Shop Alterna Hair

Since 1997, Alterna Haircare has been combining luxury with science, taking inspiration from results-driven skincare formulations to create products that restore your hair to its very best condition.

Powered by active botanicals, exclusive haircare technology and formulated without parabens, sulfates, phthalates or synthetic colours, Alterna Caviar Anti-Ageing delivers salon-tested, clinically proven results.

From the cult favourite Caviar CC Cream to curly-haired fave Leave-In Treatment Mousse, each formulation leaves hair stronger, healthier and more manageable than before. Designed to address the symptoms of hair ageing - whether caused by natural, chemical or environmental factors - Alterna sets a new standard in effective, yet luxurious hair care.


Which Alterna collection is right for me?

  • I have dry, brittle hair
    Try the Replenishing Moisture range - each product is designed to restore hydration, elasticity and softness, for all dry hair types. Standout products include the Caviar CC Cream, a 10-in-1 cream that blends a leave-in treatment with the benefits of a styling cream. 

  • My hair is frizzy
    Alterna’s Smoothing Anti-Frizz collection is your ticket to smoother, softer strands. Enriched with the Alterna Climate Shield Complex, each product seals moisture inside the hair fiber, while protecting against humidity and fighting frizz.

  • My hair is damaged and over-processed
    Discover Alterna’s Restructuring Bond Repair collection, designed to rebuild and seal the hair cuticle and reduce breakage and split ends by up to 99%*. Ideal for damaged or weakened hair, this range helps to repair and strengthen hair while also providing much-needed moisture.


Is Alterna sulfate-free?

Yes, all Alterna hair products are free from both SLS and SLES.


*Based on a clinical study using the CAVIAR Anti-Aging Restructuring Bond Repair regimen vs. untreated hair.


Adore Beauty Australia is an official stockist of Alterna Haircare.

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Recent reviews on Alterna Hair products

ALTERNA HAIR Replenishing Moisture Masque 161ml
Alterna Hair
ALTERNA HAIR Replenishing Moisture Masque 161ml

Love it

I love Alterna products. I discover their products from a shampoo sample. I find all theAlterna products I have used so far are good. I also always like a good hair mask, this one is a must, for dehydrated thick hair.
ALTERNA HAIR Replenishing Moisture Shampoo 250ml
Alterna Hair
ALTERNA HAIR Replenishing Moisture Shampoo 250ml

Lovely shampoo

Such an lovely shampoo, very nourishing, my hair feels great after use
ALTERNA HAIR Restructuring Bond Repair 3-in1 Sealing Serum 50ml
Alterna Hair
ALTERNA HAIR Restructuring Bond Repair 3-in1 Sealing Serum 50ml

Incredible hair moisturiser

I received a sample of this and it was amazing! So thick and hydrating it was absolutely beautiful for the ends of my hair. I recommend using only the absolute smallest amount otherwise you will end up with oily hair!

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