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American Crew Forming Cream 85g

4.7 of 19 reviews

$31.95

4 instalments of $7.99

Or 4 instalments of $7.99 with LEARN MORE

In Stock 

4 instalments of $7.99

Or 4 instalments of $7.99 with LEARN MORE

Official Stockist

Is this for you?

For avant-garde or trendy styles, Forming Cream provides high hold, excellent pliability and a natural shine.

What customers say

SUPERIOR - 94% recommend

4.7
Read all reviews

Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium

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Questions & Answers

(1 Question)

American Crew Forming Cream

American Crew Forming Cream

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American Crew Forming Cream Reviews

4.7 of 19 reviews

94% recommend this product

  1. 14

  2. 4

  3. 1

  4. 0

  5. 0

Most Helpful Positive

Works like a charm

M

My boyfriend uses this daily and he loves it. It's not too tacky and keeps short-hair styling really simple.

Most Helpful Criticism

Bit too heavy

Elise

My son used this after I bought it for him but he feels its too heavy for his fine hair. Holds hair in place well though...just not a natural feel to him.
  1. Bit too heavy

    Elise

    My son used this after I bought it for him but he feels its too heavy for his fine hair. Holds hair in place well though...just not a natural feel to him.
  2. Works like a charm

    M

    verified purchaser
    My boyfriend uses this daily and he loves it. It's not too tacky and keeps short-hair styling really simple.
  3. Bf is obsessed

    Hannah

    He's never loved a hair product so much, good hair day everyday. His hair doesn't look greasy and is still movable when wearing. Bonus it smells really nice IMO.
  4. Obsessed with this!

    Bmac

    Bought this a few months ago from my hairdresser and absolutely love it! He swear by it and told me I will never use any other hair cream, he was right it's so easy to work with , low shine natural look. Highly recommend!
  5. My favorite

    Diego

    This is my favorite men’s hair product on the market. It has a neutral, yet pleasing scent and is easily manipulated in the hands. Guys, if you are someone who wants to keep your hair controlled but not TOO controlled, try this out. It leaves great shine. Natural control and even some texture. It doesn’t pull my hair out while using it either. This is my go to, hands down
  6. Best hair styler

    B

    My boyfriend puts this in his hair every single day. He normally washes his hair daily prior to styling, however he can easily get a couple of days out of one application.
  7. Great!

    Ellie

    This is nice and soft. My brother has it but i use it if I want a nice sleek look to my hair. Tames frizz as well which is nice.
  8. favourite

    Alex

    my new favourite styling cream, I love the hold it gives and the natural finish. It feels weightless and is just so easy to use
  9. Great

    m.

    Great product, does a great job at holding down flyaways without giving you a wet/greasy look. Highly recommend if youre looking for a styling product.
  10. Great hold

    Ellie

    this gives extra hold without the greasy look. a must try.
  11. fantastic hold and shine

    Amber

    I use this to tame fly aways, gives fantastic hold and shine!
  12. Cult Favourite!

    Rachel

    This is the only product my partner will use in his hair! He loves this. It holds his hair in place all day and does not look tacky or dirty.
  13. Great

    a

    I've used many products over the years but this one works best for me. Not much needed for a firm hold. Just add with damp hands and it stays for the day. If you're not sure, get the small one first. I have grey fly away hair now, and this keeps me together enough for most weather.
  14. Best hair cream ever!

    Brig

    I bought this for my boyfriend he loves it! He will never use any other hair cream, easy to work with , low shine natural look. Highly recommend!
  15. American Crew Forming Cream

    Lily

    Starts out goopy so you can work with it, but settles in to a nice hold.
  16. boyfriend loves it

    Lily-Rose

    I bought this for my boyfriend and he loves it! Looks so great and makes his hair look amazing
  17. Review & Earn
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