Reformulating a product is always risky business.
Reformulating a hero, holy grail product? That’s like remixing a cult classic song or a chef reinventing a signature dish.
It’s a delicate dance between modernising it while still preserving the magic that first captivated fans.
The outcome could either soar to the top of the charts or plummet to the depths of disappointment, sparking dinner table debates or–more likely in today’s digital age–a TikTok boycott. Yikes.
We’ve all experienced it: when a once-beloved product undergoes a makeover, and suddenly everything that initially drew you to it becomes everything you detest about it.
Akin to getting the “ick”, or having to relearn to love your partner when they get a questionable haircut... just kidding (but also not really).
So, when The Ordinary's reformulated version of their popular hyaluronic acid serum landed on my desk, I was surprised, quickly followed by stressed.
It was the first serum I'd ever used, a catalyst for my introduction to cosmeceutical skincare. And as the saying goes, "If it ain't broke, don't fix it."
So what prompted The Ordinary to reformulate their best-seller?
Let’s find out and see if the new The Ordinary Hyaluronic Acid 2% + B5 lives up to the glory of the beloved OG.
What Is The Ordinary Hyaluronic Acid 2% + B5?
Since its 2016 launch, The Ordinary Hyaluronic Acid 2% + B5 has gained a loyal following for its simple formula and affordable price tag.
The rerelease of the serum marks the brand’s first major reformulation based on consumer feedback.
Through social media, customer reviews and their retail partners, the brand gathered insight into the product’s performance, which prompted them to take a closer look, particularly at its texture.
(We love a self-aware (queen) brand!!)
So, how does The Ordinary Hyaluronic Acid 2% + B5 differ from the original?
According to the brand, it's lighter, less tacky, includes ceramides for moisture retention, and boasts five forms of hyaluronic acid (increased from three) for enhanced, multi-depth hydration.
However, its original promise remains: to hydrate, smooth fine lines and reinforce the skin barrier.
As for The Ordinary’s decision to include ceramides in its renowned formula, the serum aims to enhance skin protection and hydration.
Ceramides, which are lipids naturally present in the skin, help support the skin barrier, promoting healthy function and resilience.
Here are some other nice-to-knows:
Vegan and cruelty-free.
Suitable for all skin types.
Available in both a 30ml and 60ml size.
Alcohol-free, oil-free, silicone-free and gluten-free.
Watch us unbox The Ordinary Hyaluronic Acid 2% + B5 in the below video.