benefit cosmetics

Benefit They're Real! Mascara

Benefit Cosmetics Authentic
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Benefit They're Real! Mascara by Benefit Cosmetics

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It's the mascara that's beyond belief! Benefit's jet-black They're Real! Mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.


The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula - revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip of Benefit They're Real! Mascara lift, define and curl even your tiniest lashes.


The end result: luxurious, silky lashes that won't smudge, clump or dry out.


94% saw dramatic length and volume*

90% saw base-to-tip curl*

94% saw visible lift*

100% saw long-wearing results*


For dangerously sexy eyes, pair with Benefit They're Real Push-Up Liner.

*Results observed in a consumer panel survey


Adore Beauty is proud to be an official stockist of Benefit Cosmetics.

Read why our makeup artist swears by Benefit They're Real! Mascara for her kit. 


How to use Benefit They're Real Mascara

  • Position wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length & lift. 
  • Hold wand vertically & stroke upward to curl & separate. 
  • Layer generously as desired.

Shipping & Returns

FREE EXPRESS shipping on orders over $50


FREE standard shipping within Australia!

Same day Melbourne delivery to select post codes.


Click for Christmas Delivery Dates

Reviews (83)
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Gorgeous lashes! - 18-05-2018 by

This mascara is more expensive than what I would normally go for, but it is worth every cent! It makes my lashes look so full and voluminous! When I first started using I kept getting compliments - which is always great!
Best of all, it doesn't clump! Do yourself a favour and buy this mascara!

Worth the money - 15-05-2018 by

This is worth the mascara. People are always commenting on my lower lashes when I wear this. Waaaaay bettet than roller lash.

Smudges - 15-05-2018 by

It smudges above my lids where my lashes touch. Pet hate :(
Otherwise, I like the formula but do not like the brush.

Fave mascara - 11-05-2018 by

I have been using this a few months now, I will say it's a new holy grail mascara. It makes my lower lashes sooo long everyone always comments on it! I will defianlty repurchase!

Great mascara - 10-05-2018 by

This is a great mascara. Stays on all day and doesn't flake off. But I must say that I prefer Roller Lash and Badgal Bang. It might be the bristles, they're hard and kind of sharp so sort of scratch my water line if I get too close. Otherwise, a great mascara!

Nice quality mascara - 08-05-2018 by

I'd been using this for several months, I don't wear a lot of makeup - therefore I only use it a few times a week, although this product still hasn't gone clumpy or gluggy. It's great for wearing lightly or layering for a dramatic lash. Highly recommend.

Worth the money - 08-05-2018 by

I was hesitant to buy this due to the price, but I’m glad I did!
I usually don’t spend more than $20 on a mascara.
This one did everything it said it did.
I got so many compliments at work and even my partner noticed my lashes looked great.
I will definetly but again when this one runs out.

Great volume, intense black colour! - 08-05-2018 by

I have been using this mascara ever since it came out! The applicator is perfect for long and thick lashes while also really darkening them to that pitch black colour. During the 2 years of owning the benefit They're real mascara, Id thought of trying other brands to switch up the routine. However, every time I kept coming back to benefit! Would recommend!

Tester better than the full version? - 08-05-2018 by

I received the tester as a gift and thought it was really awesome so I purchased the full version for myself, and convinced my co worker to do the same. I'm not sure if we just got a bad batch or what, but we both hated it.. Mine is still practically full of product and so is hers. This rubs off on the bottom of my eyes giving me panda eyes after just a few hours of wear. Also, when removing, good lord, if you get it in your eyes it stings, really bad!

On of my HGs - 08-05-2018 by

I love this mascara! I have long lashes but they are very sparse so I need something super volumising- They're Real is the answer!
It's super black, doesn't flake or smudge and lasts forever.
It can also be built up without clumping.
My only complaint is that it's so hard to remove. Even with micellar water it's a struggle.
Otherwise it's a winner for me

Disappointing - 08-05-2018 by

I received a sample size ad part of one benefit's Christmas sets. I was very excited to try it due to the hype around it....I was very disappointed, I found the wand impossible to use, it reminded me of a year Olde mace with its rubber spiked wand! I kept getting mascara on my lid and I found the formula too runny for my liking. Wish I had loved it as much as others but this one is not for me

Eyelash magic - 07-05-2018 by

Lightweight, buildable, lengthening and generally easy to use with little extra bristles on end to get coverage to the inner eyelashes easily.
I used to hate the plastic bristles, but these work. No clumping; tube lasts for ages; the product doesn’t flake or leave bits under your eyes.
Onto my second lot in as many years.
Cool packaging
A little bit bit pricey, but there’s no price on quality!

SOOOO DAMN GOOD! - 07-05-2018 by

This mascara is my fav! I love it so much! Lasts well, makes my lashes look so long!!

WOW - 29-04-2018 by

I don't use this mascara all of the time because of how hard it is to remove but if you want a long wearing mascara that really does it all I 100% recommend.

Lasts all day and beyond! - 17-04-2018 by

My favourite mascara by far! I wear it every day. I have quite dark, long lashes, so I generally just apply to the ends of my top lashes to darken and lengthen them. For night or a more dramatic look I can add more.

I find it easy to apply, and have never found clumping. It is quite wet so after I've applied I'm very careful for the next few minutes to not open my eyes too wide (dots of mascara under my brows) or close them too tight (mascara under my eyes). It does mean some gets transferred to my lower lashes when I blink but to me this is an advantage as it makes for easy application to my lower lashes!

After applied, it does not budge! Definitely needs more than water to remove - I'm currently using my cleansing balm and that works quite well. Occasionally I'll need to get out a makeup remover as well.

They're Real has never been flaky, and it has no overpowering smell.

I've worn They're Real in snow, at the beach, in extreme humidity and it has held up everywhere. It has lasted 35 hours door to door flying overseas! It's pretty much anything I could want in a mascara!

MMMMM - 11-04-2018 by

I'm not sure if this is as good as the roller lash at all. Unfortunately it doesn't dry very quickly and smudges when I even brush near my lashes to touch up. You've been warmed :/

Someone actually asked if my eyelashes were real! - 05-04-2018 by

I love this mascara. You can wear a small amount, or build for a more dramatic effect. They are really good for lengthening and defining lashes, but if you want volume you'll need to do a few coats.

Pretty good mascara - 05-04-2018 by

When you first use this mascara it is very wet and difficult to work with. However, after a few days when the formula dries a bit, it is really amazing! I like to layer this mascara over other mascaras because the brush separates lashes so well and prevents lashes from getting clumpy. I pretty much always have one of these on rotation.

Have used better... - 06-03-2018 by

I purchased this after reading such great reviews, but found that it was quite wet and didn't do a great job of lengthening or volumising for me. I tried to add another coat and it seemed to just be a bit clumpy.

The Best Mascara - 25-02-2018 by

This is hands down the best mascara for longer fuller looking lashes. Never strays and stays on all day. I regularly wear it to the beach and I have never had any issue with it. Also comes off with micellar water or eye makeup remover.

They're real.. ly panda eyes. - 21-02-2018 by

I really tried to make this work, but I've looked like a tragic mess at work by 10am every morning since I got this! It smudges everywhere!!!!!! My lashes are so long they touch my under eye area when I close my eyes. Within the hour I've got black everywhere, and once it's on your skin, that's where it actually becomes waterproof. On your lashes, not so much. If you want to try the best mascara on the market, try Ester Lauder Double Wear. I've learnt my lesson and I'll never stray again! This is a waste of money, thank Betsy I only bought the minis!

Love love love!! - 19-02-2018 by

I got this mascara as part of benefit's mascara trade in. I AM IN LOVE! it makes my already naturally long lashes look even longer, more defined and darker. Usually I use a super volume mascara, which sometimes can be too much for daytime. This is definitely my new favourite daytime mascara.

My “go-to” for years - 18-01-2018 by

I’ve use this mascara for 6 years now! I’ve never liked anything else than this one.
Holds up really well in hot, humid weather. Very minimal smudging, no clumping, quick drying, buildable, and great brush.

Eyelash Magic! - 08-01-2018 by

Wow! This stuff really works! I'm a big fan of They're Real mascara and have used it for a few years now, but in combination with They're Real Tinted Eyelash Primer it's pure eyelash MAGIC!
Lovely brush, gets right to the edges, non clumping... Just let it dry and add a coat of They're Real Mascara for instant va va voom lashes!

Great volume - 19-12-2017 by

I have been using this mascara for a while now and always seem to come back to it! It creates amazing volume and curl and is easy to remove which I love.. The only negative I have noticed is it tends to dry up quite quickly compared to other mascaras I have used in the past. Overall I would recommend this product though :)

My #1 Mascara - 19-12-2017 by

This is my go to. I have recommended it to many friends who haven't looked back. A solid mascara, I have tiny eyelashes and while this doesn't make it look like I have false lashes on, it provides a better framing for my eyes.

Packs a punch! - 12-12-2017 by

Love it! Not clumpy like most, applies beautifully and doesnt run either! Love how cute the mini size is too haha

One of the best! - 30-11-2017 by

I was recommended this by a makeup artist friend, and it does NOT disappoint! My lashes look amazing and it lasts for ages! Sometimes I can keep it on for two days!

Holy Grail Mascara - 22-11-2017 by

This is quite literally the best mascara I have ever used. It doesn't smudge once it has set, lifts my lashes like crazy and gives me so much volume! The wand is a natural bristle which I prefer over a plastic/rubber wand. I always get compliments on my eyelashes when I am wearing this, people also often ask if I am wearing false lashes which is a nice compliment. I do find this to be comparable to a Max Factor mascara, just a bit more pricey. I will continue to repurchase this mascara as long as they continue to make it.

Great...but quite expensive! - 19-10-2017 by

I always get compliments on my eyelashes when I wear this so it's definitely a good product! I struggle with the price tag when you can get mascaras that are just as good, if not better for half the price.
If you're find with sending $40 on a tube of mascara, it won't let you down!

It's ok I guess - 10-10-2017 by

After all the great reviews on this mascara I thought I would give it a try. It does a good job but find the brush to be a bit to spikey when I get right to the base of my lashes. On the plus side it does lengthen and seperate my lashes but I don't think I will be spending $40 on this mascara again.

OMG I HAVE LASHES - 02-10-2017 by

I have short, light, sparse lashes and this mascara has made them POP like nothing else I've tried. Length & volume without being clumpy. I could bat my eyelashes for Australia now.

Highly Recommened :) - 28-09-2017 by

Although I found it to be a bit pricey, I would still HIGHLY RECOMMENED this mascara.

Recieved the Benefit they're real tinted primer and was very impressed with it so that's why I tried the mascara, and boy am I so glad I did, and will definatly be buying it again :)

For me personaly I found it doesn't smudge, so no panda eye's by the day's end. It stayed put all day without having to touch up or wipe anything.

The brush is easy to control so you can get to the inner and outer lashes with ease.

Gives GREAT curl and lengh. Basically evertything the box said it does, it does.

When it comes time to get my make-up of at the end of the day I use a cleansing oil on a dry face before I get in the shower and it comes off very easy, NO PANDA EYE'S when I get out. It's like I never had mascara on.

I have never gone swimming with it on but I have splashed and rubbed my eye's with water before I went to have a shower one day just to see if it would stay put, and it did. it DIDN'T even run a little, so can't wait to try it out when the weather warms up.

The perfect mascara - 21-09-2017 by

Like every woman I go through the phase of trying new beauty products, After trying all the new and old mascaras over and over again from all the big brands and small brands, I always end up back purchasing Benefits They're real! mascara. It is extremely diverse, you can use it for a delicate day time look and then build on it for dramatic after the sun goes down eyelashes. The packaging is fun and shiny, the product doesn't clump or have that awful mascara smell (you know the one) The brush is designed to ensure you get every little lash which includes the little itty bitty corner lashes. I feel naked without mascara so it is amazing to have one that only needs one-two coats and i'm out the door.
I will never stray again

Best mascara ever - 12-09-2017 by

Love this brand and this product so much,, consistency is excellent, not too dark, can layer perfectly.

The best mascara! - 29-08-2017 by

I cannot recommend this product enough, it is brilliant!

Great staying power great brush - 13-08-2017 by

I have tried to find a mascara that did not flake for a long time. I had tried some expensive ones that did do what they claimed so I was a bit dubious if this would work. I received a small one as a promotion and have not looked back. The brush does make it easy to apply to the inner and outer lashes and it stays on without any issues. This is my best ever mascara.

Obsessed - 14-07-2017 by

This is the only mascara that a) doesn't make me look like a panda by the end of the night, b) lengthens my lashes and doesn't clump them, and c) makes me look like a have extensions.

I would only ever buy this mascara, it's the best!

One of the best mascaras I've ever had - 12-06-2017 by

separates the lashes, while giving amazing length and curl. Using this with the eyelash primer has major noticeable results, wouldn't us anything else!

The mascara for everyone - 02-09-2016 by

This mascara is seriously great for noticeable lashes. The brush is excellent for catching the smaller lashes towards inner corner of your eyes and coated lashes are extra black, thick, luscious and lengthened. I get a lot of compliments when wearing this. This is my go-to mascara but shame it is very expensive :(

Clumps be gone! - 28-05-2015 by

I always thought there was not much difference in terms of mascaras. Ha. I'd been using a cheap mascara for quite some time and was happy-ish with it: the price was right and it did a decent enough job. Only problem: my lashes would clump together weirdly making it look like a dodgy false lash application.

I was given this Benefit mascara as a gift and realised that lash clumping wasn't a fault of my lashes! Every application with this mascara is perfect. Love

Favourite Mascara - 30-03-2015 by

I have tried so many mascaras and having heard and read so much about Benefit's mascara i had to try. And I wasn't disappointed - its sooooo good. Goes on so nicely, not too thick or thin. You can build it up without it going clumpy. And it gives you the best lashes - long and full.
The best part, the tiny little bristles on the end so you can reach all those fine lashes on the bottom and in the corners.
Will never look back! LOVE!!

Favourite Mascara - 30-03-2015 by

I have tried so many mascaras and having heard and read so much about Benefit's mascara i had to try. And I wasn't disappointed - its sooooo good. Goes on so nicely, not too thick or thin. You can build it up without it going clumpy. And it gives you the best lashes - long and full.
The best part, the tiny little bristles on the end so you can reach all those fine lashes on the bottom and in the corners.
Will never look back! LOVE!!

Best Mascara I have tried!! - 20-01-2015 by

Finally gave into all the hype when my last mascara ran out and I'm glad I gave it a try :)
This is by far my favourite mascara and I recommend it to every single person!!
It provides volume without the clump, consistency is easy to apply and the brush does an excellent job of getting to all of my lashes including the small ones near the corners. I have blonde eye lashes so rely on mascara to make my eyes pop and this product does the trick!!
My partner also commented on my new lashes shortly after purchasing the product, they almost look as good as his lol! (Why are so many guys blessed with beautiful lashes?!)
HIGHLY RECOMMEND: To buy the Benefit They're Real Remover aswell, although this product isn't waterproof it seriously sticks on!! My face cleansers would normally remove any traces of non-waterproof mascara without any trouble but this mascara is stubborn, after going through my Bobbi Brown Eye Makeup Remover like water I found out Benefit have a remover in a gel form which lasts forever and does a great job in removing this mascara immediately!! So yep if your taking the plunge, put the remover in your adore beauty cart too ;)

Does what it promises but... - 25-12-2014 by

Definitely makes lashes look longer and thicker with awesome staying power but it's hard to remove. Must try the remover product. I have oily skin and I find it flakes a little after 4-6 hours thereby starting panda eyes but it wipes away easily.

Not bad but can't say I love this! - 27-10-2014 by

Not a bad mascara but it did not work for me! It was just 'average' and getting it off was horrible. I prefer tubular mascara that removes easily with water, so perhaps I am a little biased. I just didn't think this was very special and it didn't do anything extraordinary to make it worth the effort!

Very impressed - 15-10-2014 by

I love this mascara. I don't use it every day as it is quite hard to remove and I wonder what damage that might be doing to my lashes but on weekends and special events I whip it out. I have very long eyelashes already but they are very light and this mascara darkens and lengthens my lashes so they really stand out.

Extremely long lashes! - 30-09-2014 by

I read the reviews for this product and thought I would give it a go (as I had just run out of my old faithful brand). This mascara is excellent - I have long thin eyelashes naturally and this worked to thicken and slightly lengthen them. My friend who has short lashes found that she could use it not to add too much thickness and significantly increase the length of her lashes. The brush is great, the tip allows you to separate and move the lashes.
Important to note is that you should occasionally wipe off the brush and the top of the mascara bottle(?!) to make sure that the brush doesn't hold clumpy bits of mascara. Also worth having a decent make-up remover. I've not found it as difficult as some reviewers, but I find it takes a couple of washes with the cleanser to remove all of it. Worth it for lashes that last all day and mascara that doesn't smudge or 'crumble' and leave little bits of black on your face!
I have recommended to all my friends!

Amazing mascara - lives up to the hype! - 21-09-2014 by

Love this mascara! Goes on great, not clumpy at all, thickens lashes but also lengthens, they almost do look not real! Now my go-to going-out mascara, absolutely one of the best ever. Oh and comes off so easily, bonus.

Love it! - 07-09-2014 by

I love this mascara, stays on all day and does not clump. Makes my eyelashes look amazing...

Unfortunately I am not a lover of Benefit They're Real Mascara - 31-08-2014 by

I read all the reviews about this mascara but unfortunately I can not rave about it like others. I have very short lashes and yes it makes them longer. But I feel its way too gluggy and extremely hard to remove even with the appropriate remover. So no I am not a convert and will revert back to my other mascaras.

Black and long lashes - 28-08-2014 by

This is a fantastic mascara. It doesn't rub off and stays truly black all day. The only downside is that it is difficult to remove so puts you off wearing it everyday. I did buy the Benefit eye makeup remover which does the job.

"Are you wearing fake lashes?" - 16-08-2014 by

Mascaras are usually neither here nor there for me - I usually can't tell the difference between a supermarket brand and one that's $30 or even $60 for that matter!

...until Benefit They're Real Mascara. Never before have so many people asked me if I've had lashes applied or bought a special curler or am wearing fake lashes. The brush is great to use and the mascara dries quickly so you don't have to wait long to do another coat.

Some people have mentioned Benefit They're Real Mascara is hard to get off, though I don't find this to be the case AT ALL! I just soak my fingers in warm water and gently zig-zag them under my lashes and it comes off easily.

Long lasting wear! - 12-08-2014 by

Very happy I purchased this mascara. A bit on the expensive side compared to what I usually buy, this product definitely has staying power and doesn't crumble into my eyes even if I accidentally go to bed with it on. I was very eager to see the lengthening results, at first I was a bit set back (I was expecting fibrous long lashes lol) but I just had to get used to how the formula goes on. The brush is great especially for my short eyelashes, the tip of the applicator is perfect for grabbing lashes I'd usually miss. Overall I'm very happy with this mascara and probably won't be buying the stuff I used to use.

Best mascara I've ever used - I'm addicted - 03-08-2014 by

Best mascara I have ever used (am addicted)! I've never had long or thick eyelashes but Benefit They're Real Mascara makes me look like I'm wearing fake lashes!

Costly, but worth every penny. Especially if you rarely wear mascara, it certainly makes a difference and gives you 'bang for your buck'!

I can't live without this mascara. - 20-07-2014 by

I was always so dubious about this mascara - could it really live up to the hype? Was it really worth the price?

Yes, yes, yes a thousand times yes. I use this mascara every single day without fail - I used to find switch up mascaras all the time, but I've been using this for months on end and I'm still not bored. It makes my lashes super dark, super long and super curled. It's not too clumpy and it stays on amazingly (although it is a bit difficult to remove).

I love They're Real. If they ever discontinued it I would probably curl up in the fetal position and cry. It's the best.

Lives up to the hype - 15-07-2014 by

I purchased Benefit's They're Real Mascara after reading really good reviews on here and other sites. I am very skeptical as I have used and loved the same mascara (Dior) for years and years, and have tried many others, usually because Dior is harder to get, but I'v always gone back to it.

However I am converted to Benefit's They're Real Mascara now! This mascara is great! Awesome length, the volume is good and literally, without a lie I had someone ask me if my eyelashes were real the first day I wore it!!

I will be repurchasing :)

WOW! - 02-07-2014 by

All I can say is WOW! Since buying and trying this mascara I have thrown out all my other products and I have not stopped talking about it. 3 friends have since purchased "They're Real Mascara" off Adore Beauty and they are also getting as many compliments as I do. And to think I nearly resorted to eyelash extensions!

THANKS Adore for being such value for money and THANKS Benefit for making such an awesome product!

WOW! - 25-06-2014 by

I am a bit of a mascara junkie and you could say I've tried every brand and every type of mascara so i was sceptical of the claims that Benefit They're Real! Mascara made. But boy was I wrong!

Length, Curl = AMAZING! Volume not so much but it can be forgiven due to the lasting definition it provides. Overall, a great daily mascara. It lasts all day without flaking and the curl remains the same from sun up to sun down.

Fabulous product - 09-06-2014 by

This is definitely the best mascara I have ever used. No clumping, great brush. Really natural finish, which I love. The best part is that it's not expensive. Love it!

Love this! - 03-06-2014 by

The BEST mascara. Will never use anything else.

Not so good - 12-05-2014 by

I received a tester of this mascara from Adore Beauty and was very excited to use it.

I was impressed with the brush, and believe this is the reason so many people love this mascara - because of the brush it glides on so easily. I have long lashes and I have yet to find a mascara that does not rub off under my eyebrows. I'm disappointed to say that it does clump, flake and leave mascara marks under my eyebrows throughout the day as other mascaras do.

If you have short lashes that don't curl, this product could be good for you.

My new favourite! - 06-05-2014 by

I have tried many, MANY mascaras: I have bought fad mascaras, cheap mascaras, expensive mascaras, and cult favourites.

This mascara is my new favourite! It lives up to the hype and is worth every cent.
It defines, darkens, curls, lengthens and does not clump.

I recommend this product whole-heartedly.

Great for volume but not holding curl - 13-03-2014 by

I have stick straight lashes & still looking for my HG mascara. Although this mascara gave great volume & thickened my lashes --it didn't hold my curl. I'd recommend for ladies who already have naturally curled lashes though.

Worth the money - 11-03-2014 by

I have dark lashes with pale tips - this mascara coats beautifully and makes them look super long. They bordered on daddy-long legs long.
Only a little bit of clumping.
I was a fan of Lancôme Hypnose until this product.

Length, Volume & Lasting - 12-01-2014 by

My Mum (of all people) was nagging me to try this product for a while. After reading the glowing reviews I decided to cave in and give it a try. WOW! Mum really does know best, I should have listened sooner. The brush creates amazing volume and length, as well as providing the benefits of a comb to separate the lashes. The only downside is that the product lasts so well that it's tricky to remove, although it's nothing a little Bioderma Crealine H2O Solution can't fix :-)

Great mascara - lengthens and volumises - 01-09-2013 by

I have never tried any Benefit mascaras before until I got this one. I got the sample versions (2 of them) and I love it.

This mascara gives me long beautiful volumised lashes. WHen I look for a mascara I always look for ones that gives me both length and volume and a lot of mascaras usually only offer one but not both. With Benefit They're Real I got both volumised and lengthened lash and it also holds the curl nicely. I love how it gives me volume without any clumps or giving me spider lashes. My lashes are nicely separated but still volumised. It does definitely give that false lash effect without having to use false lashes. The brush is quite interesting and unusual. It's not a usual brush in that it has very short but controlled bristles and the bristles are quite stiff.

Overall this is a really great mascara but one thing that may stop me from repurchasing is the price tag. It is quite expensive. Other than that it is a fantastic .mascara

Great product, lengthens without clumping - 22-08-2013 by

This is a terrific product. It lengthens without clumping. The brush is terrific, allowing you to separate and lengthen all your lashes - including those you never knew you had!

Yes, they ARE real! - 30-07-2013 by

First time I've purchased this product, and love it. First time in ages people have complimented me on my eyelashes (random), and asked whether I have extensions. Please! They're real.

Love this mascara - 26-06-2013 by

I bought this mascara for the first time and I really like it. It creates great length and volume without clumping. It doesn't even need any primer. I do find that it will smudge a little thoughout the day, but most mascras do on me.

HG Mascara! - 17-06-2013 by

This is my third tube of the Benefit They're Real - and I'm sure it wont be the last! Without a doubt the best thing you will ever put on your lashes.
If you're looking for thick, long, false looking lashes - buy this, you won't be disappointed.

Freakin Amazing! I've found the one! - 08-06-2013 by

This mascara is what I have been looking for all my life! Now I have found it I am never letting it go! It defines and lengthens perfectly without any clumping. The brush is a really unique design and manages to ensure a really good coating of your lashes. I don't know what it has in it but it seems to also curl my lashes without having to use an eyelash curler. I have been using it for a couple of weeks now and it has NEVER flaked once. I even slept in it a couple of nights (naughty naughty) and when I woke up it looked good enough to wear for another day. I found it really easy to remove with make-up remover wipes. It makes my lashes look awesomely pretty and much longer than any other mascara I have used. Only thing I would note is that it is not thick/volumising, but you could just put lots of coats on or maybe put a volumising mascara over the top? All in all, the PERFECT mascara!!!

Long Lasting Fabulous Lashes - 28-05-2013 by

I love this product!! It's easy to apply, and great coverage with the wand without clumping. No irritation and lasts all day without smudging.
My lashes look long, defined and fabulous! last I can wear mascara!! - 02-05-2013 by

The first mascara that I can wear all day without eye irritation.
I love this product!

Amazing - 21-04-2013 by

My friend had this product and she let me use it, it's amazing i can't wait to get some for myself.

Pretty good - 30-01-2013 by

I was expecting a bit more from this product, but overall it is a good mascara compared to some of the ones currently on the market.
It depends on how dramatic you like your lashes, one or two coats is great for overall coverage and definition.

Great lengthening mascara - 28-09-2012 by

I have heard great things about this mascara so I had to give it a try. The brush separates the lashes and picks up those finer lashes that a lot of mascara brushes don't. The product has a great lengthening effect and curls and separates the lashes well, however while it did make my lashes more voluminous, I was expecting it to be more noticeable. I tried applying this mascara followed by my current volumising mascara and found the result to be wonderful.

Magic Claw - 19-09-2012 by

This mascara is like no other I've used before. The wand is like a claw which grabs your lashes & smothers them with the perfect amount of black goodness. This magic claw lifts your lashes up making your eyes look like they've opened for the first time. One coat is great for the day, two coats is even better for a night out with the girls!

i will never look back - 28-08-2012 by

ohhh!!!! there is nothing more amazing then this mascara. I absolutely loveeeeee it!!! The bees knees of mascaras in my eyes. It gives amazing volume, length and doesn't move. My lashes literally look fake, its the best feeling.. haha

Best mascara I've used in a while! Lengthens & volumises and doesn't clog! - 23-12-2011 by

This mascara is gorgeous! As always with Benefit, beautiful packaging. This mascara does everything it says it will. It volumises, lengthens and separates lashes and looks so pretty. It really opens up my eyes with having to curl my lashes. It doesn't clog at all and the brush doesn't get all lumpy like some others I've tried. Highly recommended!!!!!

New favourite - 19-10-2011 by

WOW. This mascara ticks all the boxes. Its proper black. It lengthens, defines and thickens. Eyelashes stay soft and comfortable.

Normally I hate this kind of silicone brush but the bristles on this one are close together and the rows are off-set so every tiny eyelash gets raked through, nicely coated and separated. The bristles on the tip are excellent for your lower lashes and your inner and outer corners.

AND... it doesn't smudge while you're wearing it but comes off easily with makeup remover.

Loved it!!! - 30-08-2011 by

A fantastic product that is a great true black and adds length and volume to lashes. Although at the upper end of the price scale, this product has become a 'must have' in my make up bag.

grEAT - 10-08-2011 by

LOVE this product my lashes looked amazing even my husband noticed! will re-purchase for sure!!!

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