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Transform your hair with one of Virtue’s powerful hair treatments. From dry and damaged to soft and silky, your hair will be healed, nourished and repaired.

Powered by Alpha Keratin 60ku, a whole protein derived from ethically-sourced human hair, Virtue hair treatments repair, rebuild and improve hair health over time. This breakthrough ingredient is easily recognised by the body and drawn to damaged areas of the hair. Strand by strand, damaged hair fibres are smoothed, resurfaced and cracks are filled in, leaving hair softer, shinier, smoother and healthier than before.


Which Virtue Treatment is right for me?

  • I have dry or damaged hair
    Try Virtue’s Restorative Treatment Mask. Rich and creamy yet weightless on the hair, this mask gives the hair extra care and an instant infusion of shine, hydration and resiliency. Harnessing the power of Alpha Keratin 60ku plus potent botanical extracts including Baobab Seed Oil, Brown Algae, Artichoke Leaf and Foxtail Amaranth, hair feels softer, silkier and more hydrated after just one use.
    Perfectly suited to all hair types that are damaged or need additional moisture, as well as dull, dry or weak hair, this mask is also ideal to use at least two weeks before any colour treatment to prepare and protect hair.

  • I want to fight frizz
    Virtue’s Un-Frizz Cream is a leave-in treatment that smooths hair texture, conditions hair and locks out humidity. With a lightweight, highly nourishing texture, it instantly melts into the hair without leaving behind any oiliness or filmy residue.
    Ideal for frizz-prone, medium to thick hair, hair sensitive to humidity or curly hair seeking frizz-free definition, Un-Frizz Cream can be applied before heat styling or air drying for lightly defined, hydrated locks. 


All Virtue treatments are safe for colour- and chemically-treated hair, and contain no sulfates, parabens, phthalates, synthetic colours or dyes, or gluten.

6 products found.
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Recent reviews on Treatments products

VIRTUE Restorative Treatment Mask 50mlVIRTUE Restorative Treatment Mask 50ml
VIRTUE Restorative Treatment Mask 50ml

Smells yummy, super hydrating

I love this hair mask! I use it once a week especially on the ends of my hair. Smells amazing and helps hydrate my ends so I don't get breakage.
VIRTUE Split End Serum 20mlVIRTUE Split End Serum 20ml
VIRTUE Split End Serum 20ml

Good for travel

I like this, it’s good in my dry ends and doesn’t weigh my hair down.

For the price, it’s not my favourite.

I will keep the bottle when it runs out and transfer my Kevin Murphy serum for travel.

Whilst it’s nice, it’s not as good as Kevin Murphy for roughly the same price.
VIRTUE Restorative Treatment Mask 50mlVIRTUE Restorative Treatment Mask 50ml
VIRTUE Restorative Treatment Mask 50ml

A bit too light weight

This smells so great, vanilla and almond! But it is probably a bit too light weight and left my hair a bit fluffy/frizzy.