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Be Original, Be Iconic. Jade Elliott has always taken risks - none bigger than selling her car to start a beauty brand from her bedroom. With that step into the unknown ICONIC London was born. Full of passion for making amazing products for amazing faces everywhere, Jade's drive and determination has lead to a journey beyond her wildest dreams.


In its first year, ICONIC London went from a bedroom start-up to being one of the hottest beauty brands on the market - featured in Vogue, used by the likes of Kim Kardashian and stocked in one of the most prestigious department stores in the UK. ICONIC London was created for women by women who empower each other and strive to offer products that are luxurious, accessible and endlessly chic. They have quickly become internationally renowned for their cosmetics and accessories that will transform your look.


Since their birth in 2015, ICONIC has gone from strength to strength - gathering more fans, more followers and creating more incredible products. Vegan brushes and cruelty free products, created with an innate love and passion for cosmetics, inspire everybody to love makeup and to be original, be ICONIC. ICONIC London offers high quality, on-trend makeup at an affordable price. Their fast-paced brand and trend-led attitude has enabled them to create and react to the growing demands of specific makeup trends – particularly their innovative Illuminator, now available in three shades.


The newest additions to ICONIC London’s armoury include the revolutionary PRO-EVO Buffer Brush, PRO-EVO Sculpt Brush and 18-Shade Pigment Foundation Sticks. The contour palettes, strobing sticks and brushes continue to generate a buzz in the beauty scene and keep ICONIC London on any make-up lovers radar.


ICONIC London is a proudly Peta-Certified Cruelty-Free brand.


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Recent reviews on ICONIC London products

ICONIC London Illuminator
ICONIC London Illuminator

Worth the Hype

This is a stunning liquid highlight. The key is to mix a couple of drop of this with the Marc Jacob Coconut Dew Drops (or something similar would work too) and apply with a beauty blender. I recommend applying to your face and blending immediately with a beauty blender. Make sure to use a 'pouncing' technique and it will not disturb your foundation. This will give you a seamless glow. In summer I ...
ICONIC London Body Illuminator
ICONIC London Body Illuminator


This product takes you look super glowy and tan - it looks particularly good in photos

However, this product does transfer so beware!
ICONIC London Sheer Blush
ICONIC London Sheer Blush

Natural but pigmented

This blush comes in a relatively small tube, however only the smallest drop is necessary as this blush is super pigmented.

This blends super easily and looks natural when applied. A sheer to full coverage colour can be achieved.

Cannot rate this product more!