When Anastasia Beverly Hills first launched on Adore Beauty in January 2021, the one question everyone was asking around the office was:
Should I buy Brow Freeze?
My answer was yes.
And I wanted to tell you the same thing, but before I could even write 'THIS PRODUCT IS THE TITS', Brow Freeze sold out. Then it sold out again.
Now, it's one of our best-selling makeup products, and you may have seen it in your TikTok or Instagram feeds.
But if you've wondered how to use it - because it can go very wrong - a hack I saw from beauty expert and Beauty IQ contributor Amelia Singson Kemp explains everything.
How to Use Brow Freeze.
The one frustration I used to have using Brow Freeze was how gunk would accumulate in the product and on the lid every time you went to apply it with your spoolie.
Then I saw Amelia post a Reel showing her Brow Freeze tutorial, and I felt a bit silly.
Rather than dipping a brow brush spoolie into the product and transferring other brow products and hairs into the pot, she suggests using the dedicated brow freeze applicator.