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asap super B complex 30ml 30ml

4.7 of 685 reviews

$78.75 $105.00 SAVE 25%

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The iconic asap super b complex is famous for its ability to boost skin radiance. Infused with high concentrations of Niacinamide (Vitamin B3) to help reduce and prevent dehydration while boosting collagen production and minimising redness and inflammation, combined with other powerful active ingredients that will leave your skin glowing.

  • Cosmeceuticals
  • Cruelty Free
  • Vegan
  • Australian Made
  • Artificial Fragrance Free
  • Sulphate Free

What customers say

SUPERIOR - 94% recommend

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  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Eye Concern:

  • Age Prevention
  • Deep Lines

Skin Concern:

  • Acne, breakouts and blackheads
  • Dull, dry or dehydrated skin
  • First signs of ageing
  • Oiliness and shine
  • Pigmentation, uneven skin tone
  • Sensitivity and redness
  • Wrinkles and loss of firmness

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

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asap super B complex 30ml

asap super B complex 30ml

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asap super B complex 30ml Reviews

4.7 of 685 reviews

94% recommend this product

  1. 549

  2. 151

  3. 32

  4. 6

  5. 1

Most Helpful Positive

New favourite

Maddie Lovell

Struggling with acne scaring and its helped so much

Most Helpful Criticism

Not for me


I’ve tried all four of serums from asap platinum collection. Only retinol is above average.
With this B serum, nothing stands out. I’m also not fan of gel like texture.
  1. New favourite

    Maddie Lovell

    Struggling with acne scaring and its helped so much
  2. I use nearly every night

    Masha Sudareva

    I bought this after listening to the adore podcast..and wow. I have no regrets. I use this product nearly every evening and overall my skin health is the best it has ever been. It didn't happen overnight though, this is definitely a long term results type of product. I am also prone to blemishes that pop up every blue moon and this product has helped keep pimples at bay.
  3. Made me breakout


    I wanted to love this but have sensitive skin and it made me break out within about 3 days. Even waited a month and tried again with just 1 day use I had pimples show up again.
  4. super hyrdrating


    Love the smell! super hydrating and love the combo of HA & Niacinamide- good investment
  5. Amazing


    It worked well with my skin no breakouts , it enhances the skins beauty
  6. Serious results!


    I've been using this for the past couple month and cannot believe how much my skin has really improved! I thought my skin was already good but this just really amps up the results! It has so many great ingredients in it that it even cuts down my skincare routine significantly. I wish I had listened to Jo's bougie recommendations earlier. Absolutely worth it! Since I cut down on steps I'm actually ...
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  7. Pills and doesn't absorb well


    Unfortunately I wanted to love this. I used about half the bottle before using the rest on just my neck and chest to use it up, but I did give it a good go. I have very dry skin - but still found that whenever I used this, any moisturiser that I used on top would pill. Not sure why it didn't work for me but I didn't like the formula - will stick to skinceuticals!
  8. Wonderful skin care!


    ASAP have a really great range of skin care & this super B complex does a great job on my sensitive, dry, mature skin. Its very gentle, quickly and easily absorbed and hydrating. Leaves my skin feeling smoother and has improved skin tone a lot! Its non irritating and has helped minimise my adult acne. A definite repurchase for me!
  9. My skin's new best friend


    I've been using this for almost 3 weeks and this serum helped with my recent breakout. I initially bought this because of my rosacea, and oh boy it helped more than that. It helped me in clearing out my acne and calm each and every cluster of pimples I had. And of course also helped me with my rosacea flare-ups. My acne has calmed down, and my rosacea flare-ups have reduced. Definitely a repurchas...
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  10. Smooth soft skin

    Megan Bradbury

    Used this every morning with the c serum. Smooth, lightweight and non oily. Makeup applied well over the top.
  11. Hyaluronic Acid and Niacinamide in 1- what more can u want?

    Lisa Bajaj

    Love this product. Love the whole asap range. This product is so hydrating and nourishing, I highly recommend it.
  12. It's all right


    I like it but I don't love it. It doesn't sink into my skin too well. I feel like it lays on top of the skin as a layer, so I only use it at night instead of morning. The ingredients are great though so I'm sure it works. No irritation.
  13. Best niacinamide serum


    My oily skin LOVES this product. This serum is smoothing, hydrating and leaves such a great glow! It does pill but only very minor, I wait 10 minutes after applying this serum before applying makeup like you should with all products. I have purchased this serum 3 times, I will never not use it.
  14. Nourishing!


    I have only ever used The Ordinary Niacinamide which I absolutely loved, so purchasing the ASAP Super B complex was a bit of a boujee purchase. Honestly, I can feel that it is good for my skin, but I wouldn't say I noticed any physical differences between this and The Ordinary Niacinamide. I wouldn't purchase this again, only because it is a bit pricey.
  15. A good fixer!


    It is a very nice product after I have been using the ordinary vitamin B5 & B3 for a year. I think this product has a better texture and my skin feels very nice after use.
  16. Thank you Jo

    Jacqueline Van Woerden

    Finally purchased this after listening to beauty IQ and hearing about it on repeat wish I had bought it sooner is my daily go to morning and night layers great with other serums and under makeup will continue to repurchase
  17. A good cosmeceutical start


    I liked this Vitamin B serum, but I didn't love it. I'm targeting combination skin with very stubborn hormonal acne and preventative anti-ageing. This serum definitely helped maintain my skin health but didn't make major changes. A great introductory cosmeceutical serum and would be ideal for most skin types.
  18. ASAP knows whats up


    I treated myself to this serum because of how many of my closest friends loved it and it lives up to the hype- such a lovely texture and the packaging is perfect for travelling and convenience. My skins has actually noticed the difference using higher quality products so I'm v grateful!
  19. Recommend


    Love this product. It makes me super glowy and layers well with so many other serums.
  20. Skincare Staple

    Alysha Arciuli

    This serum is a really nice texture and delivers on its promise. I use this every night and my skin has thanked me for it. Would definitely recommend
  21. Beautiful serum


    Have heard a lot about this one so was pleased when it came in the skincare school kit I recently bought. I have used The Ordinary niacinamide (very sticky), the aspect one and also the Medik8 one with peptides. I think in terms of overall, this one is the best. Aspect is also good, but very strong orange smell. This is clear and glides on really nicely. In a way it is 2 products in one as also ha...
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  22. Can do no wrong

    Laura D'Costa

    As someone with very oily skin, at first I found this product a bit thick and sticky for me however after giving it another go and applying whilst my face is slightly damp it sinks in so nicely. This product lives up to all the hype and makes my skin feel plump and glowy. Definitely recommend!
  23. Alexina Adore Beauty Staff

    Alexina Adore Beauty Staff

    Alexina Adore Beauty Staff
  24. Maybe the best B serum


    This might be the best B serum I’ve ever used, but it still seems a bit expensive considering how little is in the package. Buying this in a set makes it seem worth it as it is cheaper but I’m unsure if I could justify spending $100 for this product alone, even tho I love it.
  25. Ohhh my god LOVE


    I used to use this all the time and my skin always looked incredible. I recently picked it up again and now I’m questioning why I ever stopped using it! It’s amazing! Couldn’t recommend more!
  26. Everyone needs this in their life!


    Have been using this product now for almost 2 years. Something I can’t live without. Definitely worth the price and notice a massive difference after first use.
  27. My best friend


    Love this product so much. Makes my skin glow!
  28. Best serum


    Tightened my pores, and plumped and brightened up my skin. Now that I've run out and have reverted to cheaper serums, I'm ready to get back onto this one, it's clearly the one that made all the difference. Worth the price tag.
  29. Hydratiing


    Love using this product as my first step after cleansing and prior to putting on other serums. Always gives me a fresh and hydrated finish, a nice base to allow my other serums to penetrate easily. I gave it 4.5 stars because my actual favourite vitamin b product is from Aspect, however theirs is quite expensive so I will quite often purchase this ASAP one instead.
  30. Staple in nightly routine


    I use this serum every night and find it really helps with oil control but still leaves my skin glowing and firm. I recommend it to everyone and always have a back up in the cupboard at the ready as i just refuses to go without it!
  31. Wasn’t wowed


    This was recommended to me to help some acne and over appearance of skin. It leaves a lot to be desired. I haven’t finished my bottle as I found it did absolutely nothing for my skin. It didn’t at all help my acne breakouts and I feel like t did nothing for my overal skin.
  32. Brighter and plumper skin.


    I had never tried an ASAP product but received this initially as a sample. After using for one night my skin was brighter and plumper the next day. It has been two years and I have never brought another vitamin B serum <3
  33. One of the VB I have ever tried.


    I am addicted to vitamin B and used a lot of different products in the market. There is no way to tell by just look at the skin because I do not have a lot of imperfections per se. It will show the result when you put foundation on though. This one makes my skin look hydrated, plumped and brightened. Even the matt-est matt foundation would not look caceky. I love this one.
  34. Changed my skin!


    This was the first product I ever tried of ASAP’s range. I noticed results within days, I also have rosacea and this has truly helped with redness, inflammation and hyperpigmentation after blemishes such as pimples. My skin immediately looks brighter and I use this AM and PM. My skin is bright 24/7, and always get compliments on my clear brightened skin! ⭐️⭐️⭐️⭐️⭐️
  35. Great product and dries fast on skin


    I was recommended using vitamin b by my facial person. This one is great as you only need a small amount and spread well over skin and dries quickly.
  36. This is a must have for any redness/uneven skin tone


    I have had an up and down relationship with Niacinamide products, not finding that they were ever that effective. My skin can be quite red/flushed around the apples of my cheeks all the way to my cheek bones. I got a small sample of the Super B complex last year and was hesitant to try it so I put it away. After a lot of listening and researching I am I'm glad I did this year. Consistent use of t...
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  37. Fresh and bright


    So smooth to apply and glides into the skin. Face is feeling fresh and bright
  38. Smells good


    I think this is a great product for the price tag if you want to introduce niacinamide into your skincare. Would recommend - smells good and sinks into skin easily!
  39. Plumps up skin


    Great serum. Helps keep skin plump when used before moisturiser. I notice my skin feels more hydrated and imperfections 'smoothed'.
  40. Bright bright bright!


    I tried this product after hearing about it on the Adore Beauty podcast and have never looked back! So affordable and leaves skin looking brighter every single day. Best vitamin B serum I have tried.
  41. Worth the price tag


    Amazing serum. It combines so many great ingredients all in one application, so good got busy mornings. It feels so light weight also! My skin looks so much nicer!
  42. Ok product


    I bought this as I am using Skincuticale products with active ingredients and my skin was a bit irritated. I needed Vit B to sooth my skin. This product I think did that job, what I didn't like was the skin was too sticky after application and have to leave it to absorb for a while before applying anything else.
  43. Best hydrating serum


    Thanks Joanna from recommending this on the podcast. Hands down my favourite hydrating serum. Makes my face look plump and glowy the next day and has a nice citrus smell. Will definitely repurchase.
  44. Great!


    This serum is really nice on the skin.
  45. Great hydrating serum


    My sister has been obsessed with this whole rage ever since she heard about it on the Adore Beauty Podcast. She ended up getting me this Vitamin B serum for Christmas and I really love it. I love the consistency, nice and easy to spread. I get enough for my whole face neck and have some excess on my hands to spread on my upper chest. Then it absorbs nicely for me to use my next serum (I’ve been us...
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  46. Loving it


    Really enjoying using this serum so far. Have only been using it for a couple of months but I really like the way it absorbs into my skin and I feel like it is helping reduce the oil production in my skin during the day. Will definitely repurchase this and can't imagine finding a replacement for it!
  47. Not sure about this


    This contains vit b which is apparently Ninacinamide - but unlike the ordinary's which was great for sebaceous filaments and glands on the nose and stuff (but which seemed to cause irritation and redness and vague icky with continued use), this doesn't seem to do anything... Like at all. It is seemingly hydrating... I was using it with this estee Lauder $145 cream (which is admittedly designed for...
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  48. Glowy AF


    Amazing!! I wake up so glowy using this at night Got complemented on my skin at work after only using it for a week - I immediately stocked a new bottle, love it
  49. New favourite


    I'm so glad I decided to spend the money and get this, it is so worth it. I get very dry/irritated skin on my cheeks and those spots don't react to this serum. I have only been using this for 1.5 weeks and can definitely notice the difference. Plus the consistency is very nice to put on. I can't see myself parting with this product.
  50. Favourite serum!


    This is worth the cost. My skin tone is much for even, brighter thanks to niacinimide and I love the texture. The bottle is also a vacuum seal which means it won't oxidize and will get every last bit of product to really get your moneys worth. I use this AM and PM
  51. Really good


    This product is really good and helps my skin a lot but it is very pricey
  52. Love, love, love!


    I was influenced by Joanna to try this serum & I haven’t looked back. It is easy to apply, smells amazing, has not broken out my sensitive skin at all & the product does what it says- leaves my skin plump & glowy. Although it is on the expensive side, the serum is an extremely high quality product. I have repurchased several times & will continue to do so. I get so many compliments on my skin & ...
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  53. New holy grail


    How could you not buy this serum after hearing Jo and Hannah talk it up on the podcast?! It certainly lived up to the hype, my skin has never looked better, it's glory, my pores have reduced, I'm not turning into a glazed donut by the end of the day - it's seriously great. The texture and the smell are just wonderful, highly recommend!
  54. Best B serum on the market!


    A friend recommended I start incorporating serums into my skincare routine, and started me off on ASAP super B Complex. There were noticeable effects from the very beginning, and my skin has only improved since - reduction of fine lines and spots, diminished acne scars and overall complexion improvements. After trying a few other B serums on the market, I keep coming back to this serum and have re...
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  55. Good


    Pretty good B serum especially given the price.

    Visibly reduces pigmentation and brightens the complexion.

    You can get better alternatives but at a much higher price point.
  56. Feels delightful


    Feels really nice on your skin and really makes a difference
  57. Life-Changing


    Thank you so much Joanna for introducing and recommending this holy-grail serum! This serum has completely transformed my skin, and I cannot imagine myself living without this serum ever!!
  58. JUST WOW


    Of all the serums I've tried so far (not that many if I'm being honest) this has to be my favourite! I started using it when I had a bad breakout and had heard how good it was through Joanna's IG live. My acne has since calmed down a lot. I feel like every time I put it on I wake up with better skin. Thankyou Joanna!!
  59. New addition to my morning routine


    I tried this serum after hearing Jo rave about it on the Beauty IQ podcast and I am in love! It is more than I would usually spend on a serum but it is gentle on my skin and leaves it feel soft and smooth.

    I’ve already repurchased it again in anticipation
  60. Holy Grail


    I tried this product as a recommendation from the Beauty IQ podcast and I have to say, this is one holy grail product. I have now gone through 3 tubes of this product and I love it. My skin is so my brighter, my oil production is more controlled compared to when I don't use it and my overall complex is radiant and hydrated. I went a period without it as i ran out and was waiting for my new tube an...
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  61. my favourite serum


    I really love this serum, a great vitamin B serum. The texture is nice and it works perfectly with other products. I feel like it has made my face less oily, and also evened out tone and texture. Will definitely repurchase.
  62. Every skin types must have


    Purchased this after Jo mentioned this countless times on her instagram stories! Its been an absolute godsend and will forever repurchase this item! Smoothes the skin, brightens and hydrates!! I get eczema on my forehead and cheeks and this has helped to soothe it!
  63. Super hydrating!


    I find this product easy to apply and super hydrating. I struggle with dry patches during winter and using this product every other night has helped with that.
  64. Really nice HA


    Bought this on the recommendation from Jo from the podcast and YouTube vids! Nice thin consistency, absorbs super easy, no pilling. Will repurchase!
  65. Not works

    Kylie Deng

    My skin was a bit inflamed (darkened) from using retinol, so I used a similar vitamin B-containing product to this one (also this brand but off the shelves), but I didn't see any results.
  66. Fast results


    I've been using this product every night for about 1 week and already I can notice the results. I've even been told by other people I look radiant.
    Also using the DNA renewal treatment
  67. Perfect Night Time Serum


    Love it fits into my night time routine very well, love the Niacinamide.
  68. clarified skin


    My skin is looking better after using this for a week.
  69. Obsessed


    Makes my skin glowy, smooth, plump, beautiful! Obsessed!
  70. Expensive, but worth it!


    Have been using this serum, together with the asap c serum. Love it. My friend thinks it's reverse ageing my skin. Will definitely repurchase.
  71. love


    this is a great product was first time i tried this brand and so happy with the results. my skin feels and looks amazing
  72. My new fave!


    I purchased the ASAP Platinum Collection set and this is by far my favourite product in the set! It sits so nicely on the skin and has improved my skin texture. Will definitely be purchasing the full size and once mine is finished.
  73. Magic!


    I have been suffering from 'iso skin' with lots of breakouts, but this product has helped so much! Within a couple of weeks my skin was clearer and brighter. Niacinamide is not that high on the ingredient list but this product works wonders.
  74. Great serum for skin dullness !


    This serum worked magic on my combination skin - it did an amazing job at treating dullness and gave it a great glow and improved its overall clarity !
    BUT it is pretty pricey for what you get...
  75. A dream for post acne pigmentation


    This niacinamide is sooo nice and it works! It's light, absorbs well, smells delicious, doesn't pill. The dark spots that hang around on my face after acne breakouts disappear so much faster than usual. It's a bit pricey but it's worth it.
  76. Thumbs up


    Excellent product, one I can't live without. I love what it does for my skin.
  77. Decent


    I've been using this for about 2 weeks now, and I haven't really noticed a drastic difference. I do feel as though my skin is more hydrated, but I haven't seen much of a difference with dark spots/pigmentation like other reviewers have. Hopefully with continued use I notice more of a difference as the price point is quite steep.
  78. so many benefits


    this has so many different benefits that can really help your skin in the long run! you only need a small amount too
  79. Favorite. Serum. Ever

    Georgia B

    I can go on and on about this product! Just simply the best skincare product I own. I have tried to use other cheaper products before but my face immediately breaks out in protest. But about 2 days into reuniting my face with this product peace is restored!

  80. Very Happy with the Results!


    I noticed a freshness to the my skin as soon as I started using this product. It has been recommended so heavily in the podcast but I definitely believe that it lives up to the hype.
  81. Amazing!!!


    This product is amazing one of my go to for keeping my skin hydrated and even help reduce dark pigment one of my favourite vitamin B
  82. love it


    This serum is affordable and full of amazing ingredients, it has helped to clear up my skin and complexion so much
  83. Feels great and is super hydrating and calming


    Another convert thanks to Joanna here. I'm onto my second bottle (they last me about 3 months with daily use) and couldn't be happier. The texture is lovely and light, like a refreshing gel texture and it makes you instantly hydrated and glowy. I also use it combined with the ASAP C sometimes and find they work really well together. I was going to try a different B but I realised this really has e...
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  84. B should B in your bag


    I love combining B and C together in my morning routine.
    I love using this after my cleanse, and before my moisturiser and sun cream. I feel confident going out knowing my skin is being treated and protected.
  85. Lovely lightweight serum


    This is a super hydrating lightweight serum. A staple in any daily routine and gives so much benefit!
  86. Lovely lightweight serum


    This is a super hydrating lightweight serum. A staple in any daily routine and gives so much benefit!
  87. Best product ever!


    i have been using the ASAP Super B Complex for 2 weeks and now my skin feels amazing! 10/10 would recommend!
  88. Great non-irritating Vitamin B for sensitive skin


    I am prone to severe rosacea outbreaks on my face and textured and irritated skin. I was advised by my dermatologists to start a Vitamin B serum/Hyaluronic Acid. I was sceptical because any active ingredients will annoy my skin, but been using this for a few weeks and I've seen a drastic difference with my skin around my mouth (usually red and flaky) and no outbreaks!! No irritated skin!! It goes ...
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  89. soooo good


    This is fantastic for my sensitive skin. Soothes and plumps. Packaging is super sleek too
  90. Great product & smells amazing


    Love a vitamin B serum & this one worked well, plus it smells seriously fabulous. I saw a real improvement in skin texture, hydration and pigmentation damage, (currently trying to manage hormonal breakouts after stoping the pill), and this product has been a lifesaver.
  91. Lovely serum


    Refreshing feel and lovely texture. Seems to be hydrating and improving skin texture
  92. Talented, brilliant, incredible, amazing, show stopping, spectacular, never the same, totally unique...


    This product..... I would die for it.

    I thought The Ordinary's Niacinamide was the best thing on earth but honey, THIS... this product is next level. The texture, the fresh lemony scent, the HYDRATION. It pairs beautifully with every single product I own. My skin is smoother, less congested, hydrated, the oiliness is at bay. I've truly found nothing wrong with it.
  93. Love


    I've been using this for a few weeks, and have noticed some differences in my skin texture! It's appearing brighter and smoother. I'm trying to heal some post-acne marks and am glad I tried this. It's hydrating and has a nice fresh scent. The pump bottle is also nice.
  94. Without a doubt a fav product


    I’d been considering buying this product for quite a while, the percentage off promo was just the push that for me to finally purchase.....no idea why I procrastinated on purchasing this. This has made a huge difference to my skin that others have noticed too. I bought this along with the asap vitamin c and use this product followed by the vitamin c in the AM. Will definitely purchase again.
  95. Would purchase again!


    I love applying this serum at night. My skin soaks it up nicely and I really do think it has helped with my hyperpigmentation. It is reasonably priced compared to other serums on the market. To me it has done what I wanted it to do, love it
  96. Solid B Serum


    A nice serum! The consistency and scent are good for everyday use and would recommend if you want to add a B vitamin into your routine.
  97. Joanna Brought Me Here


    I've decided to try this super b serum since it's one of Joanna's favourite! And this serum does not disappoint, i love this serum - it is so gentle, moisturising and it evens out my skin tone!! Love this! Thank you Joanna!
  98. Quality


    Not too harsh on sensitive skin. A staple in your skincare routine.
  99. Nice but not for me


    Hydrating... BUT very sticky. I couldn't get over the sticky texture/effect. So not for me :)
  100. Can't go wrong with this product


    Plenty product in each pump, goes on easily and doesn't pill with other products. I used this along with Aspect Jungle Brew to calm some hormonal acne down and I feel like it definitely helped the inflammation. Smells fresh, so it's nice to use in the morning.
  101. Review & Earn
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