5 Epic 'Before & After' Transformations Using the Best Anastasia Beverly Hills Brow Products

They say your brow lady has the power to make or break your day and I'm inclined to agree.

Yes, we are indeed talking about those two strips of hair above your eyes, but a dodgy brow tint or wax really, really sucks. Especially when it's 12 hours before school photo day and your light blonde eyebrows leave the salon black. True story.

Back in LA in the late 80s and early 90s when thin plucked brows were in fashion, a Romanian-born beautician called Anastasia Soare realised just how much brows can completely transform the face. But no one else got it, so she came up with her now-patented brow shaping method, the Golden Ratio, and the rest is history.

Literally, Oprah once called her the undisputed Brow Queen and she's held that coveted title ever since.

You can learn how to get your perfect brow shape in this Anastasia Beverly Hills Golden Ratio tutorial YouTube video below!

More than 20 years on and Anastasia Beverly Hills is one of the world's biggest and beloved beauty brands. Plus, ABH eyebrow pencils, gels and waxes are basically the Ferraris of brow products, which is just one of the reasons we're so goddamn excited to be launching the brand on Adore Beauty.

Enough chat for now, because we've got a lot of good brow content to get through.

Below, five Adore Beauty staffers review the best-selling ABH brow products, including their real before and after photos.

1. Anastasia Beverly Hills Dipbrow Pomade.

What: Anastasia Beverly Hills Dipbrow Pomade - A highly-pigmented, long-wearing, full coverage brow pomade that can be used several ways to achieve different brow styles.

Best for:

Recreating a strong, bold microbladed eyebrow look, filling in sparse or thin brows (thanks, 90s) and anyone who needs their brows to stay on all day and all night.

Our ABH Dipbrow Pomade review:

"As a Brow Artist, I always seem to find my way back to this Dipbrow pomade - it's probably my most repurchased product. The creamy, pigmented formula gives me complete control to create either a defined, sharp brow OR a soft, natural look. It's also really easy to use, but the best part is its staying power because the water-proof formula does not budge." - Lily, Customer Experience Advisor.

2. Anastasia Beverly Hills Brow Freeze.

What: Anastasia Beverly Hills Brow Freeze - A unique clear brow gel/wax/jelly hybrid that'll keep your eyebrows brushed up and looking fluffy for hours.

Best for:

Anyone who wants to get the brow lamination look without... getting their brows laminated. It's also brilliant at holding stubborn brow hairs up all day with a matte, non-crunchy finish.

Our ABH Brow Freeze review:

"The tiniest bit of this product gives you fluffy laminated brows that stay up ALL DAY, without making them look too glossy or crunchy. Just don't dunk your brush (or finger) into the pot unless you want your eyebrows to look like they've been electrocuted. I pop the product onto my brows with a small angled brush before brushing through and upwards with a spoolie... I've honestly never tried anything like it!" - Amy (me!), Senior Editor.

3. Anastasia Beverly Hills Brow Wiz.

What: Anastasia Beverly Hills Brow Wiz - The brand's best-selling brow pencil with a super thin, precise tip that makes filling in and defining sparse brows ridiculously easy.

Best for:

Everyone and anyone. Especially excellent for brow product beginners and those with patchy brows. This product is unstuffupable.

Our ABH Brow Wiz review:

"When you have dark brown eyebrows, using a brow pencil is like walking a fine line between au natural and a monobrow. I'm LOVING Brow Wiz and the shade Ebony is the ultimate hue for my skin tone. The pencil is fine enough to create hair-like strokes, but the formula is creamy enough not to make you look angry (you know what I mean!)." - Shanthi, Head of Campaign & Strategy.

4. Anastasia Beverly Hills Clear Brow Gel.

What: Anastasia Beverly Hills Brow Gel - Clear 7.93g - A creamy clear brow gel that makes it look like your eyebrows stay tidy all on their own.

Best for:

Low maintenance brows. Literally just does its job of keeping eyebrows in place really well so you can get on with your life. You can also layer this clear brow gel over the top of other brow products to lock everything in place.

Our ABH Clear Brow Gel review:

"I don't usually do much with my brows but I still want them to look neat. This product is perfect because it makes the brow shape last, but the finish isn't too gel-y. A quick brush through makes my brows look natural and well-groomed, not slicked back like the hair of a 12-year-old boy who's just discovered gel. I rate it!" - Mette, Senior Content Producer.

5. Anastasia Beverly Hills Dipbrow Gel.

What: Anastasia Beverly Hills Dipbrow Gel - A long-wear tinted brow gel with staying power and a natural-looking but highly-pigmented matte colour coverage.

Best for:

Giving brows natural but bold colour and definition between eyebrow tinting and shaping appointments, or taking your natural brow colour a few shades deeper depending on your skin tone, makeup and/or colouring.

Our ABH Dipbrow Gel review:

"My eyebrows are already thick and bushy, so they don't need a whole lotta help. One quick brush of this tinted gel through your brows adds the perfect amount of fullness, colour and staying power. It's also very pigmented, so a little goes a long way. Easy peasy." - Hannah, Brand & Content Manager.

Finally, I'll leave you with a few handy brow tips I've picked up from makeup artists and the ABH team:

• Choose your brow product shade based on whether you want a warm or cool finish that matches or contrasts with your hair and complexion (all ABH brow products come in several different shades depending on your hair colour, skin undertones and personal preferences).

• Brush your brows upwards with a spoolie/brow brush before going in with your brow product - this helps you to see where your brows need filling in and where they don't.

• Start slow because it's easy to build up colour as you go, but hard to take it back if you apply too much.

• For the tinted brow gel, wipe excess product off on the side of the tube before brushing through for a natural, even coverage.

• When using the Dipbrow Pomade or Brow Freeze, pop product in the inside of the lid using a small angled eyeliner brush or a dual-ended brush like the Anastasia Beverly Hills Brush #12 and then pick it up to apply through the hairs. This will stop you from depositing too much product onto the brow in one spot.

• I like to end by brushing my spoolie through my brows one last time to make sure the product is evenly distributed across the hairs for a really natural finish.

Voila! That's it. Now all you have to do is decide which brow product is your cuppa tea.

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