VIRTUE Smooth Shampoo 500ml

A sulphate-free shampoo for frizzy, unruly hair, in a jumbo size.

Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Smooth Shampoo do?

• Gently cleanses the hair and scalp 
• Reduces frizz 
• Seals in shine and moisture

Who is Virtue Smooth Shampoo for?

• All hair types, especially frizz-prone 
• Ideal for wavy and curly hair 
• Safe for colour- and chemically-treated hair

What makes Virtue Smooth Shampoo so unique?

• Smooths rough hair cuticles 
• Reduces friction between strands 
• Contains Alpha Keratin 60ku, derived from ethically sourced human hair 
• Is more effectively utilised by the body when compared to animal sources of keratin 
• Helps rebuild and repair hair strands 
• 97% of women said their hair looked smoother.* 
• 97% of women said their hair looked healthier.* 
• 80% of women felt their hair looked smoother and more hydrated.** 
• Fragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil 
• Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten 
• Leaping Bunny certified cruelty-free 
• 500ml 
• Also available in 60ml and 240ml

What are the key ingredients in Virtue Smooth Shampoo?

• Alpha Keratin 60ku
  This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.
  
  
• Gotu Kola
  An Indian herb that promotes strength, smoothness and shine.
  
  
• Phospholipids
  Soybean-derived extracts that help protect against humidity and fight frizz.
  
  
• Pink Pomelo
  This fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Work a 20 cent piece sized amount of shampoo into a lather between palms. 

Apply to wet hair, massage into a rich lather, and rinse.

Follow with Smooth Conditioner, rinse thoroughly.

As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

If this product is sealed, please ensure the seal is intact prior to using the product.