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asap ultimate hydration 50ml 50ml

4.6 of 141 reviews

$66.30 $85.00 SAVE 22%

4 instalments of $16.58

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The asap ultimate hydration face cream is the perfect all-rounder that works to hydrate and fight ageing on dry and prematurely aged skin types. With regular use of this hydrating skincare product, skin’s elasticity, texture and tone improves, while moisture levels increase leaving skin feeling plump and youthful.

  • Cosmeceuticals
  • Cruelty Free
  • Vegan
  • Australian Made
  • Artificial Fragrance Free
  • Sulphate Free

What customers say

GREAT - 86% recommend

4.6
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Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Eye Concern:

  • Age Prevention
  • Deep Lines

Skin Concern:

  • Dull, dry or dehydrated skin
  • First signs of ageing
  • Pigmentation, uneven skin tone
  • Sensitivity and redness
  • Wrinkles and loss of firmness

Skin Type:

  • Dry
  • Normal to dry

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Questions & Answers

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asap ultimate hydration 50ml

asap ultimate hydration 50ml

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Customer Reviews

Review & Earn

4.6 of 141 reviews

86% recommend this product

  1. 96

  2. 32

  3. 13

  4. 0

  5. 0

Most Helpful Positive

light hydration

Jess

This moisturizer is nice and hydrating but still light enough to wear makeup over the top. I have been wearing it through summer for both morning and evening and it has been perfect.

Most Helpful Criticism

It’s okay..

Kris

Not too fussed on this moisturiser, I liked it at first but then starting noticing my skin was feeling really dry and as soon as I switched to a different moisturiser my skin was fine again. Might just be my skin because it’s fairly dry but I wouldn’t repurchase.
  1. It’s okay..

    Kris

    Not too fussed on this moisturiser, I liked it at first but then starting noticing my skin was feeling really dry and as soon as I switched to a different moisturiser my skin was fine again. Might just be my skin because it’s fairly dry but I wouldn’t repurchase.
  2. light hydration

    Jess

    This moisturizer is nice and hydrating but still light enough to wear makeup over the top. I have been wearing it through summer for both morning and evening and it has been perfect.
  3. Lightweight and fresh

    Lauren

    A great lightweight moisturiser that goes well over my B serum in the morning or A+ serum at night. Hydrates my skin well and feels good on my skin.
  4. Good but heavy

    cindy

    Good product does what it’s intended to do. But however it is too heavy for my already oily skin.
  5. OK moisturiser

    TiNa

    After some bad experiences with some of asap serums. I finally tried the last two products in the platinum collection. Both the night cream and ultimate hydration are ok. As a moisturiser definitely did the job.
  6. Great

    Alice

    This does hydrate well and has a brightening effect on my skin
  7. Love this brand

    JV

    This moisturiser is great, it works so well, I just prefer the advanced hydrating moisturiser more, so not sure if I would buy this over that one.
  8. Standard

    Jenna

    This moisturiser is lightweight but doesn’t give me anything extra to justify the price, I have niacinamide and hyaluronic acid serums for very cheap from the ordinary
  9. awesome

    Anna

    awesome product. great moisturiser, and keeps my face feeling hydrated
  10. just okay

    P

    It's just like a regular moisturiser, it hydrates but there are no other benefits to my skin. No help with fine lines, no improvement in skin.
  11. Good hydrating moisturiser

    Christine

    I use this as my evening moisturiser and whilst it is not particularly heavy, I think it is hydrating enough to lock in the serums. This is very lightweight, smells like sherbert and is very pleasant to use.
  12. Good enough for the husband to claim it!

    Ashleigh

    A great moisturiser for this price point. I am about to buy another for my Hubby as he took a fancy to it and has asked that it be replenished haha!
  13. Lovely works well.

    Seviz

    Such a lovely moisturiser it keeps my skin plumped & hydrated. One of my favourite ASAP products :)
  14. So, So Happy with this Moisturizer !!

    Melissa

    This moisturizer was recommended by one of the Adore Beauty product specialists. I absolutely 100% love it. Beautiful texture, not light and not heavy. I am 50 years old, have normal to dry skin and I am fortunate that I don't have any wrinkles, YET. I will continue to purchase this product. Reasonably priced. It is in a pump formulation which means the ingredients stay well protected. Highl...
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  15. Nice product

    JV

    I do like this product, it works very well.
    But I prefer the advanced hydration moisturiser by ASAP more.
    So it’s not a bad product, I’ve never had any issues with it, I just find I always reach for the other one first.
  16. Love it

    Nicki

    This is product is great! So much hydration for my dry, flaky skin.The bet.
  17. Nice for the morning

    kimmmyberley

    This moisturiser goes well on my skin over serum and underneath sunscreen. Love the packaging and keeps my skin moisturised all day.
  18. Amazing!

    Mandy

    It is very hydrating as it penetrates deeply into the skin and leaves a lovely scent afterwards.
  19. It was pretty average

    Tiann

    This moisturiser was creamy and sunk in quickly. However, I found it irritated my sensitive skin and exacerbated my redness. The smell was lovely, however it’s a no from me.
  20. Lightweight and fresh

    Lauren

    Love, love, love this moisturiser. Keeps me hydrated all day, is lightweight and helps keep my skin feeling and looking fresh.
  21. My skin is not a fan

    Loofy

    I was a big fan of the ASAP Gentle Cleansing Gel and thought that I'd give this moisturiser a whirl. I have an uneven skin tone and thought the niacinimide would assist in evening this out.

    Unfortunately I did not love this cream - my skin didn't seem to absorb it very well and I felt like i had a oily film leftover on my skin the morning which I didn't love. Will not get again.
  22. Very good product

    Lola

    I have combination skin and I liked how this product leaves my face. I found it very similar to the vitamin c serum, leaving my skin soft and even.
  23. Quite rich

    Ariane

    This cream is great for drier skins. My skin found it a little rich, but my neck loved it and I used it there. I found it great in winter for days I had been out running and needed to rehydrate my skin
  24. amazing

    julie

    With extremely dry skin I find the product a must-have. I love the dewy glow i get. It removes any flaky skin and hydrates without oilness
  25. Overrated

    Taybbz

    Unfortunately this moisturiser did not work for my skin, I found it broke me out and caused small tiny bumps on my forehead (congestion). Very disappointing considering all the great reviews.
  26. Good for early signs of aging

    Ryan

    Really enjoying this moisturiser - it has a nice feel and leaves my skin feeling smoother and supple. Good addition to the morning regime.

    Again - stand out packaging from ASAP, love the dispenser.
  27. Great consistency and my skin feels hydrated in the morning!

    Dee

    I bought this moisturiser to use as a night cream to boost hydration while I sleep. It's got a beautiful consistency that leaves my face feeling dewy before I go to sleep and I wake up in the morning with soft skin! Very happy with this product, it pairs perfectly as a night time equivalent to my ASAP 50+ SPF day cream.
  28. love

    mandy

    I love to use this before bed. I love using this during winter as it stops my skin from appearing flaky!
  29. Skin felt smooth

    Stace

    It does as it says, it is very hydrating. The only thing I found was if using in the morning under makeup it just didnt sit as nicely.
  30. Beautiful but...

    La

    I loved this moisturizer but I was hoping it would last longer. I’m in my late 30s with sensitive skin and found this product did what it said. It left my skin beautifully supple and clear and ready for layering make up and sunscreen. I like the packaging but it was hard to see how much was left (I ran out whilst traveling which was a pain as it left me trying to find a replacement on the road) I ...
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  31. True ultimate hydration

    Jovanka

    I found this product to be exactly as described. It gives my skin perfect hydration. I use it daily and will be continuing to use it.
  32. Love ASAP

    Sarah

    Before using this product my skin would always feel dry after applying moisturiser, but I have now been using this for a few years and it leaves my skin feeling well hydrated. Non greasy, absorbs nice and quick.
  33. Great daytime moisturiser

    Alexandra

    I really like this moisturiser, it provides a good amount of hydration and absorbs quickly. It works well in the morning as I don't need to wait around for it to absorb before layering an SPF and primer.
  34. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  35. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  36. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  37. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  38. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  39. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  40. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  41. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  42. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  43. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  44. Perfect everyday moisturiser

    Angelique

    This moisturiser is very hydrating and applies very smoothly to the skin. It leaves my skin feeling hydrated and soft. Perfect for morning and night use. Also great at preventing signs of ageing.
  45. Not for me

    BelC

    The best word I can think of to deserve this product is ‘meh’. I didn’t hate it, it didn’t do anything bad to my skin but I also didn’t love it. It is probably my least favourite ASAP product. I’d happily use again if I received a free sample but I wouldn’t be spending my money on this again, I think there are other better options on the market for this price point.
  46. Great

    Helena

    The texture is not as thick and rich as I imagined. It is relatively smooth and easy to apply. It is very luxurious day time cream. It is so hydrating and doesn’t block the pores. I am happy with this product.
  47. Lovely and light

    Sarah

    I’ve been using this moisturizer for a few months now. I love it! It’s so light but hydrating.
  48. Love this, so hydrating!

    jenny

    This is such a great daily moisturiser, it really does what it says! I was using it along with a suit of other products to try and fix my super dry and sensitive skin, this included a prescription retinol. I had thought my skin was back on track and decided to switch this out for a cheaper day moisturiser to try and save some money. I tried la Roche posay as it came with good reviews and recommend...
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  49. Wow!

    Taryn

    I am loving this. It smells almost fruity like fruit tingles. Its beautiful and fresh and hydrating. I have dryer skin so am using this one as well as the Asap antiageing night cream. Theyre gorgeous and i love the packaging.. its a pump pack, skinny cylinder type. Perfectly does 1 pump enough to do the whole face. Then i use a sunscreen. If i wasnt using the sunscreen after i would probably do 2 ...
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  50. Great Product

    Sharon

    This moisturizer is fantastic for mature skin that’s a bit dehydrated. You only need a small amount for face and neck and I even dab it around my eyes. I use it over my serum at night time and my skin definitely feels hydrated when I wake up.
  51. Lovely formula and quite hydrating

    Marlia

    I have dry skin, especially in the winter months, and I have been using this almost every day for 'ultimate hydration' as the product suggest. It does feel lovely on the skin and really hydrating - great for those days when you don't want to wear makeup. In saying that, it does work well with hydrating primers and CC creams over the top as I use every day, but by the end of the day I am still requ...
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  52. Nighttime moisturiser

    Erin

    I purchased this as my usually oily skin was feeling dehydrated with winter. I’ve noticed that it doesn’t sit well with makeup- my lightweight foundation balls up when I’ve used this cream. I’ve opted to using it at night only.
  53. Lovely!

    Taryn

    I have dehydrated skin and purchased the Asap daily defence spf50. I also purchased the antiageing night cream. I love both. Although, i was worried that i maybe wasnt getting enough hydration during the day so decided to try this for underneath my daily defence. I love it. By the end of the day my T zone is a lottle shiny but i dont mind.. and my cheeks are normal. Usually they look dehydrated. S...
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  54. Lovely

    Jessica

    this product is honestly amazing! It nourishes my skin and makes it feel so hydrated and soft! I definitely recommend this product to anyone and everyone, especially if you have dry skin!
  55. S

    Maddison

    Hydration that doesn't make me oily. A must have product - I'm really glad to have found this product.
  56. Love it

    Sarah

    My skin is dry and dead since I have stopped breastfeeding. I have only been using the asap hydration for a few weeks now and I can already noticed a difference. I love it.
  57. Great winter product

    Samantha

    I normally use the moisturiser with sunscreen however have switched to this one recently for a change for winter and I love it! Still use the sunscreen one if I’m going out in the sun but love this product for a day in the office to fend against the drying effect of air conditioning.
  58. good

    Peta

    I love this moisturiser! My skin is smooth and feels nice all day long. I have oily skin and it doesn’t feel greasy at all! It also smells so nice. Great price too!
  59. My HG moisturiser

    Hannah_N

    Oh, it took me as long time to find my favourite moisturiser. Hydrating without being oily, and keeps me well-moisturised yet never shiny. It sits beautifully under makeup. Just perfect.
  60. Works well as an evening moisturiser

    Claire

    I purchased this moisturiser intending to use it in the mornings, however I've found that it leaves my skin looking shiny/oily. This isn't a problem at night, so I've been using it before bed and it's great for hydration and doesn't irritate my sensitive skin.
  61. Great

    a

    This product is my best friend. It prepares me for the day ahead, makes me feel amazing without even feeling like there’s anything on my face, unlike other products that make you feel yuk and greasy ... would recommend this to everyone.
  62. Hydrating

    Ka

    Love that this gives my skin a boost of hydration but doesn't feel thick or heavy like a lotion. It just sinks in and feels comfortable, even when I'm oilier
  63. Wonderful

    Don

    This is such a lovely product and really hydrates dry skin! Doesn’t irritate my sensitive skin and skin is glowy after using it
  64. asap ultimate hydration

    Lily

    Not overpriced, affordable product. Very rich and creamy so it is good for the winter time. Make sure to use toner before so it is easier to apply it thoroughly. Does feel a little sticky after applying, but it does protect your skin.
  65. amazing on sensitive skin

    Rebecca

    ASAP ultimate hydration is literally the only moisturiser that my hubby will use !! It’s so hydrating and supports his sensitive rosacea flare ups every other cream leaves his skin red but this one provides a barrier of protection and so hydrating !! It smells amazing too I love it too !
  66. Great

    Peter

    When I apply this moisturiser in the morning before doing my makeup, my face feels totally rejuvenated and hydrated for the whole day. I've been using this Asap Ultimate Hydration moisturiser for 4 years now and it never fails how I feel. Just Love It !!!!
  67. not a fan

    KATHRYN

    feels very greasy, can only use this at night because if i put on in the morning my face is super shiny all day.
  68. Love this stuff

    Catherine

    I have combo dehydrated skin and really struggle with the areas around my nose and mouth. I used this moisturiser maybe a year or so ago and fell in love with it (but not the price). I've been testing other moisturisers, both low and high-end, and this has definitely been my favourite. I've repurchased it and my skin has been great! My skin is plump and hydrated, I only need a little bit, and it d...
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  69. Love it

    Georgia

    Hydration that doesn't make me oily. A must have product
  70. YES, YES, YES!

    Jessica

    I am so happy i have FINALLY found a moisturiser that has ticked all my boxes. I have tried a few creams now that have fallen short but this is amazing. I get really dehydrated skin but throughout the day i will get an oily t-zone. This is so so hydrating but it doesn't leave an oil slick (which i have found with others). It sits beautifully under makeup too! and to top it off it is fragrance free...
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  71. Use it daily - love it!

    Kaity

    I use this daily along with the gentle cleaning moisturizer and serum at night. Absolutely love the texture and find a little goes a long way. Skin looks moisturised and plump after use!
  72. irritated my sensitive skin

    cat

    I usually love asap's products, and I really wanted this one to work. I have very dry, VERY sensitive skin, which tends to react to a lot of moisturisers. This irritated my skin, causing a red bumpy rash. Other than that, it was a nice moisturiser, although I didn't notice a significant improvement in hydration.
  73. Immediate positive results

    Andrea

    Visible improvement to skin texture after two days - so light but very hydrating - my over-65 skin loves this product.
  74. Best moisturiser I've ever used

    Jackie

    If your skin needs hydration don't look past this product. Lovely light smell, thick and rich. Great for skin that is prone to breakouts but still gets dry.
  75. Holy grail

    Bonnie

    This is my holy grail product. I try other moisturisers but keep coming back to this one. I have combo, hormonal acne prone skin. This does not break me out at all and it helps to keep my skin clear and calm. At first it does feel slightly heavy but it sinks in like a dream. Try it!
  76. LOVE

    cherie

    love, love, love. It took me a long time to find a product that my skin didnt react to. This one is great! I was so sick of buying different products and wasting my money.
    This is the one if you have skin that is sensitive to most products. This one is light but super hydrating.This is my second purchase of this product and it lasts ages! One pump is all you need for the face and neck. Than...
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  77. Love it!

    Sally

    I am a recent convert to ASAP - I just wish I'd tried it before. This is a great moisturiser for my aged, dehydrated and generally crook skin. No more flaking, no more breakouts (that was a surprise) and much better looking skin. Only a very small amount is required so I expect it to last a long time. I'm very happy with this brand.
  78. Not for me

    Laura

    There are a lot of good things about this moisturiser, but for my oily skin, I don’t love it. I always apply an spf after my moisturiser, and before my makeup, and I find this way too rich considering my multi-step routine. It might be really nice for dry skin, but it’s not my fave.
  79. Living My BEST Skin Life

    Anfa

    Simply the best! I simply can't move away from this brand or this product in particular. Absolute skin saviour for hydrating, evening out skin tone (I suffer with the dreaded discolouration) and simply giving you a natural glow. This beauty adsorbs easily and I combine it with my face oil routine too. If you want fresh, glowing and an even skin tone this glow-friend is your gal. Shoutout to AB for...
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  80. Stop searching

    Jazzie

    Over the years I’ve tried many moisturisers to accommodate my changing skin. Various brand were recommended and some of them extremely good, however, they never succeeded in lasting the distance. By that I mean, my skin would eventually reject them. I work both in an office environment and outdoors, so I needed a product that could adapt to both. This is it! It is hydrating enough not to make my s...
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  81. Really liking this cream

    Mel

    Great face cream. It is moisturising without being oily. I love the pump bottle.
  82. affordable and does the job!

    brooke

    I like this product because of the price, and knowing that it is good for my skin and a benefit to add to my beauty regimen. I can't notice any dramatic changes to my skin, I thought from all the reviews it was going to make a very noticeable difference. I will continue to use because of the price and the benefits!
  83. amazing!

    brooke

    I love this moisturiser because it feels so good on the skin after I cleanse. It goes on perfectly and sits well under my makeup. I use the ASAP night cream and 50 spf moisturiser and I love them so I decided to invest in this product and I'm glad I did. I love the pump bottle cause one pump is all you need so it gives you the perfect amount every time. Only thing is you can't see how much is left...
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  84. It's good, but ...

    Bettina

    I love this moisturizer when I don't use foundation. On days I need foundation, I won't use it as it makes the foundation crumble on the skin. But it's great for hydration and the smell is lovely.
  85. Nicest daily moisturiser I've used

    Kat

    This is lovely, very rich and moisturising but soaks into the skin quickly and completely so it's a dream for wearing in the day time.
  86. Definitely Hydrates!

    Jade

    To be honest I didn't feel too much difference between the Ultimate and the advanced on my combination skin, used only at night (both at separate periods). I do love these moisturisers and feel like they really do work on a deeper level and are full of amazing ingredients. My skin always feels soft and hydrated in the morning and it's a nice product to apply.
  87. Highly Recommend :)

    Melissa

    I bought this product after seeing so many great reviews and it does not disappoint! I have dry sensitive skin and use a few of the ASAP products but don’t know why it took me so long to try this one! It hydrated well but is very light on the skin, I’ve been using morning and night and have seen a big difference already.
  88. The best

    Hannah

    This product is the reason I can leave the house with out foundation now. I stopped and tried alpha h essential hydration cream and I hate hate hate it compared to this. I’ll never change again. You hardly have to use any compared to all other moisturisers where I feel I have to put sooo much on to get the same result with any thing else. Just love it!
  89. hands down best moisturiser

    Kayla

    I purchased this moisturiser when i purchased the asap cleansing gel and hands down best combo. I love how lightweight it feels but also so hydrating on my combination skin
  90. The best moisturizing cream

    Marketa

    The best moisturizer under $100 I ever had. Absolutely lightweight, but deeply hydrating cream which feels fresh and clean on the face. I had in past a couple of good moisturizing products, but never for such a good price. I also love the fact that the bottle has a pump, so you are not wasting any product and not dipping your fingers in that.
  91. lives up to its name

    Jessica

    ive tried everything under the sun to find the best THIN moisturizing not sticky serum/moisturizer and ive finally found one with almost instant results from applying morning and night for a few weeks, you ll never see me without it.
  92. Love it!

    Jordan

    Ive been using this product for about 3 weeks now. I’ve suffered a lot with dehydrated skin and this has definitely helped!! Smells so good!
  93. Hydration plus !!

    Rochelle

    I'm in my early 30s and have been using this product for over a year and it's great. Smells great and provides great moisture. Only need the smallest amount so one bottle easily lasts 3 months. My favorite day cream on the market.
  94. Great

    Zhaowei

    This is a consistent in my skin regime. Immediate results when dry skin is evident. A great moisturiser for skin that is affected by seasonal changes. Can't live without it!
  95. My go-to night moisturiser

    Jess

    I have somewhat dry skin (due to weather and product use) and I use this moisturiser at night over a hyaluronic acid serum and it works WONDERS. I wake up to baby-soft skin that's perfectly even - no excess oil, no dry patches. I have used this product for four years and it's now a core part of my evening skincare routine.
  96. No better product

    Ellie

    I’ve tried it all, and I haven’t found a moisturizer that is light weight on my skin but also hydrating. I never wake up dry or oily. It’s just a perfect combination for my skin type. I have always heard great things about asap and I now know why.
    My partner even uses this !
  97. Really hydrating moisturiser

    Ally

    I am a big fan of the ASAP Ultimate Hydration moisturiser. I have combination skin which is acne prone, so I was looking for a hydrating moisturiser which was not too heavy. I love this but I find I can't use it every night. For my skin I do find it can be a little heavy but it works really well when I use it every second night (I use the soothing gel on alternate nights as a moisturiser). I find ...
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