Shop Full - Volume

Suffering from fine, flat or limp hair? Try Virtue’s range of products to give your hair maximum movement and bounce. From shampoo to styling, the Full range will turn up the volume on hair looking for a boost.


What are some of the most loved Virtue products for fine hair?

  • Virtue Full Shampoo
    Fine hair’s new best friend. This gentle shampoo cleanses the hair and scalp while thickening and volumising strands for weightless, long-lasting body. Lightweight yet effective, this shampoo is infused with Alpha Keratin 60ku to help repair and strengthen hair over time. Three sizes available: standard, mini and pro.

  • Virtue Full Conditioner
    Designed specifically for fine, flat or limp hair, this conditioner hydrates without weighing down hair. Fine strands are plumped and hair is full of movement and shine. Alpha Keratin 60ku helps to rebuild any damaged areas of the hair, while improving overall strength and hair health.

  • Virtue Lifting Powder
    This weightless volumising powder enhances texture and fullness while strengthening hair, thanks to a combination of texturising ingredients and Alpha Keratin 60ku. This lighter-than-air powder liquifies upon contact with the hair, adding instant volume and lift. Quick and easy to use, it can also be used throughout the day to refresh styles.


Infused with the breakthrough ingredient Alpha Keratin 60ku, Virtue hair products strengthen and rebuild damaged hair, resulting in more resilient, healthier hair. Derived from ethically-sourced human hair, Alpha Keratin 60ku is more easily utilised by the body than other sources of keratin, and repairs and treats damage strand by strand. 

All Virtue products are safe for colour- and chemically-treated hair, and contain no sulfates, parabens, phthalates, synthetic colours or dyes, or gluten.

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Recent reviews on Full - Volume products

VIRTUE Full Shampoo 240mlVIRTUE Full Shampoo 240ml
VIRTUE Full Shampoo 240ml

Cleansing and volume shampoo in one!

This does a really good job at removing excess oil and product from my hair whilst providing lots of volume and lift at the roots. The only downside is that it's a little drying so after I use this I apply a moisture mask.