Launched in 2002 by then Sydney Model Agent Shelley Barrett, ModelCo quickly burst into the global cosmetics arena with world first beauty innovations including LASH WAND Heated Eyelash Curler and bestselling TAN Airbrush in a Can.
A decade on, the ModelCo range boasts over 120 products across Face, Eyes, Tanning, Body and Lips, can be found in 11 countries and over 1800 stores and lists celebrities from the likes of Victoria Beckham, Kylie Minogue and Lily Allen to name a few.
Fibre Lash sold 1 unit every 30 seconds sending women into a lash frenzy – naming the brand as the most successful beauty launch to date through iconic UK retail giant ‘Boots’ .
ModelCo’s high calibre global ambassadors has included names from the likes of Elle MacPherson and Dannii Minogu, world number 2 Pro Surfer Sally Fitzgibbons and Aussie model Cheyenne Tozz