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asap gentle cleansing gel 200ml 200ml

4.7 of 281 reviews

$38.22 $49.00 SAVE 22%

4 instalments of $9.56


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4 instalments of $9.56


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  • 20s
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  • 40s
  • 50+

Eye Concern:

  • Age Prevention

Skin Concern:

  • Dull, dry or dehydrated skin
  • Sensitivity and redness

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily

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asap gentle cleansing gel 200ml

asap gentle cleansing gel 200ml

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Customer Reviews

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4.7 of 281 reviews

97% recommend this product

  1. 209

  2. 65

  3. 6

  4. 3

  5. 1

Most Helpful Positive

I keep repurchasing


Washes away makeup, doesn't sting my eyes, and doesn't dry out my skin. Onto my third bottle now

Most Helpful Criticism



I love this brand. Great quality products at great prices. Good basic cleanser nothing to rave about though.
  1. Very gentle and refreshing


    Cleanser works well for dry, break out prone skin. Very gentle. Doesn’t dry out the skin or cause redness. Recommend for people who need a gentle wash that cleans well (including removing makeup traces). Have noticed less breaking out too. Will buy again!
  2. Does the job


    I got this as part of a goodie bag. Cleaned my skin well. I prefer foamy cleansers but if you like gels, you will like this cleanser.
  3. Dont use alone for makeup removal


    Awesome for gentle cleansing. To be honest i think the chemist pharmacy products also do the same though. In any case, dont use this alone to remove makeup. Only use as the 2nd cleanser after a make up removing cleanser
  4. I keep repurchasing


    Washes away makeup, doesn't sting my eyes, and doesn't dry out my skin. Onto my third bottle now
  5. Great!


    This cleanser is great because it washes away my makeup easily at night. It doesn't aggravate my skin and doesn't cause any breakouts. I am really happy to keep using it.
  6. amazing


    It is very hydrating as it penetrates deeply into the skin and leaves a lovely scent afterwards, I always take this with me when I’m travelling!
  7. Great for all skin types except dry or mature


    I think this cleanser is a great option for normal, combination or oily skins.
    My skin felt cleansed and refined - I only experienced tightness in the winter and switched to a milk cleanser
    It’s got a really good consistency and lasts a long time
  8. Love it......


    So I got a sample of this cleansing gel and absolutely love it. Purchased the full sized not long after and use it morning and night. I have hormonal breakout prone skin and so far so good, doesn't make my skin all tight when coming out of the shower. Also follow with the asap serum range. Highly recommend, even got my 17yrs niece onto the asap range.
  9. Awesome


    great for sensitive skin cleans the pores out nicely without drying out the skin
  10. Amazing product.


    i am in love with this. i got it as a sample from a friend, used it for a week and had to buy the big bottle

    it deosnt dry out my skin like all the others do, has helped clear up my acne & blackheads
    100% recommend.
  11. Awesome


    i dont have many breakouts but have have sensitive skin and this product is a must, doesn't irritate my skin or dry it out but makes it look radiant
  12. adore this


    I suffer from dry skin and this product keeps my skin very hydrated! Very well priced for such an effective product, will be repurchasing!
  13. I could market this product!


    Was initially given this as a free sample and was very happy. I have sensitive dry skin and this product works a treat. Very soothing like aloe Vera on a sunburn. Little goes a long way and works well with the ASAP cleansing cloth. The price is excellent value for money. I bought two bottles.
  14. A really gentle cleanser


    This is a nice gentle cleanser, didn’t leave my skin feeling tight afterwards. I’m not a big fan of the texture, it’s quite runny so I feel like I waste a bit each time. Not bad, would recommend but I’ll probably try something else next time.
  15. Awesome


    i find this product really smoothes out my skins texxture and doesnt make it oily
  16. Trustworthy Product


    This product does as it claims
    Feels smooth on my skin.

    Skin feels great after use, blemishes reduced.
  17. Great gentle cleanser


    Good gentle cleanser for sensitive skin,
  18. Awesome


    i have sensitive, oily skin and this makes my skin feeling super soft and amazing without stipping it
  19. Basic


    I love this brand. Great quality products at great prices. Good basic cleanser nothing to rave about though.
  20. Gentle


    I absolutely LOVE this cleanser! It is so gentle on my skin yet so effective at removing makeup and debris. It leaves my skin feeling soft and clean afterwards without feeling dry.
  21. Nice and gentle


    Effective at gently cleansing and no tight stripped feeling. My skin type is dull combination with hormonal breakouts.
  22. Effective and Gentle.


    I have very sensitive skin, but it is also oily and congested. I am always hesitant to try new skincare because of this. I have to say that this surprised me. I used it with muslin face cloth, but I have found that my skin feels clean and not irritated at all. I do find that I need a little extra moisture after cleansing, but that is typical for me during Winter. I definitely recommend this product, I was super happy to find something that works this well.
  23. Great for sensitive skin


    I use this in the morning after I have exercised as my face is usually red and other cleansers irritate it at that time. This product works fantastically. I use the ASAP daily cleanser at night and the combination works very well for my skin.
  24. Beautiful cleanser


    I use this as my second cleanse at night when I have been wearing makeup all day and it works great
    You only need a teeny amount so it will last for ages
    Has an amazing scent
  25. Leaves skin feeling clean and soft


    I love this cleansing gel, I have never had my face feel so clean after using a cleanser. It feels so nice on application and leaves skin feeling super soft after use.
  26. Drying


    Made my skin feel tight and dry. Good for taking off makeup though. I consider myself to have pretty normal skin and was surprised to see how tight and dry feeling it made my skin.
  27. Love this product


    I use this cleanser in rotation with my other ASAP cleansers, I love the brand and this gel cleanser is perfect for sensitive skin, I find it soothing and gentle on my skin. I use it daily, mostly in the morning or on days where my skin is a little more sensitive like after waxing or being out in the sun. Highly recommend!
  28. Awesome product


    Love this cleanser my skin feels very clean after using it and I do not feel like it dries my skin out. This product is better for people with sensitive skin. Would definitely recommend
  29. Perfect Gentle Clease


    This is a really nice, gentle cleanser that I find perfect for the morning where you may not want an intense cleanse. I use this before my hyaluronic acid and then primer and make-up.

    I'm also really into double-cleansing and find this perfect for use before a face mask or intense scrub. Also great just on it's own for a good cleanse but doesn't strip your skin.
  30. Very Gentle


    I have fairly sensitive skin especially in the cooler months and this cleanser is effective and gentle it also smell beautiful. Just what I was looking for, I have been through a few lately that have irritated my skin but this one kept it calm. It’s similar to Dermalogicas special cleansing gel but a gentle version.
  31. Gentle and effective


    This feels so gentle on my skin whilst still removing makeup and impurities. I love it!
  32. So lovely and gentle


    Great staple to have and alternate with something a bit more active. A little definitely goes a long way.
  33. Good for sensitive skin


    The cleanser works well to clean and smells good, i haven’t noticed any changes/improvements but it is gentle
  34. Beautiful Cleanser!


    I bought this after Joanne recommended it in her skincare instagram live. I love the formula so much, I’ve never been able to use gel cleansers because of my dry skin but this one is so gentle and effective it doesn’t dry my skin out at all! You only use the smallest amount so it’s worth the price as it lasts a long time. A definite must have for all skin types.
  35. Gentle as it says


    I use this cleanser when my sensitive skin is flaring up with redness or itchy or even after having laser or skin needling. It is as gentle as it claims. Doesn’t get all makeup off easily so I use this and another
  36. Life saver


    I absolutely love this product! I use it almost daily and it leaves my face feeling so nice and refreshed. Has a really nice subtle smell to it
  37. Amazing!


    My skin was super sensitive, a lot of products were stinging my skin. I have tried cheaper and more high end brands but none of them helped. I saw a review of this product online and thought I would try it and within the first 5 days my skin had completely calmed down, no more stinging!!!
  38. Gentle and affordable


    I love this cleanser. I've been using it for years and have tried others but they just don't agree with me.
    It's gentle and so affordable, you don't need much product to get a good cleanse
  39. Life Changing


    I don't even know where to begin with this face wash! It feels SO nice on my skin and is the perfect texture! This combined with the exfoliating wash has literally changed my whole life! I used to be so down about my skin because nothing that I could ever do would make my acne better, until a friend recommended my this brand!
    I can't believe how fast I started to notice changes in my skin.My skin is completely different now and I am soooo thankful for these products! I couldn't leave the house without makeup before and now i literally never wear makeup unless I have to go somewhere special because i'm that confident about my skin! I'll never stop re-ordering these products!
  40. Gentle but effective


    I was recommended this product by Adorebeauty - I'm 37 with hormonal acne. I use this in the evenings every day and I feel it is gentle (not drying), but effective.

    I love the subtle scent too.
  41. Clears the skin


    I was recommended ASAP by a friend after nothing else was working for me.
    I started off using just the regular ASAP face cleanser but have switched to the gentle, my skin is clear and softer. I have been using the product for about 9 months now and won't be stopping anytime soon! Would 100% recommend ASAP for anyone wanting to clear up their skin.
  42. Gentle everyday use


    Great staple to have and alternate with something a bit more active. A little definitely goes a long way.
  43. Everyone needs ASAP


    This is my favourite cleanser I have ever used. The feeling of your skin once you have used ASAP products is AMAZING and second to none.
    I have recommended ASAP to EVERYONE
  44. Good for sensitive skin


    I am in my thirties and have sensitive skin which reacts to a lot of products. I received a sample of this and have been buying it ever since. It cleans really well without drying skin out or irritating my skin. A bottle goes a long way.
  45. Best cleanser I've ever used!


    The most gentle cleanser I have ever used! Leaves skin feeling soft and supple. Perfect for people who use strong serums/active ingredients.
  46. excellent face wash


    This is such a good face wash!!! it makes my skin feel so clean and soft, it definitely gets all the dirt out and even helps clear my acne I love this so much
  47. Great


    leaves my skin clean without feeling like it's completely stripped of everything (that tightness where you feel like you have to moisturise immediately). Have tried many products, but this is hands down the best cleanser I've ever used.
  48. Clean calm skin


    Great for my super sensitive, combination/dry skin. My skin feels clean without feeling stripped and tight. No redness or irritation.
  49. not for me


    i have oily skin and for some reason this did not suit my skin. whenever i used it i felt my skin was getting red. so i don't say that this cleanser is gentle. maybe do a patch test before you apply it all over your face
  50. Awesome


    This product removes absolutely all of my makeup after using it with cleansing gel. It is so gentle on the skin as well and you only need a small amount it lasts forever.
  51. Game changer


    Calming on my irritated skin without drying out or over doing the moisture :)


    Love this cleanser it's smell Devine and it's very soothing on my skin.
    Also feels clean and hydrated just love it for my sensitive skin
  53. My absolute favourite!


    This has been my daily cleanser for almost 1 year and I cannot rave about it enough! I have super sensitive and acne prone skin and this cleanser ticks all the boxes. It’s not too harsh so my skin never feels like it’s been stripped and it never breaks me out and makes my face feel so clean. The only cleanser I’ll continue to use!
  54. Helped my skin


    I liked this a lot! I don’t tend to reach for it that much but it still works for me!
  55. Sensitive Skin


    I have sensitive skin and I've tried a lot of products that I've reacted to in the past.
    This product is gentle to my skin but also cleans and makes my skin feel fresh.
    I highly recommend!
  56. AMAZING!!!


    This cleanser is amazing on the skin and a little goes a long way.
    I have always struggled with my combination oily, dry and normal skin and I have a little bit of sensitivity around my chin, but this product works on all of these things. would highly recommend
  57. Super gentle


    Love this cleanser due to how gentle it is, though it still gives a great cleanse and removes makeup really well. I have a normal/oily skin type and this cleanser works perfectly for me! My new go to cleanser!
  58. Amazeballs cleanser. Perfect for daily use


    This cleanser is amazeballs! It leaves such a nice clean and refreshed feel to the face. The bottle last for ages and is perfect for daily, twice a day use. Highly recommend for combination/oily skin folks!
  59. great night cleanser


    I love using this cleanser at night time!! it gets rid of all the make up from my oily skin without leaving it feeling tight afterwards. Would highly recommend to anyone!!
  60. Good


    I love this cleanser. It is a lovely gentle cleanser for night time. It is nice and gentle, and quite soothing, but also makes you feel cleansed. It smells delicious. I highly recommend.
  61. Oily skin


    The gel formula is great for those with oily skin, but doesn't leave your skin feeling stripped or shiny. Good basic cleanser
  62. Great for oily skin


    I love this cleanser, I find it cleans my skin but does not strip of my natural oils. Feeling fresh and hydrated
  63. Perfect everyday cleanser


    Super effective at getting every last bit of your makeup as well as a little bit going a long way when using it! The 200ml bottle is huge and will last me a long time which makes it super affordable even to drugstore cleansers. It doesn't dry your skin out and is really gentle on sensitive skin!
  64. A New Favourite!


    I recently received a sample of this in one of my recent orders and I am really impressed with this cleanser! I love the gel formula and the instant results it gives my skin - it removes make up really effectively and at the same time makes my skin look and feel super soft, plumped and moisturised. Can't wait to purchase this in full size!
  65. Looooove it


    I really love this cleanser as I have been on the search for a great cleanser that will clean my face without drying it and also not too moist that would leave your skin feeling oily.
    I definitely recommend asap cleanser it will leave your skin clean, refreshed and energised for the whole day and for 200 ml the price couldn't be better.
    Thups up..
  66. Love it


    Love this product! It's very gentle on my skin and leaves it feeling refreshed.I use it morning and night.
  67. Nothing Special


    This cleanser didn't really do much for me.
    I personally wasn't huge on the smell and found it didn't really make any changes to my skin after using for a few months.
    It was good for my sensitive skin but that was the only thing I was really impressed by.
  68. Disappointed and dry


    I tried this cleanser after seeing many reviews on how great it was for people with sensitive and dry skin. I found however that this still stripped my skin, which left it drinking up any oils, creams and serums. I am disappointed as it seems I may be the exception to the rule here.
  69. Great gentle cleanser


    I love how gentle and great this cleanser is for sensitive skin. Although I don't have extremely sensitive skin, at times it can be, and I find this deeply cleanses but doesn't irritate or aggravate the skin. This product also lasts quite a while, as you only need a small amount and it foams when you rub your hands together.
  70. Gentle but cleansing


    I bought this product as I will be starting my skin needling journey soon. The product foams up well and therefore you only need to use it sparingly. My face feels cleansed after using it, but without the drying feeling after. I think this product will work well during my needling process.
  71. Sensitive skin cleanser


    Love. Non irritating to the skin and cleanses well (I use this as a second cleanse after oil). Lasts quite a long time as the bottle is quite large. Doesn't flare the redness on my skin at all, and doesn't leave my skin feeling tight and dry.
  72. Great


    This is an inexpensive way to keep my skin clean and feeling good. Its a great daily cleanser that works so well. Skin feels so clean after use and the smell isnt overpowering. A well priced product
  73. Effective product, smells fantastic.


    This product is really light and smells great. It is a gel cleanser and effectively removes all makeup leaving my skin feeling soft, clean and refreshed afterwards. It comes in a cylinder bottle with a flat top so when you're running low it's easy to pop upside down to get the last dregs. I would definitely recommend this product to anyone looking for an effective gel cleanser.
  74. The only cleanser I'll use


    I've been using this cleanser for more than 10 years now and will never turn back. I struggled with acne through my teens and early 20s, tried absolutely everything and this was the solution. Love this cleanser. Effectively cleans away all oil and makeup without leaving your skin feeling dry. Highly recommend
  75. gentle but efficient


    This cleanser works really well on mature skin. I double cleanse to remove full cover foundation. Skin feels soft, is very clean but not stripped dry. Best make up removing cleanser I've ever tried.
  76. So gentle


    This cleanser is super gentle on my dry sensitive skin. It doesn't strip natural oils at all and makes me feel hydrated and clean after use.
  77. Perfect


    This one is on my repeat purchase. I love it and use it daily. It does not dry the skin and leaves it so clean and soft.
  78. Gentle


    Gental cleaner but cleans well. Enjoy using it at night with slight peppermint smell. Felt refreshed.
  79. Too gentle?


    Maybe a bit too gentle for my liking however it seems to do its job?
  80. Great for everyday


    This cleanser is super gentle and great for everyday. With makeup on, I need to do a double cleanse. Sometimes eye makeup isn't completely removed, so I'd recommend taking off your mascara etc. first. Overall a great product and smells great!
  81. Refreshing gentle cleanser


    My skin was irritated from over-exfoliating. I used this cleanser while my skin recovered. It was soothing and did not irritate my sensitive skin. I also love the refreshing scent.
  82. Lovely and gentle


    Really lovely and feels like it cleanses well without stripping my skin! Reminds me of skinstitut gentle cleanser a little bit. I like this for mornings :)
  83. effective


    This cleaning gel is so gentle and smells really good. It does a good job at getting rid of dirt but heavy makeup wearers may need a double cleanse or toner to pick up the bits the cleanser might miss.
    Didn't cause any breakouts.
  84. Perfect gentle cleanser


    Will keep repurchasing this one! Super gentle but still leaves my skin super clean and refreshed.
  85. Love


    I have mostly oily skin and this cleanser works wonders. I recently made the switch to try another cleanser as I wanted to try to lessen my spendings on skincare but I will be coming straight back to this one as I don’t think anything else can match it. I use this one in the afternoons/at night to get my makeup off and then use the asap daily exfoliator in the mornings, so good! The only bad thing I can say about it is the packaging.. it is not ideal for travelling as more then once I have opened my bags to find it leaked all over my other toiletries :(
  86. Nothing special


    I found this cleanser didn't give me the deep cleansing that I needed.
  87. Gentle but effective


    I use this cleanser when I shower in the mornings as I love the smell and it helps to wake me up when I’m feeling tired. It’s a super gentle cleanser but makes my face feel so fresh and clean.
  88. Good face wash, nice fresh feeling, clean skin


    This is a good product, used a small amount from a sample I received and I found it gave a lovely wash for regular/normal skin. Nice fresh clean feeling without stripping any natural oils from the skin. Would purchase.
  89. Love


    I actually really love this cleanser. This is another asap product that i always end up re purchasing. This was the 1st cleanser I've ever used and thought wow!!!! Great gel that lightly foams up once water is applied. I have normal skin and this doesn't irrate or leave my skin tight.


    This product is so soft and smooth to use especially when my face is irritated by Rosacea. It cleanses thoroughly with ease and leaves my skin so hydrated.
  91. Gentle and effective


    I used to just grab whatever cleanser that's on sale from a supermarket shelf, until I got a sample of this one. I was absolutely amazed by how clean and comfortable my skin felt after using it for the first time.
    This was my only cleanser for quite some time, and I've finished several bottles.
    Although I'm exploring more affordable options now, this cleanser is still one of the best!
  92. Great for sensitive skin


    I love this cleanser! I have very sensitive, eczema prone skin and find that this cleanser is gentle yet still cleans my makeup off. It smells fresh and I love the gel texture.
  93. Bought now a few times and love it


    This is my eighth purchase and I love this. Cleans really well and is gentle on my sensitive skin. I don't use make up cleanser, I just wash my face twice. With this cleanser, I barely have any make up on after the first wash. Washing twice and my skin is not tight, but refreshingly clean.
  94. Gentle cleanser


    Gentle for my rosacea hasn’t caused any flare ups
  95. Beautiful


    This product is amazing after getting a microdermabrasion it’s so gentle leaving your skin so smooth I definitely recommend this for sensitive skin
  96. Amazing product for combination skin!


    I was looking for a product that will help prevent breakouts, give me healthy looking skin and a natural plump and the ASAP gentle cleansing gel is a life saver! I definitely recommend it to others.The texture is smooth and their is a natural scent. Applying it never felt so easy! Honestly, it has helped my skin so much. Its my go to cleanser and I will never change it!


    I have been using this product for about 12 months now and have seen a definitely improvement in my skin! Skin feels very fresh after washing, it’s not too harsh and doesn’t dry skin out. I use this as well as a serum and moisturizer from ASAP as well! yeah
  98. Amazing!


    I got a sample of this cleanser and as soon as it ran out I had to jump on here and buy it. It’s the best cleanser I have come across. Makes your skin feel fresh and clean without any stingy or that squeaky dry feeling. The scent is wonderful too, nice light fresh smell that is not overwhelming.

    I have combination skin, for those wondering.
  99. Perfect Face Cleanser


    I have used ASAP for years to remove dirt and makeup. I have sensitive skin and this does wonders for me. My husband uses it also and it has helped his skin immensely as he use to suffer bad acne.


    Such a lovely cleanser, not harsh on sensitive skin and has a beautiful smell to it. I've found using this has cleared up my acne and blackheads significantly
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