ModelCo

ModelCo is a cult beauty & cosmetics brand based in Sydney, Australia and is the creation of former model agent Shelley Barrett. ModelCo creates premium beauty and makeup products for high demand consumers that are quick-fix, multi-purpose and unique ... read more >>

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ModelCo is a cult beauty & cosmetics brand based in Sydney, Australia and is the creation of former model agent Shelley Barrett. ModelCo creates premium beauty and makeup products for high demand consumers that are quick-fix, multi-purpose and unique. ModelCo’s formulations, applications & packaging are revolutionary and of a premium quality. Each ModelCo product cleverly combines cutting-edge creativity and technical innovation.

Launched in 2002 by then Sydney Model Agent Shelley Barrett, ModelCo quickly burst into the global cosmetics arena with world first beauty innovations including LASH WAND Heated Eyelash Curler and bestselling TAN Airbrush in a Can.

 

A decade on, the ModelCo range boasts over 120 products across Face, Eyes, Tanning, Body and Lips, can be found in 11 countries and over 1800 stores and  lists celebrities from the likes of Victoria Beckham, Kylie Minogue and Lily Allen to name a few.