time favourite mascara then anything

Its ok nothing great - 22-10-2018 by

It isn't anything amazing it does the job, I think its a bit expensive to have no real effect on lashes. I find it doesn't curl them and even if I apply it and then curl my lashes with a curler, it doesn't hold the curl very long at all. and it take s a little bit to dry so you have to be careful not to blink or it ruins your eyeshadow :/

Great all rounder - 19-10-2018 by

I’d always received the smaller travel size as free samples and decided to take the plunge stepping away from my go to Lancom mascaras. Once you’ve got the hang of this wand it’s a one coat and done type of mascara, lengthen, volumizes and seperates.

Alright. - 16-10-2018 by

I like this mascara but fo the price its not the best I have ever used. All of their mascaras are similar but emphasise something different such as volume or thickness. I wish one just did it all!

Would use again - 15-10-2018 by

I received a free sample and have been using it for the last month or so. I love the appearance of my lashes and like the wand. The only downside is that it does take a lot to remove at the end of the day, and occasionally I find that it does smudge during the day.

A hard no from me - 15-10-2018 by

I hated this mascara, so much so that I went back to Adore and purchased the Lancôme Dolleyes mascara which is AMAZINGGG. I will happily spend a few more dollars for a superior product.
Over the years I’ve found Benefit have had this issue - wonderful marketing, tall claims, inflated prices but mediocre products. Some of their stuff is HG for me (Dandelion powder, Browzings) but a lot of the time I wonder what all the fuss is about.
This mascara has pretty considerable fall out (do not use the wiggle technique, it will go everywhere. If you must use it, stick to straight strokes but note it is not especially buildable). After maybe an hour of wear, I had mascara smudges on my lower lash line. It also stung my eyes.
Yep, I really dislike it.

Not as good as its hyped up to be! - 12-10-2018 by

I mean there is nothing bad about this mascara but for me, it certainly didnt lift or curl my straight, short lashes, compared to some other mascaras I have tried!

OK but is clumpy - 11-10-2018 by

I don't mind this but don't love this mascara. Can be clumpy sometimes and feels 'heavy' on your lashes - like you really notice wearing it?

Alot of hype but disappointing - 10-10-2018 by

This product is constantly raved about but was a little disappointing for my short, stubborn asian lashes unfortunately! This works amazing if you have more lashes to apply the mascara, but otherwise other mascaras on the market I found worked better in getting the smaller hairs and keeping lashes curled all day

lengthens your eyelashes! - 04-10-2018 by

I have long and thick eyelashes, but they are very very straight. Co I look for mascaras that curl. Although this one doesnt really curl or hold up the lashes, they are SO good at lengthening without clumping.

Hands down, best mascara I have ever used - 04-10-2018 by

Fantastic mascara! Goes on easily, great shaped brush. Really dark black and doesn't smudge or flake off, what more could you want?

Exactly like it is called! - 02-10-2018 by

One of the best mascaras I've ever used . Great colour and coverage and NO CLUMPS at all! Fantastic for everday wear, won't last if you tend to rub your eyes a lot but still holds up for daily wear.

All time fave - 01-10-2018 by

Does such a fantastic job and doesn't smudge or wear throughout the day. My lashes are full, plump and super long. Always get so many compliments wearing this mascara

Best mascara ever - 01-10-2018 by

This stuff is amazing. I put it on over the top of my mascara it lengthens them to no end, and best of all it is waterproof so I dont get it anywhere on my face but on my lashes. Will be buying again

Perfect - 27-09-2018 by

The best mascara I have used, is hard to take off but doesn’t clump, can reapply easily and gives you a nice wide opened eye look especially as I have naturally long lashes. Love it!

I love it - 19-09-2018 by

This is my fave mascara. I always get compliments on my lower lashes when I wear it. Great formula.

The mascara of your dreams - 18-09-2018 by

This mascara is amazing. It separates your lashes, gives them volume and lengthens them. I have tried many mascara but time and time again keep coming back to this one. As others have said, it is a bit more difficult to remove than other mascaras but for a little extra effort, it's definitely worth it.

I love this mascara - 17-09-2018 by

I am someone who rarely wears makeup. Mascara never even used to be part of my daily routine. I read a review about this mascara and to be honest, I’m not even sure what made me want to try it, but I purchased it through Adore Beauty and OMG! I LOVE THIS STUFF! It makes my lashes look amazing with no clumping and I swear they look three times longer. Now if I don’t wear it, people ask me if I’m feeling unwell because I don’t have that fresh look around my eyes. This will be my go to until they don’t make it anymore. I tell everyone about it!

Actually does what it says - 11-09-2018 by

Got this as a sample and i love it! Im not huge on make up, but this mascara is amazing. It's the first mascara I've ever used that actually separated my lashes, and didn't just clump them up. It also gave them amazing length. Totally purchasing this!

Best overall mascara - 11-09-2018 by

Must have essential in your make up kit, my eye lashes are already long but adding the Benefit They're real mascara they take my eye lashes to the next level from people commenting what fake eye lashes am I wearing.. They don't clog and stick your eye lashes together either

Love it! - 10-09-2018 by

Very natural look. The brush is the best one I've come across. I would recommend. Lasts a long time and worth the money

Highly recommend! - 09-09-2018 by

This mascara is great for daytime or evening use. It's the only mascara I've found that doesn't make my sensitive eyes itch. Bonus is the fabulous lengthening and volume I get with it!!!

Dramatic volume - 06-09-2018 by

Good volumising mascara but went on a bit thicker than what I personally prefer. I personally like a defined, elongated and separated look rather than dramatic falsies like lashes. This would be a great mascara if you like thick, luscious and dramatic looking lashes.

Alright - 06-09-2018 by

I think this mascara is alright. The formula is great but it can be hard to remove sometimes and I think that there are quite a few alternatives to this.

Not for the price - 05-09-2018 by

Good volume and didn't clump much, but it transfers. Price point implies better performance than this delivers :(

Average performance - 05-09-2018 by

Price point implies better performance than this delivers. It didn't clump, but it did transfer.

okay - 04-09-2018 by

its ok, but not really worth the price, theres a lot of similar products that do the same thing for less

Best mascara - 03-09-2018 by

Best mascara I’ve ever used. Only downside is it’s hard to remove if you have the waterproof version. I end up pulling out half my lashes

Nothing special - 30-08-2018 by

I got this mascara after reading the reviews. Unfortunately it didn’t live up to the hype for me. It didn’t do anything special to my lashes. For the price, I wouldn’t rebuy again!

1 star less than real rating as benefit is not cruelty free :( - 30-08-2018 by

I don't care for high end mascaras, they do the same job as my current mascara (essence cosmetics lash princess- a cruelty free drugstore brand!), but i tried this to follow the hype of my friends. It is a great mascara, not amazing but still GREAT, and really is great at separating lashes also.

1 star less than real rating as benefit is not cruelty free :( - 30-08-2018 by

I don't care for high end mascaras, they do the same job as my current mascara (essence cosmetics lash princess- a cruelty free drugstore brand!), but i tried this to follow the hype of my friends. It is a great mascara, not amazing but still GREAT, and really is great at separating lashes also.

Super strength - 30-08-2018 by

I love the length and volume this mascara gives, but it is quite the effort to remove. A very waterproof formula that can last all day and night.

Lashes look amazing, but it transfers under eyes... - 28-08-2018 by

I used this mascara for a number of years and only stopped using it because it would transfer under my eyes and look a bit smudged. All mascara's do this on me though (could be because I wear glasses?) except for the ones with a tubing formula. I've now switched to Kevin Aucoin (tubing formula) and no issues but it doesn't look as great.
If you have no transfer or smudging issues then this would be my recommendation. I had amazing length and volume from this mascara. I used in conjunction with the Shu Uemura eyelash curler and it held the curl, but didn't curl or lift on its own.

Awesome mascara! - 27-08-2018 by

This is one of the best mascaras I’ve used for lengthening and adding volume to my lashes however it can be difficult to get off which is the only downside.

Pretty good - 24-08-2018 by

Not super amazing,but does it's job! My lashes do look really long and thick after using this, but their are similar or even better products for a lower price

Everything you want in a mascara! - 21-08-2018 by

Very intense, very black, very long. Everything you want in a mascara! Makes lashes look false. Like magic. The only thing is, it's so hard to get off, so maybe purchase the remover too.

the best mascara ive ever tried - 21-08-2018 by

ive tried a lot of mascaras but this one takes the cake. it separates and lengthens dramatically. Its way better than bad gal.

Long Wear, Lots of Definition - 21-08-2018 by

I really love this mascara! It wears so well and doesn't smudge under the eyes at all. It definitely it waterproof, so if you don't want to have to use a tonne of product to wash it off then maybe not for you, but it looks so good on!

Falsies in a bottle - 20-08-2018 by

This mascara adds so much length, it's like wearing false eyelashes! I think it's all in the applicator as it separates the lashes and makes them look amazing!!

Great - 17-08-2018 by

Another holy grail product that I’ve been wanting to get my hands on for a long time and I finally have it. This is AMAZING. My eye lashes are naturally long but the lack volume and this mascara is probably the best one I’ve ever used because it does my lashes justice. Every time I wear this, people notice and compliment them. I don’t think I would ever purchase another mascara ever again!

Just another hyped up average mascara - 16-08-2018 by

Not sure what the hype is around this mascara. I purchased this after hearing rave reviews everywhere. I have fairly dark lashes that just need some length and volume. I bought this expecting something amazing after all the hype but I was very disappointed. It doesn't give much volume or length at all. Will not be repurchasing as there are many better options on the market at a fraction of the cost of this one.

Love!! - 16-08-2018 by

This mascara is amazing! It is super lengthening and separates the lashes perfectly so you aren’t left with clumpy eye lashes. It is amazing and works super well with the They’re Real Tinted Eyelash Primer! Will definitely recommend this product!

Favourite Mascara - 15-08-2018 by

I love this mascara. Fantastic lash separation and lengthening, creating definition to the eyes without being over done. I recently ran out of this mascara and for a change I purchased a couple of Lancome ones instead. Not half as good, glad to be back using my favourite.

Holy Grail - 15-08-2018 by

I’ve struggled in the past to find a good mascara that doesn’t have fallout or smudge. I have long lashes and after a few hours I would usually have black marks underneath my eyebrows from where my eyelashes have hit throughout the day, making me look like I had a black eye. But benefits ‘they’re real’ mascara solved all that! It not only waterproof, but still gentle on your lashes all while separating them nicely without the clumping! Wouldn’t use anything else

Best mascara I’ve ever used - 15-08-2018 by

This is the best mascara I’ve ever used

Not Volumizing & a pain to get off! - 08-08-2018 by

This made my lashes look long, separated and thin. It isn't waterproof but is so difficult to get off, lots of oil is needed!

Great - 08-08-2018 by

Loved the design of the wand very much. Easy to apply and coats and curls the lashes well. Bristles also make the application of the mascara look very natural. The wand also coats the lower lashes easily. Formula is great and can last for long hours. Build up is great and can take your lashes from natural to glam. However it takes a while to dry.

Lash lifting effect - 07-08-2018 by

One of my new favourite mascaras that lives up to the claims. I'm in love!

Absolutely my favourite mascara - 07-08-2018 by

This is absolutely my favourite mascara. I have sensitive eyes and this does not itch them. It is also never gluggy and gives my lashes beautiful volume and makes my eyes pop!

Great! - 03-08-2018 by

I got the mini size of this for Christmas and after using it I fell completely In love. I don’t have super long eyelashes and this makes it seem like they’re really long and gives them a bit of a curl too.

Looks like fake lashes - 02-08-2018 by

This is my favorite mascara, it makes my lashes look and feel like I have fake lashes on, only thing i dont like is that it can smudge a little but overall 9/10

My lashes but better - 02-08-2018 by

Love the brush that comes with this mascara as it separates lashes really well and avoids any clumpy application. Gives quite a natural look to lashes. If I was after dark bold lashes I would use the Bad Gal mascara instead. This is definitely a more natural mascara that gives good definition. Doesn't smudge which is a bonus.

great dramatic look - 01-08-2018 by

loooove this mascara!! makes my lashes look amazing and doesn't clump like most other mascaras! also curls my lashes which I lovee

My favourite mascara - 01-08-2018 by

The best mascara I’ve ever tried. Without effort lashes appear longer and not much product is required to achieve a great effect. I also use a curler, but I find with this mascara there’s no real need. Love it.

Thick long (top) lashes! - 30-07-2018 by

I have thin, fairly sparse eyelashes and this product definitely gives them volume! I don't have to layer it on for a desired effect, and the mascara doesn't budge once it's applied. This makes it easy to comb the eyelashes apart if they stick together without removing the mascara!

My one issue is however, is that the brush is quite large and cumbersome so it's difficult to use on the delicate lower lashes. Also the mascara tends to look "chalky" on my lower lashes once it's been applied. I might try another benefit mascara to see how it handles bottom lashes. But overall, not really complaining, I'd say this is the best mascara I've used so far!

WOW - 30-07-2018 by

love this mascara!!! makes my eyelashes look soooo amazing!! lasts for ages and I get so many compliments!!!

Lashes look so long! - 25-07-2018 by

This product makes your lashes look so long and separated! Does transfer into my eyelids a bit but still love it

Lash lifting effect - 25-07-2018 by

One of my favourite mascaras that lifts the lashes without clumping. A mascara I use on my nights out for extra drama.

Wow - 24-07-2018 by

This mascara definitely lengthens and lifts the lashes without clumping. My go to mascara on a daily basis.

Amazing - 20-07-2018 by

A makeup artist friend of mine recommended this mascara to me, and it has become one of my favourites! I use it every day and it is one of the best I have used. I am about to buy another tube. I couldn't recommend it more.

Falsies - 17-07-2018 by

I use this most when I want a falshies look. Love that it makes my lashes look like fake lashes!!

Best applicator I've ever tried - 16-07-2018 by

Unfortunately, I will not be repurchasing this product as benefit are not cruelty-free.

I have cleaned and saved the wand. This is the best applicator on a mascara. It really lengthens the lashes more than anything I have ever tried. Love it

Lonnnnng wearing - 16-07-2018 by

If you need a long lasting, lengthening and anti-clump mascara then this ones for you. I always get compliments on my eyelashes and the formula does - not - budge.
This might be its only negative though as you need a damn good waterproof eye makeup remover or you’ll be a panda face exiting the shower for the next 2-3 days, no re-application required.

My best - 13-07-2018 by

This is the best mascara I have ever used hands down. I love trying new items all the time but this is one I love.

My lashes look fake with this.

Love the effect but it's not for me :( - 13-07-2018 by

Love this it's a great mascara the visual effect that is luckily I had a sample as it irritated my eyes terribly.

Wish it hadn't because it looked great.

the best! - 10-07-2018 by

This is my favourite mascara, it really creates voluminous eyelashes without any clumpy bits, its also really great for sensitive eyes. Benefit mascaras are deft. the best out there.

Nice Mascara - 10-07-2018 by

Very nice mascara - nicer than your chemist bought or off the shelf, though the price is also much higher. Definitely makes lashes appear fuller with two coats, and stays on throughout the day well. I wear contacts and have sensitive eyes, and I also do not have any issues with this mascara!

Long & Luscious Lashes! - 10-07-2018 by

Benefit mascaras are my go-to especially in their travel sizes, they're so convenient for your purse. It adds length and definition to my lashes which doesn't make them look clumpy at all. It's long-lasting and I haven't noticed any smudging. Overall another impressive Benefit product!!!

Unreal - 10-07-2018 by

Love this mascara! Finds that it makes my eyelashes look super long which I love! Love all of benefit mascaras, definitely recommend them!

Best black mascara ever! - 10-07-2018 by

I have been using this mascara for a few years now and its the only black mascara that doesn't smudge under my eyes at all! It gives fantastic volume and length and I cant recommend it enough! Lasts for quite awhile too.

Best mascara - 10-07-2018 by

Best mascara for sure. I am surprised that it isn't more expensive as it does an excellent job. My lashes look so good when I use this.

Holy grail mascara - 09-07-2018 by

I’ve been using They’re Real for a few years and it is without a doubt my holy grail. Have it in brown and black shade. Lengthens and separates my lashes and has excellent staying power all day.

Open up the eyes! - 05-07-2018 by

I have straight lashes that i struggle to find a mascara that won't weigh down the curl. This one does the job very well.

Best mascara EVER! - 05-07-2018 by

I think I tried every mascara out there but I just kept coming back to this one and now I don’t even bother trying other brands anymore.
This mascara does not smudge. Period.
It has a wonderful brush that lengthens and separates your lashes and the brush shape allows easy access to the hard to reach lashes near the corners of your eyes.
If however you want a high volume mascara I would possibly try another Benefit mascara as I feel this one is more of a lengthening mascara.

False lashes effect! - 04-07-2018 by

This mascara is perfect for those times you want to have extereme lashes without wearing falsies! The brush makes it really easy to apply!

So good - 04-07-2018 by

I have fairly sparse lashes and this makes my eyes look amazing. I often get asked if i'm wearing fake lashes when i wear this mascara. It is the only mascara I need and I truly love it! I recommend this for everyone with all different lash types.

Fake lashes look - 04-07-2018 by

This alwan gives me a lovely false lashes look. Love love this. So easy to apply too

The best - 02-07-2018 by

This has it all, this mascara lengthens my lashes. It makes my lashes look darker and bolder.

It lasts all day long with no clumps. My lashes look more full and voluminous.

makes my lashes look so bomb - 30-06-2018 by

This mascara takes my lashes from 0 to 100 real quick. After a single coat I look like a completely different person because it really does give a false lash effect without the effort. It is super lengthening and volumising. I am obsessed

WOW! - 27-06-2018 by

LOVE this mascara, I have short straight lashes, I just love the length and volume this gives, amazing!! Definitely recommend!

Awesome Mascara! - 25-06-2018 by

I Iove this mascara because it helps me to have loads of volume to my short fine lashes in between having lash extensions done. My only issue is that you need to also buy the Benefift "they're real" eye makeup remover to remove the mascara as it doesn't really come out with normal makeup remover (I'm not sure why!) A+++

Exceeds expectations - 21-06-2018 by

I have only heard great things about this product and was proven right. This product lengthens my lashes without appearing to clumpy. I find that this mascara works best for me when the product has almost run out. I think this is because there is less product on the stick, making my lashes appear more natural looking.

the best I have ever used - 21-06-2018 by

I love this mascara, and in my long career in the industry I have tried many, but this is my favourite.

nice inky black colour, great brush, I love how it has a little ball of bristles on the very end to get into the corners and tiny inner lashes.

Lasts well, definitely need a great remover to get it off, I like the benefit one also

LIVING DOLL - 20-06-2018 by

I purchased this after receiving a sample and loving it! I always think mascara is easier to work with once it’s a few weeks old, maybe it dries out a bit and it’s not as messy, this is true for this mascara too. I can’t say this thickens my lashes but it certainly lengthens them. I look like a living doll haha.. will keep using it, as length is what I was after and it doesn’t shed either so no panda eyes. A great mascara!

The BEST mascara! - 20-06-2018 by

I have been using this mascara for about a year and always get asked if I am wearing false lashes or extensions. It really is the best mascara I have used - it stays on well, looks amazing and does not clump at all! Do yourself a favour and buy this one!

Love it - 14-06-2018 by

I have been using this a few months now, I will say it's a new holy grail mascara. I will defianlty repurchase!

They ARE Real! - 11-06-2018 by

Get used to answering that question....Benefit have done it again... this Mascara delivers.
Plump, long & natural looking lashes are just one application away.
Genius brush design allow you to find lashes you didn't even know were there!
Long lasting and great need to go to the salon anymore.
This Mascara is your lashes new best friend.

Super lengthening and voluminising mascara - 06-06-2018 by

Love this mascara.
Made my already long lashes look like false eye lashes.
Very dark and striking.
My friends did not believe I was not wearing falsies.
Highly recommend!

Q & A
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