benefit cosmetics

Benefit Roller Lash Mascara

Benefit Cosmetics Authentic
✔︎ In Stock.

Benefit Roller Lash Mascara  by Benefit Cosmetics


A lengthening and curling mascara that works even on straight lashes.


Look out: dangerous curves ahead! Benefit Roller Lash Mascara gives lashes curls that look like they came straight out of a set of hot rollers with none of the prep. Roller Lash lifts and separates lashes for a wide-eyed, ingenue look.


With an incredible staying power of up to 12 hours, this sought-after Benefit Mascara will have you set for the day. Flaunt stunningly curled lashes that frame the eyes and pump up the volume of your everyday lash look. Roller Lash, a bestseller since its release, uses patented Hook and Roll technology to create beautiful, fully coated lashes you can rock all day long.


Key benefits


  • Lifts and curls lashes to open up and brighten the eye area
  • Rich pigment wraps around each lash, maintaining separation to avoid clumping
  • Adds tremendous volume with just one coat
  • Patented Hook and Roll Technology grabs and coats each lash to better define lashes
  • Instant rich, black, satin finish


Key ingredients

Provitamin B5 and Serin boost lash growth and health whilst conditioning and supporting lashes.


How to apply


  • Prep lashes with a lash primer for longer wear.
  • Apply Roller Lash gently from the base of the lashes to the ends.
  • Build up with as many coats as needed for desired level of drama.


Who is Benefit Roller Lash Mascara for?

This product is suitable for all ages, skin types, and genders. Those looking for a dramatic, curled lash look will benefit most from the use of this product.


Does the brush in my mascara make a difference in how it applies?

Brush quality is everything when it comes to mascara. A great brush can make or break a great formula. The brush in Roller Lash grips each lash, promoting definition and separation whilst ensuring each lash gets a great coat of mascara. Without a great brush, even the best mascara product won’t be as effective as it could be.



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Reviews (114)
Review and earn
Doesn't smudge - 16-01-2019 by

Love this product - I tried a sample size of this a few months back and found it worked amazingly well. I have naturally long lashes so some mascaras can feel quite heavy but this felt surprisingly light and I loved that it didn't clump or smudge.

Go to mascara - 10-01-2019 by

This is my go to mascara. The roller lash has a perfect wand on it, making it easier to separate the lashes. This is my number 1 mascara. I highly recommend it.

to make your lashes look longer - 09-01-2019 by

this is an amazing product to add a bit of volume and to make your lashes look very long. it does not adds too much volume but it definitely makes your eyelashes look very long. i have gotten compliments after using this mascara. and a little goes long way.

beautiful natural lashes - 08-01-2019 by

i'm very picky with mascara. this mascara makes my lashes long & thick! not as thick and fluffy as BTS but! this mascara is so light you feel like you're not wearing mascara at all.. BTS feels very heavy and makes your eyes tired.
give this a try if you are wearing it all day. oily eyelids (and skin) and didn't smudge on me!
if its too natural looking for you just add one coat of something else on top and it'll make it look extra. i do that for nights out. i add bad gal bang on top and they go EXTRA wow!!

Lengthens - 03-01-2019 by

Super lengthening and curling!!

Great Mascara which does the job! - 02-01-2019 by

If you're after a higher end mascara for everyday I would reccomend the roller lash especially if you don't wear false lashes this one doesn't clump your lashes or make them look like spiders. Its a nice mascara and if you use it carefully it should last you a while although you should aim to use it up by 3-4 months for hygiene purposes. Definitely reccomend for those non-falsey days

Best of Benefit - 01-01-2019 by

I probably prefer this mascara to Bad Gal and They're Real. A nice lengthening and curling mascara with a simple and classic effect. Buildable.

Great for lower lashes - 19-12-2018 by

I love using this mascara for my lower lashes it’s perfect and doesn’t smudge

Curls lashes easily - 15-12-2018 by

You don’t need an eyelash curler as the wand works it’s curling magic for you! Also it’s really good for separating eyelashes and you can easily use the back of the wand for bottom lashes. Only downside is it does smudge easily so when using on bottom lashes it tends to end up under my eyes.

Not bad but not good - 14-12-2018 by

I bought this mascara in the mini and I do like the curling and definition it gives my lashes. It's not waterproof which isn't a huge deal but it takes forever to get rid of the panda eyes I'm left with, even after triple cleansing I still have to go to town with multiple wipes of makeup remover to get it off which is a huge nope from me and for the price I expect a better formula.

perfect lashes - 13-12-2018 by

no clumps, it leaves the perfect amount of mascara on your lashes making them look very natural. perfect for daily use

Curls - 12-12-2018 by

It’s nice for a more natural look but I love bold lashes so will go back to ‘they're real’

Loves it - 10-12-2018 by

I have been using this mascara for years now. I pair it with their volume enhancing one. Gives me super long and full looking lashes. The wand design just can’t be beaten. I think it’s good value for money.

Natural look achieved! - 07-12-2018 by

Use this product if you want a classic natural look. It doesn't clump and lashes look long and sleek.

LOVE IT!!!! - 05-12-2018 by

An amazing mascara! Love the volume and length it give my lashes. No massive clumps, no flaking.

Great Mascara - 30-11-2018 by

I've been using this mascara for a couple of years. It creates great length and curls your lashes as well.

amazing - 29-11-2018 by

makes longer lashes, doesnt clump or smudge

Instantly longer lashes!!! - 29-11-2018 by

I have very fine small eyelashes, when I use this mascara the length it gives is amazing. I have never had any problem with clumps either. The mascara is very easy to apply with the wand and easy to get to the root of your lash. I would and have definitely recommended to many people.

Pretty - 27-11-2018 by

Very pretty mascara if you like curly natural lashes not too thick

Great mascara that doesn't smudge - 23-11-2018 by

I really like as an everyday mascara because it doesn't smudge like a lot of mascara do for me. However it doesn't make my lashes as fluffy and fanned out as I would like it to.

Amazing - 23-11-2018 by

The best mascara ever!! Goes smoothly onto my lashes and doesn't go clumpy, i have gone through many of these!

Exactly what I want from a mascara (but may not be everyone's cup of tea) - 14-11-2018 by

For reference: I'm a big fan of natural looking mascaras. So nothing too clumpy or overly volumising. I love separated, long, curly lashes.

Roller Lash fulfills all my needs for a mascara and is absolutely gorgeous and stays put all day. However as it is more on the 'natural' side I'd say it's not for everyone as I know a lot of people love the big voluminous lash look. A little tip I have for keeping the mascara clump free and working at its best ability is to clean off the mascara wand every week or so which I find really helps it look natural and gorgeous.

My only complaint which isn't really a complaint which is why I won't dock a star, is that I wish it came in a waterproof form which would really boost its curl holding ability and give it more dependability in everyday wear. However this mascara is still great on its own!

Worth the price! - 13-11-2018 by

Amazing mascara!!! my lashes have never looked prettier. Worth the price!

If you want a natural look - 31-10-2018 by

This is the product to use if you want a more natural look rather than heavy mascara / make up look. But I do find the price a bit too high for the quality.It doesn't smudge and dry up quickly which helps if you apply make up in a hurry like me. I also find it non irritating like some other well known brand. Perfect for me who wear contacts.

Ok but too expensive for the quality - 31-10-2018 by

I heard great things about this, but honestly didn't love it. The brush is too plasticy and spiky for my liking and I am not such a fan of the way it makes my lashes look. Definitely not bad, but for the price I expect more!

It's ok - 26-10-2018 by

Not really blown away by this mascara. It was ok, didn't clump too badly but no amazing results either. My lashes are short, so they definitely need to be curled before using this also, which kind of defeats the purpose.

much better than "they're real" mascara - 24-10-2018 by

If you want a Mascara from benefit, This would be the one I would go back to. It is much better that the they're real mascara, and does not clump. the applicator is sturdy and allows multiple applications without being clumpy , and if it does get a bit clumpy , I just wait for the mascara to dry a bit and use the applicator itself to seperate the lashes which works well.

Love it! - 24-10-2018 by

I love the formula and mascara wand. It goes on easily without being chunky or clumping, and lasts for hours. Definitely a true black formula, and I’ve never had any issues with flaking or smudging.

Actually bought a mini for touch ups!

My Favourite Mascara - 23-10-2018 by

I have quite small eyes and lashes. The benefit rollerlash mascara brush is petite and narrow allowing me to coat all of my lashes well. I love the way I can apply once for long natural looking lashes or more times for thicker lashes. It stays put all day but it’s not waterproof so it’s not a nightmare to remove.

Okay - 22-10-2018 by

I bought this purely because Jeffree Star recommends this mascara above all overs. I have some pros and cons about it very, it is the perfect mascara for the lower lashline, as the wand is so fine it grabs each lash and makes your lower lashes looks plentiful, however this does nothing for the top lashes, it does not volumise or lengthen, It just adds mascara to your lashes, my top lashes don't look any thing special after using this,

Good mascara - 16-10-2018 by

I purchased this in the mini gives my eyelashes a beautiful lift and curl need to buy the full size

One of the best - 05-10-2018 by

Does such a fantastic job and doesn't smudge or wear throughout the day. My lashes are full, plump and super long. Always get so many compliments wearing this mascara

not clumpy! - 03-10-2018 by

works really well, not clumpy, smooth application. will buy again!

Gave my eyelashes a good lift - 02-10-2018 by

I seriously have the droopiest eyelashes. They point straight down and even when I curl them, five seconds later they've wilted again. This is the only mascara I've used that's managed to hold the curl. Possibly because it's a lighter formula. It doesn't make my eyelashes super thick, and instead makes them look lovely and long and natural. Doesn't clump at all.

Okay - 19-09-2018 by

I do like it, separates my lashes and makes them look so long. It's a HG for me

Perfect - 18-09-2018 by

This mascara is perfect. Gives me length and volume with zero clumps.

Its alright but not amazing - 18-09-2018 by

I bought this mascara as I'd loved the Benefit They're Real mascara. While this one is good, i'm not sure if its worth the price as it lengthens but not to the point where I'm amazed by the results

Not for sensitive eyes - 17-09-2018 by

I was so keen to try this after reading rave reviews but after an hour of lovely inky black, defined lashes my eyes started watering and I rubbed them in frustration... Then ended up with product all over my lids and under my eyes. A couple of hours later I came up in an angry red rash! I'm sure that I'm in a small percentage of people who've had this reaction but I can't recommend this to people with watery eyes or sensitive skin.

Perfection! - 10-09-2018 by

Provides volume and length with an easy to use wand. Can’t ask for more than that!

My go to - 10-09-2018 by

Good for a natural look and a glam look and doesn't weigh down my lashes and the brush makes it easy to avoid transferring mascara to the lid

Great for volume and length! - 09-09-2018 by

This is the best mascara I have ever tried! It looks natural but also adds much needed volume and length. My only complaints are that at the end of the day the curl runs out and sometimes I get some mascara under my eyes. I wish it was waterproof but sadly it isn't. Keep in mind it does dry out within 3-4 months so replace often!

Amazing - 07-09-2018 by

I love this so much!!! The plastic mascara wand seems to separate my lashes so well and somehow keeps them lengthened and curled all at the same time. Would recommend this!!!

My favourite - 06-09-2018 by

I have straight eyelashes that won’t stay curled even with a heated eyelash curler. Not sure how benefit worked their magic here, but this mascara curls my straight eyelashes and makes them look amazing.

Yes! - 06-09-2018 by

Great curl and lengthening action. My go-to formula!

Nice curl without a curler - 06-09-2018 by

Nice lengthening and curling effect. Like it best of all curl-heavy mascara

Best mascara! - 06-09-2018 by

This is the BEST mascara I have ever used! It curls my lashes so well and it lasts all day long. It looks like I'm wearing fake eyelashes, but it's just bomb mascara. I LOVE the brush, it's so perfect for my eyes! This mascara is difficult to take off for me (I use oil and a makeup wipe to get it off.) But I totally recommend it!

HEAVENNNNN - 06-09-2018 by

This mascara is HEAVENNNN FOR YOUR EYES i cannot stress enough how good it is and how it curls flat eyelashes. I have this thing were my eyelashes are reaaaallly flat and they need to be curled to add definition to the eyes.

Great mascara - 06-09-2018 by

I like the bristles on this mascara, it doesn't make my lashes clump together. Helps give definition and volume, one of my beauty staples!

Best mascara - 05-09-2018 by

I have straight eyelashes. I use this mascara daily, even on the days I go makeup free. It’s the only mascara that makes my eyelashes have extreme length. It’s definitely a must have.

LOVE! - 05-09-2018 by

This really defines my eyelashes and makes them look so long and dark!! packaging is so cute too and it lasts for ages!

Lengthing and good definition - 03-09-2018 by

Love this mascara, gives great definition and lengthens. Probably one of the best mascaras I’ve used. On my second tube and will keep this as my go to mascara.

Curly - 30-08-2018 by

Really holds a lovely curl and lengthens the lashes. Is quite a lightweight formula that is great for everyday wear.

Gives good definition - 27-08-2018 by

Love this mascara!!! I love this because the plastic wand defines my lashes really nicely and separates them so it looks more natural than other more spidery mascaras.

Perfect for my short lashes - 24-08-2018 by

I have purchased this product several times and found it to be the most effective on my shorter eye lashes. It gives them curl and length without getting clumpy. Others don't compare.

I like it but it's not worth the hype - 23-08-2018 by

I liked this mascara a lot. However, it wasn't as good as it was made out to be. It gave my lashes more of a natural look and there wasn't much of a curl. Won't be repurchasing.

lacks volume - 20-08-2018 by

used to be my go to mascara - it has good curling qualities, and separatesthe lashes nicely, but it lacks volume. id recommend for long lashes, but for shorter lashes go with a more voluminous drugstore mascara.

I like it - 20-08-2018 by

Had heard great things about this from youtubers and my friends bought it for me for b=my birthday. It is not bad but not the best mascara I've ever used. For the price I think better ones can be found at the drugstore but if you are looking for a more defined rather than voluminous look then this will definitely do the trick.

Good mascara - 16-08-2018 by

This mascara was good, and did seem to give my eyelashes an extra curling boost, however, it's not the best mascara ever. Like others have mentioned, you can get drugstore mascaras that work just as well for half the price.

Does what it says! - 15-08-2018 by

I read product descriptions about this mascara that claimed you wouldn't need an eyelash curler.... while I'm addicted to my curler and wouldn't leave it out of my makeup bag, this mascara definitely lengthens and curls! This product does exactly what it says, and with straight eyelashes myself I would recommend this to anyone. The wand is a great size and nice and thin for getting those bottom lashes too.

Good for lengthening - 11-08-2018 by

This mascara is great for lengthening the lashes and giving them a more spread out, full look. I have been using this mascara fir everyday wear for a couple of years now. My only issue is it seems to dry out quickly.

Love it! - 08-08-2018 by

I have really short and straight lashes but this mascara makes my lashes look much fuller and longer without being clumpy. It also gives my lashes a slight lift but I can't say it gives them the curl that it claims to give. Nevertheless, I love how natural it looks on the eyes, as well as the volume and length that it gives. Overall, this is the best mascara I have ever tried, and it has become a staple in my makeup collection.

Great product - price tag is a little too $$$ - 08-08-2018 by

I actually really love this mascara! Buildable, great product and wand, can do your lashes naturally or make them dramatic, the only thing is that I find it can smudge easily, especially for those with oily eyelids like myself! Plus its $42.. chemist mascaras are cheaper and can do the same job

It's fine - 02-08-2018 by

This is a fairly ordinary mascara, you can achieve the same outcome with plenty of other 'drug store' mascaras. It's nice, but for the price you'd expect it to fix your relationship with your parents and clear your debts.

Great Mascara but doesn’t keep my lashes up all day - 30-07-2018 by

I have straight lashes that don’t want to stay up, this mascara keeps it up a while but then by the end of the day it’ll be straight again. However it is very black and easy to separate the lashes.

Nice Curl and Definition - 26-07-2018 by

Gives a nice curl and seperates lashes well. I like to layer it with bad gal bang for ultimate volume. I do just have to check after a few hours that it hasn't smudged under my eyes however that could just be me. Definately worth the buy!

Great for everyday - 25-07-2018 by

This mascara is great for an everyday basis as it gives enough length and volume for a daytime look

super curling and lifting - 24-07-2018 by

I have straight short lashes that are stubborn to curl but this mascara was a life saver, it curls my lashes and they last all day!! looks so pretty and doesnt run in the summer heat, isnt very volumising however but the lengthening effect is beautiful

Works well - 24-07-2018 by

This is a nice natural mascara for everyday use. Don’t buy this if you are looking for long voluminous lashes

Buildable - 24-07-2018 by

Such a beautiful buildable mascara. Can look natural or with more coats a fuller look.

good - 19-07-2018 by

This is easier to use because you don't have to think so much about the brow shape since it's a flat broad tip. But for the color, I'd prefer the Precisely pencil instead. The Precisely pencil is a lot darker, and easier to have the product appearing on. However, the Precisely pencil is more difficult to use unless you already know what brow shape you're going for. This product is much lighter and softer, but easier to get the shape right.

Best mascara - 13-07-2018 by

I use this every day for a natural no make up look as it doesn’t make my lashes look too full on

Best Mascara Ever! - 12-07-2018 by

I use this mascara every day it is amazing and not too full on so doesn’t look too much for a natural day look

Great mascara! - 12-07-2018 by

Love this mascara as it lengthens and curls my eyelashes! Long-lasting as well :)

Prefer the they're real - 10-07-2018 by

I definitely prefer the they're real mascara by benefit as I find this brush difficult to use and hold enough product for my application. The formula itself is good - doesn't affect my eye sensitivities, but the brush leaves much to be desired.

Love!!! - 10-07-2018 by

Love love love this mascara! I find it separates my lashes really well, but I do tend to use a mascara on top to make them slightly darker and thicker but this does such a good job at just separating and making them look nice! Would definitely rebuy and recommend to a friend!

So easy to use - 10-07-2018 by

Love how easy it is to use . It is one of my go to mascaras. Stays on all day and makes my lashes look longer and thicker.

The best - 07-07-2018 by

I have medium length lashes and this mascara makes me look like i'm wearing fake lashes! It makes them look so much longer and fuller and it gets better with the more coats i do. This is honestly one of the best mascaras I have ever used and i will continue to repurchase it! I highly recommend this mascara to everyone!

Everyday! - 06-07-2018 by

I literally use this every day! Separates lashes beautifully and adds length and volume, love love love it!

Amazing mascara - 06-07-2018 by

Love this mascara! It lengthens and adds volume. Love a mascara that does both. It doesn't clump and I love the brush. Definitely recommend!

Benefits benefit - 05-07-2018 by

Works well on my naturally straight lashes.Lengthen and makes it more voluminous.

False Lash Look - 05-07-2018 by

I have very long and curly lashes already so I don't notice that this gives me much of a lift, but what i love is the separated wispy look it gives me. I wear this when I'm doing a glam makeup look and don't want to apply false lashes. This still makes my lashes stand out and look amazing!

Makes your eyelashes look so long! - 04-07-2018 by

Love this mascara as the brush separates the lashes and makes them look super long! The brush makes the product easy to apply and is great for lower lashes too

Lashes stay curled and loooong - 02-07-2018 by

Haven't found a drugstore mascara that compares to this. Makes my lashes stand up and stay curled all day long which other mascaras just don't do for me!

Smudges - 28-06-2018 by

This mascara doesn't work for me sadly. It smudges under my eyes and doesn't last well through the day. I recommend getting the mini to try first.

LOVE LOVE LOVE - 27-06-2018 by

This really is the holy grail of mascaras! I already have long eyelashes but they are quite straight and this product is amazing at curling the lashes and really opening the eyes. The thing I love most about this mascara is that you only really need to apply two coats for a great bold effect so it is super time efficient. I find it really easy to remove but at the same time, it doesn't smudge or flake off during the day, even if the product is starting to dry out. Definitely would recommend giving it a go if you're looking for a curling option. Although it is a higher price, I find it lasts really well and definitely doesn't have to be replaced as often as some cheaper alternatives.

holy grail - 26-06-2018 by

The roller lash mascara is my favourite go-to mascara for everyday use. I especially love the wand that really curls my lashes even without using lash curler. It holds my lashes for the whole day and does not smudge at all. It is not flaky and it gives a natural, beautiful look on the eyes. Definitely recommend.

Great wand + mascara! - 25-06-2018 by

This mascara has a great wand to curl my lashes and the mascara helps me achieve a natural everyday look. It doesn't clump or smudge and is one of my favourite mascaras!

A great natural mascara - 25-06-2018 by

I love this mascara. It's really great at keeping my lashes curled and doesn't clump them up. It's really good if you are going for a natural look and you want your lashes curled for the whole day.

THE GOD OF MASCARAS! - 23-06-2018 by

my summary states exactly how I feel about this product, but I have bought this so many times.. but it lasts so long as well! gives the look of full thick eyelashes without feeling clumpy or heavy- Buy it now!!!!!!!!

great for a natural look - 21-06-2018 by

this is a lovely mascara, great for an everyday natural look

provides a nice defined look and really does curl the lash

no smudges love!

Best lifting mascara I have found - 18-06-2018 by

I have been using this as my day to day go to mascara for a couple of years now as I find it lifts my somewhat straight but relatively long lashes best. The applicator is good in keeping lashes apart and only starts clumping very slightly towards the end which I think is pretty normal. The only slight complaint would be that it can at times very slightly smudge later in the day, but it is still better than most.

My Go-To Mascara - 18-06-2018 by

This mascara makes my lashes look so luscious and long without making them look clumpy whatsoever. It separates them perfectly and gives them a really nice and natural curl. I have naturally long eyelashes so this product really accentuates them and makes them look even better! Can't recommend this product enough.

My everyday go-to for mascara. - 16-06-2018 by

I initially received this as a gift and repurchased because I found this mascara to be perfect as an everyday mascara. I have long lashes anyway but it defined, separated, and lengthened my lashes well. Lasts all day too!

Not the best - 14-06-2018 by

It's okay but not the best. I find it feels heavy on my eyes, but I do have very sensitive eyes. It does separate the lashes well I must say.

Seperates, defines, lengthens and curl - 06-06-2018 by

I found this mascara to be the perfect package for a good everyday mascara, it defined, seperated, curled and lengthened my lashes.
The colour was also the best black, not too dramatic, it lasted all day without flaking under my eyes.
The brush took a little to get used to as it is curved with one side having tiny little teeth to grab the lower lashes and the other curved side having longer teeth to grab the longer upper lashes.
But it didn’t take too long to master, just different to the previous mascaras I’d been using with the big round brushes.
Will definitely repurchase.

I wanted to love love this but they're real is better - 01-06-2018 by

I find this clumps my lashes together, they feel heavy and goopey and I just can't wait to get home and wash It off!
I just wanted to love this but it wasn't for me sadly.

HOLY GRAIL PRODUCT - 31-05-2018 by

Love the product, lengthens without clumping and stays put. Not waterproof or sweat proof but that doesn't bother me tbh

Not Clumpy - 30-05-2018 by

This mascara is really lovely, I love that it does not go clumpy on my lashes and it's great as you can layer this product without getting the clumps. I found with this it didn't last that long on my bottom lashes, however, I do not generally layer bottom lashes. This mascara is great if you are wanting natural lashes and can be layered for a night out.

Benefit strikes again! - 29-05-2018 by

Benefit are not only the leaders in the brow game, but the mascara game also.

This mascara is suitable for all lashes, especially those who have small, or straight lashes. It will help curl the lash at the same time as coating it.

If you want something a little more dramatic just pair this mascara up with "They're Real" for the ultimate lash!

Good mini to have but won't repurchase - 25-05-2018 by

I liked this mascara - it lengthens and volumises, but it doesn't hold a candle to Benefit's They're Real - I may just be spoilt! While it is a good mascara, it just doesn't have the doll-like lashes effect I want and it smudges under my eyes no matter what I do.

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