VIRTUE Smooth Shampoo 500ml

A sulphate-free shampoo for frizzy, unruly hair, in a jumbo size.

Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Smooth Shampoo do?

• Gently cleanses the hair and scalp 
• Reduces frizz 
• Seals in shine and moisture

Who is Virtue Smooth Shampoo for?

• All hair types, especially frizz-prone 
• Ideal for wavy and curly hair 
• Safe for colour- and chemically-treated hair

What makes Virtue Smooth Shampoo so unique?

• Smooths rough hair cuticles 
• Reduces friction between strands 
• Contains Alpha Keratin 60ku, derived from ethically sourced human hair 
• Is more effectively utilised by the body when compared to animal sources of keratin 
• Helps rebuild and repair hair strands 
• 97% of women said their hair looked smoother.* 
• 97% of women said their hair looked healthier.* 
• 80% of women felt their hair looked smoother and more hydrated.** 
• Fragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil 
• Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten 
• Leaping Bunny certified cruelty-free 
• 500ml 
• Also available in 60ml and 240ml

What are the key ingredients in Virtue Smooth Shampoo?

• Alpha Keratin 60ku
  This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.
  
  
• Gotu Kola
  An Indian herb that promotes strength, smoothness and shine.
  
  
• Phospholipids
  Soybean-derived extracts that help protect against humidity and fight frizz.
  
  
• Pink Pomelo
  This fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Work a 20 cent piece sized amount of shampoo into a lather between palms. 

Apply to wet hair, massage into a rich lather, and rinse.

Follow with Smooth Conditioner, rinse thoroughly.

As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.