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asap ultimate hydration 50ml 50ml

4.6 of 122 reviews

$66.30 $85.00 SAVE 22%

4 instalments of $16.58

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Is this for you?

The asap ultimate hydration face cream is the perfect all-rounder that works to hydrate and fight ageing on dry and prematurely aged skin types. With regular use of this hydrating skincare product, skin’s elasticity, texture and tone improves, while moisture levels increase leaving skin feeling plump and youthful.

  • Cosmeceuticals
  • Cruelty Free
  • Vegan
  • Australian Made
  • Artificial Fragrance Free
  • Sulphate Free

What customers say

GREAT - 86% recommend

4.6
Read all reviews

Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Eye Concern:

  • Age Prevention
  • Deep Lines

Skin Concern:

  • Dull, dry or dehydrated skin
  • First signs of ageing
  • Pigmentation, uneven skin tone
  • Sensitivity and redness
  • Wrinkles and loss of firmness

Skin Type:

  • Dry
  • Normal to dry

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asap ultimate hydration 50ml

asap ultimate hydration 50ml

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Customer Reviews

Review & Earn

4.6 of 122 reviews

86% recommend this product

  1. 86

  2. 26

  3. 10

  4. 0

  5. 0

Most Helpful Positive

Lightweight and fresh

Lauren

Love, love, love this moisturiser. Keeps me hydrated all day, is lightweight and helps keep my skin feeling and looking fresh.

Most Helpful Criticism

Overrated

Taybbz

Unfortunately this moisturiser did not work for my skin, I found it broke me out and caused small tiny bumps on my forehead (congestion). Very disappointing considering all the great reviews.
  1. It was pretty average

    Tiann

    This moisturiser was creamy and sunk in quickly. However, I found it irritated my sensitive skin and exacerbated my redness. The smell was lovely, however it’s a no from me.
  2. Lightweight and fresh

    Lauren

    Love, love, love this moisturiser. Keeps me hydrated all day, is lightweight and helps keep my skin feeling and looking fresh.
  3. My skin is not a fan

    Loofy

    I was a big fan of the ASAP Gentle Cleansing Gel and thought that I'd give this moisturiser a whirl. I have an uneven skin tone and thought the niacinimide would assist in evening this out.

    Unfortunately I did not love this cream - my skin didn't seem to absorb it very well and I felt like i had a oily film leftover on my skin the morning which I didn't love. Will not get again.
  4. Very good product

    Lola

    I have combination skin and I liked how this product leaves my face. I found it very similar to the vitamin c serum, leaving my skin soft and even.
  5. Quite rich

    Ariane

    This cream is great for drier skins. My skin found it a little rich, but my neck loved it and I used it there. I found it great in winter for days I had been out running and needed to rehydrate my skin
  6. amazing

    julie

    With extremely dry skin I find the product a must-have. I love the dewy glow i get. It removes any flaky skin and hydrates without oilness
  7. Overrated

    Taybbz

    Unfortunately this moisturiser did not work for my skin, I found it broke me out and caused small tiny bumps on my forehead (congestion). Very disappointing considering all the great reviews.
  8. Good for early signs of aging

    Ryan

    Really enjoying this moisturiser - it has a nice feel and leaves my skin feeling smoother and supple. Good addition to the morning regime.

    Again - stand out packaging from ASAP, love the dispenser.
  9. Great consistency and my skin feels hydrated in the morning!

    Dee

    I bought this moisturiser to use as a night cream to boost hydration while I sleep. It's got a beautiful consistency that leaves my face feeling dewy before I go to sleep and I wake up in the morning with soft skin! Very happy with this product, it pairs perfectly as a night time equivalent to my ASAP 50+ SPF day cream.
  10. love

    mandy

    I love to use this before bed. I love using this during winter as it stops my skin from appearing flaky!
  11. Skin felt smooth

    Stace

    It does as it says, it is very hydrating. The only thing I found was if using in the morning under makeup it just didnt sit as nicely.
  12. Beautiful but...

    La

    I loved this moisturizer but I was hoping it would last longer. I’m in my late 30s with sensitive skin and found this product did what it said. It left my skin beautifully supple and clear and ready for layering make up and sunscreen. I like the packaging but it was hard to see how much was left (I ran out whilst traveling which was a pain as it left me trying to find a replacement on the road) I also felt like I went through it quicker than I hoped. The 50ml lasted a little under 3 months using everyday as my primary moisturizer.
    I would recommend this product for its results but will probably look for a similar product that goes further.
  13. True ultimate hydration

    Jovanka

    I found this product to be exactly as described. It gives my skin perfect hydration. I use it daily and will be continuing to use it.
  14. Love ASAP

    Sarah

    Before using this product my skin would always feel dry after applying moisturiser, but I have now been using this for a few years and it leaves my skin feeling well hydrated. Non greasy, absorbs nice and quick.
  15. Great daytime moisturiser

    Alexandra

    I really like this moisturiser, it provides a good amount of hydration and absorbs quickly. It works well in the morning as I don't need to wait around for it to absorb before layering an SPF and primer.
  16. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  17. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  18. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  19. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  20. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  21. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  22. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  23. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  24. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  25. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  26. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  27. Not for me

    BelC

    The best word I can think of to deserve this product is ‘meh’. I didn’t hate it, it didn’t do anything bad to my skin but I also didn’t love it. It is probably my least favourite ASAP product. I’d happily use again if I received a free sample but I wouldn’t be spending my money on this again, I think there are other better options on the market for this price point.
  28. Great

    Helena

    The texture is not as thick and rich as I imagined. It is relatively smooth and easy to apply. It is very luxurious day time cream. It is so hydrating and doesn’t block the pores. I am happy with this product.
  29. Lovely and light

    Sarah

    I’ve been using this moisturizer for a few months now. I love it! It’s so light but hydrating.
  30. Love this, so hydrating!

    jenny

    This is such a great daily moisturiser, it really does what it says! I was using it along with a suit of other products to try and fix my super dry and sensitive skin, this included a prescription retinol. I had thought my skin was back on track and decided to switch this out for a cheaper day moisturiser to try and save some money. I tried la Roche posay as it came with good reviews and recommendations, however it just wasn't hydrating enough and my skin was getting dry and red again. I've now gone back to asap ultimate hydration and my skin is feeling so good again! It hydrates without leaving skin feeling greasy, hydration lasts all day and it evens out my skin tone and takes away the redness. I'm not going to move away from this again, now a regular part of my skin care routine
  31. Wow!

    Taryn

    I am loving this. It smells almost fruity like fruit tingles. Its beautiful and fresh and hydrating. I have dryer skin so am using this one as well as the Asap antiageing night cream. Theyre gorgeous and i love the packaging.. its a pump pack, skinny cylinder type. Perfectly does 1 pump enough to do the whole face. Then i use a sunscreen. If i wasnt using the sunscreen after i would probably do 2 pumps for full face neck and décolletage.
    I never do 5 stars but for this one.. yep it deserves it!!
  32. Great Product

    Sharon

    This moisturizer is fantastic for mature skin that’s a bit dehydrated. You only need a small amount for face and neck and I even dab it around my eyes. I use it over my serum at night time and my skin definitely feels hydrated when I wake up.
  33. Lovely formula and quite hydrating

    Marlia

    I have dry skin, especially in the winter months, and I have been using this almost every day for 'ultimate hydration' as the product suggest. It does feel lovely on the skin and really hydrating - great for those days when you don't want to wear makeup. In saying that, it does work well with hydrating primers and CC creams over the top as I use every day, but by the end of the day I am still requiring more hydration as makeup has dried my skin a bit.
  34. Nighttime moisturiser

    Erin

    I purchased this as my usually oily skin was feeling dehydrated with winter. I’ve noticed that it doesn’t sit well with makeup- my lightweight foundation balls up when I’ve used this cream. I’ve opted to using it at night only.
  35. Lovely!

    Taryn

    I have dehydrated skin and purchased the Asap daily defence spf50. I also purchased the antiageing night cream. I love both. Although, i was worried that i maybe wasnt getting enough hydration during the day so decided to try this for underneath my daily defence. I love it. By the end of the day my T zone is a lottle shiny but i dont mind.. and my cheeks are normal. Usually they look dehydrated. So atm im loving it. Highly recommend!
  36. Lovely

    Jessica

    this product is honestly amazing! It nourishes my skin and makes it feel so hydrated and soft! I definitely recommend this product to anyone and everyone, especially if you have dry skin!
  37. S

    Maddison

    Hydration that doesn't make me oily. A must have product - I'm really glad to have found this product.
  38. Love it

    Sarah

    My skin is dry and dead since I have stopped breastfeeding. I have only been using the asap hydration for a few weeks now and I can already noticed a difference. I love it.
  39. Great winter product

    Samantha

    I normally use the moisturiser with sunscreen however have switched to this one recently for a change for winter and I love it! Still use the sunscreen one if I’m going out in the sun but love this product for a day in the office to fend against the drying effect of air conditioning.
  40. good

    Peta

    I love this moisturiser! My skin is smooth and feels nice all day long. I have oily skin and it doesn’t feel greasy at all! It also smells so nice. Great price too!
  41. My HG moisturiser

    Hannah_N

    Oh, it took me as long time to find my favourite moisturiser. Hydrating without being oily, and keeps me well-moisturised yet never shiny. It sits beautifully under makeup. Just perfect.
  42. Works well as an evening moisturiser

    Claire

    I purchased this moisturiser intending to use it in the mornings, however I've found that it leaves my skin looking shiny/oily. This isn't a problem at night, so I've been using it before bed and it's great for hydration and doesn't irritate my sensitive skin.
  43. Great

    a

    This product is my best friend. It prepares me for the day ahead, makes me feel amazing without even feeling like there’s anything on my face, unlike other products that make you feel yuk and greasy ... would recommend this to everyone.
  44. Hydrating

    Ka

    Love that this gives my skin a boost of hydration but doesn't feel thick or heavy like a lotion. It just sinks in and feels comfortable, even when I'm oilier
  45. Wonderful

    Don

    This is such a lovely product and really hydrates dry skin! Doesn’t irritate my sensitive skin and skin is glowy after using it
  46. asap ultimate hydration

    Lily

    Not overpriced, affordable product. Very rich and creamy so it is good for the winter time. Make sure to use toner before so it is easier to apply it thoroughly. Does feel a little sticky after applying, but it does protect your skin.
  47. amazing on sensitive skin

    Rebecca

    ASAP ultimate hydration is literally the only moisturiser that my hubby will use !! It’s so hydrating and supports his sensitive rosacea flare ups every other cream leaves his skin red but this one provides a barrier of protection and so hydrating !! It smells amazing too I love it too !
  48. Great

    Peter

    When I apply this moisturiser in the morning before doing my makeup, my face feels totally rejuvenated and hydrated for the whole day. I've been using this Asap Ultimate Hydration moisturiser for 4 years now and it never fails how I feel. Just Love It !!!!
  49. not a fan

    KATHRYN

    feels very greasy, can only use this at night because if i put on in the morning my face is super shiny all day.
  50. Love this stuff

    Catherine

    I have combo dehydrated skin and really struggle with the areas around my nose and mouth. I used this moisturiser maybe a year or so ago and fell in love with it (but not the price). I've been testing other moisturisers, both low and high-end, and this has definitely been my favourite. I've repurchased it and my skin has been great! My skin is plump and hydrated, I only need a little bit, and it doesn't clog my pores. It's well worth the splurge in my opinion.
  51. Love it

    Georgia

    Hydration that doesn't make me oily. A must have product
  52. YES, YES, YES!

    Jessica

    I am so happy i have FINALLY found a moisturiser that has ticked all my boxes. I have tried a few creams now that have fallen short but this is amazing. I get really dehydrated skin but throughout the day i will get an oily t-zone. This is so so hydrating but it doesn't leave an oil slick (which i have found with others). It sits beautifully under makeup too! and to top it off it is fragrance free! it still has a smell but its a natural skin care smell - no perfumes. It is on the pricey side but you only need one pump per application (no need to reapply once soaked in), and i don't mind paying that little bit extra for a product this good. Happy customer.
  53. Use it daily - love it!

    Kaity

    I use this daily along with the gentle cleaning moisturizer and serum at night. Absolutely love the texture and find a little goes a long way. Skin looks moisturised and plump after use!
  54. irritated my sensitive skin

    cat

    I usually love asap's products, and I really wanted this one to work. I have very dry, VERY sensitive skin, which tends to react to a lot of moisturisers. This irritated my skin, causing a red bumpy rash. Other than that, it was a nice moisturiser, although I didn't notice a significant improvement in hydration.
  55. Immediate positive results

    Andrea

    Visible improvement to skin texture after two days - so light but very hydrating - my over-65 skin loves this product.
  56. Best moisturiser I've ever used

    Jackie

    If your skin needs hydration don't look past this product. Lovely light smell, thick and rich. Great for skin that is prone to breakouts but still gets dry.
  57. Holy grail

    Bonnie

    This is my holy grail product. I try other moisturisers but keep coming back to this one. I have combo, hormonal acne prone skin. This does not break me out at all and it helps to keep my skin clear and calm. At first it does feel slightly heavy but it sinks in like a dream. Try it!
  58. LOVE

    cherie

    love, love, love. It took me a long time to find a product that my skin didnt react to. This one is great! I was so sick of buying different products and wasting my money.
    This is the one if you have skin that is sensitive to most products. This one is light but super hydrating.This is my second purchase of this product and it lasts ages! One pump is all you need for the face and neck. Thank god for asap products
  59. Love it!

    Sally

    I am a recent convert to ASAP - I just wish I'd tried it before. This is a great moisturiser for my aged, dehydrated and generally crook skin. No more flaking, no more breakouts (that was a surprise) and much better looking skin. Only a very small amount is required so I expect it to last a long time. I'm very happy with this brand.
  60. Not for me

    Laura

    There are a lot of good things about this moisturiser, but for my oily skin, I don’t love it. I always apply an spf after my moisturiser, and before my makeup, and I find this way too rich considering my multi-step routine. It might be really nice for dry skin, but it’s not my fave.
  61. Living My BEST Skin Life

    Anfa

    Simply the best! I simply can't move away from this brand or this product in particular. Absolute skin saviour for hydrating, evening out skin tone (I suffer with the dreaded discolouration) and simply giving you a natural glow. This beauty adsorbs easily and I combine it with my face oil routine too. If you want fresh, glowing and an even skin tone this glow-friend is your gal. Shoutout to AB for the speedy delivery, as I wait until I have the last pump out before placing another order.
  62. Stop searching

    Jazzie

    Over the years I’ve tried many moisturisers to accommodate my changing skin. Various brand were recommended and some of them extremely good, however, they never succeeded in lasting the distance. By that I mean, my skin would eventually reject them. I work both in an office environment and outdoors, so I needed a product that could adapt to both. This is it! It is hydrating enough not to make my skin to oily and the texture feels light but it’s powerful. I have no flaking, no dry spots and it works the same indoors and out. Beautiful products that provides the results it advertises.
  63. Really liking this cream

    Mel

    Great face cream. It is moisturising without being oily. I love the pump bottle.
  64. affordable and does the job!

    brooke

    I like this product because of the price, and knowing that it is good for my skin and a benefit to add to my beauty regimen. I can't notice any dramatic changes to my skin, I thought from all the reviews it was going to make a very noticeable difference. I will continue to use because of the price and the benefits!
  65. amazing!

    brooke

    I love this moisturiser because it feels so good on the skin after I cleanse. It goes on perfectly and sits well under my makeup. I use the ASAP night cream and 50 spf moisturiser and I love them so I decided to invest in this product and I'm glad I did. I love the pump bottle cause one pump is all you need so it gives you the perfect amount every time. Only thing is you can't see how much is left in the bottle!
  66. It's good, but ...

    Bettina

    I love this moisturizer when I don't use foundation. On days I need foundation, I won't use it as it makes the foundation crumble on the skin. But it's great for hydration and the smell is lovely.
  67. Nicest daily moisturiser I've used

    Kat

    This is lovely, very rich and moisturising but soaks into the skin quickly and completely so it's a dream for wearing in the day time.
  68. Definitely Hydrates!

    Jade

    To be honest I didn't feel too much difference between the Ultimate and the advanced on my combination skin, used only at night (both at separate periods). I do love these moisturisers and feel like they really do work on a deeper level and are full of amazing ingredients. My skin always feels soft and hydrated in the morning and it's a nice product to apply.
  69. Highly Recommend :)

    Melissa

    I bought this product after seeing so many great reviews and it does not disappoint! I have dry sensitive skin and use a few of the ASAP products but don’t know why it took me so long to try this one! It hydrated well but is very light on the skin, I’ve been using morning and night and have seen a big difference already.
  70. The best

    Hannah

    This product is the reason I can leave the house with out foundation now. I stopped and tried alpha h essential hydration cream and I hate hate hate it compared to this. I’ll never change again. You hardly have to use any compared to all other moisturisers where I feel I have to put sooo much on to get the same result with any thing else. Just love it!
  71. hands down best moisturiser

    Kayla

    I purchased this moisturiser when i purchased the asap cleansing gel and hands down best combo. I love how lightweight it feels but also so hydrating on my combination skin
  72. The best moisturizing cream

    Marketa

    The best moisturizer under $100 I ever had. Absolutely lightweight, but deeply hydrating cream which feels fresh and clean on the face. I had in past a couple of good moisturizing products, but never for such a good price. I also love the fact that the bottle has a pump, so you are not wasting any product and not dipping your fingers in that.
  73. lives up to its name

    Jessica

    ive tried everything under the sun to find the best THIN moisturizing not sticky serum/moisturizer and ive finally found one with almost instant results from applying morning and night for a few weeks, you ll never see me without it.
  74. Love it!

    Jordan

    Ive been using this product for about 3 weeks now. I’ve suffered a lot with dehydrated skin and this has definitely helped!! Smells so good!
  75. Hydration plus !!

    Rochelle

    I'm in my early 30s and have been using this product for over a year and it's great. Smells great and provides great moisture. Only need the smallest amount so one bottle easily lasts 3 months. My favorite day cream on the market.
  76. Great

    Zhaowei

    This is a consistent in my skin regime. Immediate results when dry skin is evident. A great moisturiser for skin that is affected by seasonal changes. Can't live without it!
  77. My go-to night moisturiser

    Jess

    I have somewhat dry skin (due to weather and product use) and I use this moisturiser at night over a hyaluronic acid serum and it works WONDERS. I wake up to baby-soft skin that's perfectly even - no excess oil, no dry patches. I have used this product for four years and it's now a core part of my evening skincare routine.
  78. No better product

    Ellie

    I’ve tried it all, and I haven’t found a moisturizer that is light weight on my skin but also hydrating. I never wake up dry or oily. It’s just a perfect combination for my skin type. I have always heard great things about asap and I now know why.
    My partner even uses this !
  79. Really hydrating moisturiser

    Ally

    I am a big fan of the ASAP Ultimate Hydration moisturiser. I have combination skin which is acne prone, so I was looking for a hydrating moisturiser which was not too heavy. I love this but I find I can't use it every night. For my skin I do find it can be a little heavy but it works really well when I use it every second night (I use the soothing gel on alternate nights as a moisturiser). I find this routine works really well for me. It is really really hydrating and smells very nice. If you have skin which is dry, I would recommend this!
  80. Ultimate Hydration? eh..

    Holly

    I definitely have dryer skin by default and purchased this because it came highly recommended by Adore Beauty for my skin type. I didnt find this provided adequate hydration.
  81. Instantly hydrates!

    Katie

    I have dry skin and this is my winter skin saviour. I love the fruity smell too. It has a really nice consistency and soaks in without leaving skin feeling greasy. Would highly recommend for dry skin.
  82. Average

    kelly

    ASAP serums (4 of them) are my absolute go to products, but I find their moisturiser’s average. I have used 2 bottles of this, because I love their vitamin serums so much I really wanted to love this too, but unfortunately I find it average. My skin is combination sometimes oily in the tzone this moisturiser was just that- average
  83. Hydrating moisturiser that sinks in quickly

    Alison

    This is a new product in my regime but already I love it. It's moisturising and non greasy it has no strong perfume smell which I like. You don't need heaps. My skin is dry but congested and it's working for me.

    It's got some great ingredients for my aging skin "40"
  84. Needed more hydration for my combination skin

    Annyex

    I've decided to give ASAP products ago since I've seen them in many skin clinic stores and needed a moisturiser to try. I've got combination skin and suffer from dehydration skin as well. The ASAP Ultimate Hydration moisturiser has all the components of an emollient and humectant moisturiser. The packaging is on point! Tight air free pump dispenser to allow preservation of the ingredients, the consistency is light but not too thick or runny, it is lightly scented and absorbs very quickly once applied to the face. It got rid of my dehydration lines along my forehead sealing in moisturising factor but not for long, overtime I then needed 3-4 pumps for adequate coverage and hydration for my skin. I went through the product very quickly! I think it's suited for those with oily skin or as a summer moisturiser in humid weather.
  85. My go-to moisturiser!

    Lisa

    This is my go-to moisturiser! Every now and again I'll try something new (especially when I remember the price) but then my skin immediately feels better for using it.
  86. I'm converted!

    Gretchen

    Firstly, let me start off by saying I am going to write the same review under the ASAP Super B Complex and ASAP Ultimate Hydration, as I have been using all 3 in conjunction with each other, so I'm not sure which product is responsible for my awesome results, or if it really is a combination. Secondly, I never write product reviews, but really felt compelled to share this as I am SO impressed.

    For years I turned my nose up at ASAP, and insisted on using higher end Skinceuticals, Aspect Dr, Societe or Ultraceuticals only -- which I still adore. However, just recently, my skin changed (I'm 32) and it started becoming irritated, dry, and rough in texture. I really didn't know why, because my skin has usually been perfect and trouble-free. So I turned to my favourite, wallet-draining brands and tweaked my regime to address my new concerns, and no products seem to make a difference. It didn't get worse, but nothing changed, despite using new products I had never used before. My skin is usually extremely responsive, so I was starting to get quite worried.

    Anyway, I saw a before and after image of ASAP products on IG and I decided to give it a try, as I couldn't continue forking out $$$ for the other brands in search of a treatment. I am now 1 week in and OMG! I am so, so happy. I noticed a difference in skin texture over night; I couldn't stop touching and looking at my skin the next morning, and it was almost back to normal. Now after 1 week of use, my skin is back to normal, and I actually feel like it's improving more each day.

    I can't vouch for the correction of fine lines, or any of the long-term benefits, as it's too early to tell. However, I can tell you that it does do wonders for skin texture! Just amazing. Hydrated, plump, smooth and lovely to touch. I am converted! With the exception of Skinceuticals CE Ferulic (which is a must have), I can't see myself going back to more expensive brands when I can get such awesome results with ASAP! Normally, I am very much a you-get-what-you-pay-for type of shopper, particularly with beauty-related purchases, but ASAP appears to be an exception.
  87. Great product

    Belinda

    I am in my 40s now and needed a new moisturiser. I waited to two months to write a review to see if it actually made a difference. My skin feels good and is looking brighter.
  88. The best moisturiser on planet earth

    Insane Vain

    I,ve lost count of the number of times I have repurchased this. Every so often I reluctantly change it up and use something else....but can see an improvement in my skin soon as I return to this.

    It kepps my 42+ normal to chat mob skin plumped and even toned....and really helps compatriots dehydration....and the price point is pretty great for such an effective moisturiser.

    I'd like to make a special plea to ASAP to never discontinue or reformulate this.
  89. Disappointed

    Meg

    I have oily acne-prone skin (that's also dehydrated) and was really excited to try this out after reading the reviews, but I found this moisturiser to be just average - it did improve my dehydration and I didn't have as many dry patches, but I also felt it didn't sink into my face which meant that I couldn't use it for daytime.
  90. Not for me

    Cassie

    I was really excited about this moisturiser because of the overwhelming positive reviews. I’ve tried some sample ASAP products and liked them, and this moisturiser seemed like a real winner. It’s more than I normally spend on a moisturiser but I felt like I couldn’t go wrong. I was... wrong. It just isn’t for me - it leaves a really greasy film on my skin and doesn’t feel hydrating in the slightest. I’m so disappointed.
  91. The only moisturiser you need

    Jessica

    I have combination skin and my main skin concerns are pigmentation, occasional Acne and occasional dryness. I have been using ASAP ultimate hydration for around 6 years and I have never looked back. I really notice a difference when I use a different moisturiser, I just haven't been able to find another product with the same amount of soft hydration and coverage. The price is great and it is wonderful value for money. Highly recommend this product.
    I always try to have 2 bottles available as it is difficult to tell when it is almost empty.
  92. Wonderful

    Rebecca

    As usual, ASAP delivers. Great hydrating creme which i use with my other ASAP products AM and PM. I Love these products!
  93. Lovely product

    Rach

    This is a great light weight moisturiser. I use this product alone thru the day under makeup and at night I use with a serum . No need for night cream this works perfect for both
  94. Great night cream

    Shellitz

    This moisturiser is really lovely. I have sensitive and somewhat oily skin, so this cream would be far too heavy for daytime use for me. But even though it is rich, I never break out from using it and it never feels uncomfortable on my face.

    The fragrance is light and fresh, it feels very soothing and my skin feels really healthy and hydrated after using it.
  95. Not for me

    Bec

    I really wanted to love this product. Especially with all the positive reviews (that is what made me decide to try).... and there are some lovely aspects to this. The smell is devine. The cream has a rich texture (which I loved)and it didn’t flare up my sometimes somewhat sensitive skin..... BUT....unfortunately my skin has felt rough. Not quite hydrating enough for my skin.
  96. Amazing for dry skin

    Tamara

    This is my absolute favourite moisturiser. I have combination skin that gets extremely dry in winter, I had amazing results from using this moisturiser. It is very rich, so I only use it as a night cream in the warmer months, but it still absorbs well. It has a lovely mild fragrance which is a nice bonus.
  97. Amazing

    Catt

    Love this moisturiser the best I've tried in a long time (and I've tried plenty). It's not too rich - just right. Would definitely recommend.
  98. Amazing

    Catt

    Love this moisturiser the best I've tried in a long time (and I've tried plenty). It's not too rich - just right. Would definitely recommend.
  99. Review & Earn
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