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asap pure mineral foundation - available in 5 shades 8g

4.4 of 119 reviews

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asap pure mineral foundation delivers a sheer, flawless coverage with SPF 15 protection and a beautiful luminous finish. asap pure mineral foundation is available in four shades to suit any skin tone and age, and it blends easily into the skin, providing an excellent, natural-looking coverage. Suitable for all skin types.

  • Cosmeceuticals
  • Cruelty Free
  • Vegan
  • Australian Made
  • Artificial Fragrance Free
  • Sulphate Free
  • Has SPF

What customers say

SUPERIOR - 91% recommend

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  • Teens
  • 20s
  • 30s
  • 40s
  • 50+


  • Medium

Skin Concern:

  • Dull, dry or dehydrated skin
  • Pigmentation, uneven skin tone

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

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Questions & Answers

(6 Questions)

asap pure mineral foundation - available in 5 shades

asap pure mineral foundation - available in 5 shades

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asap pure mineral foundation - available in 5 shades Reviews

4.4 of 119 reviews

91% recommend this product

  1. 66

  2. 40

  3. 12

  4. 1

  5. 0

Most Helpful Positive

Everyday go to


This is great once you use the asap primer powder, great for everyday make up and provides a nice amount of coverage. Can’t go wrong.

Most Helpful Criticism

Not sure


I’m not sure if the problem is this product or just mineral foundations aren’t a good match for me because I’ve never had great success with any brand.
The main issue I face is they tend to oxidise on my skin and go oily throughout the day.
I liked some things about this product like how it made my skin look luminous however it did feel a bit sticky
Perhaps it’s my application technique. For the price I would recommend trying it and see if it works for you - ASAP is an amazing brand
  1. Not sure


    verified purchaser
    I’m not sure if the problem is this product or just mineral foundations aren’t a good match for me because I’ve never had great success with any brand.
    The main issue I face is they tend to oxidise on my skin and go oily throughout the day.
    I liked some things about this product like how it made my skin look luminous however it did feel a bit sticky
    Perhaps it’s my application ...
    Read More
  2. Good


    Provides medium coverage and easy to build but it is not my go to, I still prefer the liquid foundations.
  3. great


    this is really nice, blends in so well and has a nice subtle coverage.
  4. Good coverage but..


    The good thing about this powder is you can build it up to how much coverage you want. The only thing I found was the more coverage I wanted it got super thick and looked cakey. It also slid off my face half way through the day so staying power wasn’t great for me. I wouldn’t purchase this again.
  5. Everyday go to


    This is great once you use the asap primer powder, great for everyday make up and provides a nice amount of coverage. Can’t go wrong.
  6. Gorgeous finish!


    I have this in two shades, 1.5 for summer when I tan, and 1 for the winter when my skin is pale. It has amazing coverage for a mineral powder. It can make my skin dry if I don't moisturise prior to, or if I sleep in it. It is so easy to blend!
  7. Best every day foundation ever!


    Firstly, shade one is perfect for me but i can see why some are disappointed with the shade range. In saying that, i absolutely love this foundation. The finish is perfect, enough coverage to look quite flawless but still glowy and natural. Everyone asks me what i'm wearing when i have this on. I buff it onto my skin with a dense flat kabuki style brush. I do set it with spray, and i guess by the ...
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  8. Beautiful Finish & Long Lasting


    I adore this product because it isn't heavy on the skin. It has a beautiful finish to it where it is just the right amount of dewy leaving the skin feeling hydrated it also has a decent amount of coverage for a mineral foundation. It is my go to I wear it every day on top of the mineral base and using the asap spf50 moisturiser as my base. The foundation also has spf protection an added bonus!
  9. Fantastic


    I have used this mineral makeup for several years. Currently using ASAP CC cream under the mineral makeup. It is a light coverage and doesn’t cake on my face like most foundations. I have tried others but keep coming back to this. Easy to reapply during the day. Really love this product.
  10. Absolutely Love It!


    verified purchaser
    This product is light but gives me great coverage, leaves my face matte and it lasts!
  11. Amazing Mineral Foundation


    Amazing mineral foundation that doesn’t feel heavy or cakey. Love that the skin can breathe through it. However, I have oily skin so when applied in the morning by mid-afternoon my skin was very shiny - but I guess that’s the minerals letting the skin breathe! Also, I have very fair/ivory skin and the lightest shade was still noticeably too dark for my skin. But did use this foundation for a coupl...
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  12. Shade range is miserable


    I can't believe they only have 5 shades? What happened to diversity? I purchased two shades and neither of them match me even when I try to mix them because of their undertones. Way too much hassle in a world where Alima Pure has over 60 shades.
  13. Great coverage


    wonderful coverage love it! used this at a friends house and I really want one too! such a lovely mineral foundation I would recommend it ! also it did not irritate me at all! perf
  14. Nice!


    Lovely coverage, I really love it and enjoy wearing it
  15. Beautiful


    This mineral makeup is beautiful and natural. I dont find it a full coverage foundation, but thats what I like. It gives a soft glowy finish, and I find the shades blend well.
    I only wish the SPF was higher in it.
  16. Natural and Light


    Nice natural coverage,stays on all day.I use this on my no makeup days and it feels lovely.
  17. amazing


    amazing foundation. perfect colour. great for the skin. highly recommend
  18. Good


    After watching a youtuber use this, I decided to get this and it's pretty good. Good coverage, blendable and light weight.
  19. Lovely finish

    Laura O

    I've been wanting to switch to a mineral powder for day-to-day wear. I've been pleasantly surprised by this powder and what I love most is the finish - it's almost illuminating, much better than a cakey matte finish. I gave it 4.5 rather than 5 because it does need a touch up in the afternoon (if you have oily skin), otherwise highly recommend this powder!
  20. Love


    Love this! Easy to use, great coverage and doesn’t cause breakouts
  21. Good makeup, bad colour


    I really wanted to get this because it was quick and easy to put on and didn’t cause breakouts for my oily acne prone skin. It worked really well on those parts, however the colour was very orange... so I had to stop wearing it :(
    if the colour was right this would get five stars but unfortunately I don’t like looking like a carrot lol.
  22. Love this powder!


    This is new fav! Lightweight power that gives me great smooth coverage. I use this over the ASAP CC cream, and sometimes the liquid foundation if I want a fuller coverage. it also has a light illuminating sheen to it that brightens the skin. Absolutely love it.
  23. Good!


    Light coverage, super good value for money too!
  24. Lovely summer powder


    Pretty light coverage and doesn’t clog my pores. I’ve really liked this over the warmer months to help my skin from feeling like I have too much makeup on.
  25. A good powder


    A nice light powder which is not heavy. It also has a nice sunscreen for that extra protection. Easy to apply with a nice fluffy style brush.
  26. Great value mineral make up


    Great value and love the coverage and finish of this foundation however I’m not sure I selected the right colour as my Skin sometimes appears orange.
  27. Great value! Will repurchase


    So I have really annoying skin that is simultaneously acne prone, a bit oily, but also dry and flaky, and I have acne scarring.
    I like makeup to look as natural as possible while also covering acne/pigmented scars. This doesn’t cover them completely but if it did it wouldn’t look as natural. It evens out my skin beautifully so I can then spot conceal with concealer and then set that with thi...
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  28. Light and natural


    Perfect for those days you want a little coverage without a full face of make up. I found a primer is necessary though, as it does cake a bit on my skin.
  29. Natural


    I use this on my no makeup days. Feels lovely. Nice natural coverage. Stays all day.
  30. My go to!!


    This is the perfect powder to wear if you don’t want to wear a lot of make up. Throughout the week I will not wear foundation and on the days my skin isn’t looking great I will put this on and it’s a perfect light coverage which lasts all day too! My skin is normal to oily ( I get a bit oily in my t section) and this is perfect for me. I highly recommend.
  31. Great product


    The product itself is really nice. I love the mineral powders because I have oily combination skin so it doesn’t clog my pores up but still provides pretty good coverage and also has a matte finish.
    Only thing I get frustrated with is the packaging. So many times I have tipped the product upside down to GENTLY tap some powder into the lid for use, and then the plastic bit holding the produc...
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  32. Nice powder


    Nice powder to use around eyes, cheeks and forehead. I’m not too keen on how it sits on my nose though. Overall, it’s a lovely, lightweight powder
  33. nice foundation


    Nice mineral foundation blends easily
    doesn't break me out
    applies nicely and makes my skin look good and get compliments
  34. Light natural finish


    This mineral foundation was recommended to me as safe to wear following a series of skin treatments (skin needling) where I wasn't allowed to wear my regular foundation for a few days after. It worked well to slightly camouflage the redness from the treatment and even out my skin colour. Even when I no longer needed to use it, I played around and found I got even better results using it with a ...
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  35. Love!!


    Absolutely love this mineral foundation l! Gives the perfect amount of coverage and skin looks absolutely flawless
  36. Uncertain


    Really wanted to love this but I don't. The colour was very orange on my skin and didn't give enough coverage for me. Other people seem to be happy with it though & as I'm a fan of ASAP products, I might revisit this some other time but in a different much paler shade. Ended up giving it to my sister who's using it as a bronzer.
  37. Looks like skin


    Really love these mineral based products. Feels so light on and works perfectly over foundation.
  38. Awesome


    i have rather oily skin, and this sets my makeup all day without any oily peeping through, provides a nice coverage on top of my foundation , highly recomme
  39. Best powder I have ever owned


    This powder has worked so well for my oily skin! I have very enlarged pores and this powder makes me skin looks so smooth, I’ve had compliments about how nice my skin is since using it. Most mineral powders are sparkly and this one isn’t which I really like. I will continue to buy this, it’s the best powder for sure!
  40. Fantastic coverage!


    I have been using ASAP mineral makeup for a few years now and I'll never stray! I have combination, sensitive skin and break out around that time of the month and this make up helps cover it all! Feels great on my face and lasts all day long! Definitely look into it if you are looking for a mineral make up with great coverage.
  41. good


    I have used other brands and none compare to this superior mineral foundation. Gives the skin a beautiful glow and coverage for day or night.
  42. lovely full coverage mineral


    this is a lovely mineral. It has good coverage and doesn't have that shimmery effect you often get with mineral foundations. It doesn't seem to flare acne up and is finely milled. the lightest shade is perfect for fair skin. I think it is comparable to the more expensive mineral foundations.
  43. good coverage


    I Like this powder, it has good coverage and blends nicely, it does however need reapplication by early afternoon
  44. Great


    I ended up really enjoying this. Super easy to work with and worked with my skin very well. Loved it.
  45. coverage


    I’ve bought this product a few times and it surpasses all other powder foundations . It gives good coverage and a velvety texture .
  46. Great


    Provides superior coverage without looking heavy and plastered. I buff this over my foundation to set it for a made up polished look. Wear it alone for a natural glow. I found the pure two a bit dark for my NC30 complexion in winter. I will get pure one next time.

  47. Medium coverage


    I apply with a kabuki brush and this gives me solid medium coverage. I prefer it in summer so my skin's dry flakes aren't irritated by the powder. The shades are limited, but if you use this as a setting powder, it is fairly universal with sheer tint
  48. I'm happy but I wish it was bigger.


    I purchased this to try out. I purchased the fair shade and it suits my skin really well and covers up imperfections. The only down side is that I wish the container was bigger but I am used to Nude By Nature containers. This product's colouring and coverage is great.
  49. Amazing!


    This is such a great foundation, considering it's a powder! Most powders I've used tend to stick like glue to any dry patches, making them stand out. This however doesn't, and sits so smoothly and lasts all day! I use shade 1.5 and find it perfect for my lightly tanned skin! It also covers my freckles!!
  50. Very happy with this product


    I was happily surprised with this product.It has good coverage and is very light.Would buy it a again.
  51. Used this for years!


    I absolutely love this foundation, I have used it for years. Everyone I’ve recommended it too loves it! It feels like you have nothing on the skin. 1 layer is medium coverage, 2 layers is full coverage. Looks like a powder at first, but once the minerals soak into your skin it looks so natural and glowy. Speed up the process by using a toner or setting spray. Lasts all day on me and I receive lots...
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  52. Good coverage and long lasting


    This is a great everyday use product. I use over the top of foundation to set a full face coverage look, but for a more natural face I dust over after moisturising.
    I enjoy the ASAP range and also use their skin products.
    My only con would be that it’s not entirely matte.
  53. Great


    I love the ASAP Mineral Makeup - I have very bad acne prone skin, and it doesn't make me break out at all and gives a great coverage; not the same coverage as a liquid but its great!
  54. Feels perfect on


    Really love these mineral based products. Feels so light on and works perfectly over foundation.
  55. Love it


    Feels like I am wearing nothing. Long lasting and amazing for the skin
  56. Feels like your wearing nothing


    Love love love this mineral foundation.
    The colour, the feel and the size of the product are a few of my favourite attributes.

    I’m a 40 year old mother of three and have a few visible signs of aging and some rosacea on my cheeks. This foundation covers all of that light and even leaving a natural look that’s not too thick.
    I feel like my skin can breathe wearing this be...
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  57. Long lasting


    I use this as a cover with Jane iredale BB cream, the coverage is amazing, it looks so natural and covers the hormonal acne on my chin. I will apply in the morning and it will last the entire day without needing to reapply
  58. Favourite


    This product is great over bb cream or a light coverage liquid foundation and provides a smooth finish that isn't too heavy and which doesn't clog the skin. It's equally good when used alone if you're after something lightweight.
  59. Great quality mineral foundation, good price


    Decent coverage, good price. I've tried other products since but will definitely go back to this next time.
  60. Lovely product


    i have moved to this product since my skin has had a bad turn..
    its lovely and light and gives great buildable coverage while not looking caked on.
    definitely my new staple
  61. Great everyday foundation


    I was looking for a foundation that was easy to apply and also provides SPF coverage. A little bit of research found this and along with the purchase of some brushes has provided the solution - good coverage, light on the skin and easy to apply evenly.
  62. Great backup or if you like a bit more of a sheer look


    Brought this recently as I couldn't get my usual Youngblood 'Honey'. Product feels lovely, but a bit sheer and not as good at covering uneven or blemished skin. Overall, the product is a good back up for me, and I will purchase again. (Note I purchased Two Medium even though the Find my Shade recommended One Fair - if you wear YB Honey xx).
  63. Good On top of BB Cream


    I have very pale, sallow looking skin. I don't normally get breakouts unless hormonal but I have post-acne erythema from when I was a teen (22 currently) which take almost a year to disappear. So basically pale skin with red spots everywhere. I've always worn medium-full coverage makeup with a 'glowy' rather than 'matte' look. I bought this to wear on its own as I thought it would provide me with ...
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  64. lightweight but great coverage


    I love product and use it as my everyday foundation. It is lightweight but provides a flawless coverage that is perfect for everyday use if you just need a light dusting to even up your skin tone and provide a light glow. I'd highly recommend this product to everyone as it really is so easy to use, lasts all day, doesn't dry out my skin, gives great coverage and is a reasonable price to top it off...
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  65. Decent mineral foundation


    I bought this to try something different to my usual foundation. The colour match is quite good, my skin is fair but with olive undertones so it is often hard to find foundation that isn't too pink for me. This is neither pink or orangey. I do tend to need a good base moisturiser for this to last and not look patchy, and the coverage over acne scars is pretty average but overall it's not a bad fou...
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  66. OK


    I bought this product to use as a cheaper alternative for the Youngblood mineral foundation. There is no comparison. While this does look nice on the skin to begin with it separated and became patchy on my oily skin before the end of the day. For the price it is fine but once I have used this one up I will fork out and get the more expensive product as it looks better and last better.
  67. Nice Product


    I find this product to be a really light, even tone compared to some other mineral powders which can be quite heavy and make my skin feel oily towards the end of the day. I have now re-purchased this product after giving it a go previously and I cannot complain about any aspect of it!
  68. The only foundation I use


    I don't wear this daily but maybe I should as it actually seems to help any sores or blemishes heal. I use 'one-fair' and my face tends to redden a lot. I initially bought this because it was the first foundation that covered my redness effectively - enough that I could wear red lipstick without looking like a tomato.
    Great lightweight feel and doesn't dry out my skin.
    My only proble...
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  69. Smooth and light on your skin


    The ASAP mineral foundation is a great foundation to give you a smooth, even skin tone without it appearing fake or heavy. The added bonus is it's mineral based which doesn't clog your pores and is easy to clean off each day.
  70. Good quality


    This is amazing mineral foundation. It gives a true medium coverage, even for fair skin. Covers any redness and blemishes beautifully and evens skin tone. I find it is very long wearing and not drying st all! It is actually moisturising. I repurchase time and again. I find it amazing for the gym or for summer and humid days - the beach or park or any active days outs as it just doesn't budge.
  71. love!


    This is so great! I hate the feeling of liquid foundation on my skin and this is a perfect substitute! Makes my skin look great and really easy to apply, just a lil messy
  72. Great price for quality product


    I was after a mineral foundation with an SPF at a reasonable price and this ticked the boxes! I have fair skin and went for number 2, which suits! Nice finish and will most likely buy again
  73. A beautiful mineral powder


    This mineral powder is my favourite. I have combination skin and this never upsets it. For more coverage I pop this on over my liquid foundation or a bit of concealer. It leaves your skin feeling smooth with a nice glow. Highly recommend.
  74. Good coverage


    I usually use liquid foundation but thought I'd give this a go as I love ASAP's range. I have fairly pale skin and it gives a nice natural look and covers well.
  75. Love this powder foundation


    I have stuck to buying this powder over the last 12 or so months as I have yet to find a better product, this powder is great. I have combination skin and have stubborn millia on my cheeks yet this product hasn't made it any worse. I have light tanned skin (think Kate Middleton) and wear the number two (medium) year round. It gives a medium coverage so there may be the odd pore that doesn't get c...
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  76. Good Coverage


    Nice texture, although I just find mineral loose powder really messy to apply.
  77. Still the best powder I have used


    Love this product. Been using it for years. Going to try it with the pure base next!
  78. Light but covers


    I prefer using mineral makeup for everyday use as they are light and do not irritate the skin. This product does exactly that, and it gives excellent coverage too. If u use a good primer I find the product stays on really well. Can use as a finishing power as well if you want extra coverage.
  79. Easy to use and great coverage


    I purchased this make up when I was looking for a mineral make up that is also good for your skin. This is so easy to use with a kabuki brush and gives great coverage. I have fair skin, blonde hair and green eyes and use the number 2. I also just dust some bronzer over the top when I'm done and its the easiest, quick daily make up routine! Definitely recommend if you are looking for a light feelin...
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  80. Light, smooth finish


    This product is great over bb cream or a light coverage liquid foundation and provides a smooth finish that isn't too heavy and which doesn't clog the skin. It's equally good when used alone if you're after something lightweight.
  81. Okay product


    I wanted to love this product as I love ASAP’s skincare range. My skin type is oily so maybe it didn’t suit me. This mineral powder did not provide a full day’s coverage. For the first half of the day the powder sets nice and glowy but I had to use quite a lot of it. Second half of the day the powder ‘sweats’ through. Have been using sheer cover for 8 years unfortunately does not sell in Australia...
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  82. Great product


    Gives great coverage and feels nice on the skin . I’m glad I checked the colour with the comparison chart as I would have purchased the darker colour by looking at them ...but the colour I purchased was perfect
  83. Great light coverage


    I love this powder, if I'm having a good skin day I actually love wearing the asap cc tinted sunscreen and then this powder over the top, a nice light coverage.
  84. best powder foundation


    i bought this because i wanted something natural and quick i could just throw on before work. WOW! the first time i tried it i fell in love. its amazing the finish and it feels like velvet on the skin. it blends amazing and its a fantastic price! definitely going to stock up. i use a little concealer and this product over the top and thats it. gives me coverage all day and doesn't break me out.
  85. Great natural looking coverage


    I love this foundation. It's super light and natural looking plus it makes your skin appear glow-y which is rare for a powder. There's some coverage but your natural skin still shows through. Also love that it has spf. I have pale skin and I got the lightest shade.
  86. Most beautiful mineral powder!


    I bought this in the shade one.five, it is absolutely lovely! The container is sturdy and the turn style plastic inner bit means that powder doesn't come out when it's in a bag. I layer it on top of asap's CC cream and the result is beautiful, natural, glowing skin. I will definitely be buying more!
  87. Fave!


    I swear by mineral makeup products in general, but this had by far become my favourite. The colour is great and the coverage is substantial too! If you ever want a mineral powder go straight to this!
  88. Great foundation


    Love this powder. The shade matches my skin so well it's hard to detect where I've applied it. You can build the coverage but it still has a lovely natural look - not cakey at all. It doesn't accentuate pores like most powders do. Have been wearing this for a couple of years and after I strayed to another brand on impulse, I came straight back to this one. Love love love.
  89. Great finish


    Very happy with the coverage of this foundation. I have combination skin and this powder seems to be perfect. Doesn’t dry out my face of soak into my oily pores. Very light but i can build up coverage with more application. I love how you can open and close the top to shake out as much or little as you need. Which I feel minimises wastage.
    Very happy with this powder... will be making this ...
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  90. Love it!


    Love this! I have red areas on my face and this covers it up nicely so I can go out and not have to apply thick coverup . It’s good for my big pores on my nose, it’s helps with that as well. I love how flawless it makes me look, with looking natural . Like I have no makeup on. Great for everyday use and it really stays on.
  91. Wish I had of known about this long ago


    I have very dry sensitive and am quite pale. This powder foundation is the absolute best I have ever used!
    I rarely buy a product more than once as I am never truly satisfied so always trying new products. But, I have found my perfect powder foundation!
  92. Great light weight foundation!


    I was trying to find a foundation which was light weight and good for oily/combination skin, I had been using a cc cream as my daily foundation for a while now and wanted to try something different, this stuff is definitely light weight and blends really well, however, I do notice some oiliness in my t-zone area after a few hours of wear. Overall, this product feels really nice on the skin and I w...
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  93. Best mineral foundation on the market


    I used to love the Bareminerals matte fondation, until I found ASAPs mineral foundation. The powder applies beautifully and evenly, giving medium coverage and a lovely pearl glow! I have extremely oily skin, but this product lasts all day, and I look like I have a dewey complexion at the end if the day not an oil slick! Awesome Australian brand with no harsh chemicals. Will continue to purchase.
  94. Great product


    I used this over the ASAP CC cream and loved it. As good as more expensive mineral powders I have used. A little goes a long way for good coverage with a natural looking finish. You can also use it as a concealer, with an appropriate brush, under eyes or on pimples.
  95. Nice product


    I use the number one in the centre of my face and number 2 on the rest and I find this the best as the number 2 alone makes me look too brown. I am 49, but do not find this product powdery looking. It is a bit glowy which I do not like in the t zone area, but I just use a translucent powder to dull it down in that area. Nice product for hot days and quick application.
  96. Amazing!


    LOVE this powder! Perfect for everyday wear as it as great coverage and doesn't budge or seperate even if sweating
    So so happy I've found a good powder that doesn't clog my pores or break me out and is so comfortable to wear all day doesn't even feel like I have anything on my face
  97. Improves your skins appearance


    I use a few of the ASAP products and I am impressed with all of them. This mineral foundation is great for everyday use if you like a natural, barely-there look. It sits so well on your skin, you won't feel like you are wearing foundation. My skin has improved since wearing this daily, rather than using a heavy foundation that clogs my pores, I get hardly any breakouts anymore. One is good for fai...
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  98. Perfect !


    Always used asap product and when I heard this was available I jumped at it it's a great product as all the asap range is gives my skin a natural look no build up or re application (I have freckles too!) covers dark circles and has spf in it also!! All natural love it
  99. Perfect !


    Always used asap product and when I heard this was available I jumped at it it's a great product as all the asap range is gives my skin a natural look no build up or re application (I have freckles too!) covers dark circles and has spf in it also!! lol natural love it
  100. Nice


    I was pretty surprised as I usually find mineral foundations to be quite drying especially on my mature skin.I didnt find this dried my skin out at all.I used this on top of the asap cc cream and was pretty happy with results. I will purchase again when I run out.
  101. Review & Earn
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