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Transform your hair with one of Virtue’s powerful hair treatments. From dry and damaged to soft and silky, your hair will be healed, nourished and repaired.

Powered by Alpha Keratin 60ku, a whole protein derived from ethically-sourced human hair, Virtue hair treatments repair, rebuild and improve hair health over time. This breakthrough ingredient is easily recognised by the body and drawn to damaged areas of the hair. Strand by strand, damaged hair fibres are smoothed, resurfaced and cracks are filled in, leaving hair softer, shinier, smoother and healthier than before.

 

Which Virtue Treatment is right for me?

  • I have dry or damaged hair
    Try Virtue’s Restorative Treatment Mask. Rich and creamy yet weightless on the hair, this mask gives the hair extra care and an instant infusion of shine, hydration and resiliency. Harnessing the power of Alpha Keratin 60ku plus potent botanical extracts including Baobab Seed Oil, Brown Algae, Artichoke Leaf and Foxtail Amaranth, hair feels softer, silkier and more hydrated after just one use.
    Perfectly suited to all hair types that are damaged or need additional moisture, as well as dull, dry or weak hair, this mask is also ideal to use at least two weeks before any colour treatment to prepare and protect hair.

  • I want to fight frizz
    Virtue’s Un-Frizz Cream is a leave-in treatment that smooths hair texture, conditions hair and locks out humidity. With a lightweight, highly nourishing texture, it instantly melts into the hair without leaving behind any oiliness or filmy residue.
    Ideal for frizz-prone, medium to thick hair, hair sensitive to humidity or curly hair seeking frizz-free definition, Un-Frizz Cream can be applied before heat styling or air drying for lightly defined, hydrated locks. 

 

All Virtue treatments are safe for colour- and chemically-treated hair, and contain no sulfates, parabens, phthalates, synthetic colours or dyes, or gluten.


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Recent reviews on Treatments products

VIRTUE Recovery Discovery Kit
Virtue
VIRTUE Recovery Discovery Kit
$50.00

Hair care recovery kit

This shampoo and conditioner has been amazing so far. My hair is soft and feels fresh after washing and the treatment works amazingly and gives a silky result
VIRTUE Restorative Treatment Mask 50ml
Virtue
VIRTUE Restorative Treatment Mask 50ml
$42.00

Holy grail mask

This mask was phenomenal on my dyed blonde, damaged hair. It made it my hair feel so soft and healthy. I normally use quite expensive treatments and even in comparison to those, this is one of the best!
VIRTUE Restorative Treatment Mask 50ml
Virtue
VIRTUE Restorative Treatment Mask 50ml
$42.00

Want more!

I have long thick hair and a lot of it. Ive just started highlighting so this sample could not have come at a better time! I used almost the whole 15mL tub in 1 go. It has a lovely shea butter/coconuty smell.
Id be happy to purchase the full size as a replacement for my conditioner, but as a treatment i would prefer a leave in serum/oil style as i feel they work better than rinse out ones. ...