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Transform your hair with one of Virtue’s powerful hair treatments. From dry and damaged to soft and silky, your hair will be healed, nourished and repaired.

Powered by Alpha Keratin 60ku, a whole protein derived from ethically-sourced human hair, Virtue hair treatments repair, rebuild and improve hair health over time. This breakthrough ingredient is easily recognised by the body and drawn to damaged areas of the hair. Strand by strand, damaged hair fibres are smoothed, resurfaced and cracks are filled in, leaving hair softer, shinier, smoother and healthier than before.

 

Which Virtue Treatment is right for me?

  • I have dry or damaged hair
    Try Virtue’s Restorative Treatment Mask. Rich and creamy yet weightless on the hair, this mask gives the hair extra care and an instant infusion of shine, hydration and resiliency. Harnessing the power of Alpha Keratin 60ku plus potent botanical extracts including Baobab Seed Oil, Brown Algae, Artichoke Leaf and Foxtail Amaranth, hair feels softer, silkier and more hydrated after just one use.
    Perfectly suited to all hair types that are damaged or need additional moisture, as well as dull, dry or weak hair, this mask is also ideal to use at least two weeks before any colour treatment to prepare and protect hair.

  • I want to fight frizz
    Virtue’s Un-Frizz Cream is a leave-in treatment that smooths hair texture, conditions hair and locks out humidity. With a lightweight, highly nourishing texture, it instantly melts into the hair without leaving behind any oiliness or filmy residue.
    Ideal for frizz-prone, medium to thick hair, hair sensitive to humidity or curly hair seeking frizz-free definition, Un-Frizz Cream can be applied before heat styling or air drying for lightly defined, hydrated locks. 

 

All Virtue treatments are safe for colour- and chemically-treated hair, and contain no sulfates, parabens, phthalates, synthetic colours or dyes, or gluten.


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Recent reviews on Treatments products

VIRTUE Restorative Treatment Mask 50mlVIRTUE Restorative Treatment Mask 50ml
Virtue
VIRTUE Restorative Treatment Mask 50ml
$40.00

AMAZING

Love this treatment mask! So easy to apply as it only needs to be in a few minutes. Hair is left super soft with instant results. Will be re-purchasing
VIRTUE Restorative Treatment Mask 50mlVIRTUE Restorative Treatment Mask 50ml
Virtue
VIRTUE Restorative Treatment Mask 50ml
$40.00

Super soft hair!

My hair had been suffering from a bit of breakage and was becoming increasingly knotted and hard to brush. I was surprised by how small the pot was but quickly found only a small amount was needed. It made my hair super soft without weighing it down or making it greasy. My hairdresser commented on how soft my hair is so I will definitely be repurchasing!
VIRTUE Split End Serum 20mlVIRTUE Split End Serum 20ml
Virtue
VIRTUE Split End Serum 20ml
$28.00

Great serum

Such a great serum that really smooths out split and dry ends. Love it
VIRTUE Split End Serum 20mlVIRTUE Split End Serum 20ml
Virtue
VIRTUE Split End Serum 20ml
$28.00

Makes my split ends look so smooth after I blow dry

I have been using this for a short amount of time after I wash my hair and before I blow dry. I have noticed it immediately reduces the appearance of split ends and my hair looks not as dry. I will continue to use to see if it prevents split ends.