Benefit Cosmetics

Benefit Cosmetics

Official Stockist of Benefit Cosmetics
Over the past three decades, Benefit Cosmetics has grown from a simply delicious San Francisco beauty boutique with a candy store atmosphere into a global business.
What’s behind the success? Former models and identical twin sisters Jean & Jane Ford deliver a "double" dose of wackiness mixed with a "double" dose of know–how and quick fixes for every gal’s peskiest beauty dilemmas. With enticing products & whimsical names like "touch me then try to leave..." cream, some kind-a gorgeous & dr feelgood... Benefit puts a smile on your face!
From a tiny make-up shop in San Francisco, USA, to a global beauty empire, benefit cosmetics has come along way! Beginning in 1976, twins Jean and Jane Ford opened The Face Place and sold their first bottle of Rose Tint (later to become known as benetint) a year later – to an exotic dancer, no less. Almost a decade later, Jean and Jane produced a catalogue of their make-up range, before changing the name of their store to benefit cosmetics.
The name came after a trip to Italy. Jane Ford decided to re-name the make-up store she owned with her sister, The Face Place, to incorporate the word ‘bene’ – meaning ‘good’ in Italian. Combined with the word ‘fit’ it would be the ideal match for ALL women. And so benefit was born!274
With a fun vibe, innovative products and playful packaging, benefit cosmetics has loads of accolades under its belt. Loved by make-up artists, magazine editors and celebrities (Nicole Kidman is a fan of benetint!), the brand has expanded to over 30 countries worldwide and is famed for its brow grooming.

read more/less
Benefit Cosmetics Authentic

Benefit Cosmetics

111 products found

Benefit Eye Bright Pencil

Brightens the inside of my eyes nicely. Does dry out my skin and makes... read more >>

User rating:

Benefit Watt's Up! Soft Focus Highlighter

I have a lot of highlighters. Like, probably an unnecessary amount. This... read more >>

User rating:

Benefit Gimme Brow in Light/Medium

I love this product. It goes on easily and looks great. I find the Light/Medium... read more >>

User rating:

Benefit Boi-ing - Industrial Strength Concealer

This concealer does a wonderful job at camouflaging redness/spots/breakouts.... read more >>

User rating:

back to top