Shop ICONIC London

Be Original, Be Iconic. Jade Elliott has always taken risks - none bigger than selling her car to start a beauty brand from her bedroom. With that step into the unknown ICONIC London was born. Full of passion for making amazing products for amazing faces everywhere, Jade's drive and determination has lead to a journey beyond her wildest dreams.


In its first year, ICONIC London went from a bedroom start-up to being one of the hottest beauty brands on the market - featured in Vogue, used by the likes of Kim Kardashian and stocked in one of the most prestigious department stores in the UK. ICONIC London was created for women by women who empower each other and strive to offer products that are luxurious, accessible and endlessly chic. They have quickly become internationally renowned for their cosmetics and accessories that will transform your look.


Since their birth in 2015, ICONIC has gone from strength to strength - gathering more fans, more followers and creating more incredible products. Vegan brushes and cruelty free products, created with an innate love and passion for cosmetics, inspire everybody to love makeup and to be original, be ICONIC. ICONIC London offers high quality, on-trend makeup at an affordable price. Their fast-paced brand and trend-led attitude has enabled them to create and react to the growing demands of specific makeup trends – particularly their innovative Illuminator, now available in three shades.


The newest additions to ICONIC London’s armoury include the revolutionary PRO-EVO Buffer Brush, PRO-EVO Sculpt Brush and 18-Shade Pigment Foundation Sticks. The contour palettes, strobing sticks and brushes continue to generate a buzz in the beauty scene and keep ICONIC London on any make-up lovers radar.


ICONIC London is a proudly Peta-Certified Cruelty-Free brand.


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Recent reviews on ICONIC London products

ICONIC London Nice to Naughty Eyeshadow PaletteICONIC London Nice to Naughty Eyeshadow Palette
ICONIC London Nice to Naughty Eyeshadow Palette


the prettiest colours and they all go so well together. i know if i need to i only need to bring this one palette with me. the colour pay off is great and there’s minimal fall out.
ICONIC London Sheer BlushICONIC London Sheer Blush
ICONIC London Sheer Blush


such a pretty colour and doesn’t look cakey on top of foundation. would definitely recommend
Iconic London Sculpt And Boost Eyebrow CushionIconic London Sculpt And Boost Eyebrow Cushion
Iconic London Sculpt And Boost Eyebrow Cushion

Wish I didn’t buy it

Extremely overrated. Gutted I wasted my money on this one, and completely lost on all the positive reviews. Just not a nice product to use at all and results were disappointing to say the least. It’s gone in the drawer with all the other senseless purchases until I run out of a product and get desperate - and even then it will take some convincing!!