Official Stockist of APIVITA
APIVITA is Greece’s leading manufacturer in natural products.
It was founded in 1979 by Niki and Nikos Koutsianas, a couple of pharmacists, who had a passion for nature and were inspired by the bee, the flora of Greece – Europe’s richest – and Hippocrates’ holistic philosophy. The name Apivita comes from the Latin words apis (bee) and vita (life), which sum up the identity and philosophy of the company.
APIVITA combines bee products (honey, propolis, royal jelly), titrated plant extracts from the rich Greek flora (such mastic, dittany, sea fennel, and olive oil) and pure essential oils to produce natural, scientifically tested and effective products. Inspired by the society of the bee, which is distinguished through harmony, balance and its solid structure, APIVITA always incorporates honey into the creation of their skincare line. Ingredients in which APIVITA borrows from the honey bee include: nature’s miracle antiseptic (propolis), the purest natural energy source (honey), nature’s secret elixir (royal jelly), and the richest source of amino acids in the natural world (bee pollen).
The Honey Bee is known as the gatekeeper and protector of our natural world and supports the life of the vast majority of plant species on earth. Quote of Albert Einstein emphases the power of bees: "If bees disappeared off the surface of the globe then man would only have four years of life. No more bees, no more pollination… no more man.”
At APIVITA we include natural ingredients that provide the most powerful nutritive benefits:
Greek & Mediterranean Plants
Plant and Herb Extracts, Plant oils and Plant Infusions instead of water
100% Pure Essential Oils
Bee Products: Propolis, Royal Gelly, Honey, Beeswax
Active Plant and Herb Ingredients: Resveratrol, Lycopene, Polyphenols, Bioflavonoids and many more
Mild, Biodegradable Surfactant
We avoid using artificial, toxic ingredients that pose harmful effects to your health and the environment:
SLS, ALES, ALS
Parabens, MIT, BHT
Petrochemicals (Mineral & Paraffin Oils)
Synthetic Perfumes (Phtalates , PCM)
Genetically Modified Organisms (GMOs)
Animal Derivatives (excluding bees)
Greece is home to over 5,500 plant species that are native or endemic to Greece and also to 750 unique endemic plants like mastic, dittany and crocus kozanis. Greece has a unique landform, with many islands and small peninsulas and mountains and all together create a unique mosaic of small ecosystems. The geological and climatic diversity in Greece favors the welfare of different systems and thus different species of high biological value and potency ingredients. Moreover, low levels of industrial pollution and almost year round sunlight allow for such biodiversity and potency of extracts of excellent quality and high biological value. At APIVITA, we learn from nature and strive to create formulas that are as rich and diverse as the natural ingredients in which we borrow from Mother Nature. Juvenal, Satires was quoted to say that “Never does nature say one thing and wisdom another.”
The father of modern medicine, Hippocrates, was known to utilize nature in order to cure disease and find equilibrium between mind, body and soul. Even now, doctors around the world take their Hippocratic Oath. He carefully studied the human body and explored it in comparison to nature, which used it as a wise wizard after monitoring, imitated, experimented on it. In parallel, he taught how important it is to fortify one's body with the help of nature, preventing future diseases, rather than trying to cope afterwards. His famous quote states that "Prevention is better than cure". In his therapy used essential oils, herbs and plant extracts in combination with therapeutic massages and spas, to cure not only the body but also spirit and soul. Several plants of the approximately 256 plants he used are now ingredients of modern drugs.
When looking for a cure, he took a holistic approach and also acknowledged that changes in the climate and environment can affect human health in many different ways. At APIVITA, we share the same holistic philosophy by incorporating herbs and essential oils into our products to heal and invigorate your entire self. As Hippocrates said “Nature is the most dominant ruler of all.”
APIVITA were the first company that incorporated propolis in soaps (1979). Nowadays ingredients such as propolis are considered cosmeceuticals.
According to scientific evidence propolis has beneficial effect on the skin. Propolis acts as an antibacterial and is used for its antiseptic and antifungal properties. Also due to the phenolic compounds and flavonoids it also possesses strong antioxidant effect and equivalent efficacy of Vitamin E and ascorbic acid. Propolis extracts also inhibit the formation of Reactive Oxygen species. Recently scientists considered propolis as a natural sunscreen agent due to its photoprotective properties.
Today propolis extract is produced by APIVITA in-house by a patented method. By this method, active ingredients of propolis (polyphenols, terpenes) form inclusion complexes with cyclodextrin, a molecule that is produced from starch, in order to increase stability, permeability and bioavailability of the active components in the skin. The title of the patent is ‘’Simultaneous extraction and inclusion complex formation of propolis’ active ingredients with HP- b-cyclodextrin’’ and has been submitted to the National Industrial Property Organization.
Royal Jelly is one of APIVITA's active ingredients. Royal Jelly according to in-vitro tests increases the number of fibroblasts in the skin. Fibroblasts provide a structural layer for many tissues, and play a crucial role in wound healing. The main function of fibroblasts is to maintain the structural integrity of connective tissue.
APIVITA is a fantastic brand and their Express Beauty with Pink Clay Mask... read more >>User rating:
This is a great product to use. It leaves your skin feeling very refreshed,... read more >>User rating:
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