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Transform your hair with one of Virtue’s powerful hair treatments. From dry and damaged to soft and silky, your hair will be healed, nourished and repaired.

Powered by Alpha Keratin 60ku, a whole protein derived from ethically-sourced human hair, Virtue hair treatments repair, rebuild and improve hair health over time. This breakthrough ingredient is easily recognised by the body and drawn to damaged areas of the hair. Strand by strand, damaged hair fibres are smoothed, resurfaced and cracks are filled in, leaving hair softer, shinier, smoother and healthier than before.


Which Virtue Treatment is right for me?

  • I have dry or damaged hair
    Try Virtue’s Restorative Treatment Mask. Rich and creamy yet weightless on the hair, this mask gives the hair extra care and an instant infusion of shine, hydration and resiliency. Harnessing the power of Alpha Keratin 60ku plus potent botanical extracts including Baobab Seed Oil, Brown Algae, Artichoke Leaf and Foxtail Amaranth, hair feels softer, silkier and more hydrated after just one use.
    Perfectly suited to all hair types that are damaged or need additional moisture, as well as dull, dry or weak hair, this mask is also ideal to use at least two weeks before any colour treatment to prepare and protect hair.

  • I want to fight frizz
    Virtue’s Un-Frizz Cream is a leave-in treatment that smooths hair texture, conditions hair and locks out humidity. With a lightweight, highly nourishing texture, it instantly melts into the hair without leaving behind any oiliness or filmy residue.
    Ideal for frizz-prone, medium to thick hair, hair sensitive to humidity or curly hair seeking frizz-free definition, Un-Frizz Cream can be applied before heat styling or air drying for lightly defined, hydrated locks. 


All Virtue treatments are safe for colour- and chemically-treated hair, and contain no sulfates, parabens, phthalates, synthetic colours or dyes, or gluten.

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Recent reviews on Treatments products

VIRTUE Recovery Discovery Kit
VIRTUE Recovery Discovery Kit

Condition of deliver

This review is not on the product but rather how I received it. I a product from this band as a gift, however I can't use it as a gift since during the delivery process the box was crushed and ripped. very upset with adore beauty choice of delivery partners, Couriers Please, get a zero from me. Very disappointed.
VIRTUE Restorative Treatment Mask 50ml
VIRTUE Restorative Treatment Mask 50ml

Smells amazing, results are good

I can't get past the smell, it smells like waffle cones! amazing! The product itself is good. I have received better results with other masks but that was probably due to the harsher ingredients in them. This product has great ingredients so I am sure it is better for your hair than other brands. Honestly I am sticking with it just for the smell, greater efficacy is an added bonus