ModelCo launched onto the market with the phenomenally successful LASH WAND Heated Eyelash Curler in 2002. ModelCo's cult range of cosmetics have made the company a trailblazer in beauty worldwide by being the first-to-market with a range of unique products never seen before. The staggering success of ModelCo’s first two creations, LASH WAND Heated Eyelash Curler and TAN Airbrush in a Can experienced phenomenal world-wide recognition and sales, and represent innovations that have transcended convention & changed women's lives forever.
ModelCo is the Australian brainchild of former Modeling Agency Director of 10 years, Shelley Barrett who launched the brands first product, the phenomenally successful LASH WAND HEATED EYELASH CURLER in May 2002.
Boasting a range that now includes over 125 products, ModelCo is sold across 5 continents and in over 1000 stores and niche beauty apothecaries.
“ModelCo is all about SMART beauty – it was created to give women unique & innovative products that are sophisticated, require minimal effort and a produce beautiful result.” – Shelley Barrett
The ModelCo Vision: ModelCo will continue to focus on innovation and reinvention. In addition to new product launches and continued line extensions - key products will continue to be revolutionary, scientifically sound, highly desirable and chic.