In Partnership with Wella.
You know a hair product (or products) is *really* good when you see and feel a noticeable difference almost instantly.
Like mouth open, shocked-to-your-core visible results.
This is what happened when I witnessed first-hand how quickly and effectively the new Wella Ultimate Repair range transformed my mum’s dry, brittle, coloured and over-processed hair to vibrant and extremely soft after one wash. ONE.WASH.
The range’s big promise? To reverse damage in 90 seconds. When I first read this I thought, “90 seconds? BS.”
Well, I quickly ate my words.
Friends, this is not hyperbole. It’s not just buzzy marketing speak.
In fact, I can’t even wait until the end of this article, I’m going to reveal the before and after images right now:
Yep. Insane. No she didn’t get a fresh colour and yes this is the same day (will pop the timestamps further down).
Before I made my mum take this excellent dry hair treatment, shampoo and conditioner for a test drive, I tried them on my (not-coloured but still currently lacklustre and frizzy) hair too.
Equally as impressed with the results after one wash, I posted about it on my Instagram stories the next day (another great sign that a product is worth writing home about).
So it makes total sense why professional hair stylists recommend using this range for achieving salon-worthy hair, in just 4 steps - at home.
But don't just take my word for it.
We turned to celebrity and award-winning hairdresser Renya Xydis to take us through the Wella Ultimate Repair range and how to best use each product.
Renya has styled some of the most famous Hollywood manes from Nicole Kidman and Margot Robbie to Cate Blanchett and her work has featured in some of the world’s leading publications including Vanity Fair and Vogue.
Let’s just say if something is Renya-approved, I’m adding it to cart asap.
If you’re looking for the best products for dry hair, affordable shampoo for dry hair, or an affordable damaged hair treatment, Wella has crafted a whole routine for you.
What is Wella’s Ultimate Repair Range?
“Wella Professionals’ new Ultimate Repair range is my go-to.” says Renya.
“The genius about ULTIMATE REPAIR is Wella’s patented technology that combines the power of Alpha-Hydroxy Acid to rebuild the bonds inside + Bio-identical Omega-9 to replenish the outside barrier, to offer a complete solution that you can see and feel – just like skincare for the hair.
I absolutely adore it because it’s suitable for all hair types, which means all my clients can benefit from the results, including extra shine, 12x smoother hair and 99% less breakage. It’s also vegan, cruelty-free, compatible with coloured hair and dermatologically tested, so it’s gentle on skin.”
This 4-step range promises to reverse damage in 90 seconds, can you speak to some of the results you’ve actually seen?
“My hero in this range is step 3, Miracle Hair Rescue. This is dynamite and I use it on all my clients before a blow-out.
It intensively strengthens and smooths hair thanks to AHA and Omega 9, and it honestly makes blow-drying hair easier and quicker for me.”
Who would most benefit from this new range?
“It is suitable for ALL hair types, whether you colour your hair or not, if you have dry, damaged, curly or straight, you will notice a difference.”