VIRTUE Recovery Shampoo 500ml 500ml

A sulfate-free shampoo for damaged, stressed or dehydrated hair, in a jumbo size.

Cleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.

What does Virtue Recovery Shampoo do?

• Removes daily product build-up and oil with sulphate-free cleansing agents
• Repairs damage caused by heat, chemicals and colour treatments 
• Fills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish 
• Improves softness, suppleness and hydration

Who is Virtue Recovery Shampoo for?

• Anyone with damaged hair or hair in need of extra care 
• Ideal for dry and dehydrated hair types 
• Hair stressed out by heat styling and chemical treatments 
• Safe for colour- and chemically-treated hair

What makes Virtue Recovery Shampoo so unique?

• Contains Alpha Keratin 60ku, derived from ethically sourced human hair
• Is more effectively utilised by the body when compared to animal sources of keratin 
• Helps rebuild and repair hair strands 
• 97% of women said their hair felt softer after just one use* 
• 97% of women felt their hair was less damaged* 
• 91% of women felt their hair was more manageable* 
• Fragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods 
• Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten 
• Leaping Bunny certified cruelty-free 
• 500ml
• Also available in 60ml and 240ml

What are the key ingredients in Virtue Recovery Shampoo?

• Alpha Keratin 60ku
  This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.
  
  
• Hydrolyzed Quinoa
  A plant-based protein that helps enhance colour, moisture retention and shine. Baobab Seed Oil Derived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated
  
  
• Grapefruit Extract
  Rich in vitamin C and antioxidants, grapefruit extract helps to enhance hair vibrance and shine while revitalising the scalp. 

*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

Work a 20 cent piece sized amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.

Tip: As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides)