Beauty With A Conscience: 5 Vegan-friendly Makeup Brands To Shop On Adore Beauty

The beauty world has come a long way from simply chasing the perfect glow, today, it’s about aligning your makeup bag with your values.

Enter vegan makeup: formulas free from animal-derived ingredients but full of skin-loving benefits.

Whether you’re plant-based, ingredient-conscious, or just love a clean, cruelty-free beat, there’s never been a better time to explore the new wave of vegan makeup brands.

Think thoughtful formulations that are kind to both your complexion and the planet.

Below, discover just five vegan makeup brands that prove conscious beauty doesn’t have to compromise on style, staying power, or that little thrill you get when you swipe on something really good.

A pioneer in clean beauty, INIKA Organic has been proudly 100% vegan since day one — combining certified organic botanicals with skin-benefiting minerals for makeup that’s as pure as it is high-performing. Every formula is cruelty-free, toxin-free, and crafted to leave both your skin and conscience glowing.

Inika Organic Baked Mineral Foundation - With its luxe, sun-baked formula, INIKA Organic’s Baked Mineral Foundation feels like a breath of spring on the skin—silky, feather-light, and beautifully breathable. The powder base is infused with soothing magnolia bark extract and skin-loving squalane, offering a buildable, radiant finish without heaviness or cakiness. It’s a standout in the vegan makeup space thanks to its clean, cruelty-free pedigree and elegant, skin-friendly performance.

Inika mineral foundation review:

"Have used this for 5 years now, sits perfect on its own or built up under liquid foundation, I keep going back." - AB customer Gg.

Inika Long Lash Vegan Mascara - A plant-based, smudge-proof mascara formula with a custom curved wand that hugs every lash for lift and curl. Enriched with organic carnauba wax for structure, and nourishing actives like castor seed oil, magnolia bark extract, and vitamin E, it delivers lush definition without flaking or heaviness - the kind of mascara where ethics meet performance.

Inika Long Lash mascara review:

"This mascara lengthened my lashes noticeably. The brush grabs every lash, and the formula is lightweight yet impactful. It is organic and vegan and will always be in my makeup bag." - AB customer Violet.

Nude by Nature is an Australian beauty brand that is also cruelty-free. While they offer a broad selection of vegan-friendly products, not all of their offerings are fully vegan. Some formulas contain ethically-sourced beeswax or lanolin, which are animal-derived ingredients. Therefore, if you're seeking a completely vegan makeup routine, it's advisable to consult the individual product pages or packaging for detailed ingredient information.

Nude by Nature Mineral Cover Foundation - Nude by Nature's Natural Mineral Cover Foundation is a lightweight, vegan loose powder foundation that offers buildable coverage with a satin radiant finish. Enriched with natural ingredients like jojoba esters and kaolin clay, it aims to nourish the skin while providing a flawless complexion.

Nude By Nature mineral foundation review:

"A mainstay in my makeup bag, it has such good coverage for a lightweight powder. I have sensitive skin and this doesn't irritate me at all. Love it!"- AB customer Lauren.

Nude By Nature Sheer Glow BB Cream - Nude by Nature's Sheer Glow BB Cream offers a luminous, natural finish with light coverage, evens out skin tone, and minimises the appearance of fine lines and imperfections. Enriched with native Australian ingredients like Kakadu Plum, Quandong, and Desert Lime, it provides antioxidant benefits and helps fight visible signs of ageing. The vegan formula is also dermatologist-tested and suitable for sensitive skin.

Nude By Nature BB cream review:

"This is my go to daily moisturiser / foundation! Quick and Easy to apply for no make up days!" - AB customer Jess.

A longtime leader in accessible clean beauty, e.l.f. Cosmetics proves that high-performing, trend-driven makeup doesn’t need a luxury price tag, or animal-derived ingredients. 100% vegan and cruelty-free, the brand has built its cult status on formulas that deliver serious payoff and your wallet happy.

elf Cosmetics Halo Glow Liquid Filter - The famous e.l.f. Halo Glow Liquid Filter is a luminous multitasker: a skincare-meets-makeup product that gives your complexion a gorgeous, soft-focus radiance. Powered by hyaluronic acid and squalane, it layers effortlessly whether worn solo, mixed into foundation, or dabbed as a highlighter.

e.l.f. Halo Glow Liquid Filter review:

"I've been using this product for a while now and I absolutely love it! It has a medium coverage, leaves my skin glowing and hydrated! It's a must in my makeup routine now daily, it doesn't budge through a work out session or a full day of work and the affordable price point is an added bonus!" - AB customer Leah.

elf Poreless Putty Primer - The e.l.f. Poreless Putty Primer is the kind of under-the-radar magic that becomes a cult favorite — a velvety balm that melts into skin, blurring pores and locking down foundation without ever feeling heavy. Infused with squalane, it delivers a soft, grip-enhancing canvas that lets your makeup glide on effortlessly and wear all day. Plus, it comes with the full peace-of-mind of e.l.f.’s always vegan, cruelty-free ethos.

e.l.f. Poreless Putty Primer review:

"As a make up artist I've used on so many brides as it just works. It's a silicone based primer that isn't too sloppy and provides that instant blur. On my oily skin I think that it's doesn't quite cut it but for combo to dry it's a no brainer for the price." - AB customer Louise.

Eye of Horus is a beautiful, cruelty-free Australian beauty brand, thoughtfully designed in Byron Bay. While the brand offers a range of vegan cosmetics, it is not considered a fully vegan brand. Some of their products, such as certain mascaras and eye pencils, contain beeswax. However, Eye of Horus has developed a dedicated vegan collection for those seeking vegan-friendly options.

Eye of Horus Bio Lip Elixir - The Eye of Horus Bio Lip Elixir is a luxurious, high-shine gloss that delivers a sheer, sun-kissed glow while nourishing and conditioning the lips. Crafted with a blend of 100% vegan, natural, and organic ingredients, including sacred oils and ocean botanicals, it plumps and firms without any stickiness. Free from artificial fragrances, this eco-friendly elixir is housed in biodegradable packaging, aligning with the brand's commitment to sustainability. Perfect for layering over lip colours or wearing solo, it leaves lips feeling smooth, soft, and hydrated.

Eye of Horus Lip Elixir review:

"This feels like a luxurious oil-gloss hybrid. Not sticky, but my lips feel hydrated even hours later. Has a subtle herbal scent and a beautiful sheen." - AB customer Maya

Eye Of Horus Lash Lift Mascara - Elevate your lash game with the Eye of Horus Bio Lash Lift Mascara, a 100% vegan formula crafted with 98% organic and naturally derived ingredients. This creamy, volumising blend is designed to add ultra-length, lift, and volume to lashes, naturally promoting growth. The innovative double-sided comb brush allows for precise application, reaching every lash for maximum impact. Free from parabens and synthetic fragrances, this mascara is suitable for sensitive eyes. Whether you're aiming for a natural day look or a bold evening statement, the Bio Lash Lift Mascara offers versatility and performance without compromise.

Eye of Horus Bio Lash Lift Mascara review:

"This is a great mascara for sensitive eyes. It is natural and leaves your lashes looking long and lifted." - AB customer Mel.

Jane Iredale is a Leaping Bunny-certified cruelty-free brand that offers a substantial range of vegan-friendly products. While not all of their offerings are fully vegan—some contain ingredients like carmine, beeswax, or lanolin, the majority of their makeup line is suitable for vegans.

Jane Iredale PurePressed Base Mineral Foundation Refill - Jane Iredale's PurePressed® Pressed Minerals Refill offers a sophisticated, multitasking foundation that seamlessly blends skincare and makeup. This vegan and cruelty-free formula delivers buildable coverage with a semi-matte finish. Enriched with antioxidants like pomegranate and pine bark extracts,  it’s ideal for those seeking a polished, natural look with the added benefits of skincare. Designed for convenience and sustainability, the refillable compact system reduces waste, aligning with eco-conscious beauty practices.

Jane Iredale Pressed Powder review:

"Love this product I use it over the top of the Jane iredale hydropure serum when I want a fuller coverage look. Great for sensitive skin and doesn't clog my pores." - AB customer Alison

Jane Iredale Beyond Matte Liquid Foundation - Jane Iredale's Beyond Matte Liquid Foundation is a clean, weightless, multitasking 3-in-1 foundation with buildable, stay-put coverage and a natural-looking semi-matte finish. Formulated with skin-nourishing, plant-based ingredients, it offers a flawless complexion without compromising on ethical standards. This vegan and cruelty-free lightweight formula provides medium to full coverage, blurring imperfections and controlling shine for a smooth, matte finish.

Jane Iredale Matte Liquid Foundation review:

"An absolute game changer for glowing skin. Blends effortlessly and gives a natural, dewy finish without feeling heavy." - AB customer Cindy