Fact: Primer is the most divisive makeup product, ever.
Some people wouldn't dare do their foundation without one, while others feel kind of... meh. Like priming is just another thing taking up precious minutes that could be spent sleeping.
If I'm honest, I've always thought primers were a waste of money. And I'm just too lazy to be bothered with the extra step.
Sure, I'd wear one when doing my makeup for a wedding in the height of humid summer because I'm a seriously shweaty person who sweats profusely from her face (fun), but other than that, nup.
That was, until I tried this new one from Heir Atelier. Now, I've completely changed my tune and genuinely won't do my makeup without it.
Righto, so what makes this particular primer worth adding to cart? And what about lip primer and eye primer, do you really need those too?
Keep scrolling for everything you need to know about priming and why using the Heir Atelier primer has changed the way I do my makeup.
What Is a Primer?
A primer is designed to be used as the first step in a makeup routine, before applying any base products. Their job? To create a smooth canvas for makeup to sit on top off, and to make that makeup last longer.
There are a heap of different primers out there, but most promise to enhance your skin's texture and blur the appearance of fine lines and pores.
Many traditional primers do this with a silicone-based formula that sits on top of the skin's surface to create a matte, airbrushed look. While they're very effective, silicone primers can make makeup look cakey or dried out throughout the day.
What Is The Heir Atelier Primer?
Heir Atelier Face Primer 1oz. is a skin-perfecting primer unlike any I've ever tried before. It feels as hydrating as a lightweight moisturiser, but leaves a demi-matte finish and fills in your pores. It's wizardry, I tell you!
Formulated by world-renowned makeup artist Kendra Richards (who's been doing makeup for celebrities for decades), this primer plumps the skin with hydration and blurs the appearance of fine lines, wrinkles and pores - at the same time.
The results? Skin that looks like you eat your veggies and don't break a sweat on a 12km run.
Foundation that glides on seamlessly without sticking to any dry bits or skin congestion AND stays in place all day.
No creasing, pilling, clogging your pores or making your face lifelessly matte. Exhibit A.
