Shop Vita Liberata

Vita Liberata are passionate experts in luxury tanning and skincare, constantly innovating and setting the standards for at-home tanning solutions. From their Irish base, they created the world’s first odourless fake tan in 2007 and became the world’s first non-toxic tan brand in 2011. With a devoted celebrity following including Kim Kardashian, Sophia Vergara, Alicia Keys, Lily Aldridge and Ashley Graham as well as many more, Vita Liberata have cemented their status as a must-have tanning brand.

Cutting edge formulas and skin chemistry combine with natural and organic ingredients in a collection of innovations known as Advoganic Technology. Advoganic, or Advanced Organic, Technology unlocks the potential of botanical extracts, allowing them to become even more effective on the skin.

Vita Liberata products are completely non-toxic, free from parabens, alcohols and perfumes, and are vegan and cruelty-free. With natural and organic ingredients, every formula conditions and nourishes the skin while adding a beautiful sun-kissed glow.


What are Vita Liberata’s Top Tan Tips?

Each Vita Liberata tanning formula is carefully created to give you the best possible tan. Follow these easy tips for some of those trickier areas:

  • Hands
    After tanning your arms, use only what is left on your mitt and apply to the back of your hands and the top of each finger in turn - but be sure to avoid the nail bed and cuticles. For the perfect finish, wipe knuckles with a slightly damp cloth to avoid them looking too dark.

  • Feet
    For perfect, naturally-tanned feet, apply tan to the tops of your feet, blending halfway down the sides. Wipe away any tan lines with a dry cloth for a totally natural finish. Always work away from the nail bed and back up the foot, blending at the ankle.

  • Back
    Use the tanning mitt for those hard to reach places, or get a friend to help with the top of your back. For your lower back, turn the mitt around for an easier angle while applying.


Unfortunately, Vita Liberata is not available for shipping outside Australia.


Buy now, pay later with Afterpay.

18 products found.


Showing 18 products of 18.

  • 1

Recent reviews on Vita Liberata products

Vita Liberata Fabulous Self Tanning Tinted LotionVita Liberata Fabulous Self Tanning Tinted Lotion
Vita Liberata
Vita Liberata Fabulous Self Tanning Tinted Lotion

Fool-proof beauty!

I’m completely new to fake tanning - I have extremely sensitive dry skin and was too afraid to try anything until I read about this one. I don’t use abrasive exfoliators on my body, so used a gentle wash on a loofah twice instead to prepare. Applied with a mitt the next morning after application I woke up with a beautiful, streak free glow. I’m naturally olive skinned, and the colour dark is still very natural. My skin was also very soft! Very little smell is a huge bonus too.
Vita Liberata Ultimate Summer Travel CollectionVita Liberata Ultimate Summer Travel Collection
Vita Liberata
Vita Liberata Ultimate Summer Travel Collection

Great value for money!

I’ve always wanted to try the body blur but couldn’t justify the price just to try it out - until now! With $46 of savings you can’t lose! The body blur is fantastic and hides my spider veins and bruises and blends easily. The gradual tan boosts my fake tan between applications and the bronzer is a lovely colour (loose powder). I can’t wait to try the cloths and see how long the pHenomenal tan lasts!
Vita Liberata Fabulous Self Tanning Gradual LotionVita Liberata Fabulous Self Tanning Gradual Lotion
Vita Liberata
Vita Liberata Fabulous Self Tanning Gradual Lotion

Good for fair skin

I like the tan this gives (I have fair skin) however I didn’t find it lasted very long and did go patchy after a few days. I’ve found better brands at a cheaper price point