Adore Beauty Wrapped: The Hottest Beauty Buys Of 2025
Francesca is the Beauty Editor at Adore Beauty. With a background in glossy mags and bylines in publications like Marie Claire, ELLE and BODY+SOUL, Francesca has turned her love of beauty into a career. Whether she's decoding buzzy ingredients or road testing lip glosses (so. many. glosses.), her approach to beauty is equal parts glamour and highly-considered.
Just when you thought your precious For You Page's were free of the 'Spotify Wrapped' induced frenzy, we present... Adore Beauty Wrapped.
Think of this less like a yearly recap (promise we won't prescribe you an arbitrary age) and more like a beauty bible containing all the glossy oils, juicy serums and standout staples worth your attention.
The curator of this treasure trove? It's YOU! (our community). Along with our Beauty Editors and the products the internet couldn't stop talking about this year.
And let's just say 2025 beauty gave us plenty to talk about.
From Huda Beauty's viral stain lip liner, to Biodance's overnight sheet masks, M.A.C's reformulated complexion and an $85 dry shampoo that (rightfully so) divided the internet.
Some flew off the shelves with record-breaking speed (Medicube, we're looking at you), while others (ahem, Skinstitut Gentle Cleanser) quietly racked up hundreds of 5 star reviews.
It's been a fun year in beauty; full of surprises, noteworthy comebacks and a few instant icons. Here are the top-rated, bestselling and buzziest beauty buys of 2025.
Best Fragrances of 2025
Best Gourmand
Best Floral
Best Woody
Best Men's
Best Newcomer
Editor's Pick: Picture the coolest girl you know - that's Cosmic. First wafts are sweet and fresh thanks to star jasmine and blood orange. As the fragrance deepens golden amber and red peony accords add that warm, glossy richness. Pair it with a understated Vanilla musk base. Yep, this is IT-girl, bottled.
Best Body Mist
Best Candle
Best Shampoo & Conditioners 2025
Best Strengthening/Anti Hair Fall Shampoo & Conditioner
Kerastase Genesis Fortifying Shampoo for Thin Hair 250mland Kerastase Genesis Reconstructing Anti-Hairfall Conditioner 200ml
Best Bond Repairing Shampoo & Conditioner
Olaplex No. 4 Bond Maintenance Strengthening and Reparative Hair Shampoo and Olaplex No. 5 Bond Maintenance Strengthening and Reparative Hair Conditioner
Best Hydrating Shampoo & Conditioner
ELEVEN Australia Hydrate My Hair Moisture Shampoo 300mland ELEVEN Australia Hydrate My Hair Moisture Conditioner 300ml
Best Damage Repairing Shampoo & Conditioner
Best Gloss Shampoo & Conditioner
Editor's Pick: This was perhaps my favourite hair launch of 2025. This clever wash duo harnesses acidic pH balancing tech to seal the hair cuticle, lock in moisture and enhance shine. And enhance shine - it does! Be prepared for enviably glossy results.
Best Hair Treatments And Styling Products 2025
Best Hair Mask
Best Scalp Scrub
Best Dry Shampoo
Editor's Pick: I'm yet to try this beauty myself but I'm using this opportunity to spruik our Senior Beauty Editor Sadaf's 11/10 review. She says "As someone who has used a drugstore dry shampoo for years I never thought I would need one at this price point, then I tried it. I hate to admit - it’s worth every damn cent. Not only did it give me instant lift but it extended my wash days".
Best Styling and Finishing Products
Editor's Pick:
Best Treatments
Best Makeup Products of 2025
Best Blush
Best Bronzer and Contour
Best Lips
Editor's Pick: The universal Benetint has been beloved (and viral!) for the better part of the decade. Earlier this year, however, Benefit introduced two new shades - Raspberry and Dark Cherry. The Raspberry shade teeters the line between a magenta and fuchsia. It's a little cooler in nature and creates the most idyllic berry wash on cheeks. Playful, youthful and ever-so chic.
MAKE UP FOR EVER Artist Color Pencilin Caffeine
Best Foundations
Concealer
Best Powder
Best Setting Spray
Best Mascara and Eyes
Editor's Pick: She's creamy, pigmented and boasts serious staying power.
Best Brows
Best Makeup Brushes
Editor's Pick: Yes, this is our very own brand but I promise there's no bias here. With ultra-soft vegan bristles and an array of densities, these affordable beauties produce a flawless finish. Don't just trust me though, here's what a customer had to say "Such a convenient kit. Includes every brush that I need for my daily make up routine. Brushes are super soft and there's no hair fallout. Honestly cant fault them".
Best Skincare Products of 2025
Best Cleanser
Best Exfoliant
Best Eye Care
Best Face Masks
Sheet Mask - BIODANCE Bio-Collagen Real Deep Mask 4pk
Editor's Pick: A shortcut to the ever-coveted glass skin. This viral hydrogel mask (best worn overnight) is highly concentrated with collagen to firm, lift and give glow.
“Tube” Mask - Aspect Fruit Enzyme Mask 50g
Best Moisturisers
Best Vitamin C Serum
Editor's Pick: A potent Vitamin C serum is a great way to brighten up skin and help slow the formation of pigmentation. This powerhouse (and cult followed) formula evens tone, smooths texture and boosts radiance. It's one step short of doing your taxes.
Best Vitamin A Serum
Best Vitamin B Serum
Best Peptide Serum
Editor's Pick: This produces the kind of smoothed, plumping results I would consider conjuring an Etsy witch for. It's that good. Utilising 10 different peptides in a 30% blend to, it works to support collagen production, reduce the appearance of wrinkles and help defend against glycation damage (aka ageing of the skin).
Best Crisis Serum
Best Hyaluronic Acid Serum
Best Sunscreen
Editor's Pick: SPF always! This
Best Toners, Mists & Essences
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