Shop ICONIC London


Be Original, Be Iconic. Jade Elliott has always taken risks - none bigger than selling her car to start a beauty brand from her bedroom. With that step into the unknown ICONIC London was born. Full of passion for making amazing products for amazing faces everywhere, Jade's drive and determination has lead to a journey beyond her wildest dreams.

 

In its first year, ICONIC London went from a bedroom start-up to being one of the hottest beauty brands on the market - featured in Vogue, used by the likes of Kim Kardashian and stocked in one of the most prestigious department stores in the UK. ICONIC London was created for women by women who empower each other and strive to offer products that are luxurious, accessible and endlessly chic. They have quickly become internationally renowned for their cosmetics and accessories that will transform your look.

 

Since their birth in 2015, ICONIC has gone from strength to strength - gathering more fans, more followers and creating more incredible products. Vegan brushes and cruelty free products, created with an innate love and passion for cosmetics, inspire everybody to love makeup and to be original, be ICONIC. ICONIC London offers high quality, on-trend makeup at an affordable price. Their fast-paced brand and trend-led attitude has enabled them to create and react to the growing demands of specific makeup trends – particularly their innovative Illuminator, now available in three shades.

 

The newest additions to ICONIC London’s armoury include the revolutionary PRO-EVO Buffer Brush, PRO-EVO Sculpt Brush and 18-Shade Pigment Foundation Sticks. The contour palettes, strobing sticks and brushes continue to generate a buzz in the beauty scene and keep ICONIC London on any make-up lovers radar.

 

ICONIC London is a proudly Peta-Certified Cruelty-Free brand.

 

Buy now, pay later with Afterpay.


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24 products found.

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ICONIC London Prep-Set-Glow by ICONIC LondonICONIC London Prep-Set-Glow by ICONIC London

ICONIC London Prep-Set-Glow

$50.00

$50.00

4.3 of 113 reviews

ICONIC London Illuminator by ICONIC LondonICONIC London Illuminator by ICONIC London

ICONIC London Illuminator

$68.00

$68.00

4.9 of 73 reviews

ICONIC London Lip Plumping Gloss by ICONIC LondonICONIC London Lip Plumping Gloss by ICONIC London

ICONIC London Lip Plumping Gloss

$50.00

$50.00

4.8 of 4 reviews

ICONIC London Pigment Foundation Stick by ICONIC LondonICONIC London Pigment Foundation Stick by ICONIC London

ICONIC London Pigment Foundation Stick

$59.00

$59.00

4.6 of 9 reviews

ICONIC London Chrome Flash Eye Pots by ICONIC LondonICONIC London Chrome Flash Eye Pots by ICONIC London

ICONIC London Chrome Flash Eye Pots

$50.00

$50.00

4.4 of 9 reviews

ICONIC London Cream Contour Palette by ICONIC LondonICONIC London Cream Contour Palette by ICONIC London

ICONIC London Cream Contour Palette

$65.00

$65.00

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4.1 of 10 reviews

ICONIC London Evo Rose Gold Buffer Brush by ICONIC LondonICONIC London Evo Rose Gold Buffer Brush by ICONIC London

ICONIC London Evo Rose Gold Buffer Brush

$69.00

$69.00

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4.8 of 11 reviews

Iconic London Luminous Powder Palette by ICONIC LondonIconic London Luminous Powder Palette by ICONIC London

Iconic London Luminous Powder Palette

$80.00

$80.00

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4.3 of 13 reviews

ICONIC London Powder Contour Palette by ICONIC LondonICONIC London Powder Contour Palette by ICONIC London

ICONIC London Powder Contour Palette

$65.00

$65.00

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5 of 1 reviews

Iconic London Sculpt And Boost Eyebrow Cushion by ICONIC LondonIconic London Sculpt And Boost Eyebrow Cushion by ICONIC London

Iconic London Sculpt And Boost Eyebrow Cushion

$59.00

$59.00

4.7 of 10 reviews

ICONIC London Multi-Glow by ICONIC LondonICONIC London Multi-Glow by ICONIC London

ICONIC London Multi-Glow

$70.00

$70.00

4.5 of 2 reviews

Iconic London Pro Puff by ICONIC LondonIconic London Pro Puff by ICONIC London

Iconic London Pro Puff

$85.00

$85.00

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4.5 of 2 reviews

ICONIC London Loose Pigment Palette - Original by ICONIC LondonICONIC London Loose Pigment Palette - Original by ICONIC London

ICONIC London Loose Pigment Palette - Original

$120.00

$120.00

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4.6 of 5 reviews

ICONIC London Evo Rose Gold Sculpting Brush by ICONIC LondonICONIC London Evo Rose Gold Sculpting Brush by ICONIC London

ICONIC London Evo Rose Gold Sculpting Brush

$69.00

$69.00

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5 of 1 reviews

ICONIC London Day To Slay Palette by ICONIC LondonICONIC London Day To Slay Palette by ICONIC London

ICONIC London Day To Slay Palette

$99.00

$99.00

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4.2 of 16 reviews

ICONIC London PRO-EVO Buffer Brush by ICONIC LondonICONIC London PRO-EVO Buffer Brush by ICONIC London

ICONIC London PRO-EVO Buffer Brush

$68.00

$68.00

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3 of 2 reviews

ICONIC London Evo Rose Gold Concealer Brush by ICONIC LondonICONIC London Evo Rose Gold Concealer Brush by ICONIC London

ICONIC London Evo Rose Gold Concealer Brush

$63.00

$63.00

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5 of 2 reviews

ICONIC London Silk Lashes - Fabulous by ICONIC LondonICONIC London Silk Lashes - Fabulous by ICONIC London

ICONIC London Silk Lashes - Fabulous

$59.00

$59.00

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ICONIC London Silk Lashes - Fearless by ICONIC LondonICONIC London Silk Lashes - Fearless by ICONIC London

ICONIC London Silk Lashes - Fearless

$59.00

$59.00

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Showing 20 products of 24.

Recent reviews on ICONIC London products

ICONIC London
ICONIC London Day To Slay Palette
$99.00

Nice colours

Nice colours included in the pallet however does not have the best staying power as other types I have used.
ICONIC London
ICONIC London Prep-Set-Glow
$50.00

Good touch up option

I received this as a sample in my recent purchases and I do enjoy it but dont find myself reaching for it over other options I have. I might not be spraying enough but I dont find the glow lasting that long on my face throughout the day and glitter gets everywhere. You just need to cover your top with something when using it and you will be good to go. This is a good product if you were to carry it with you and touch up throughout the day. So love it for touch ups but not so much a once off spray.
ICONIC London
ICONIC London Loose Pigment Palette - Original
$120.00

Worth the expense!

Shades are deep and so smooth to apply. Definitely stands out at night with the shimmery finish