Benefit Cosmetics

Shop Benefit Cosmetics Makeup Online

Benefit Cosmetics is a San Francisco makeup brand, founded in 1976 by twins Jean and Jane Ford, and known for its playful packaging and its focus on brows, lashes and cheeks. Our Benefit range covers brow products, eye products, cheek products, lip and cheek tints, and a pore care range, so you can build a full look or add a single favourite to the routine you already have.

Benefit Makeup Range: Mascara, Brows and Cheeks

Benefit mascaras are built around the result you want. They're Real! Lengthening Mascara is designed for length, BADGal Bang Volumising Mascara for volume and Roller Lash Curling Mascara for curl. If you need a waterproof formula, there is also a BADgal Bang Waterproof Mascara, and the range includes Fan Fest, BADgal Bounce and They're Real! Magnet mascaras plus a They're Real! Tinted Eyelash Primer if you like to layer. Pick the effect that matters most to you, then check the product page for full details.

For brows, the range includes the 24 Hour Brow Setter Clear Brow Gel and Fluff Up Brow Wax. On the cheeks, you will find the Dandelion blush and the Benetint Lip & Cheek Tint, alongside ChaCha Tint, GoGo Tint, FloraTint and Playtint, each sold as its own product. For a bit of glow, there is the High Beam Liquid Highlighter, and the Hoola bronzer is also available as a mini.

Where to Buy Benefit Cosmetics Online

You can shop the Benefit Cosmetics range online right here, and many favourites come in mini sizes, including mini versions of the They're Real!, Roller Lash and BADGal Bang mascaras, the Hoola bronzer and The POREfessional Pore Primer. Minis are handy for handbags and travel, and an easy way to try a new formula before you commit to a full size. Stock changes, so check the minis page for what is available at the moment.

If you are prepping skin before makeup, The POREfessional line includes a pore primer, a matte primer, a setting spray and a moisturiser. Whether you are after a single mascara or a whole routine, browse by category to find the formulas that suit you.