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asap gentle cleansing gel 200ml 200ml

4.7 of 542 reviews

$42.90 $55.00 SAVE 22%

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4 instalments of $10.73

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Is this for you?

A light-lathering, soap-free cleanser formulated to gently and thoroughly cleanse the skin, remove make-up and excess oil, while maintaining the skins natural moisture balance.
  • Cosmeceuticals
  • Cruelty Free
  • Vegan
  • Australian Made
  • Artificial Fragrance Free
  • Sulphate Free

What customers say

SUPERIOR - 96% recommend

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  • Teens
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  • 30s
  • 40s
  • 50+

Eye Concern:

  • Age Prevention

Skin Concern:

  • Dull, dry or dehydrated skin
  • Sensitivity and redness

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily

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asap gentle cleansing gel 200ml

asap gentle cleansing gel 200ml

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asap gentle cleansing gel 200ml Reviews

4.7 of 542 reviews

96% recommend this product

  1. 425

  2. 112

  3. 16

  4. 1

  5. 3

Most Helpful Positive

Very gentle non irritating


I have eczema & very dry/sensitive skin, was surprised that this gel cleanser didn’t irritate my skin at all, seems to cleanse very well but not super effective at removing makeup, still had to use makeup remover for that. The bottle lasts forever so it’s very good value!

Most Helpful Criticism

Good but not great


This cleanser is good, but not great. I use Skinstitut and find their gel cleanser to be better and cheaper. I found this one to be a little drying.
  1. Very gentle non irritating


    I have eczema & very dry/sensitive skin, was surprised that this gel cleanser didn’t irritate my skin at all, seems to cleanse very well but not super effective at removing makeup, still had to use makeup remover for that. The bottle lasts forever so it’s very good value!
  2. Great product


    Great for a really light cleanse. I use it all the time and think it’s wonderful.
  3. Sensational gentle cleanser


    I adore this product for my rosacea-prone dry skin. My skin is not really sensitive but I find that this does keep my face cool, calm and collected, and keeps any flare-ups at bay. I found this product from a podcast recommendation I believe and it's so gentle and does a fantastic job at cleansing my skin after makeup or just sunscreen, and I would highly recommend!
  4. Nice gentle cleanser

    Melissa Fine

    Smells and feels lovely; personally I think the ASAP daily facial cleanser is better for my oily skin type, but my mum swears by this one.
  5. Love this cleanser!


    Have been using this for 2 years now! Worth every single penny!
  6. LOVE this cleanser


    I have been using the ASAP gentle cleansing gel for a few months now & absolutely love it. I have sensitive skin and it doesn't irritate at all. It leaves my skin feeling soft, clean and fresh. I have used cleansers in the past where I feel like I have to scrub or use it multiple times for it to get all of the make up off, but this one works so well. I use it morning & night. Highly recommend.
  7. A great cleaner and it’s got a good discount at the moment. I will repurchase this product


    A great cleaner and it’s got a good discount at the moment. I will repurchase this product
  8. So fresh, so clean, so hydratey


    Such a great gel cleanser thats nice and gentle on my skin. I often feel like my skin gets really dried out after a double cleanse, but not with this bad boy.
  9. Obsessed!


    This is the most beautiful, gentle cleanser! It takes away makeup well with a double cleanse and doesn't leave the skin feeling dry and tight. I will repurchase
  10. THE BEST


    I have quite red and sensitive skin, this has cleared my skin up and the redness has gone, I recommend this product to everyone!
  11. Everything I want a cleanser to do!

    Brooke White

    I like a cleanser that actually feels like it’s doing something I have dry skin and I have those breakouts every now and then but when I use this cleanser I’ve never experienced a breakout and keeps my skin nice and hydrated doesn’t strip my skin dry absolutely love!!
  12. A great clean without drying


    Leaves my skin feeling clean and fresh but not dry. Generous size and reasonable price.
  13. How good!


    Ive been searching for a cleaner to add to my permanent routine for a while now and I think I found it! Honestly everything I have been looking for in a cleanser and I am beyond impressed, this was my first product from ASAP and I believe I will be back for more! + I love that they are Aussie! Also love the staff that keep recommending me these amazing products, my skin wouldn’t look this good wit...
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  14. my perfect cleanser


    absolutely love love love. not too drying, and a little goes a long way. forever has a place in my bathroom!
  15. the best


    this is the best cleanser I have used, works so well and smells like lime and you only need a tiny bit
  16. Lovely Cleanser


    This is the ultimate cleanser. The gel consistency is very pleasant and it does an excellent job of cleaning everything off your face without drying your skin. With it being a gel, you don't have to use a lot as it has an amazing lather making the product last longer.It has s subtle pleasant smell. This would be my ultimate cleanser.
  17. LOVE


    I have been using this for almost a year now and only have good things to say about it. The gel consistency is great and it always leaves my skin feeling very fresh and cleansed. The bottle is a great size and lasts ages too, as you only need a very small amount. One of my skincare faves!
  18. Long-time user


    I've recently realised I've been using this cleanser for about 4 years.
    I use a pea-sized amount every morning & night for 30 seconds as per the directions & find that it is certainly more gentle than previous products I've used, but after rinsing you do feel like a good cleanse has happened.
    I credit this, along with ASAP's clear skin gel, with helping me get on top of hormonal acne t...
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  19. Ok


    I have used the asap exfoliator and loved it. But I did not enjoy this cleanser as much. It made my skin dry on my forehead. Mainly all my pimples are on my forehead. I would recommend this product to someone who has a combination of oily and dry skin.
  20. Lasts ages!


    This bottle is great as it lasts ages and you only need a tiny amount to really cleanse your face. I use this with other ASAP products and have found it is fine for my sensitive skin.
  21. Not my favourite.


    It’s a nice cleanser but nothing special. I found it dried out my skin as well.
  22. Smells amazing


    My skin often feels tight after cleansing but this is my new holy grail. It is gentle, smells divine and has a really nice texture too. Packaging was a tad confusing at first but worked it out haha. I use this as an AM cleanser and second cleanse at night.
  23. Good


    Very gentle on the skin and doesn't overly dry my skin.
  24. Disappointed


    I really wanted to like this cleanser but it actually felt stripping and tight after using it, also cause my skin dry red bumps.
  25. Basic daily cleanser


    I've really liked using this cleanser but I do think it is a fairly basic one. It gets a good lather, the bottle lasts a long time, and it leaves your skin clean but not dry. I definitely think it a great basic option , but don't know if it's the best around.
  26. Best cleanser


    I started using the ASAP Gentle Cleanser because my previous cleanser was stripping my skin. This product is great at removing makeup and leaves my skin feeling smooth and fresh
  27. Highly recommend


    Love ASAP products. I have been using ASAP products for a few years. I have just started using this gentle cleaning gel. It is so gentle but it also gives such a good clean.
  28. Good but not worth its price


    I've tried heaps of cleansers due to my sensitive skin but this is just another gel cleanser. Not the best out there but still looking for one
  29. Just ok


    It cleans well and gently but i didnt find it was calming on my skin or did something very different. Also u need to put a lot to cover the entire face and neck. So it is a miss from me
  30. Very gentle and smells great!

    Love It!

    Love this cleanser, very gentle & cleaning but not stripping and also smells like light citrus.
  31. It just feels good


    It wasn't until after my first IPL facial rejuvenation that I really appreciated the gentle nature of this gel cleanser. I have to teach myself how to squeeze out less though as a little bit goes a long way. It lathers beautifully and I just know it's a safe option to use after certain beauty rejuvenation treatments. Along with the ASAP soothing gel, I'm getting lovely healing and gently moisturiz...
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  32. Best cleanser on the market


    Purchased this multiple times and am never disappointed. Best cleanser I have ever used, my partner is even hooked on it. Great on my dry sensitive skin!
  33. Easy and the best


    This is the best face wash I have used. I have started doing a double cleanse and that has made all the difference. I team it with the A, B, and C serums and my skin hasn't been this clear in years. Love it!
  34. Love this cleanser!


    I use this daily to clean my face. It does a great job at cleaning away all my makeup, SPF, dirt etc. but doesn't leave my face too dry or feeling tight. Would definitely repurchase!
  35. Great cleansing gel


    I heard about this cleanser when it was recommended in Adore Beauty's videos and was looking forward to trying it. Sure enough, it lived up to the mark as I have yet to find a better gel cleanser. I now plan to purchase in the near future as part of a full skincare regime.
  36. I actually enjoy washing my face now!


    I feel like I'm telling you a confession: I used to not wash my face..! I'm in my 40s and really hated it. I rarely wear makeup so just used to put my face under the shower (I'm sure many of you are horrified!!).

    I only recently bought this cleanser after I heard the girls on the Adore Beauty podcast raving about it. I also have a number of ASAP products and they are all lovely (and ...
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  37. Gentle clean


    Great for sensitive skin and breakouts. Does not dry or damage skin
  38. Loving this cleanser


    Recently I have found my current cleanser to be very stripping. This cleanser is light and refreshing with none of that stripping feeling.
  39. Fresh & clean

    Loz W

    I don’t usually like cleansers that foam up a lot, but this one leaves my face feeling fresh and clean. A little goes a long way so it is very economical too.
  40. Nice simple cleanser


    I'm a big fan of using gentle, non-active cleansers most of the time. I have very normal/combo skin with no major concerns so I literally just need a good cleanser that removes sunscreen and makeup effectively and doesn't strip my skin. This cleanser does exactly that, no over-powering scent and it cleanses well but doesn't leave my skin feeling tight and dry afterwards. I still love the Skinstitu...
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  41. Good but not for Combo Skin Types


    I have come back to this cleanser (I used to use it years ago) as the last one I used by Kate Sommerville got discontinued. It smells delicious and I love the texture but unfortunately this doesnt seem to do much for my skin. I have lots of congestion around my chin area, and I find a stronger cleanser with Salycylic Acid is better for me.

    This cleanser would be great for less oily/c...
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  42. My favourite cleanser for step 2 of a double cleanse


    This is a cleanser that actually properly cleans my face without leaving it bright red, so for that it gets 5 stars. I only use a small amount and it cleans nicely
  43. Best make up remover


    Recommend this to anyone & everyone .. personally I love it as it’s the only cleanser that removes all my make up in one go! My partner, my kiwi man loves this product too.. combined with AHA exfoliator .. love the packaging. I’m 38 years old, female who suffers with hyperpigmentation- I have found all the heavy glammed up pretty eye popping nice bottles and packaging that’s over priced the money ...
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  44. LOVE


    I love this cleanser. It smells nice and clean and refreshing but not too strong. The gel lathers so beautifully on your skin - you only need a tiny amount to do your whole face. It feels soft and luxurious on my skin and leaves it feeling clean but not stripped or tight. I have sensitive skin and this has not made me react at all. I don't know that it has made any improvements - but #winterskin a...
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  45. Love it!


    I've always been a cream cleanser kind of gal - with sensitive skin and sometimes dehydration I was sceptical. But, upon Joanna's recommendation, I decided to give it a go as it was down to $42. What a surprise! I love how clean it leaves my skin without stripping it and it has a pleasant, but not overpowering scent. I'm a definite convert - love it!
  46. Nice and gentle


    I like this, it’s super fresh and light. I think if you’re looking for an everyday gentle clean, this would be good for you! Don’t think it helped with any of my spots but it’s not really designed for that!
  47. Repeat buyer


    I love this product.
    As what feels like all my products, i purchased this after Joanna recommended it.
    I love how gentle it is.
    I use it as my second cleanse after an oil based first cleanser.
    A little goes a long way and i think its great value for the product you get.
  48. LOVE


    I first used this cleanser as part of the ASAP and Joanna Flemming collab kit and absolutely fell in love with it as a cleanser in the morning! I have since repurchased this product :)
  49. YES!


    This cleanser is the bomb - I've got my mum, sister and bestie onto it and we are all obsessed!
    Thank you Jo Flemming!! haha
  50. Great cleanser!


    Such a great cleanser, doesn’t strip skin, leaves it clean and glowy and smells like limes!
  51. Best


    Such a nice cleanser that leaves your face feeling so clean and soft after.
  52. My fave cleanser ever


    Smells great. Feels great. I've used this for years and I love it. Great pricepoint. I use it after my oil cleanswer and it's so refreshing.
  53. Staple Product!


    Effectively removes makeup, great size for the price, easy to pack and travel with and such a nice texture. My skin is slightly sensitive and I found this cleanser was very gentle and non-drying. This product was recommended to me by the amazing Adore Beauty support staff and I loved it!
  54. New favourite cleanser


    Smells amazing, gentle on the skin and leaves skin feeling properly cleansed! Will keep purchasing :)
  55. Go to gentle cleanser


    I love this cleanser, it has now become my go to! It's gentle on my sensitive skin but thoroughly cleans my face and leaves my skin feeling super soft. I also love the subtle scent of this cleanser.
  56. Perfect!


    A great gentle cleanser. Not stripping, but thoroughly cleans skin. I haven’t ever used it to remove makeup, however use it morning and night and my skin loves it. No contribution to breakouts and is gentle on my dermatitis
  57. Fantastic everyday cleanser


    The cleansing gel is a great alternative to add into your routine.
  58. A great everyday facial cleanser


    After having a skin consultation and learning about my skin type, I have been using everyday gentle gel cleansers. This cleanser does not leave my skin feeling dry and tight afterwards. It really does gently clean.
  59. Love

    Gentle cleanser

    This cleanser has the perfect level of foamy where it doesn’t suffocate your nostrils! Super gentle, has the most beautiful light scent and is non drying. Love love love
  60. All time best cleanser


    I have used so many cleansers that felt like they weren’t doing much for my skin or they were stripping my skin leaving it dry. This cleanser is gentle yet effective in removing dirt and make up
  61. So glad I have found this


    I've tried quite a lot of cleansers in my time, but this has to be one of my favourites! It is so gentle on my skin, doesn't feel stripping AT ALL, and it also leaves my skin feeling very clean. It's a lovely product and reasonably priced too.
  62. Very gentle on my skin


    Nice and gentle everyday cleanser, doesn’t dry out my skin. Very neutral smell and great texture. Skin feels clean and smooth afterwards! Will be repurchasing!
  63. Gentle but drying


    I quite like this cleanser but I'm not going to repurchase. I have normal skin and I just found it a bit drying. I think it would be a great summer cleaner or more suitable for my oily skinned friends.
  64. Gentle yet effective!


    I've been looking for a cleanser that's gentle enough to use in the morning but powerful enough as a second cleanse in the evening. This was definitely a purchase from Jo's recommendations and I've been loving it! It doesn't strip my skin and has never left it irritated or blotchy caused by my sensitive skin. It also works perfectly with my Clarisonic as I like something with a bit of lather.
  65. Nice everyday cleanser


    Nice and gentle everyday cleanser, doesn’t dry out or irritate my sensitive dry skin. Doesn’t really take make up off by itself but works well after makeup remover. Would purchase again
  66. Great for pores!


    I have large pores that are challenging to clear - so I'm very impressed that in a few days this cleanser alone really did the job! I have a dry skin and my only criticism is that as a 'gel' this is slightly more suited to normal to oily skin, as most gel formulas are. It wasn't REALLY drying but I personally probably need a more hydrating cleanser. But super happy with my pores now!!
  67. Excellent soap free cleanser


    I received a free sample of this and loved it. I then purchased the full size which is lasting me for ages, even using twice a day. Thick gel like consistency that foams up easily and leaves my oily prone skin squeaky clean without drying it out. Will definitely re-purchase again!
  68. gentle cleanse


    Nice every day cleanser my partner and i both use it and enjoy it.
  69. My fave cleanser!


    I absolutely adore this cleanser, after years of trying to 'rid' my oily skin with harsh cleansers I have finally learnt that I have just dried my skin out or caused more oil production. This cleanser is so gentle, it leaves your skin feeling so fresh and you don't get that tight (dry) feeling after. I can't live without this product now, so good!
  70. My all time favourite cleanser

    Evie Wonder

    Cleanses without drying the skin out. My all time favourite and I always come back to it.
  71. My BFF!


    I wasnt sure how i would go with this product, considering i had tried natural cleansers before that claimed to be gentle and still left a bit of tightness or flakiness after use... but this product CHANGED my life! My skin has never been more healthy, glowy and acne free! I love the minimal amount of ingredients and the soft natural scent. I havent used anything else since first buying it in Janu...
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  72. ASAP Lover


    I love the ASAP range. This cleanser is not my daily go to but because it doesn’t have any actives, it is perfect for after I have skin needling and need something more gentle.
  73. ASAP Lover


    I love the ASAP range. This cleanser is not my daily go to but because it doesn’t have any actives, it is perfect for after I have skin needling and need something more gentle.
  74. Love this!

    Tayla M

    I love this cleanser. It cleans my skin. Smells nice. Takes off make up. Literally nothing bad to say. I have repurchased probably close to ten times now. You won’t regret trying this.
  75. such a good staple


    gives you that wonderful clean feeling - the scent is so nice for mornings too, it smells really clean and almost like cucumber? I love it - i always come back to this. My husband loves it too, and he's fussy with cleansers. It's really nice and a fair price - another good aussie brand.
  76. Squeaky clean with nil tightness after use


    I love this cleanser it is so gentle on my sensitive skin. I will double cleanse with this cleanser and after second cleanse my skin is left squeaky clean and nil tight feeling after use. My only negative is the dispensing of the product. I find at times too much product comes out and goes to waste. I also find the white packaging and material used, picks up the makeup on my hands from first clean...
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  77. Not bad


    I used to use this but my skin got used to it really quickly and it ended up not doing much for my skin.

    When I used it I would have to use another cleanser also just so my skin felt clean afterwards.

    It’s a good product just not for me
  78. A favourite


    I love this cleanser! Doesn’t strip my skin, my skin feels plump and clean after using! I love the smell and it works so well with facial cleansing devises for an extra clean. Any mascara I’m wearing during the day comes off easily with this cleanser. Will continue to repurchase
  79. the best


    this is seriously the best cleanser. it is really strong so you only need to use the tiniest bit. it smells so nice like the splice ice cream!! Amazing and will be my go to.
  80. Favourite cleanser


    SO gentle on your skin, gets rid of all your makeup and doesn't leave you feeling dried out like other harsh cleaners. Slightly foams when you rub it in
  81. Excellent cleansing gel


    I received mine as a sample and it’s pretty good and gentle, it removes my makeup and sunscreen pretty good and my skin feels hydrated after using this cleanser.
  82. Good all round cleanser


    I love this gel cleanser - it is gentle but leaves skin feeling super clean and removes makeup easily. You only need a tiny bit - a little really goes a long way.
  83. amazing


    this is amazing. It last ages, smells nice and is pretty affordable. love it
  84. Love the smell!


    Just kicking myself that I didn’t buy this sooner after hearing such great things! Has a bit of a zesty smell which I love considering that it’s fragrance free! You don’t need much - a little goes a long way! Just be sure to wash it all off!
  85. Go-to


    this is my go-to cleanser, every time i try something new, i end up coming back to this. it is very gentle for my acne prone skin.
  86. Perfect for sensitive skin


    The product specialists at Adore recommended this cleanser to me and my sensitive Sally skin has never been happier! Beautiful, mild scent and my skin is never tight or uncomfortable after cleansing anymore! I use this twice per day and I never have any issues with it. In the evening, I double cleanse with an oil cleanser or micellar water first.
  87. So nice!


    I love this cleanser for when my skin is really sore and sensitive. It never stings and the gel is so nice.
  88. Gentle indeed


    Although the Gentle Cleansing Gel is recommended for sensitive and dry skin, I have combination skin and benefited from this as my 2nd step cleanser. The result after every use was a fresh feeling without feeling everything being stripped away.
  89. Favourite Cleanser


    I have oily skin and love this cleanser, especially in the mornings it really wakes me up and makes my skin feel refreshed. It has a nice scent and distributes well over the face.
  90. Incredibly gentle and clearing!

    Deborah Olivia

    Before using this cleanser, I had used products from other brands to clear up my acne during teenage years. It more or less cleared it up completely for me in about a month. I've probably been using this cleanser everyday for about 4 years now and can say with certainty that this is the best one out there (at least for me personally). Had super dry and irritable skin a few years ago, now it's norm...
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  91. love this gentle cleaner for my peeling skin


    As I use the intense lightening cream from the dermatologist, my skin has been red and peeling. This gentle cleaner helps my skin clean and so refreshed on sensitive and irritating skin. It smells great too. I love all ASAP cleaner ranges.
  92. Highly recommended!


    I bought the ASAP gentle cleansing gel based on the beauty IQ podcast recommendation and it didn't disappoint! I have acne prone sensitive skin and use this product every morning, and on evenings that my skin needs some extra TLC (I normally use the ASAP daily cleanser at night).
    It has a nice consistency, mild fragrance, lathers well and a little goes a long way ( I've had my current bottl...
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  93. Gorgeous + well priced everyday cleanser


    I contact the Adore beauty product specialised in need of a good everyday cosmeceutical grade gentle cleanser for my normal/dry occasionally sensitive skin and they recommended this one.... it absolutely has not disappointed me! So lovely, smells beautiful, great price. It has not irritated my skin at all and it pairs nicely with my Dermalogica PreCleanse. I will definitely be repurchasing!
  94. Best gentle cleanse


    I love this cleanser. I love the scent. I love that it doesn't strip or dry or irritate my skin.. It leaves my face feeling clean and fresh and I will continue to use it AM and PM.
  95. Great cleansar


    Received as a sample and so far I really do like it. My skin feels clean after but not dry and it has a quite pleasant smell. Would purchase full size in the future.
  96. Love this!


    This is such a great cleanser! I bought this after hearing Joanna talking about it on the Beauty IQ podcast regularly and it did not disappoint. Gentle enough on my skin without making it feel dry and tight and my face feels super clean after using it!
  97. Very Impressed


    I received this cleanser as a sample and have immediately fallen in love with it. I have been using a chemist brand cleanser until trying this but from just one use I 100% see the value and will be making the switch!
  98. LOVE THIS!


    I have been loving this cleanser as the 1st step in my double cleanse routine and alone in the morning, I find it really gentle and it doesn't irritate my skin but leaves me feeling fresh. I also like that the bottle is upright so you don't lose any product. Will repurchase!
  99. I’d recommend it to a friend


    Does exactly what you want a cleanser to do - thoroughly cleanse away makeup, dirt and oil from the day without leaving your face feeling dry afterwards. You don’t need to use much product (might need to double cleanse if you’re wearing a full face of makeup), so it lasts a while. Outperforms other bougie cleansers I’ve bought in the past. I’d recommend it to a friend.
  100. Gentle and soothing


    I have found a lot of cleansers far too harsh, but this one is so gentle and soothing for my skin. Highly recommend
  101. Review & Earn
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