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Our Ultimate Guide to Primer

Maddie Felton (she/her)
by Maddie Felton (she/her)
Updated:
12 Nov 2024
I've been in the beauty industry for 4+ years now, although my background is originally in fine arts. In between researching and publishing our guides, I’m usually snacking and making spontaneous (and somewhat chaotic) choices about what to do with my hair.
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Is a makeup primer necessary? If you're wondering how you can make makeup stay on longer it might be something you want to add to cart.
Tossing a primer into your cosmetics bag can be the best beauty prep of all. Longer-lasting makeup and a more even application are just two of the perks...
We've put together a full breakdown of all the best benefits of makeup primers, and answered a few of your burning questions while we're at it!
So, keep scrolling for everything you ever wanted to know about every kind of primer and more...

What Is Makeup Primer & What Is Primer Used For?

Primer creates an extra layer between your skin and makeup. Priming products are predominantly used to help makeup last longer, smooth the skin's surface, and even out the skin tone.
Different primers can be used on the faceeyes and lips. Choosing your primer really depends on your the results you're really after.
Hot tip: To assist in smoothing the skin, reducing spots and blemishes we absolutely love SkinCeuticals Blemish + Age Defense Serum.
Do you need a makeup primer? MUA Amelia Singson takes us through everything primer related...

What are the Benefits of Using a Face Primer?

Face primers have the most variation of them all, and there's a primer for every skin type and concern.
Illuminating Primers: Some primers contain glimmering particles to give your skin extra radiance. These products are perfect for adding glow to your makeup base and can even be worn on their own. Consider the M.A.C Cosmetics Strobe Cream, which helps filter the skin with a light golden sheen.
Mattifying Primers: If you have oily skin, you may want to use a mattifying primer. Such a product helps reduce shine and control sebum. We recommend Estee Lauder Perfecting Primer The Mattifier.
Colour-Correcting Primers: Tinted primers can be used to deal with any discolourations such as red, ashen, or sallow skin. The Clinique Superprimer Face Primer comes in varying tints for every skincare concern. Another favourite is the MAKE UP FOR EVER Step 1 Dullness Eraser Primer 30ml , which counteracts dullness and blue tones in medium-tan skin tones.
Hydrating Primers: If you suffer from dehydrated skin, add an extra layer of moisture with a special primer. A hydrating primer like the Heir Atelier Face Primer 1oz. or theBenefit The POREfessional Hydrate Pore Primer will help to freshen and condition the skin.
Pore-Minimising Primers: If you have large pores and an uneven skin tone, consider a primer to help reduce the appearance of pores and allow your makeup to apply smoothly. TheBenefit The POREfessional Pore Primer 22mL is a favourite for many. For a silicone-free version, try the Skindinavia Makeup Primer Spray 118ml.

How Much Primer Should I Use? 

Primer should be used sparingly, as a little bit goes a long way. Aim to use a pea-sized amount on your face per application. Even primers that feel quite dense can be patted into the skin to ensure an even finish whilst still only using a small amount.

When Should I Apply Primer? 

You should apply primer after all of your skincare steps (like moisturiser, serums and SPF) and before foundation or other makeup products. Alternately, you can even use primer all by itself and benefit from its smoothing or brightening effects.

How to Make Makeup Last Longer

How long does makeup stay on your face? Well, realistically, it's impossible to say how long makeup will last with or without primer, as it all comes down to a variety of factors.
Your skin type, conditions around you, and your choice of makeup are just some of the aspects that affect how long your makeup stays in place.
Whilst all primers help your makeup last longer, certain products have been specifically formulated for extra hold. Here are a few of our favourite primer formulas that extend your makeup wear time...
Extend Makeup Wear and Smooth Skin
The IT Cosmetics Your Skin But Better Primer+ is a gel based primer that works for all skin types to smooth the complexiousvand extend your makeup wear time. It's an oil free formula that hydrates and nourishes, while minimising the size of pores over time. It's a great all rounder that's also cruelty free!
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Long Lasting Matte Finish
Lancôme Prep & Matte Primer is a perfect option for those with oily skin that experience their makeup slipping and breaking up halfway through the day. This mattifying face primer keeps shine at bay while lightly hydrating and balancing the skin for long wear results. Skin texture is refined and pores are minimised, stunning!
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What is Eyeshadow Primer?

The eye area is one of the most sensitive areas of your body. You need a gentle priming product that can also manage oiliness. Eyelid primers keep eye makeup in place for longer and reduce the risk of creasing. They also even out discolouration and make products apply more vividly.
Eyelid primers generally have a thicker consistency than face primers. You'll want to use your regular face primer beneath under-eye concealer. Reserve eyelid primer for your upper lids and browbones. If you want the most our of your shadows, particularly bright colours, an eyeshadow primer is the way to go.
High Performance Primer
This primer is specifically formulated to prep the thinner, oilier skin on the eyelids and magnify vivid shadows. using ingredients like vitamin E and carnauba wax, Heir Atelier Eye Primer helps keep the delicate skin around your eyes hydrated and protected. Say goodbye to creasing, fading and smudging. This primer will absorb oil and leave the skin feeling and looking super smooth.
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$20.00$25.00

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4.3of20 reviews

This waterproof tinted eye primer helps enhance the performance of your eye shadow, allowing it to last that much longer. It's a long lasting primer that intensifies eyeshadow vibrancy, allowing for perfectly pigmented results. A little goes a long way with this product so apply with fingertips, or a small concealer brush.
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What Are Lip Primers?

Gone are the days of using concealer as lip primer, actual lip primer products ensure an even and smooth application of lip products.
A good primer helps lipstick last longer without bleeding. Want to know how to prime lips? Here are a few of our fave product suggestions...
Smooths and Conditions
Its no secret that Heir Atelier are the makers of the best eye and lip primers we have on offer. This lip priming formula is no exception. Designed to enhance all kinds of lip products, this formula perfectly preps the lips for makeup application with silicones and carnauba wax. It prevents fading and bleeding and allows for incredible long wear.
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$25.90$37.00

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4.8of33 reviews

Napoleon Perdis Auto Pilot Lip Service is an expert formula that allows for smooth application of a wide range of lip products. Formulated with vitamin E and menthol, this cooling formula hydrates and plumps the lips. This will become a staple in your makeup bag as it works well as a primer, on top of lipstick and on it's own as well!
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What Are Lash Primers?

Lash primer often supplies nutrients whilst creating an even base for voluminous lashes.
Eyelashes can become weak and fragile from frequent mascara removal or eyelash extensions. Consider a lash primer to build stronger and healthier lashes. 
Lash primer can also build volume and boost the effects of a mascara. Or, you can also opt for a tinted lash primer instead of mascara for subtle definition and a natural look. Here are our top recommendations...
$22.40$28.00

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4.3of48 reviews

We recommend Blinc Lash Primer, which contains healing agents and vitamin-enriched conditioners for the ultimate lash treatment. It has an easy-to-remove, reidue free formula and doesn’t cause lashes to fall out during makeup removal. Bees wax, green tea and vitamin E, give shape, hydrate and fortify each lash. Plus, it's pragrance free and non-irritating to sensitive eyes!
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$39.20$49.00

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4.7of83 reviews

The Benefit They're Real! Tinted Eyelash Primer is not only an excellent eyelash primer, it also makes a great alternative to mascara. This formula includes conditioning ingredients and a soft brown pigment for effortless, natural results. It seperates, coats and allows your lashes to look extra thick. Not an essential skip, but one we like to add for extra drama.
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Maddie Felton (she/her)

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